scholarly journals ANALISIS KEPUTUSAN PEMBELIAN SAYUR DENGAN MEDIA ONLINE DI NYAYUR.ID KOTA SALATIGA

2021 ◽  
Vol 46 (3) ◽  
pp. 327
Author(s):  
Desi Pratisia ◽  
Bayu Nuswantara

The change in the choice of places for people to shop vegetables with online media can be influenced by various things such as the interest/interest of consumers both in terms of attractive products, convincing promotions, ease of transactions and purchasing processes, cheaper prices with quality services provided. Can be a reason for making a purchasing decision. The purpose of this study is to analyze consumer characteristics, analyze the process of purchasing vegetable decisions, and the relationship between marketing mix and service quality with vegetable purchasing decisions at Nyayur. id. The research method used is a quantitative research using non-probability sampling technique with purposive sampling as many as 60 respondents using the Nyayur.id application with the provision that they have shopped at least 2 times. The analytical techniques used are descriptive analysis, validity test, reliability test, and exploratory factor analysis using the KMO-MSA test (Kaiser-Meyer-Olkin of Measure Sampling Adequacy and Bartlett's Test, and rotation. The results of the study show that there are 8 factors formed. The new factors are promotion factors, product factors and decision-making processes, price factors, products and responsiveness, responsiveness and assurance factors, reliability and assurance factors, product factors, reliability factors, and responsiveness factors. 

2020 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Ida Riana Wati ◽  
Bayu Nuswantara ◽  
Hendrik Johanes Nandapdap

 On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).


2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anggi Irawan ◽  
Irwan Misbach

This study aims to examine the direct and indirect effects of viral marketing on endorsers on purchasing decisions mediated by brand awareness as mediation. This research is a type of quantitative research with an associative approach. The population in this study were users of Oppo smartphone products in Makassar City. The sampling technique used accidental sampling and purposive sampling. The number of samples was 100 respondents using the Hair formula. The data used are primary data derived from questionnaire answers. Data analysis used Path Analysis with the help of SPSS 21. The results showed that viral marketing and endorsers had a positive and significant effect on brand awareness. Furthermore, viral marketing, endorsers and brand awareness directly have a positive and significant effect on purchasing decisions. In addition, the results of this study also show that brand awareness is able to mediate the relationship between viral marketing and endorsers on purchasing decisions. The implication of this research needs to be reinforced in product promotion so that consumers are able to remember products continuously which can have an impact on product purchasing decisions.


2020 ◽  
Vol 8 (3) ◽  
pp. 281
Author(s):  
Yesi Yovita

ABSTRACT  This research was motivated by the low self-confidence development of children aged 6-7 years in Anak Air, Batipuh Panjang Village, Padang City. It is suspected that the cause of the child's low self-confidence is partly due to the inappropriate application of parenting methods. This study aims to: 1) describe the parenting methods applied by parents to children; 2) describes the self-confidence of children aged 6-7 years; and 3) looking at the relationship between parenting methods and the self-confidence of children aged 6-7 years in Anak Air, Batipuh Panjang Village, Padang City.This research is a correlational quantitative research. The population in this study were children aged 6-7 years and their mothers as many as 50 people with a sample of 75%, namely 38 people with simple random sampling technique. The data technique used a questionnaire and a check for the observation of children's self-confidence development, the data obtained were analyzed using descriptive analysis and formula-data-moment.The results of this study indicate: 1) the parenting methods applied by parents to children aged 6-7 years are still inaccurate and inconsistent; 2) the development of self-confidence of children aged 6-7 years is still low; and 3) there is a significant relationship between parenting methods and the development of self-confidence of children aged 6-7 years in Anak Air, Batipuh Panjang Village, Padang City. Research suggestions are: 1) it is hoped that parents in Anak Air Kelurahan Batipuh Panjang Padang City can pay attention to and apply the application of parenting methods to children so that they can contribute to the development of children's self-confidence as expected; and 2) it is hoped that further researchers can find or examine other variables that affect the development of children's self-confidence. Keywords: self-confidence, parenting methods, family education 


2020 ◽  
Vol 8 (4) ◽  
pp. 515
Author(s):  
Annisa Miftahus Shaumi ◽  
Ismaniar Ismaniar

This research was motivated by the low speaking ability of early childhood in Pisang Village, Kinali District, Pasaman Regency. It is suspected that one of the reasons is because the communication applied in the family is not quite right. This study aims to: 1) describe the communication that occurs in the family; 2) describe early childhood speech skills; and 3) looking at the relationship between communication within the family and the speaking ability of aged children in Pisang Village, Kinali District, West Pasaman Regency. This research is correlational quantitative research. The population in this study were 26 housewives who had children aged 4-5 years. The sample amounted to 19 people with sampling using a simple random sampling technique. The data collection technique used a questionnaire and a check for the observation of the development of speech in early childhood. The data obtained were analyzed using descriptive analysis and the correlation formula of the Sperman Rho correlation. The results of this study indicate: 1) the communication that occurs within the family in Pisang Village is in the wrong category; 2) the speaking ability of early childhood in Kampung Pisang is still low; and 3) there is a significant relationship between communication within the family and the speaking ability of early childhood in Pisang Village, Kinali District, West Pasaman Regency. Research suggestions are: 1) it is hoped that the family can implement good, dynamic, intensive, and harmonious communication with children, to improve their speaking ability in children; and 2) it is hoped that further researchers will be able to examine other variables that affect the development of children's self-speech abilitiesKeywords: communication, speech application, early childhood, family education


2021 ◽  
Vol 6 (1) ◽  
pp. 64-73
Author(s):  
Finika Nuela ◽  
Anna Marganingsih ◽  
Yunita Astikawati

The purpose of this research is quantitative research. The population in this study were 72 students of class XI and XII majoring TKJ SMK Nusantara Indah Sintang. The sampling technique in this study using saturated sampling with the number of respondents as many as 72 students. Data analysis used validity and reliability testing, descriptive analysis test, contribution test, and classical assumption test, correlation test, determination test and hypothesis testing. The results showed that the entrepreneurial character had an effect on the life skills of the students of SMK Nusantara Indah Sintang, with the results of the t test, it was obtained that the t-count value was 1.981 which was greater (>) t-table 1.660 and the result of the Sig. 0.002 <0.05. The closeness of the relationship between the X and Y variables is 0.600. Based on the results of data analysis, it means that the level of closeness of the relationship between the variables of business character and life skills is moderate or sufficient. The coefficient of determination is 0.360, that 36% of the life skills of the students of SMK Nusantara Indah Sintang are influenced by entrepreneurial characters and the remaining 64% is influenced by other variables


1970 ◽  
Vol 2 (3) ◽  
pp. 20-28
Author(s):  
Sabeen Khan ◽  
Ruhi Khalid

The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and 50 Women. The age ranged between 18 – 22 years. A purposive sampling technique was used to select participants. The findings revealed that there was a relationship among conspicuous consumption and traits of personality. It was also uncovered that there are gender differences in conspicuous consumption of brands, narcissism and personality traits. Further it was concluded that narcissism is positively associated with conspicuous consumption of brands. Narcissism was likely to be a positive predictor of conspicuous consumption of brands and personality traits are likely to be a predictor of conspicuous consumption of brands.


2021 ◽  
Vol 8 (2) ◽  
pp. 51-56
Author(s):  
Ratna Sari Dyah ◽  
Lies Elina

Knowledge of how to maintain proper dental health will greatly affect the incidence of dental caries, brushing and rinsing teeth - gargling is one of the behaviors to maintain oral hygiene. behavior based on correct knowledge will last longer than behavior that is not based on knowledge, an effort to increase knowledge is through health education. Online media is one of the educational media to increase knowledge of dental and oral health. The type of research in this study is a comparative comparative analysis or "causal-comparative". Quota sampling technique sampling, the research location was conducted in SMA N 3 Bandar Lampung ..as many as 100 people. The research variable was the online media instagram in increasing knowledge of caries. Statistical analysis used the T-test to see the relationship between Instagram in increasing knowledge. The results showed instagram can that there was a role for online media education in increasing knowledge of cavities.


2021 ◽  
Vol 1 (1) ◽  
pp. 24-28
Author(s):  
Nadya Savira Chaerani ◽  
Dedeh Fardiah

Abstract. In February 2019 KPID West Java issued a circular containing restrictions on the hours of broadcast of some English-language songs that were vulgar in content, both in the form of songs or video clips. There are 17 English songs contained in circular attachments issued by KPID West of Java. Dozens of songs can only be aired starting at 22:00 WIB until 03.00 WIB. The broadcast limitation starts from public complaints and KPID supervision of the broadcast content. A number of online media rollicking to preach this event, one of which is online media Detik.com which is a news site that is widely accessed by various groups. This study uses a quantitative method with a correlational approach that aims to find out the relationship of truth, relevance, balance and neutrality between the coverage of 17 western songs by KPID West of Java towards the interests of listeners of western songs on Radio as aspects of cognitive, evaluative and the interests of listeners of western songs on the radio The students of Faculty of Communication Sciences Unisba as the dependent variable, this study uses the objectivity theory of Westerstahl. From this study using the stratified random sampling technique, it was concluded that there was a significant and very strong relationship between Factuality, Impartiality and Western Song Listeners' Interests on Radio at the Faculty of Communication Sciences Unisba. Abstrak. Pada bulan Februari 2019 KPID Jawa Barat mengeluarkan surat edaran yang berisi tentang pembatasan jam penyiaran beberapa lagu berbahasa Inggris yang berkonten vulgar, baik dalam bentuk lagu atau pun video klip. Terdapat 17 lagu berbahasa Inggris yang terdapat dalam lampiran surat edaran yang dikeluarkan KPID Jawa Barat. Belasan lagu itu hanya boleh tayang mulai pukul 22.00 WIB hingga 03.00 WIB. Pembatasan penyiaran berawal dari aduan masyarakat dan pengawasan KPID terhadap isi siaran. Sejumlah media online beramai-ramai memberitakan peristiwa ini salah satunya media online Detik.com yang merupakan situs berita yang banyak diakses oleh berbagai kalangan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional yang bertujuan mengetahui adanya hubungan kebenaran, relevansi, keberimbangan dan netralitas antara pemberitaan pembatasan 17 lagu barat oleh KPID Jawa Barat terhadap minat pendengar lagu barat di Radio sebagai aspek dalam kognitif, evaluatif dengan minat pendengar lagu barat di radio pada Mahasiswa Fikom Unisba sebagai variabel terikat, penelitian ini menggunakan teori Objektivitas dari Westerstahl. Dari penelitian ini yang menggunakan teknik penarikan sampel stratified random sampling ini ditemukan kesimpulan, bahwa terdapat hubungan yang signifikan dan sangat kuat antara Faktualitas, Imparsialitas dengan Minat Pendengar Lagu Barat di Radio pada Mahasiswa Fikom Unisba.


2021 ◽  
Vol 15 (2) ◽  
pp. 234-241
Author(s):  
Efi Septianingsih ◽  
Mohammad Adam Jerusalem

The paper aims to develop the instrument about analogy test to measure the level of intelligence of undergraduate students. Determination of the number of samples is done by purposive sampling technique. This instrument is analyzed by factor analysis. Of the 15 items that will be used to develop the academic potential test instrument for verbal analogies, 4 analysis factors. The formation of these 4 factors is from Eigenvalues greater than 1 so that there are only 4 factors that fulfill the requirements. Furthermore, 15 items of the tested instrument to 91 undergraduate student respondents obtained 2 items of invalid instrument with correlation coefficient ≤0.3, Kaiser-Meyer-Olkin (KMO) and Bartlett's test amounted to 0.785 with p 0.05. Trial results from the results of the trial results obtained that the average validity of the questions is 96.8%. Test reliability was analyzed using the Alpha (α) formula of Cronbach. The calculation is done using the help of the IBM SPSS version 22.0 Windows program and the coefficient of 0.806 is obtained. Based on the results of the research, it can be concluded that the quality of the developed instrument items has been valid and reliable.


2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.


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