scholarly journals The impact of internal business environment on marketing strategies effecting marketing performance

2020 ◽  
Vol 9 (4) ◽  
pp. 385-391
Author(s):  
Dicky Jhon Anderson Butarbutar ◽  
Annisa Lisdayanti
Keyword(s):  
Marketing Strategy ◽  
Significant Influence ◽  
Great Influence ◽  
Business Environment ◽  
Retail Industry ◽  
Internal Environment ◽  
Positive Direction ◽  
Marketing Performance ◽  
Business Environments ◽  
The Impact

This research specifically aims to evaluate the influence of directly and indirectly internal business environments on the marketing strategy and marketing performance of the retail industry in the city of Bandung. The population in this study amounted to 442 minimarkets with the formula Slovin to determine the sample, obtained 82 samples to be researched. The methods in this study use descriptive and vermicular methods. The results in a partial internal environment have an influence on the marketing strategy of retail industry minimarket Bandung and marketing strategy also has an influence on the marketing performance of the retail industry minimarket Bandung City. Simultaneous testing found that the internal environment and marketing strategy had a significant influence on the marketing performance of retail industry minimarket Bandung with great influence 58.6% The remaining 41.4% influenced By other factors beyond this research. This research also finds indirectly internal environment also has a significant influence on the marketing strategy of the retail industry minimarket Bandung in a positive direction. So the ability to understand the internal environmental conditions well will help the accuracy in decision-making strategies and impact on the marketing performance improvement of the retail industry minimarket Bandung.  

scholarly journals BUSINESS ENVIRONMENTS AND ENTREPRENEURIAL PERFORMANCE: A CASE STUDY OF BOTTLED WATER COMPANIES IN RIVERS STATE

2020 ◽  
pp. 12-24
Author(s):  
Joseph-Wakama Josephine ◽  
B. Chima Onuoha
Keyword(s):  
External Environment ◽  
Business Environment ◽  
Bottled Water ◽  
Working Environment ◽  
Internal Environment ◽  
Entrepreneurial Performance ◽  
Business Environments ◽  
Port Harcourt ◽  
Water Companies ◽  
The Impact

The paper examined the impact of business environment on the entrepreneurial performance of bottled water companies in Nigeria. Literature on the business environment and entrepreneurial performance in Nigeria is also presented. Second, on the basis of a sample of 3 bottled water companies with a sample size of 105, a questionnaire was developed to gather information from respondents, using a correlation analysis, the collected and analysed data. In conjunction with measures such as productivity and customer satisfaction, dimensions such as the internal environment and the external environment include a moderating variable which is organizationally structured to capture all aspects of the model. The study found that the internal environment, a proxy for business environments, shows a positive and significant relationship with productivity as the best measure for the environment in bottled water companies in Port Harcourt, and the external environment shows a positive and meaningful relationship with productivity as the best measure for the environment in bottled water companies in Port Harcourt It is recommended that, as far as possible, the management of Bottled Water companies should provide employees with an attractive working environment and provide opportunities for development to enhance employee career growth and make them satisfied to remain in the organization and plan strategically for changes to the external environment. The study concluded that there was an impact on entrepreneurial performance on the external business environment, political, economic, technological and socio-cultural, etc. To identify opportunities and threats to their company and organization, organizations should therefore understand the implications of the entrepreneurial performance of their business activities. KEYWORDS: Business Environment, Internal environment, external environment, Entrepreneurial performance, Bottle water companies

scholarly journals The Coronavirus as a Disrupter of a Sustainable Small Early Childhood Family Business in Vietnam

2021 ◽  
Vol 13 (19) ◽  
pp. 10692
Author(s):  
Indra Abeysekera ◽  
Kim Tien Tran
Keyword(s):  
Early Childhood ◽  
Small Business ◽  
Theory Of Planned Behaviour ◽  
Belief Systems ◽  
Case Study Research ◽  
Business Environment ◽  
Research Approach ◽  
Planned Behaviour ◽  
Business Environments ◽  
The Impact

Access to quality early childhood education is a sustainable development goal towards empowering people in an emerging economy. The purpose of this study is to examine how the coronavirus disease impacted a small early childhood business in Vietnam, which experienced two waves of attacks. Previous studies have examined mainly the impact of various factors under stable environments. This study differs in that COVID-19 brought sudden, lasting, and impactful changes to the business environment. The study uses a case-study research approach that invited a small business owner to write and share the biography of the business from the start to the date of the research study and analysed the content using the theory of planned behaviour. The shared belief systems of a business to succeed led the owner to invest loan funds and join the company that became successful with planned actions. Dependence on a rental property later stalled the business growth. The owners settled into a stable way of business thinking. The two waves of coronavirus pandemic in Vietnam that affected their business location dried up cash, forcing the business into voluntary liquidation. The impact of coronavirus disease on small business in an emerging nation, Vietnam, can bring out lessons of business survival and ways policymakers can assist companies in surviving considering their capital structures under destabilising business environments. The qualitative causes found for the theory of planned behaviour can become useful for a later quantitative investigation.

scholarly journals The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To-Order' SMEs

2019 ◽  
Vol 4 (3) ◽  
pp. 157-170
Author(s):  
Yosef Budi Susanto
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Business Environment ◽  
Raw Material ◽  
Future Research ◽  
Marketing Capability ◽  
Marketing Performance ◽  
Strategic Orientations ◽  
Make To Order ◽  
The Impact

Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business performance. However, previous research in this area deals mostly with large companies. The objective of this research is to study the significance of MO for small and medium enterprises (SMEs) with the specific production strategy of Make-To-Order. Methodology/Technique – The sample of this study is 111 Indonesia SMEs. The descriptive research design is supported by exploratory research. The structural model is analysed using the Structural Equation Modelling approach with LISREL 8.8 and SPSS 16.00. Findings – The result shows that MO does not have a significant impact on Marketing Performance. In the context of MTO, SMEs do not need to have a high Market Orientation to have satisfactory performance. It is more important for them to take care of the relationship with their principal companies. Government regulations, such as raw material regulations, also have an impact on SMEs performance. It is recommended that future research explore the types of capabilities of SMEs relating with the era of Industry 4.0. Other strategic orientations, such as production orientation, could be considered as factors in future research. Type of Paper: Empirical Keywords: Strategic Leadership Competence; Entrepreneurial Orientation; Market Orientation; Dynamic Marketing Capability; Business Environment; Marketing Performance; Maklun (MTO Strategy). Reference to this paper should be made as follows: Susanto, Y.B. 2019. The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of ‘Make-To-Order’ SMEs, J. Mgt. Mkt. Review 4(3) 157 – 170 https://doi.org/10.35609/jmmr.2019.4.3(1) JEL Classification: M3, M30, M31.

scholarly journals MIMICRY MARKETING STRATEGY (MMS) ON MARKETING PERFORMANCE: THE ROLE OF BUSINESS ENVIRONMENT AND TYPES OF INDUSTRY

TRIKONOMIKA ◽  
2019 ◽  
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Manufacturing Industry ◽  
Service Industry ◽  
Business Environment ◽  
Marketing Performance ◽  
Intense Competition ◽  
The Relationship ◽  
Positive Effect

Research about Mimicry Marketing Strategy (MMS) on marketing performance has been done before. However, in the previous study, there was no separation between the service industry and the manufacturing industry. In addition, there was also no experiment in the business environment with intense competition and business environment with non-intense competition. This study aims to analyze the effects of MMS on marketing performance in the service industry and manufacturing industry with intense and non-intense business environment. Respondents in this study were 100 MSMEs in Banyumas Regency, taken using Random Sampling method. The analytical tool used in this study is multiple regression analysis and regression analysis moderating sub-groups with a Chow-test. The results of this study indicate that mimicry towards consumers, mimicry towards competitors, and mimicry toward suppliers have positive effect on marketing performance, while mimicry on intermediaries does not have a positive effect on marketing performance, business environment and types of industry moderate the relationship between MMS and marketing performance.

scholarly journals The Challenges of the VUCA World in the Development of Sustainable Investment Projects

2021 ◽  
Vol 6 (2) ◽  
pp. 193-204
Keyword(s):  
Sustainable Development ◽  
Great Influence ◽  
Business Environment ◽  
Systematic Analysis ◽  
The Sustainable Development ◽  
Investment Projects ◽  
Financial Benefits ◽  
Sustainable Investment ◽  
The Impact ◽  
The Way

The volatility, uncertainty, complexity and ambiguity (VUCA) of the business environment require that investment projects carried out within organizations also include sustainability aspects, in order to maintain a superior competitive position. Investors as well as other stakeholders from organizations are more inclined to companies that implement sustainable investment projects compared to traditional ones for which only profit and financial benefits matter. Thus, the purpose of this paper is to reveal how the rapid and often unfounded changes specific to today's world, the VUCA world influences the way that projects are carried out within organizations. Particular attention was also paid to the way in which organizations implement project-specific activities and sub-activities, in order to ensure sustainable development, even in a crisis situation. In order to achieve these objectives, a bibliometric and systematic analysis of the specialized literature was carried out, analyzing the present studies and articles from the area, that revealed the influence of the VUCA world on the business environment. Thus, this paper aims to present how the VUCA world affects organizations, the effects that complex and rapid organizational changes specific to the VUCA world have on the sustainability of investment projects, the impact of crises of the sustainable development on organizations, the implications of the VUCA world on strategies organizations. Following the analyzes carried out, the results showed that the elements specific to the VUCA world have a great influence on the sustainable development of organizations and, implicitly, on the projects carried out within it.

scholarly journals The influence of the business environment on the growth of informal businesses in Uganda

2019 ◽  
Vol 11 (1) ◽  
Author(s):  
Fredrika W. Struwig ◽  
Janine Krüger ◽  
Geoffrey Nuwagaba
Keyword(s):  
Business Processes ◽  
External Environment ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
First Year ◽  
Internal Environment ◽  
Growth Strategies ◽  
Growth And Survival ◽  
Business Environments

Background: Informal businesses are important drivers of economic growth, especially in developing countries. These informal businesses often do not survive their first year of existence, with anecdotal evidence citing various challenges from the business environment.Aim: This study explored the influence of business environmental challenges on the growth of informal businesses in Uganda.Setting: There are various challenges from the internal and external environment that impede the growth and survival of informal businesses in Uganda. From the internal business perspective, informal businesses have poor business processes and do not have proper business strategies on which to focus their business growth strategies. From the external environment perspective, informal businesses do not understand their suppliers adequately. In addition, there is a lack of research on the relationships between internal and external business environments and the growth of informal businesses.Method: Primary data were collected from 383 informal businesses using a self-administered questionnaire. The data were analysed using descriptive statistics in SPSS 21.0 (Statistical Package for the Social Sciences), while the relationship between the variables was determined using Pearson’s product moment correlation coefficient and tested using regression analysis and analysis of variance (ANOVA).Results: The results showed that there was a significant positive directional relationship between the internal environment and the growth of informal businesses. However, there was a negative significant directional relationship between the external environment and the growth of informal businesses.Conclusions: Informal businesses should pay more attention to the internal environment and appropriate strategies should be developed and implemented to ensure their growth.

scholarly journals The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices

2013 ◽  
Vol 15 (1) ◽  
Author(s):  
Rene Pellissier ◽  
Tshilidzi E. Nenzhelele
Keyword(s):  
Work Experience ◽  
Great Influence ◽  
Decision Makers ◽  
Competitive Intelligence ◽  
Background Information ◽  
Business Environments ◽  
Training Programmes ◽  
The Impact ◽  
The City ◽  
Business Sectors

Background: Information technology has assisted in globalisation, which then assisted in making international trade easier. Consequently, businesses no longer compete with local competitors only but also with international ones, leading to intense competition in all business sectors. Businesses will hardly practice what they are not aware of and therefore needs to know about their competitive landscape. Competitive intelligence (CI) gathers information from both the internal and external business environments, and analyses these for use by decision makers. Whilst awareness of the importance of CI is wide, it is not practiced optimally, making the need for creating awareness of the benefits of CI important.Objectives: The objective of this research was to establish the influence of owners’ and managers' working experience of CI practice and awareness in the small and medium-sized enterprises (SMEs) environment.Method: This research was quantitative in nature and a questionnaire was used to collect data from SMEs owners and managers in The City of Tshwane Metropolitan Municipality.Results: This research indicates that SMEs in the study are aware of CI through education and training. Moreover, the study reveals that the working experience of owners and managers has a great influence on awareness and practice of CI and one should implement training programmes in this domain to assist with building competitive advantage.Conclusion: Small and medium-sized enterprises owners or managers’ years of working experience has a greater influence on awareness and practice of CI. Put differently, years of working experience is a great predictor of CI awareness and practice.

scholarly journals Dampak Penggunaan Media Sosial terhadap Gaya Hidup Hedonis Mahasiswa Universitas Tarumanagara

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 8
Author(s):  
Indah Surya C ◽  
Rezi Erdiansyah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
University Students ◽  
Significant Influence ◽  
Media Use ◽  
Great Influence ◽  
Sampling Technique ◽  
Collection Method ◽  
Use Of Social Media ◽  
The Impact

This study discusses the impact of social media use of the hedonist lifestyle among university students of Tarumanagara. Thepurpose of this study is to know and understand about social media, the hedonist lifestyle, and how it influences the use of social media against hedonistic lifestyles. Population in this study is student and sorority University of Tarumanagara. The sample of this study used sampling technique with the Lemeshow formula with consideration and purpose at random without regard to the strata that exist in the population, students and sorority University of Tarumanagara. The data collection method in this study will use the questionnaire. Based on social media calculations positive and significant influence on hedonist lifestyle. The great influence of social media on hedonist lifestyle amounted to 88.8% while the remaining 11.2% was influenced by other variables not researched.Penelitian ini membahas dampak penggunaan media sosial terhadap gaya hidup hedonis di kalangan mahasiswa Universitas Tarumanagara. Adapun tujuan penelitian ini adalah untuk mengetahui dan memahami media sosial, gaya hidup hedonis, dan bagaimana pengaruh penggunaan media sosial terhadap gaya hidup hedonis.Populasi dalam penelitian ini adalah mahasiswa danmahasiswi Universitas Tarumanegara. Sampel penelitian ini menggunakan teknik sampling dengan rumus Lemeshow dengan pertimbangan dan tujuan secara acak tanpa memperhatikan strata yang ada dalam populasi, mahasiswa dan mahasiswi Universitas Tarumanegara. Metode pengumpulan data dalam penelitian ini akan menggunakan kuisioner. Berdasarkan perhitungan media sosial berpengaruh positif dan signifikan terhadap gaya hidup hedonis. Besar pengaruh media sosial terhadap gaya hidup hedonis sebesar 88,8% sementara sisanya 11,2% dipengaruhi oleh variabel-variabel lain yang tidak diteliti.

scholarly journals Reimagining the Fashion Retail Industry Through the Implications of COVID-19 in the Gulf Cooperation Council (GCC) Countries

2021 ◽  
pp. 231971452110395
Author(s):  
Prakash H. Narayan Rao ◽  
Nitin Simha Vihari ◽  
Shazi Shah Jabeen
Keyword(s):  
Supply Chain ◽  
Business Strategy ◽  
Big Data Analytics ◽  
Gulf Cooperation Council ◽  
Business Environment ◽  
Business Strategies ◽  
Retail Industry ◽  
Business Environments ◽  
Fashion Retail ◽  
The Rich

The COVID-19 pandemic has disrupted the fashion retail industry. The Gulf Cooperation Council Countries (GCC) is the home of family-centric shopping malls and brick and mortar stores (B&M). This article aims to provide a critical look at the business strategies which the fashion retail companies need to adopt to provide consumers with an integrated online and B&M service which will be essential to survive in the post-pandemic business environment. This article is based on the rich industry experience of the authors and extensive secondary research on the business strategies being employed by the leading fashion retailers in the GCC region to combat the pandemic disruption. The study highlights the importance of a comprehensive rethink on business strategy for the GCC fashion retailers with adoption of digitalization technologies and an adaptive supply chain as the pillars to survive the post-pandemic normal of business environments. The study concludes with a look to the future strategies for fashion retailers in developing a digitalization blueprint, using cloud technologies and big data analytics, leveraging social media, building an agile and adaptive supply chain with omnichannel capability, and ensuring that future products and services are sustainable and socially responsible.

scholarly journals Identifying the Entrepreneurial Success Factors and the Performance of Women-Owned Businesses in Pakistan: The Moderating Role of National Culture

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402091952
Author(s):  
Muhammad Shakeel ◽  
Li Yaokuang ◽  
Ali Gohar
Keyword(s):  
National Culture ◽  
Success Factors ◽  
Business Environment ◽  
Entrepreneurial Success ◽  
Business Environments ◽  
Critical Success ◽  
And Performance ◽  
The Impact ◽  
Moderating Role

Women’s entrepreneurship in Pakistan has been booming in recent years, and it has made a significant impact on social and economic expansion. However, it is notable that these businesses are smaller in size and considered less profitable when compared with men’s entrepreneurial efforts. This dilemma encourages the investigation of the success factors that contribute to the performance of women-owned businesses (WOBs) within this understudied region. Factors that may determine the success of WOB in Pakistan are divided into four broad headings: the entrepreneur’s characteristics, internal business environment, external business environments, and supportive factors. This study also explores the direct and moderating role of perceived national culture within the framework. The results demonstrate that the entrepreneur’s characteristics, external business environments, and supportive factors are positively related to the performance of WOB, while the internal business environment is of little significance. Furthermore, while perceived national culture does not influence the performance of WOB, it weakens the relationship between the entrepreneur’s characteristics and performance but strengthens the impact of supportive factors on the performance of the WOB. This study leads to a solid awareness about the critical success factors, the perceived national culture, and their association with the performances of WOB within Pakistan.

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