scholarly journals Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program

2021 ◽  
Vol 5 (2) ◽  
pp. 107-121
Author(s):  
Anima Karmakar ◽  
Md. Nur-Al-Ahad ◽  
Tanvir Hyder
Keyword(s):  
Sample Size ◽  
Online Survey ◽  
Product Placement ◽  
Brand Names ◽  
Customer Engagement ◽  
Consumer Attitude ◽  
Large Sample Size ◽  
Product Representation ◽  
Product Placements ◽  
Marketing Activities

The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewers and marketers to build a bridge for communication. In Bangladesh, people are less conscious about their local products as well as their media programs. Media and marketing relate inextricably with each other. The study has been conducted in two aspects to investigate the consumer attitude towards product placement. The first one is a comparative analysis of several product placements between Bangladeshi and the Indian media program. The second one is devolving and analyzing questionnaires to determine the Bangladeshi viewers’ scenario about embedded marketing. The logic behind choosing the Indian tv program for comparison is that Bangladeshi viewers are habituated with the Indian program. From 121 respondents, this study tries to forecast the viewers’ attitude toward product placement. Comparing Bangladeshi and Indian movies, dramas, and reality shows, the study expresses that Bangladeshi channel set minimal concern about embedded marketing. An online survey portrays a viewer’s preference level and thinking pattern about their media programs. Proper representation of programs such as an exciting story from movies and drama, a reality show with more customer engagement, less repetition of the same news, more consciousness about irrelevant talk shows, proper timing of the advertisement can help to back the viewers to their media that allows marketers to communicate with their target customers. This study has been conducted with limited sample size. Further research may be conducted about this study with large sample size and may compare with other countries.

Towards quality consumption

2019 ◽  
Vol 31 (4) ◽  
pp. 602-617 ◽  
Author(s):  
Erika Hlédik ◽  
Dávid Harsányi
Keyword(s):  
Sample Size ◽  
Design Methodology ◽  
Online Survey ◽  
Large Sample Size ◽  
Measurement Scales ◽  
Consumer Group ◽  
High Quality ◽  
Content Type ◽  
The Past ◽  
Wine Experts

Purpose Hungarian wine culture has been developing steadily over the past decades. The number of wineries offering quality wine is growing as consumer interest in quality consumption increases. The purpose of this paper is to study the segmentation of the Hungarian wine consumers based on their purchase habits and preferences to identify how this shift towards quality consumption is represented in these segments. Design/methodology/approach An online survey was conducted in Hungary. Nearly 28,000 consumers filled in the questionnaire. The TwoStep Cluster analysis could handle the large database and variables measured on different measurement scales. Findings The growing interest towards quality wine in the market is reflected in the study’s segmentation results. The large sample size made it possible to identify a special Hungarian wine consumer group, which has different buying habits than traditional wine consumer segments. Four segments were evolved: ordinary wine consumers, unsophisticated wine consumers, wealthy wine-experts and open-minded consumers. The last two segments seem to be the most valuable groups for high-quality wine producers. Originality/value The sample size allowed a relatively novel segmentation, whereby the preferences and purchasing habits of smaller, high-quality wine consumer groups became measurable.

scholarly journals Feasibility of Race by Sex Intersectionality Research on Suicidality in the Adolescent Brain Cognitive Development (ABCD) Study

Children ◽  
2021 ◽  
Vol 8 (6) ◽  
pp. 437
Author(s):  
Shervin Assari ◽  
Shanika Boyce ◽  
Mohsen Bazargan
Keyword(s):  
Cognitive Development ◽  
Sample Size ◽  
Child Behavior Checklist ◽  
Reliability And Validity ◽  
Self Report ◽  
Large Sample Size ◽  
Cross Sectional ◽  
Cronbach Alpha ◽  
Rich Data ◽  
Suicidal Ideas

Intersectional research on childhood suicidality requires studies with a reliable and valid measure of suicidality, as well as a large sample size that shows some variability of suicidality across sex by race intersectional groups. Objectives: We aimed to investigate the feasibility of intersectionality research on childhood suicidality in the Adolescent Brain Cognitive Development (ABCD) study. We specifically explored the reliability and validity of the measure, sample size, and variability of suicidality across sex by race intersectional groups. Methods: We used cross-sectional data (wave 1) from the ABCD study, which sampled 9013 non-Hispanic white (NHW) or non-Hispanic black (NHB) children between the ages of 9 and 10 between years 2016 and 2018. Four intersectional groups were built based on race and sex: NHW males (n = 3554), NHW females (n = 3158), NHB males (n = 1164), and NHB females (n = 1137). Outcome measure was the count of suicidality symptoms, reflecting all positive history and symptoms of suicidal ideas, plans, and attempts. To validate our measure, we tested the correlation between our suicidality measure and depression and Child Behavior Checklist (CBCL) sub-scores. Cronbach alpha was calculated for reliability across each intersectional group. We also compared groups for suicidality. Results: We observed some suicidality history in observed 3.2% (n = 101) of NHW females, 4.9% (n = 175) of NHW males, 5.4% (n = 61) of NHB females, and 5.8% (n = 68) of NHB males. Our measure’s reliability was acceptable in all race by sex groups (Cronbach alpha higher than .70+ in all intersectional groups). Our measure was valid in all intersectional groups, documented by a positive correlation with depression and CBCL sub-scores. We could successfully model suicidality across sex by race groups, using multivariable models. Conclusion: Given the high sample size, reliability, and validity of the suicidality measure, variability of suicidality, it is feasible to investigate correlates of suicidality across race by sex intersections in the ABCD study. We also found evidence of higher suicidality in NHB than NHW children in the ABCD study. The ABCD rich data in domains of social context, self-report, schools, parenting, psychopathology, personality, and brain imaging provides a unique opportunity to study intersectional differences in neural circuits associated with youth suicidality.

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maruf Gbadebo Salimon ◽  
Olanrewaju Kareem ◽  
Sany Sanuri Mohd Mokhtar ◽  
Olayemi Abdullateef Aliyu ◽  
Jibril Adewale Bamgbade ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Sample Size ◽  
Online Survey ◽  
Computer Anxiety ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Universal Theory ◽  
Content Type ◽  
Environment Model

Purpose The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs. Design/methodology/approach To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling. Findings The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant. Research limitations/implications This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce. Originality/value The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

Numerical Assessment on Edgewise Compressive Strength of Heavy Sandwich Fiberboard

2015 ◽  
Vol 724 ◽  
pp. 74-78
Author(s):  
Guang Jun Hua ◽  
Wei Min Fei ◽  
Ze Shun Liao ◽  
Yong Xie
Keyword(s):  
Compressive Strength ◽  
Sample Size ◽  
Simulation Method ◽  
Large Sample Size ◽  
Heavy Duty ◽  
Material Consumption ◽  
Shape Processing ◽  
Reasonable Choice ◽  
Correct Understanding ◽  
Corrugated Fiberboard

The application status of heavy duty corrugated paperboard and honeycomb fiberboard were reviewed. In order to contrast the edgewise compressive strength of the two typical sandwich fiberboards, the finite element models of honeycomb fiberboard and AAB flute corrugated fiberboard with large sample size were established. By numerical simulation method, the effect of structure on the edgewise compressive strength were decoupled from the factor such as the materials, material consumption, sample size and shape, processing technology and environmental conditions etc. Under the same material, material consumption and sample size, bulking analysis based on numerical method was carried out. The results show that the edgewise compressive strength of both sides of the honeycomb fiberboard is about 50% higher than that of AAB flute corrugated fiberboard, and honeycomb fiberboard is similar to bi-isotropic material. The conclusions obtained are valuable to reasonable choice of the honeycomb fiberboard and heavy duty corrugated fiberboard and correct understanding the mechanical properties of the two sandwich fiberboard.

scholarly journals The Effectiveness Of High Levels Of Knowledge Regarding Hiv/Aids In Reducing Discriminatory Attitudes And Behaviour Towards Hiv-Infected People

2006 ◽  
Vol 4 (1) ◽  
Author(s):  
M. Pirie ◽  
W. J. Coetsee
Keyword(s):  
Sample Size ◽  
Primary Objective ◽  
Large Sample Size ◽  
Infected People ◽  
Eta Squared ◽  
Secondary Objective ◽  
Level Of Knowledge ◽  
The Difference ◽  
F Statistics ◽  
Hiv Aids

The primary objective of this study was to assess whether there is a relationship between increasing levels of knowledge about HIV/AIDS and perceptions of discriminatory attitudes and behaviour towards people with HIV/AIDS. Employees (3662) from a large accounting firm were exposed to a survey and a response rate of 41% or 1532 was received. The secondary objective of the study was to determine whether there were any statistically significant differences in the mean difference of knowledge scores of groups created in terms of the different biographical variables. ANOVA’S (to determine the significance of differences between the means), t-tests (two groups only) and F-statistics were used for the analysis. Given the large sample size an F-test is not conclusive and the effect of the difference in sample size needs to be taken into account. For this reason it was also necessary to look at the Partial Eta Squared. Results indicate that respondents are generally knowledgeable about the prevention and transmission of HIV/AIDS and that respondents’ level of knowledge correlates negatively with discriminatory practices.

Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy

2018 ◽  
Vol 30 (1) ◽  
pp. 66-81
Author(s):  
Rubens Pauluzzo ◽  
Enrico Fioravante Geretto
Keyword(s):  
Sample Size ◽  
User Satisfaction ◽  
Banking Sector ◽  
Internet Banking ◽  
Online Banking ◽  
Large Sample Size ◽  
Policy Makers ◽  
Internet Users ◽  
Level Of Satisfaction ◽  
Main Factors

In this study, the EUCS model has been used for measuring online banking user satisfaction in the local banking sector. The authors focused on Italian co-operative banks. The study involved the submission of a questionnaire to a sample of 600 retail consumers of small-sized co-operative banks. The model was tested with SEM techniques. The findings reinforce EUCS theory for internet banking satisfaction with large sample size, and provide evidence about the psychometric stability of the EUCS tool for measuring online banking user satisfaction in the local banking setting. The study will be useful to policy makers and banks to better understand why internet banking is not the favoured channel for service delivery in Italy and which are the main factors able to increase the acceptance of the online banking channel.

scholarly journals The importance of input data quality and quantity in climate field reconstructions – results from the assimilation of various tree-ring collections

2020 ◽  
Vol 16 (3) ◽  
pp. 1061-1074 ◽  
Author(s):  
Jörg Franke ◽  
Veronika Valler ◽  
Stefan Brönnimann ◽  
Raphael Neukom ◽  
Fernando Jaume-Santero
Keyword(s):  
Sample Size ◽  
Tree Ring ◽  
Input Data ◽  
Small Sample ◽  
Screening Methods ◽  
Temperature Sensitive ◽  
Data Sets ◽  
Large Sample Size ◽  
Spatial Coverage ◽  
Reconstruction Quality

Abstract. Differences between paleoclimatic reconstructions are caused by two factors: the method and the input data. While many studies compare methods, we will focus in this study on the consequences of the input data choice in a state-of-the-art Kalman-filter paleoclimate data assimilation approach. We evaluate reconstruction quality in the 20th century based on three collections of tree-ring records: (1) 54 of the best temperature-sensitive tree-ring chronologies chosen by experts; (2) 415 temperature-sensitive tree-ring records chosen less strictly by regional working groups and statistical screening; (3) 2287 tree-ring series that are not screened for climate sensitivity. The three data sets cover the range from small sample size, small spatial coverage and strict screening for temperature sensitivity to large sample size and spatial coverage but no screening. Additionally, we explore a combination of these data sets plus screening methods to improve the reconstruction quality. A large, unscreened collection generally leads to a poor reconstruction skill. A small expert selection of extratropical Northern Hemisphere records allows for a skillful high-latitude temperature reconstruction but cannot be expected to provide information for other regions and other variables. We achieve the best reconstruction skill across all variables and regions by combining all available input data but rejecting records with insignificant climatic information (p value of regression model >0.05) and removing duplicate records. It is important to use a tree-ring proxy system model that includes both major growth limitations, temperature and moisture.

scholarly journals No one accelerometer-based physical activity data collection protocol can fit all research questions

2019 ◽  
Author(s):  
Patrick Bergman ◽  
Maria Hagströmer
Keyword(s):  
Physical Activity ◽  
Sample Size ◽  
Large Sample Size ◽  
Intensity Level ◽  
Sample Sizes ◽  
Activity Data ◽  
Convenience Sample ◽  
Mean Values ◽  
Repeated Observations ◽  
Measurement Protocol

Abstract BACKGROUND Measuring physical activity and sedentary behavior accurately remains a challenge. When describing the uncertainty of mean values or when making group comparisons, minimising Standard Error of the Mean (SEM) is important. The sample size and the number of repeated observations within each subject influence the size of the SEM. In this study we have investigated how different combinations of sample sizes and repeated observations influence the magnitude of the SEM. METHODS A convenience sample were asked to wear an accelerometer for 28 consecutive days. Based on the within and between subject variances the SEM for the different combinations of sample sizes and number of monitored days was calculated. RESULTS Fifty subjects (67% women, mean±SD age 41±19 years) were included. The analyses showed, independent of which intensity level of physical activity or how measurement protocol was designed, that the largest reductions in SEM was seen as the sample size were increased. The same magnitude in reductions to SEM was not seen for increasing the number of repeated measurement days within each subject. CONCLUSION The most effective way of reducing the SEM is to have a large sample size rather than a long observation period within each individual. Even though the importance of reducing the SEM to increase the power of detecting differences between groups is well-known it is seldom considered when developing appropriate protocols for accelerometer based research. Therefore the results presented herein serves to highlight this fact and have the potential to stimulate debate and challenge current best practice recommendations of accelerometer based physical activity research.

scholarly journals DAMPAK BPNT TERHADAP KONSUMSI RUMAH TANGGA DAN POLA KONSUMSI RUMAH TANGGA PENERIMA BPNT, KECAMATAN MENGWI

2021 ◽  
pp. 839
Author(s):  
Luh Ade Yumita Handriani ◽  
Sudarsana Arka
Keyword(s):  
Path Analysis ◽  
Sample Size ◽  
Direct Effect ◽  
Indirect Effect ◽  
Household Consumption ◽  
Consumption Patterns ◽  
Consumption Pattern ◽  
Large Sample Size ◽  
Analysis Techniques ◽  
The Impact

This study aims to analyze the impact of the BPNT program on household consumption and consumption patterns of BPNT recipient households in Mengwi District, Badung Regency. This research was conducted in Mengwi District, Badung Regency using a questionnaire distributed to respondents with a large sample size of 96 KPM. This study uses path analysis techniques to analyze the direct effect and Sobel test to analyze the indirect effect. Based on path analysis, the results of the study concluded that the BPNT variable had a positive and significant effect on the consumption of BPNT recipient households in Mengwi District, Badung Regency. The BPNT variable has no effect on the consumption pattern of BPNT recipient households in Mengwi District, Badung Regency. The household consumption variable has a negative and significant effect on the consumption pattern of BPNT recipient households in Mengwi District, Badung Regency. The household consumption variable did mediate the effect of the BPNT Program on the consumption pattern of BPNT recipient households in Mengwi District, Badung Regency

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