FINANCIAL CONTROLLING AS A COMPONENT PART OF A SUSTAINABLE DEVELOPMENT MANAGEMENT SYSTEM
concepts, principles and functions of the formation and development of controlling are characterized. The necessity of the organization of financial controlling in the enterprise is grounded, the main stages of the introduction of controlling in the formation of the financial strategy of the enterprise in modern conditions are proposed. It is proved that the difference in the principles of organization of enterprise finance determines the need for differentiation of controlling objects for business entities operating on the basis of commercial calculation, non-profitable activity and estimated financing. If for commercial calculation it is the profit and market value of the enterprise, for non-profitable enterprises it is cash flows that must be efficiently generated and redistributed in accordance with their intended purpose; for enterprises operating on the principles of budget or budget financing, the level of income coverage. The effectiveness of the controlling system is determined by the efficiency of enterprise management. It is proved that the financial strategy is the basis of enterprise management and its production and economic, financial activities in a modern dynamic and competitive environment. The basic principles are investigated at the stages of the implementation of the financial strategy, which allow to correct its directions, which lead enterprises to sustainable development.