scholarly journals IMPACT OF COVID-19 ON MARKETING STRATEGY AND EXPENDITURE

2020 ◽  
Vol 8 (9) ◽  
pp. 1475-1478
Author(s):  
Prachi Sharma ◽  
Keyword(s):  
Supply Chain ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Consumption Pattern ◽  
Communication Program ◽  
Marketing Social ◽  
Global Issue ◽  
Regional Markets ◽  
Corporate Social ◽  
Marketing Actions

This paper seeks to analyse the Coronavirus Pandemic (2019) on Marketing Strategy and Expenditure. The virus is currently a global issue and has affected marketing, expenditure, and various marketing strategies worldwide. This virus has impacted different companies, organizations, firms, international and regional markets through their marketing and expenditure operations. Therefore, the effects of COVID-19 on digital marketing, social media marketing, email marketing, 4Ps of marketing, advertisements, and search engines (SEO) are also discussed and examined. The coronavirus pandemic has affected branding, supply chain, advertising and marketing, and retail and marketing. Additionally, the text explores how businesses shifted their marketing strategies to take various directions while cutting down their marketing expenditure. Moreover, it also examines how industries, like travel and hospitality, have been significantly affected. On the other hand, multiple businesses, such as streaming and other online services, experienced varied effects. Generally, several marketing actions have been influenced by the spread of COVID-19, such as corporate social responsibility (CSR), consumption pattern, advertising, marketing communication program, and supply chain.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

DECISION ANALYSIS FOR SUPPLIER IN TWO-ECHELON SUPPLY CHAIN WITH DISCRETE DEMAND VIA DYNAMIC GAME

2014 ◽  
Vol 31 (04) ◽  
pp. 1450023 ◽  
Author(s):  
JIAN-TENG XU ◽  
SHAO-JIAN QU
Keyword(s):  
Supply Chain ◽  
Marketing Strategy ◽  
Discount Rate ◽  
Dynamic Game ◽  
Marketing Strategies ◽  
Cost Structure ◽  
Equilibrium Strategy ◽  
Quantity Discount ◽  
Numerical Tests ◽  
Optimality Properties

This paper analyzes noncooperative dynamic game behavior in a two-echelon supply chain composed of one supplier and one retailer. The aim is to give supplier reasonable suggestions on decision making of marketing strategy. The challenge of dealing with this problem is the discreteness of demand. The main contributions of this paper are twofold: one is to address the necessary conditions in which supplier can choose quantity discount policy as marketing strategy; the second is to provide the solving methods of the equilibrium strategy and discount rate under quantity discount policy. Two types of quantity discount marketing strategies are considered. It is concluded that the strategy sets of production and procurement are independent of discount rate via analyzing the optimality properties. Numerical tests illustrate that incremental quantity discount policy is more widely considered than all-unit quantity discount policy, and whether the quantity discount policy can be chosen as the marketing strategy not only relates to supplier's own cost structure but also retailer's cost structure.

Golden Medals

2021 ◽  
pp. 1-17
Author(s):  
Veronica Baena ◽  
Marina Mattera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Brand Management ◽  
Marketing Strategies ◽  
Football Clubs ◽  
Depth Study ◽  
European Football ◽  
Management Approaches ◽  
Corporate Social

This chapter conducts an in-depth study regarding European football clubs' marketing strategies and brand management approaches in order to evaluate customers' perceived ethicality and how consumers value corporate social responsibility activities. Specifically, the case of European football clubs is evaluated during the 2013-2018 period. The evolution of the value of the top 20 football teams in 2013 were considered as they are the most valuable ones, and most renowned in terms of worldwide supporters and revenues. Furthermore, the success of the top three teams, Manchester United, FC Barcelona, and Real Madrid FC, were studied. The findings highlight how European football clubs should incorporate corporate social responsibility into their marketing strategy, combining it with their own players' approaches, in order to increase their value and reputation.

Golden Medals

2019 ◽  
pp. 25-46
Author(s):  
Veronica Baena ◽  
Marina Mattera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Brand Management ◽  
Marketing Strategies ◽  
Football Clubs ◽  
Depth Study ◽  
European Football ◽  
Management Approaches ◽  
Corporate Social

This chapter conducts an in-depth study regarding European football clubs' marketing strategies and brand management approaches in order to evaluate customers' perceived ethicality and how consumers value corporate social responsibility activities. Specifically, the case of European football clubs is evaluated during the 2013-2018 period. The evolution of the value of the top 20 football teams in 2013 were considered as they are the most valuable ones, and most renowned in terms of worldwide supporters and revenues. Furthermore, the success of the top three teams, Manchester United, FC Barcelona, and Real Madrid FC, were studied. The findings highlight how European football clubs should incorporate corporate social responsibility into their marketing strategy, combining it with their own players' approaches, in order to increase their value and reputation.

Marketing Strategies for Trendy Animal Products

2018 ◽  
pp. 169-203
Author(s):  
Alfredo J. Escribano
Keyword(s):  
Supply Chain ◽  
Environmental Impact ◽  
Marketing Strategy ◽  
Food System ◽  
Interdisciplinary Approach ◽  
Marketing Strategies ◽  
Animal Products ◽  
Global Issues ◽  
Nutrition Labelling ◽  
Livestock Sector

There is increasing pressure on companies to follow more strict practices along the whole supply chain regarding sustainability and health. However, consumers' knowledge on nutrition, labelling and on the impacts of the agri-food system is scarce. In this sense, it is particularly interesting to analyse consumers' behaviour towards a family of products coming from one of the most controversial sectors due to both past health hazards and its high environmental impact: the livestock sector. This sector constitutes itself one of the Global issues' bottlenecks that call for urgent action. The present study reviews consumers' behaviour towards meat and dairy products claiming different attributes related to sustainability. Therefore, this chapter reviews, synthesize and discusses the existing knowledge on the topic with an integrative-interdisciplinary approach. Finally, marketing strategy recommendations are provided.

Revenue Share Contract Design with Marketing Strategy Types of Supplier

2018 ◽  
Vol 35 (02) ◽  
pp. 1840002
Author(s):  
Hua He ◽  
Changsong Ma
Keyword(s):  
Supply Chain ◽  
Marketing Strategy ◽  
Pareto Optimality ◽  
Supply Chain Coordination ◽  
Contract Design ◽  
Marketing Strategies ◽  
Supply Chain Collaboration ◽  
Pareto Improvement ◽  
Numerical Examples ◽  
Strategy Types

In this paper, we design a revenue share contract when a supplier is the leader and a retailer is the follower in a two-echelon supply chain. The innovation lies in dividing the supplier’s marketing strategies into two types: the profit oriented and the sales oriented to distinguish the different decision objectives from previous literatures assuming the supplier and retailer are both profit oriented. The paper uses the revenue share contract to reach supply chain coordination and Pareto optimality in the supply chain with the profit-oriented suppliers. However, the contract makes supply chain collaboration solutions and the Pareto improvement with the sales oriented supplier conditional. Numerical examples are given to illustrate these cases.

scholarly journals Impact of aggressive online digital marketing on sales in the Latin American and Caribbean regions

2020 ◽  
Vol 10 (2) ◽  
pp. 91-99
Author(s):  
Felipe Oyarzo Pineida
Keyword(s):  
Interior Design ◽  
Latin American ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Strong Connection ◽  
Marketing Social ◽  
The Caribbean ◽  
Corporate Social ◽  
Latin American And Caribbean

The aim of this research was to study how aggressive online digital marketing improves sales. The study was implemented across 27 countries, 15 countries in Latin America and 12 islands in the Caribbean regions, over a period of 2 years. Professional advertising images were shared monthly with 27 different distributors of a US textile company specialised in interior design. The showrooms were expected to promote their businesses via email and on Facebook, Pinterest, Instagram, WhatsApp, Twitter and through their own websites. Data were collected from the 27 participant firms with the help of interviews. The results of the study showed a strong connection between the use of professional digital advertisement and the growth of these businesses, while the showrooms that used little or no digital marketing strategies decreased or stayed low on profits. The study also showed that the quality and the content of the advertisement received by customers and how often they received it had an impact on their perception of the brand and the new products offered by the company. Data also showed that the most professional and attractive websites belonged to the most successful businesses. This research has also made recommendations to businesses and to future researchers at the end of the article.   Keywords: Corporate social responsibility, digital marketing, email, online marketing, social media.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

Sign in / Sign up

Export Citation Format

Share Document