scholarly journals Pengaruh viral marketing dan endorser terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anggi Irawan ◽  
Irwan Misbach
Keyword(s):  
Indirect Effects ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Research Needs ◽  
Direct And Indirect Effects ◽  
Purchasing Decisions ◽  
The Relationship

This study aims to examine the direct and indirect effects of viral marketing on endorsers on purchasing decisions mediated by brand awareness as mediation. This research is a type of quantitative research with an associative approach. The population in this study were users of Oppo smartphone products in Makassar City. The sampling technique used accidental sampling and purposive sampling. The number of samples was 100 respondents using the Hair formula. The data used are primary data derived from questionnaire answers. Data analysis used Path Analysis with the help of SPSS 21. The results showed that viral marketing and endorsers had a positive and significant effect on brand awareness. Furthermore, viral marketing, endorsers and brand awareness directly have a positive and significant effect on purchasing decisions. In addition, the results of this study also show that brand awareness is able to mediate the relationship between viral marketing and endorsers on purchasing decisions. The implication of this research needs to be reinforced in product promotion so that consumers are able to remember products continuously which can have an impact on product purchasing decisions.

scholarly journals FAKTOR- FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN PEMBELIAN KOPI DI BANARAN 9 JAMBU GEMAWANG

2020 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Ida Riana Wati ◽  
Bayu Nuswantara ◽  
Hendrik Johanes Nandapdap
Keyword(s):  
Significant Relationship ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Business Owners ◽  
Purchasing Decisions ◽  
Location Factor ◽  
Coffee Powder ◽  
Product Factor ◽  
The Relationship

 On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).

The effect of maintenance operation, time utility and occupancy to sustainability with transit oriented development moderation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Makjen Sinaga ◽  
Suharyono Suharyono ◽  
Muhammad Al Musadieq ◽  
Mohammad Iqbal
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Operation Time ◽  
Sampling Technique ◽  
Equation Model ◽  
Primary Data ◽  
Transit Oriented Development ◽  
Content Type ◽  
The Board Of Directors ◽  
The Relationship

PurposeThis study aims to test and analyze the effect of maintenance operation, time utility and occupancy on sustainability with transit oriented development (TOD) as a moderating variable.Design/methodology/approachThis research is a quantitative research. The data in this study are a combination of primary data obtained through a questionnaire. The research took place at PT MRT Jakarta with all the board of directors as a sample in this study. The sampling technique used is saturated sampling and data analysis using structural equation model (SEM).FindingsThe result shows that maintenance and operation (M&O) have a positive and significant effect on time utility, M&O have a positive and significant effect on sustainability, time utility has a positive and significant effect on occupancy, occupancy has a positive and significant effect on sustainability and the influence of TOD does not significantly influence the relationship between time utility on occupancy and occupancy on sustainability.Originality/valueThe originality of this research lies in testing the maintenance operation, time utility and occupancy variables on sustainability with the renewal of TOD as a moderating variable.

scholarly journals Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Sepeda Motor Kawasaki D-Tracker 150 Di Kota Dumai

2020 ◽  
Vol 8 (1) ◽  
pp. 54-68
Author(s):  
Fajri Mubarak Natsir ◽  
Zulkarnain ◽  
Alvi Furwanti Alwie
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Indirect Effect ◽  
Indirect Effects ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sampling Technique ◽  
Direct And Indirect Effects ◽  
Equal Opportunities ◽  
Purchasing Decisions

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions

scholarly journals Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian (Studi Pada Produk Erigo Melalui Instagram)

2020 ◽  
Vol 22 (2) ◽  
pp. 348-357
Author(s):  
Tessa Surya Ningsih ◽  
Siska Lusia Putri
Keyword(s):  
Linear Regression ◽  
Quantitative Research ◽  
Sampling Methods ◽  
Sampling Technique ◽  
Population Data ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Study Population ◽  
Celebrity Endorser

ABSTRACT The research is in the form of quantitative research using primary data obtained from the distribution of questionnaires. The study population included Instagram users who joined the @erigoapparel Instagram. Data obtained from collection throught onlilne distribution questionnaires to customers who have purchased Erigo products through Instagram and know Arief Muhammad as Erigo’s brand endroser. The population data in this study were 100 respondents. The sampling technique used in purposive sampling. Methods analysis of the data used is multiple linear regression. The result showed that partially the trustworthiness, variabel had no significant effect on purchasing decisions, expertise did not have a significant effect on purchasing decisions, attractive had a significant effect on purchasing decision, respect did not significant influence purchasing decisions and similairty had a significant effect on purchasing decisions. Product Erigo the value of Adjust R square. Product Erigo indicators by 0.539.  ABSTRAK Penelitan ini berbentuk kuantitatif dengan menggunakan data primer yang diperoleh dari penyebaran kuisioner. Populasi penelitian ini meliputi pengguna instagram yang mengikuti akun instagram @erigoapparel dan konsumen yang pernah membeli produk Erigo. Data yang diperoleh dari pengumpulan melalui kuisioner online ke pelanggan yang telah membeli produk Erigo melalui Instagram dan mengenal Arief Muhammad sebagai endorser merek dari Erigo. Data populasi dari penelitian ini sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Metode analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara parsial variabel trustworthiness, tidak berpengaruh secara signifikan terhadap keputusan pembelian, expertise tidak berpengaruh signifikan terhadap keputusan pembelian, attractiveness berpengaruh signifikan terhadap keputusan pembelian, respect tidak berpengaruh signikan terhadap keputusan pembelian dan similiarity berpengaruh signifikan terhadap keputusan pembelian. Produk Erigo ini memiliki nilai Adjust R square sebesar 0.539.    

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN SAYUR DENGAN MEDIA ONLINE DI NYAYUR.ID KOTA SALATIGA

2021 ◽  
Vol 46 (3) ◽  
pp. 327
Author(s):  
Desi Pratisia ◽  
Bayu Nuswantara
Keyword(s):  
Quantitative Research ◽  
Descriptive Analysis ◽  
Analytical Techniques ◽  
Sampling Technique ◽  
Test Reliability ◽  
Online Media ◽  
Purchasing Decisions ◽  
Bartlett’S Test ◽  
Decision Making Processes ◽  
The Relationship

The change in the choice of places for people to shop vegetables with online media can be influenced by various things such as the interest/interest of consumers both in terms of attractive products, convincing promotions, ease of transactions and purchasing processes, cheaper prices with quality services provided. Can be a reason for making a purchasing decision. The purpose of this study is to analyze consumer characteristics, analyze the process of purchasing vegetable decisions, and the relationship between marketing mix and service quality with vegetable purchasing decisions at Nyayur. id. The research method used is a quantitative research using non-probability sampling technique with purposive sampling as many as 60 respondents using the Nyayur.id application with the provision that they have shopped at least 2 times. The analytical techniques used are descriptive analysis, validity test, reliability test, and exploratory factor analysis using the KMO-MSA test (Kaiser-Meyer-Olkin of Measure Sampling Adequacy and Bartlett's Test, and rotation. The results of the study show that there are 8 factors formed. The new factors are promotion factors, product factors and decision-making processes, price factors, products and responsiveness, responsiveness and assurance factors, reliability and assurance factors, product factors, reliability factors, and responsiveness factors. 

scholarly journals Islamic Branding, Viral Marketing, Online Consumer Review, and Purchasing Decision: The Mediating Role of Purchase Intention

2021 ◽  
Vol 1 ◽  
pp. 323-337
Author(s):  
Ayu Wandira ◽  
Taifikur Rahman
Keyword(s):  
Purchase Intention ◽  
Quantitative Methods ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Consumer Reviews ◽  
Online Consumer Reviews ◽  
Online Consumer

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

scholarly journals Consumer Awareness and Preferences towards Plywood in Chennai City

2019 ◽  
Vol 9 (2S3) ◽  
pp. 431-435
Keyword(s):  
Quantitative Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Consumer Awareness ◽  
Chi Square ◽  
Bivariate Correlation ◽  
Chi Square Test ◽  
Chennai City ◽  
The Relationship

The purpose of the study is to find out the awareness and preferences of consumers towards plywood in Chennai city. Descriptive and quantitative research design has been adopted for the study. The primary data has been collected through structured questionnaire with open and closed ended questions. Books, magazines, journals, thesis and websites were referred to collect secondary data. The data was collected by adopting purposive sampling technique from 100 consumers. Analysis namely reliability test, descriptive, chi-square test, bivariate correlation and Kendall's W test were used to identify the relationship between awareness and preferences of consumers towards plywood at Chennai city. The study found that there is a significant relationship between consumer awareness and preferences on plywood. It also found that majority of the consumers prefer to have Krishna Plywood followed by Century Plyboards (India) Ltd., GreenPly Industries Ltd., National Plywood Industries Ltd., Uniply Plywood, etc. Possible suggestions and conclusion were discussed.

scholarly journals The Effect of Modification of Technology Monitoring on Relationship Between Corporate Governance, Credit Monitoring, and Npl

2020 ◽  
Author(s):  
Maswar Purnama ◽  
Suhadak ◽  
Sri Mangesti ◽  
Cacik Rut Damayanti
Keyword(s):  
Corporate Governance ◽  
Quantitative Research ◽  
Design Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Moderation Effect ◽  
Central Java ◽  
Branch Office ◽  
The Relationship

Abstract Purpose: This study aims to examine whether there is a moderation effect of Technology Monitoring in the relationship between Corporate Governance and Credit Monitoring variables on the drivers of NPL.Design/Method: This research is a quantitative research. The data in this study are a combination of primary data obtained through questionnaires and also secondary data obtained from bank credit portfolios. The research took place at the Micro Branch Office of Bank Mandiri in Central Java Region with the head of the branch office as a sample in this study. The sampling technique used is Judgment Sampling and data analysis using SEM.Findings: The results showed that Corporate Governance had a positive and significant effect on Credit Monitoring, Corporate Governance had a negative and significant effect on NPL, Credit Monitoring had a negative and significant effect on NPL Technology Monitoring had a positive and not significant effect in moderating the relationship between Corporate Governance on NPL and the influence of Technology Monitoring a positive and significant effect in moderating the relationship between Credit Monitoring for NPL.Originality: The originality of this research lies in testing the effect of Corporate Governance and Credit Monitoring on Non-Performing Loans with the updating of Technology Monitoring as a moderating variable.

Pengaruh Promosi Melalui Media Sosial Terhadap Pengambilan Keputusan Kursus Bahasa Inggris Pare Dengan Viral Marketing Sebagai Variabel Intervening

2019 ◽  
Vol 4 (1) ◽  
pp. 41
Author(s):  
Ahmad Farih ◽  
Ahmad Jauhari ◽  
Eko Widodo
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Significant Influence ◽  
Quantitative Research ◽  
English Language ◽  
Sampling Technique ◽  
Positive Influence ◽  
Viral Marketing ◽  
Purchasing Decisions ◽  
English Village

This study aims to determine the effect of promotion through social media on the decision of English language courses at CELL institutions Pare Kediri East Java - English Village with viral marketing as an intervening variable. The population in this study were course participants at the CELL institution Pare Kediri East Java - English Village. The sampling technique uses non-probability sampling technique which is accidental sampling and the number of samples is 100 respondents. This research is quantitative research. Data analysis is used using path analysis (path analysis) with the SPSS version 20.0 application. For the endogenous variable (Y) of this study is the purchase decision, for exogenous variables (X) is promotion through social media, and for intervening variables (Z) is viral marketing. The results of this study indicate that: (1) There is a positive significant influence between promotion through social media on purchasing decisions. (2) There is a positive significant influence between promotion through social media on viral marketing. (3) There is a significant positive influence between viral marketing on purchasing decisions. (4) Yes significant influence between promotion through social media on purchasing decisions with viral marketing as an intervening variable.

scholarly journals Pengaruh Servicescape dan Kualitas Komunikasi terhadap Loyalitas nasabah melalui Kepuasan nasabah sebagai variabel intervening (studi pada nasabah Bank Tabungan Pensiunan Nasional Kantor Cabang Yogyakarta)

2020 ◽  
Vol 3 (2) ◽  
pp. 125-136
Author(s):  
Pricilia Sinta Sakinda ◽  
◽  
Henny Welsa ◽  
Muinah Fadhilah ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Indirect Effects ◽  
Sampling Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Direct And Indirect Effects ◽  
Communication Quality

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents BTPN bank customers in Yogyakarta. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used Partial Least Square (PLS) yaitu SEM berbasis variance, dengan software SmartPLS. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of communication quality to customer satisfaction, supports the influence of communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape to customer loyalty through customer satisfaction, supports the influence of communication quality to customer loyalty through customer satisfaction.

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