scholarly journals Comparative analysis of brand management strategies

2021 ◽  
Vol 83 (1) ◽  
pp. 385-393
Author(s):  
Y. B. Kostrova ◽  
Y. O. Lyashchuk ◽  
L. V. Cherkashina ◽  
O. Y. Shibarshina
Keyword(s):  
Brand Management ◽  
Management Strategies ◽  
Intangible Asset ◽  
Situational Analysis ◽  
Scientific Methods ◽  
Additional Amount ◽  
Premium Price ◽  
History Of ◽  
General Scientific ◽  
Additional Income

The article considers the process of branding as a means of self-promotion and personal expression. When conducting the study, the authors used the theory of consumer behavior of A. Maslow as a methodological basis, as well as the visual structures of the personality of Z. Freud, K. Jung. The aim of the study is to analyze the process of branding as a psycho-logical means of self-promotion and personality expression. During the study, general scientific methods of cognition were used within the framework of dialectical and systemic approaches, methods of logical and situational analysis. The main tasks of personal expression, solved with the help of brand products, have been identified. At the same time, the authors argue that the choice of brand products for self-promotion in all three cases is based on one psychological motive - self-realization and self-expression. It is shown that the brand brings additional income, since many consumers are ready to overpay, giving an additional amount of money for the opportunity to have a prestigious product even for a premium price. Brands have an emotional connection with consumers. Leading companies with famous brands have long noted for themselves that the connection of their goods with consumers lies through emotions. Brands help people fulfill their dreams, desires, open up more opportunities in life. The stronger and more significant the unique, rational and emotional characteristics of the brand for the consumer, the higher the price he is willing to pay for the product, the greater the opportunity for the company to profit. The increase in profits in turn leads to an increase in the value of shares and to an increase in the value of the company itself, since the brand is a kind of intangible asset. Brand ownership is a winning result of the history of the company, the fate of its founders and executives, skillful talented brand makers. Not every name of the company can be called a brand, not everyone is destined to become one, not everyone is given to maintain the level of the brand. Having a brand means that even with approximately equal consumer and other properties, the product will buy more, the idea will have more adherents.

On the Creation of Competitive Business Structures

2019 ◽  
pp. 107-113
Author(s):  
A. E. Gavrilov ◽  
E. A. Zhukov
Keyword(s):  
Information Technologies ◽  
Innovation Process ◽  
Competitive Advantages ◽  
Scientific Methods ◽  
Innovation Infrastructure ◽  
History Of ◽  
General Scientific ◽  
The Creation ◽  
Business Structures ◽  
Theoretical Foundations

Aim. The presented study aims to examine, analyze, and systematize scientific knowledge in the field of infrastructure systems for the formation of conditions for creating competitive modern enterprises based on IT technologies.Tasks. The authors define the concept of innovation infrastructure; analyze the external and internal environment of providing a competitive infrastructure for business structures; determine the specific aspects of the formation of theoretical foundations of infrastructure support for the competitiveness of business structures; examine the potential for the digitalization of the economy in the infrastructure support for the creation of competitiveness of business structures.Methods. This study uses general scientific methods of cognition to critically analyze modern mechanisms of infrastructure support for the competitive advantages of innovation-oriented business structures.Results. External institutions participating in the innovation process in Russia are examined and typified. Their specific features are identified, and the history of their formation and role in the infrastructure are described. The concept of infrastructure support is examined. A correlation between innovation infrastructure and the creation of the competitive advantages of business structures is established.Conclusions. Based on the examined materials, the authors describe the prospects of using modern information technologies in the design of infrastructure for innovative projects. The study provides recommendations for the transformation of competitiveness support institutions and modernization of the management of the internal elements of innovative business infrastructure in the context of the digitalization of the economy. The authors create prerequisites for the development of an advanced digital application that would combine and balance a lot of data and aspects of infrastructure support for the competitiveness of business structures, improving the efficiency of development of innovative projects, their implementation, and management of business structure competitiveness.

Economic Historian and Local Historian Alexey Vasilyevich Kleyankin

2021 ◽  
Vol 17 (2) ◽  
pp. 118-129
Author(s):  
Tatiana A. Abramova
Keyword(s):  
Economic History ◽  
Volga Region ◽  
State University ◽  
Historical Science ◽  
Central State ◽  
Scientific Contribution ◽  
Scientific Methods ◽  
History Of ◽  
General Scientific ◽  
The Republic

Introduction. 2021 marks the 110th anniversary of the birth of one of the outstanding scientists of the Mordovia State University, doctor of historical sciences, professor A.V. Kleyankin. The purpose of the study is to evaluate his scientific contribution to the development of historical science and local lore of the Republic of Mordovia and the Volga region. Research Methods. The research is based on the biographical method. The use of general scientific methods made it possible to present the problem under study as a process within the framework of a concrete historical situation, the tasks to be solved, and to analyze the essence and content of A. V. Kleyankin’s scientific and pedagogical activities. The article introduces the materials of the archives of Ogarev Mordovia State University and the Central State University of the Republic of Mordovia, and uses the documents of electronic resources. Results and Discussion. The article is dedicated to the memory of Professor Alexey Vasilyevich Kleyankin of Ogarev Mordovia State University. The study provides biographical information about the scientist, presents the scientific and educational activities of the scientist-historian, focuses on the main scientific works. Conclusion. The contribution of A.V. Kleyankin to the history of the region is significant and not forgotten. A. V. Kleyankin devoted his entire life to science. From 1971 until the last days of his life, he worked at the Mordovia State University, was listed in the Book of Honor of the Mordovia State University, was awarded a Certificate of Honor by the Ministry of Higher and Secondary Special Education of the RSFSR, and became an Honored Scientist of the Mordovian ASSR. His role as a researcher and representative of the school of economic history is important. A.V. Kleyankin is the author of dozens of works on the economic history of the Amur region, the Volga – Oka interfluve, and the Volga region.

scholarly journals DRAKINSKY POKROVSKY MONASTERY: TWENTY YEARS OF FORMATION

2018 ◽  
pp. 293-302
Author(s):  
Elena N. Mokshina ◽  
Eugeniy A. Shelkov
Keyword(s):  
Religious Life ◽  
State University ◽  
Interior Decoration ◽  
Scientific Methods ◽  
Complex Approach ◽  
Official Opening ◽  
History Of ◽  
Genetic Problem ◽  
General Scientific ◽  
The Republic

Introduction. The article is devoted to the history of the formation and activity of the Pokrovsky monastery, situated in the old erzya-mordvinians village Drakino Torbeevsky district of the Republic of Mordovia. Formed in 1996, it is at the initiative of the local clergy and Archbishop of Saransk and Mordovia Varsonofy, dreamed that in all district of Mordovia was his monastery. Official opening monastery held in 1998. Monastery arose on the basis of Pokrovsky stone church built before the revolution, with a rich history. Methods. The article uses traditional methods of ethnographic science, such as field observation, questionnaires, survey and interview, a complex approach, quantitative analysis. The methods of historical science used comparative-historical, historical-genetic, problem-chronological, structural-system. Among the general scientific methods of research were involved descriptive-narrative, logical, generalization, typological, classification and systematization methods. Results. Drakinsky Pokrovsky monastery despite the small number of monks has been very active educational, missionary, economic and philanthropic activity. Now it and its main temple, all other constructions in its territory in its territory admires by its striking well-groomed. After all Pokrovsky church has completed its part of the altar, purchased over architectural appearance, its interior decoration different festive edge-cell and splendor than, of course, proud of all the villagers. In July, 2016 in village Drakino the ethnographic expedition of Mordovian State University worked by which the survey was conducted on a specially designed questionnaire devoted to the study of religious life Mordvinians, the results are also analyzed in this article. Conclusion. The conducted survey of residents village Drakino showed that despite its very positive results, indicating that in the sphere of their religious life there are no serious problems, contradictions, causes concern incompetence, passivity and indifference of many villagers to very important issues for the future of the Mordovian people, both in the field of ethnic and religious life, and in a number of other aspects, which testifies to the need to pay more attention to his enlightenment, to work towards the development and growth of ethnic identity.

scholarly journals T. G. Masaryk and the Ukrainian Question in the Documents of the Representation of the Western Ukrainian People’s Republic in Prague

2020 ◽  
pp. 92-99
Author(s):  
Oleksandr Kravchuk ◽  
Keyword(s):  
Political Support ◽  
Source Analysis ◽  
Final Decision ◽  
Scientific Methods ◽  
Russian State ◽  
Complete Study ◽  
History Of ◽  
General Scientific ◽  
Foreign Ministers ◽  
Historical Methods

The purpose of the article is to analyze the representation’s report of the Western Ukrainian People’s Republic in Prague on the attitude of the president of Czechoslovakia T. G. Masaryk to the Ukrainian question. The research methodology is based on the research principles of historicism, scientificity, objectivity, general scientific methods (source analysis, historical and logical) and special historical methods (narrative and problem-chronological). The scientific novelty of the work is that the article on the basis of archival and published materials, in particular, the letters of the heads of the representation of the Western Ukrainian People's Republic in Prague to the foreign ministers of the state, analyzes the attitude of the first president of Czechoslovakia to the Ukrainian question. Conclusions. Masaryk’s attitude to the Ukrainian question is considered in the context of establishing relations between Czechoslovakia and the Western Ukrainian People’s Republic in late 1918 – early 1919, the desire of ones in 1920-1923 to gain the support of Prague in ensuring the recognition of the Entente countries the independence of this state, discussion of the case of assisting for Ukrainian emigrants in Czechoslovakia. In the article were noted the changes in the position of the Czechoslovak president in the Ukrainian question. In his work «New Europe» (1918), he supported the idea of the uniting of the Dnieper region, Eastern Galicia and Bukovina considering it necessary to preserve it as part of the federal democratic Russian state. In early 1919 president of the Czechoslovak Republic was ready to recognize the independence of the Ukrainian People’s Republic, which was revived during the anti-Hetman uprising. But made the final decision dependent on the position of the Entente states at the peace conference in Paris. The coverage of the perception of the Ukrainian question by T. G. Masaryk in 1920-1921 by the representatives of the Western Ukrainian People’s Republic in Prague testifies to his return to the concept set forth in the work «New Europe». Reports from representatives of the Western Ukrainian People’s Republic allow a more complete study of the circumstances that made it impossible for it to gain political support from Czechoslovakia. Given this, as well as the issues of the Czechoslovak Republic’s policy in Transcarpathia and on emigration were raised in the reports of the representation, these documents are an important source for studying the history of Czechoslovak-Ukrainian relations.

scholarly journals UNDERGROUND MOSQUES OF MANGYSTAU AS THE OBJECTS OF RELIGIOUS TOURISM

2020 ◽  
Vol 34 (1) ◽  
pp. 33-41
Author(s):  
Asima G. КOSHIM ◽  
◽  
Aigul M. SERGEYEVA ◽  
Kuat T. SAPAROV ◽  
Sveta K. BERDYBAEVA ◽  
...  
Keyword(s):  
Comparison Analysis ◽  
Underground Structures ◽  
Resource Base ◽  
Scientific Methods ◽  
Current State ◽  
Religious Tourism ◽  
Analysis And Synthesis ◽  
History Of ◽  
General Scientific ◽  
Complex Methods

A distinctive feature of Mangystau is a significant number of underground mosques that have existed within the region since the X-XIII centuries. The purpose of the study is to analyze and assess the current state of underground mosques and the prospects for their use as objects for the development of tourism. The study was carried out as a result of the use of complex methods: dialectical, retrospective, systemic and logical analysis, as well as general scientific methods of comparison, analysis and synthesis. Underground mosques in Mangistau region play an important role in the development of tourism in Kazakhstan. The analysis shows that the objects carved into the rock are unique underground structures that differ in the peculiarity and history of their formation. The research results can be used in theoretical and methodological research on this topic. The research materials show that in the Mangistau region it is necessary to study the religious heritage using a rich resource base and develop new tour programs that will increase the region's tourism pportunities and the development of all types of religious tourism.

scholarly journals FORMATION AND DEVELOPMENT OF THE “UNION OF THE RUSSIAN SOKOLSTVO” IN EMIGRATION IN THE 1920s AND 1930s YEARS

2021 ◽  
Vol 2 (4) ◽  
pp. 37-44
Author(s):  
Liudmila V. Klimovich
Keyword(s):  
Young People ◽  
Cultural Identity ◽  
Local Population ◽  
Special Role ◽  
Scientific Methods ◽  
Youth Movements ◽  
History Of ◽  
Local Residents ◽  
General Scientific ◽  
Kingdom Of Yugoslavia

The article is devoted to the analysis of the activities of the “Union of the Russian Sokolstvo” in emigration in the 1920s–1930s. Having found themselves in emigration, young people were forced to adapt to new conditions, while not losing their life orientations. Youth movements and associations played a special role in socialization of the younger generation and preserving its connection with the lost homeland. The most active Sokol movement in emigration developed in Czechoslovakia and the Kingdom of Yugoslavia. Basing on the analysis of archival and published sources and using general scientific methods, the article analyzes the activities carried out by the “Russian Sokol” in Czechoslovakia, the “Russian Sokol” in the Kingdom of the Serbs, the Croats and the Slovenes, and shows the reasons for creating the “Union of the Russian Sokolstvo”. The study emphasizes that participation of the Russian emigrants’ oncoming generation in the activities of Sokol associations contributed to preserving their national and cultural identity, the sense of belonging to the Russian history and the Russian people. It is noted that the “Union of the Russian Sokolstvo” held such events for the local population as exhibitions, where it was possible to get acquainted with the history of the organization, to learn about Russian traditions and to establish relationships between the emigrant youth and local residents. The analysis of sources demonstrated a unified structure of Sokol associations, strict admission rules. The analyzed practices of working with the oncoming generation in Sokol associations combined physical development and raising the young people in love to the motherland, contributed to the formation of national and cultural identity. Extending its activities not only to persons over the age of 18, but to teenagers as well, the Sokol movement helped to occupy the free time of a young man, cultivated the interest in studying and sports, which helped to protect young people from the influence of the “street”.

scholarly journals MEASURES OF CONSTITUTIONAL LEGAL ENFORCEMENT IN THE CONSTITUTIONAL LAW OF BRAZIL

2020 ◽  
Vol 4 (1) ◽  
pp. 29-36
Author(s):  
Irina A. Tretyak
Keyword(s):  
Constitutional Law ◽  
Vice President ◽  
Scientific Methods ◽  
Abuse Of Power ◽  
Legal Enforcement ◽  
Foreign Countries ◽  
History Of ◽  
General Scientific ◽  
The Republic ◽  
Constitutional System

The subject. The article is devoted to different measures of constitutional legal enforce-ment in the constitutional law of Brazil, their analyzing, depending on main goal of coer-cion. The purpose of the paper is to extend constitutional knowledge about measures of consti-tutional legal enforcement and to demonstrate generic character of constitutional legal enforcement theory for different countries. The methodology of the study includes general scientific methods (analysis, synthesis, de-scription) and legal methods. The main results and scope of their application. The author describes different measures of constitutional legal enforcement in the constitutional law of Brazil. Constitutions of foreign countries contain various measures of constitutional coercion as the main way to resolve constitutional conflicts. Among the measures of constitutional and legal coercion enshrined in the Brazilian Con-stitution are: holding the President accountable for abuse of power; temporary termina-tion of the powers of the President of the Republic during the process of bringing him to justice; prohibition of the President and Vice-President of the Republic to leave the terri-tory of the country for a certain period without the approval of the Parliament; recognition by the National Congress of the positions of the President and Vice-President as vacant if they fail to exercise their constitutional powers within 10 days of taking office;holding new elections when the positions of the President and Vice-President are declared vacant if they fail to exercise their constitutional powers within 10 days from the date of taking office. Conclusions. Depending on the constitutional system, the history of the state, measures of constitutional coercion may be different in content, but it remains possible to classify such measures depending on the main purpose of their application. The system of measures of constitutional legal enforcement, including measures of prevention, suppres-sion, restoration, responsibility and security is applicable not only for the Russian constitu-tional law, but also for constitutional law of foreign countries, in particular, Brazil.

ON SOME FEATURES OF THE FORMATION OF THE ADYGHE LITERATURE

Kavkazologiya ◽  
2021 ◽  
pp. 194-207
Author(s):  
L.B. KHAVZHOKOVA ◽  
Keyword(s):  
20Th Century ◽  
Practical Application ◽  
Research Papers ◽  
Scientific Methods ◽  
Literary Process ◽  
History Of ◽  
General Scientific ◽  
The Common ◽  
First Time ◽  
Comprehensive Study

The article presents an overview study of the process of the origin and formation of the Adyghe (Kabardian, Circassian, Adygheyan) literatures, covering the period of the 19th – first half of the 20th century. The relevance of the topic is due to the need to clarify some points in the history of national literary literature, concerning the specifics of its formation, differentiation, periodization, etc. Here, for the first time, a comprehensive study of the common Adyghe literary process is carried out with an emphasis on the peculiarities of the development of the literatures of the Adyghe sub-ethnic groups. The purpose of the study is to recreate a holistic objective picture of the formation and primary development of the literature of an ethnic group. It is achieved by solving a set of tasks, including: defining the ideological and thematic orientation, studying the genre and style paradigm, identifying the specifics of the poetics of the Adygeyan literature of the period under consideration. A number of general scientific methods were involved in the study (generalization, analysis, synthesis, description). The results obtained can become a theoretical aid in the further study of the Kabardian, Circassian, Adygheyan literature. They can find practical application in the preparation of special courses, writing various kinds of research papers.

Current situation and trends of enterprise developments in Ukraine’s advertising market

2019 ◽  
pp. 135-149
Author(s):  
Lidia Romanova ◽  
Valentina Zolotarova
Keyword(s):  
Domestic Market ◽  
Global Trends ◽  
Advertising Industry ◽  
Scientific Methods ◽  
Current State ◽  
Strategic Plans ◽  
History Of ◽  
The Media ◽  
General Scientific ◽  
High Level

The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry. In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine. The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the advertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity. The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.

Current situation and trends of enterprise developments in Ukraine’s advertising market

2019 ◽  
pp. 135-149
Author(s):  
Lidia Romanova ◽  
Valentina Zolotarova
Keyword(s):  
Systematic Approach ◽  
Domestic Market ◽  
Global Trends ◽  
Scientific Methods ◽  
Current State ◽  
Strategic Plans ◽  
History Of ◽  
The Media ◽  
General Scientific ◽  
High Level

The purpose of the article is to analyze and evaluate the current state of the domestic market of advertising services, tendencies of development of enterprises of the advertising sphere of Ukraine. Methodology. The domestic market for advertising services is quite young because it has actually started its active history since Ukraine gained independence, which has caused some peculiarities of its development and formation. As a result, the development of the market and its representatives has been undulating, yet at a rather dynamic pace compared to the advertising markets of other countries that have already had many years of experience and history of operation – during 1991-1993 more than 1000 different advertising campaigns were created in Ukraine. companies, including more than 400 companies have been created in the media. We should also take into account global trends, especially globalization, the development of information technology and the Internet, which are also influenced by the domestic advertising market, which in general have caused dramatic changes in the principles of activity of the entire existing advertising industry.In the course of the research were used: general scientific methods, in particular: systematic approach – to summarize data of the advertising sphere as a whole set of elements in a set of relations and relations between them; methods of systematization and forecasting – to determine the general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine.The general tendencies of development of advertising sphere of Ukraine and enterprises of advertising sphere of Ukraine are substantiated. The main reasons that have had an impact and will have an impact on the activity of domestic advertising companies in the future are identified. The scientific novelty is to identify the main tendencies in the development of the dvertising sphere of Ukraine and domestic enterprises of the advertising sphere, as well as the factors that influenced and influence their activity.The results of the study are aimed at ensuring the quality management of the activities of advertising companies and ensuring a high level of their competitiveness. They can be used to refine and / or revise strategic plans for development and activities, management principles of advertising businesses.

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