scholarly journals Analyzing the communication in social media of the main sustainable brands during COVID-19 crisis: the Spanish vs. Italian cases

2020 ◽  
Author(s):  
Carmen Zarco ◽  
Oscar Cordón
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Critical Moment ◽  
Early Stages ◽  
Valuable Element ◽  
Critical Moments

Abstract Communication is now a valuable element to demonstrate the degree of commitment and transparency that organizations have towards Sustainability. In a critical moment such that experienced with the COVID-19 crisis, companies recognized facing the challenge of continuous and committed communication on social networks as a sustainable activity. All the latter raises the question whether the brands recognized as the most sustainable have actually succeed on being aware of communicating at the most critical moments of the COVID-19 crisis. In this context, an analysis is made of the activity maintained by the main sustainable companies, both Spanish and Italian, within two of the most popular social networks, Twitter and Instagram, at the very early stages of the crisis in both countries. Our results show that most companies have managed to rise to the occasion and show their commitment to the population through social networks.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Fuzzy based feature engineering architecture for sentiment analysis of medical discussion over online social networks

2021 ◽  
pp. 1-13
Author(s):  
C S Pavan Kumar ◽  
L D Dhinesh Babu
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Membership Function ◽  
Online Social Networks ◽  
Learning Model ◽  
Feature Engineering ◽  
Machine Learning Model ◽  
Social Media Platforms

Sentiment analysis is widely used to retrieve the hidden sentiments in medical discussions over Online Social Networking platforms such as Twitter, Facebook, Instagram. People often tend to convey their feelings concerning their medical problems over social media platforms. Practitioners and health care workers have started to observe these discussions to assess the impact of health-related issues among the people. This helps in providing better care to improve the quality of life. Dementia is a serious disease in western countries like the United States of America and the United Kingdom, and the respective governments are providing facilities to the affected people. There is much chatter over social media platforms concerning the patients’ care, healthy measures to be followed to avoid disease, check early indications. These chatters have to be carefully monitored to help the officials take necessary precautions for the betterment of the affected. A novel Feature engineering architecture that involves feature-split for sentiment analysis of medical chatter over online social networks with the pipeline is proposed that can be used on any Machine Learning model. The proposed model used the fuzzy membership function in refining the outputs. The machine learning model has obtained sentiment score is subjected to fuzzification and defuzzification by using the trapezoid membership function and center of sums method, respectively. Three datasets are considered for comparison of the proposed and the regular model. The proposed approach delivered better results than the normal approach and is proved to be an effective approach for sentiment analysis of medical discussions over online social networks.

scholarly journals Commercial Limits to Personality: Instagram Influencers and Commoditized Content Receptivity

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 77
Author(s):  
Tyler Horan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Identity ◽  
The Other ◽  
Audience Reception ◽  
Media Audiences ◽  
Unique Identity ◽  
The One ◽  
Commercial Relationships ◽  
Network Power

Social media influencers-individuals who utilize various forms of network power on social networks occupy a unique identity space. On the one hand, their network power is often tied to their social identity as creators of engaging material. On the other hand, their ability to promote commercial products and services steps outside the traditionally distinct commercial–social, occupational–personal divides. In this work, the network morphologies of influencers are explored in relation to their delivery of sponsored and non-sponsored content. This article explores how the disclosure of content as ‘sponsored’ affects audience reception. We show how that the promotion of content on social media often generates higher levels of engagement and receptiveness amongst their audience despite the platform’s assumption of organic non-commercial relationships. We find that engagement levels are highest among smaller out-degree networks. Additionally, we demonstrate that sponsored content not only returns a higher level of engagement, but that the effect of sponsorship is relatively consistent across out-degree network sizes. In sum, we suggest that social media audiences are not sensitive to commercial sponsorship when tied to identity, as long as that performance is convincing and consistent.

Suggesting text alternatives for images in social media

2021 ◽  
pp. 1-6
Author(s):  
Letícia Seixas Pereira ◽  
João Guerreiro ◽  
André Rodrigues ◽  
André Santos ◽  
João Vicente ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Shared Responsibility ◽  
User Generated Content ◽  
Media Content ◽  
Android Application ◽  
Image Description ◽  
Visual Content ◽  
Considerable Part ◽  
The Web

Image description has been a recurrent topic on web accessibility over the years. With the increased use of social networks, this discussion is even more relevant. Social networks are responsible for a considerable part of the images available on the web. In this context, users are not only consuming visual content but also creating it. Due to this shared responsibility of providing accessible content, major platforms must go beyond accessible interfaces. Additional resources must also be available to support users in creating accessible content. Although many of today's services already support accessible media content authoring, current efforts still fail to properly integrate and guide their users through the authoring process. One of the consequences is that many users are still unaware of what an image description is, how to provide it, and why it is necessary. We present SONAAR, a project that aims to improve the accessibility of user-generated content on social networks. Our approach is to support the authoring and consumption of accessible social media content. Our prototypes currently focus on Twitter and Facebook and are available as an Android application and as a Chrome extension.

Sign in / Sign up

Export Citation Format

Share Document