scholarly journals Communication of Opinion leader in Commodifying Contract Marriage in Siri Marriage Village in Pasuruan

2021 ◽  
Vol 9 (3) ◽  
pp. 102-107
Author(s):  
Didik Hariyanto ◽  
Maulia Figo Arian Difa

This study aims to analyze how the communication used by opinion leaders in Kalisat village gives rise to a form of commodification of contract marriage. The method in this research is using a qualitative descriptive method. Data collection was carried out by direct field observation in which researchers went directly to the field to find data in the field and carried out in-depth interview techniques that were carried out freely. The results of this study are, in the commodification process of this contract marriage there is a form of communication in which this communication is carried out face to face or face to face, namely a communication process carried out by the communicator to a communicant which is carried out directly without any help or intermediary of a media. The communication technique used by opinion leaders to invite and convince prospective brides and grooms, both men and women, is to use persuasive communication techniques. Where opinion leaders try to persuade and promise a number of advantages if they want to follow this practice, this is in accordance with the basic principles of commodification theory which changes something that initially only has use value and then turns it into something that can be sold and has a selling value in the market.

INFORMASI ◽  
2020 ◽  
Vol 49 (2) ◽  
pp. 125-144
Author(s):  
Ulfah Hidayati

This study aimed to find out the political communication process occurring among the electorates in making decision of electing. In detail the source of information is known to be used for concerning the Pilgub DKI Jakarta of 2012, type of information obtained, and electing decision making among the Chinese Moslem community of Masjid Lautze Jakarta. Output of research was knowledge about the political communication process occurring until the electing decision making.This research referred to the conception that communication is a process of delivering message to exert effect (in this case the electing decision). The mass media effect theory was used as one of references in this research because the mass media pertained directly to the communicant in political communication process. The method used was qualitative one using in-depth interview technique for collecting data with 14 informants from the Chinese Moslem community of Masjid Lautze Jakarta. From the research it could be found that the dominant information source used to access the political information was mass media (television and newspaper), BBM (Black Berry Messenger), interpersonal communication media, group communication media, and other information source such as outdoor advertisement. Meanwhile in the term of information type, the information on Jokowi-Ahok couple became the most widely obtained one by the members of society. The electing decision was generally affected by such factors as mass media, interpersonal communication, group communication, organization, and observing Jakarta’s condition directly. The opinion leader factor (ustadz and foundation leader) did not have influence in this research.Penelitian ini betujuan untuk mengetahui proses komunikasi politik yang berlangsung pada khalayak pemilih dalam pengambilan keputusan memilih. Secara detailnya diketahui sumber informasi yang digunakan untuk mendapatkan informasi mengenai Pilgub DKI Jakarta 2012, jenis informasi yang didapatkan, dan pengambilan keputusan memilih di kalangan warga muslim Tionghoa jama’ah Masjid Lautze Jakarta. Output dari penelitian ini adalah pengetahuan mengenai proses komunikasi politik yang berlangsung hingga samapai pada tahap pengambilan keputusan memilih. Penelitian ini mengacu pada pemahaman bahwa komunikasi adalah suatu proses penyampaian pesan yang akan menghasilkan efek (dalam hal ini keputusan memilih). Teori mengenai efek media massa digunakan sebagai salah satu acuan dalam penelitian ini karena media massa langsung bersinggungan dengan komunikan dalam proses komunikasi politik. Metode yang digunakan adalah kualitatif dengan teknik pengumpulan data menggunakan in-depth interview pada 14 narasumber warga muslim Tionghoa Jama’ah Masjid Lautze Jakarta. Dari penelitian tersebut didapatkan sumber informasi dominan yang digunakan untuk mengakses informasi politik adalah media massa (televisi dan koran), BBM (Black Berry Massanger), media komunikasi interpersonal, media komunikasi kelompok, dan sumber informasi lainnya seperti iklan luar ruangan. Sedangkan untuk jenis informasi maka informasi mengenai pasangan Jokowi Ahok menjadi informasi yang paling banyak didapatkan oleh warga. Untuk keputusan memilih secara umum dipengaruhi oleh beragam faktor yaitu oleh media massa, komunikasi interpersonal, komunikasi kelompok/organisasi, dan melihat kondisi Jakarta secara langsung. Untuk faktor opinion leader (ustad dan pimpinan yayasan) justeru tidak berpengaruh dalam penelitian ini.


2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Surti Wardani

ABSTRAKPenelitian ini bertujuan untuk mengetahui ketepatan komunikasi berdasarkan enam elemen komunikasi dalam proses komunikasi antara manajemen dengan Awak Kabin di PT. Garuda Indonesia. Penelitian ini adalah penelitian kualitatif dan menggunakan pendekatan fenomenologi dengan model paradigma naturalistik (naturalistic inquiry). Data penelitian diperoleh melalui observasi partisipatif, wawancara mendalam dan studi dokumentasi, sementara teknik analisis data yang digunakan adalah analisis induktif. Hasil penelitian ini menunjukkan bahwa manajemen menerapkan sistem keterbukaan dalam berkomunikasi dengan awak kabin, termasuk mengutamakan komunikasi secara tatap muka dan juga mempraktikkan human relation sebagai landasan berkomunikasi. Penyusunan pesan juga dilakukan dengan penyesuaian; apabila bersifat persuasif , akan digunakan kalimat persuasif, begitu pula apabila pesan bersifat informasi (narasi) atau argumentasi. Sedangkan pemilihan channel dilakukan dengan memperhatikan jika penerima (receiver) bisa menyandi balik (decode) agar bisa memunculkan feedback positif, termasuk juga dengan memanfaatkan media sosial seperti Facebook, Twitter, Instagram, dan Whatsapp. Sementara hambatan yang ditemui dalam proses komunikasi yang berlangsung ialah tingginya mobilitas awak kabin dan keengganan awak kabin untuk berkomunikasi dengan pihak manajemen (komunikasi ke atas) meskipun keterbukaan komunikasi telah dilakukan. Kata Kunci: Komunikasi organisasi, ketepatan komunikasi, Garuda Indonesia ABSTRACTThis research aims to determine the fidelity of communication based on the six (6) communication elements in the communication process between management and cabin crew at PT. Garuda Indonesia. This study is qualitative research, using phenomenology approach with naturalistic inquiry model. The research data was obtained through participative observation, in-depth interview and documentation study, while the data analysis technique uses inductive analysis. The results of this study shows that management has implement an openness system in communicating with cabin crew, including prioritizing face-to-face communication and also practicing human relations as the foundation to communicate. Preparation of messages is done with adjustment; persuasive sentences are used if the messages is persuasive, as well as if the message is information (narrative) or argumentation. The channel selection is choosed with attention so receiver (receiver) can encode back (decode) in order to generate positive feedback, including utilizing social media like Facebook, Twitter, Instagram, and Whatsapp. The obstacles encountered in the communication process was the high mobility of cabin crew and the reluctance of the cabin crew to communicate with management, even the openness communication system has been implemented. Keywords: Organizational communication, fidelity of communication, Garuda Indonesia


2018 ◽  
Vol 2 (2) ◽  
pp. 543
Author(s):  
Ade Meila

<p><em>Makepung art is an art and cultural attraction, prajuru Pakraman village is very concerned with the artistic traditions such as makepung in Jembrana Regency so that ways are sought to maintain the preservation of the makepung art. This is intended to maintain and preserve the existence of makepung which has become a characteristic of Jembrana Regency and bring a lot of income to Pakraman Baluk Village as well as increase income for the community. Based on this background, three problems can be formulated, namely (1) What is the persuasive communication process of Pakraman Village Prajuru in the preservation of Makepung art? (2) What factors inhibit persuasive communication of Pakraman Village Prajuru in preservation of Makepung art in Pakraman Baluk Village, Negara District, Jembrana Regency? (3) What efforts have been made in the persuasive communication of Pakraman Village teachers in the preservation of makepung art? The research objective is the general purpose to be able to contribute ideas about how the persuasive communication process of Pakraman village prajuru in preservation of makepung art in Pakraman Baluk Village, Negara District, Jembrana Regency. Specific purpose is to find out the persuasive communication process of Pakraman Village teachers in the preservation of makepung art in Pakraman Baluk Village, Negara District, Jembrana Regency. This research uses Persuasive Communication Theory, Communication Obstacle Theory, and Structural Functional Theory. This type of research is qualitative research with data collection techniques used namely observation, interviews, literature and documentation. Data analysis is presented in descriptive qualitative. This study found that the process of persuasive communication from prajuru as a communicator, to influence, in achieving the objectives achieved by communication using. Interpersonal Communication, Group Communication, Mass Communication, with Informative Communication Techniques and Instructive or Coercive Communication Techniques. Factors that hinder persuasive communication of Pakraman village teachers are mechanical and semantic disturbances of interest, interest, prajuru motivation. Pakraman village is able to establish harmonious relationships within and outside the organization, especially building public trust (village manners) in preserving the role of village prajuru as leaders. protect the community capable of giving information to the community. As a communicator in the preservation of makepung the efforts made are to optimize the persuasive communication of the village of Pakraman Baluk, the socialization of the importance of preserving the makepung art by holding Dharma Wacana, Tula Dharma and activities in the preservation of makepung art.</em></p><p> </p>


2017 ◽  
Vol 5 (2) ◽  
pp. 126
Author(s):  
Syamsurizal Syamsurizal

<p><em>This study is titled Persuasive Communication Strategy Presenter (Staff Marketing) in the Candidate Acceptance of new Students at the Polytechnic LP3I Jakarta. The purposes of research are to investigate the persuasive communication strategies used Presenter (Staff Marketing), Presenter persuasive communication process, and behavioral changes that occur in prospective students. The theory used in the study are: Interpersonal Communication, Persuasive Communication, and AIDA. This study used a qualitative descriptive study and narrated by interpretive. Information obtained through observation and in-depth interviews (in-depth interviews) to Four Presenters Polytechnic LP3I Jakarta have been recruited as an informant. Results from this study is the presenter strategy to convince new students through persuasive communication emotional and personal approach.</em></p><p><em>Keywords : Persuasive Communication,  Presenter (Staff Marketing), Marketing Pemasaran</em></p>


2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Ahmad Ubaidillah ◽  
Misbahul Khoir

The objectives of research include; first, to describe what local Islamic working ethos are as the basis for the resilience of songkok, whip and slap handicraft businesses in Serah Panceng Gresik Village. Second, to describe the resilience of the songkok, whip and slap handicraft business in the village of Serah Panceng Gresik. This study is a qualitative-descriptive study with the aim of understanding the phenomena experienced by the subject of research including behavior, perception, motivation, and action holistically by utilizing various scientific methods. Data collection methods include; Observation, In-depth Interview or Focus Group Discussion, Documentation. Data analysis techniques include: processing and preparing data for analysis, reading the entire data, analyzing in more detail by coding data, considering detailed instructions that can help the coding process, giving descriptions that will be presented in the report, interpreting and interpreting data. The results showed that in Serah Village local Islamic working ethos were preserved by the community, such as alms giving, reading dziba', reading tahlil, attending haul akbar, and reading sholawat together every Friday. Although in the tradition it does not involve songkok, whip, and slap directly, there is a good impact to support the resilience of songkok, but not whip, and slap production. Religious rituals by praying together asking Allah to facilitate and carry out business in production songkok, whip, and slap are an expression of gratitude for what God gave to the people of Serah Village. All economic activity done by Serah community is meant to get God’s willing. Keywords: Islamic Working Ethos, Handicraft Businesses


Author(s):  
A.O. Barg

The practices of risk communication on the problem of residues of antibiotics in foodstuffs in modern Russia are described based on the results of in-depth expert interviews. Several risk communication problems connected with the lack of relevant information about the theme, low efficiency of traditional information channels, and insufficient activity of key informants have been identified. The algorithm and basic principles of risk communication between authorities, food producers and consumers are proposed. It is proved that using of social media, social networking services and «new opinion leaders» (such as bloggers) can increase the effectiveness of health risks communication in modern society.


While patient-centered communication supports patient self-care, providers rarely have enough time to consistently use patient- centered communication techniques. Technology has potential to support patient-centered communication, but frequently older adults prefer face-to-face communication with providers. Conversational agents (CAs) may support provider communication with older adults by emulating best practices from face-to-face communication. We investigated older adults’ response to a prototype CA communication system that served as a virtual provider and presented medication instructions using teachback, a recommended best practice that involves asking patients questions to ‘close the communication loop’. Older adults were told how to take medications by a CA who used (or did not use) teachback, and then were interviewed. Older adults were open to interacting with the CA and thought it would help support self-care. They thought the CA was a more effective teacher when using teachback and that this interactive strategy helped them remember the instructions. However, teachback did not improve instruction memory.


Res Rhetorica ◽  
2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Paweł Gondek

The paper examines man’s involvement in the communication process. While elucidating communication one needs to take into account the subjective factors which condition its existence. The article particularly highlights the personal dimension of human existence and an integrated action of his powers thanks to which man constitutes the subject and motive for all forms of communication activity. The basic types of communication are affected by virtue of a relation to human powers: intellective-cognitive and volitive-emotive. Yet, it is persuasive communication that, methodologically ordered within the framework of rhetoric, seems to fully recognize the communication determinants characteristic of man’s nature. The progressing technicization of the media also needs to be perceived through an integrated personalistic perspective accepting the subjective determinants of man participating in the communication process.


2019 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Brigida Intan Printina

This article aims to describe the Budi Utomo Quotes Based on Canva Applications for National Awareness Strengthens. In order for the struggle of the Budi Utomo movement to be interpreted in depth by generations, the visual graphic media was chosen to strengthen the national awareness of the generation. This is in line with the basic principles of Budi Utomo's movement, namely the primacy of mind or mind in terms of education. The research method in this article is qualitative descriptive. The writing results describe the process and results of the use of visual graphic media that photographed Budi Utomo's movement with the aim of strengthening the national awareness of Indonesian youth so as to be able to integrate past struggles as a capital "repeating the glory of the past" through education. The hope with this article is that observers of history are able to implement historical learning easily and can adjust technological developments, but without losing their identity as a cultured nation.


Sign in / Sign up

Export Citation Format

Share Document