scholarly journals ENTREPRENEURIAT INNOVANT AU MAROC : MENACES &OPPORTUNITES

2021 ◽  
Vol 9 (11) ◽  
pp. 337-347
Author(s):  
Fatiha Benmimoun ◽  
◽  
Mohamed Anouar Benaissa ◽  
Keyword(s):  
Economic Valuation ◽  
Basic Research ◽  
Victor Hugo ◽  
Entrepreneurial Activity ◽  
Significant Progress ◽  
Entrepreneurial Ecosystem ◽  
Innovation Potential ◽  
The Social ◽  
National University ◽  
Risk Culture

Entrepreneurship is the spearhead of market economies (OECD, 1998) whose actor is considered as a maker of projects (according to Cantillon 1755), or even an engine of capitalist dynamics (according to Schumpeter 1911). He is also an opportunity finder who, despite the uncertainty and risk, enthusiastically spots profitability activities. It is clear that entrepreneurship represents a boon for developing countries by injecting new impetus into economic growth. He promises to limit poverty without limiting wealth (Victor Hugo) and to reduce the social and economic gap. Morocco has made significant progress in a perspective that aims to mark the ground for a better valuation of the entrepreneurial act. However, the effectiveness of these efforts appears to be limited by a lack of financial motivation among researchers and the absence of a risk culture of our financial institutions. Also, the economic valuation of knowledge remains far behind compared to the immediate concerns of national university researchers who invest their time and knowledge in basic research. In Morocco, entrepreneurs suffer from the lack or the inadequacy with their aspirations of the means and actions mobilized that do not benefit from fundingup to the requirements of the project carried, a sine qua non conditions for the creation of innovative companies, meeting their ambitions. Is the Moroccan entrepreneurial context well thought in order to help develop and enhance the innovation potential of the country? Is it able to attract and enable innovative entrepreneurs? Our aim is to explore both the entrepreneurial ecosystem and the different interactions it can have,in the Moroccan context,with an innovative entrepreneurial approach, while paying particular attention to the bottlenecks in the process of creating a business, that may underminetake-off opportunities for entrepreneurial activity.

scholarly journals Entrepreneurial ecosystem and sustainability as catalysts for regional development: proposition of a theoretical framework

2020 ◽  
pp. 739-752
Author(s):  
Paulo Vitor Siffert ◽  
Liliane de Oliveira Guimarães
Keyword(s):  
Regional Development ◽  
Theoretical Framework ◽  
Entrepreneurial Activity ◽  
Entrepreneurial Ecosystem ◽  
Environmental Preservation ◽  
Economic Dimension ◽  
The Social ◽  
Sustainable Regional Development ◽  
The One ◽  
Equal Income

The demands for a development model that considers the social and environmental dimensions, as well as the economic dimension, has become increasingly imperative, either by society in general or by the initiative of national or supranational bodies, as oversight and regulatory agencies. In this way, the precepts of sustainable development have been gaining more space in political agendas and civil debates. We propose here that this model of development, especially the one linked to strong sustainability (and relative to the branch of ecological economy), would be ideal. For this, based on literature review, we formulate a theoretical model that combines sustainable regional development (as a dependent variable), mediated by the independent variables of entrepreneurship and sustainability. That is, the objective of this paper is the proposition of a theoretical framework that assumes that the sustainable regional development can be reached from the articulation between the foment to the entrepreneurial activity and the precepts of sustainability. As an additive to this model, we also consider the construct of the entrepreneurial ecosystem as a catalyst for entrepreneurial activity at the regional level and sustainable entrepreneurship as a type of business conducive to a more equal income generation, improvement of social structure, and environmental preservation.

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

Regional Disparities of the Social Innovation Potential in the Visegrad Countries: Causes and Consequences

2018 ◽  
Vol 5 (1) ◽  
pp. 36-42
Author(s):  
György Kocziszky ◽  
Dóra Szendi
Keyword(s):  
Social Innovation ◽  
Technical Innovation ◽  
The European Union ◽  
Social Culture ◽  
Complex Character ◽  
Innovation Potential ◽  
The Social ◽  
Territorial Disparities ◽  
Active Contribution ◽  
Visegrád Countries

Abstract The international literature is paying significant and increasing attention to the analysis of the regions’ innovation potential, and its active contribution to economic growth and competitiveness. Beside the classical, technical innovation, also the social innovation is getting even more emphasis. It can solve as alternative basically in the case of the peripheral territories. The convergence of peripheries is a stressed priority in the European Union. The territorial disparities are resulting in significant social and political problems also in the case of the Visegrad countries’ regions. The authors in their research represent a possible method for the measurement of regional (NUTS-2) level social innovation potential on the example of the Visegrad countries, and they also analyse the causes and consequences of disparities. The applied complex social innovation index can be calculated as a result of three pillars (economic, social, culture and attitude), and several components. As a result of the created patterns can be concluded that compared to the economic indicators, the disadvantage of the peripheries is not so significant in the case of the social innovation index, because of the complex character of the index. In the second part of the research, the authors analyse and evaluate also the methods, which can be adequate for increasing the social innovation potential.

Basic Research and the Social System of Pure Science

1956 ◽  
Vol 23 (1) ◽  
pp. 48-57 ◽  
Author(s):  
Herbert A. Shepard
Keyword(s):  
Social System ◽  
Basic Research ◽  
Pure Science ◽  
The Social

scholarly journals Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 421
Author(s):  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska
Keyword(s):  
Communication Channel ◽  
Basic Research ◽  
Marketing Practice ◽  
Religious Media ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Research Questions ◽  
Marketing Tool

This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The case studies and the content analysis of the accounts of the three magazines—Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki—show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent—as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website.

Genetic Technologies in Russian Agriculture: Regulatory Issues and Public Opinion

2021 ◽  
Vol 37 (1) ◽  
pp. 5-20
Author(s):  
K.G. Skryabin ◽  
A.M. Kamionskaya
Keyword(s):  
Regulatory System ◽  
Basic Research ◽  
State Regulation ◽  
Regulation System ◽  
Russian Society ◽  
Opinion Poll ◽  
Innovation Potential ◽  
Russian Agriculture ◽  
Genetic Technologies ◽  
Technological Platform

This study analyzes the current regulatory system for genetic engineering in Russia in terms of expected amendments related to genome editing technology, given that its products - genome-edited crops - have already appeared on the international market. A list of corresponding concepts that require legal rethinking and definition has been compiled. Changes in the model of state regulation of genetic technologies in Russia are proposed: the transition from a process-oriented regulation system to a risk-based system. To assess the risk of public rejection of the products of genetic technology and new biotechnologies, 931 participants of the opinion poll have been selected who underwent an online sociological survey using purposive sample techniques. The obtained results revealed the innovation potential of the Russian society and experts in the novel genetic and digital technologies in agriculture, their attitude to the threat of global hunger and the application of biodegradable materials and biofuels in relation to the circular economy. genetic technologies, GMOs, regulations, opinion poll, Russia The authors thank the staff of Technological platform Biotech2030, Moscow, Russia This paper is part a study that was partially supported by the Russian Foundation for Basic Research (RFBR) (project no. 18-29-14067/18).

scholarly journals The production of prestige: An entrepreneurial Viagra

2000 ◽  
Vol 1 (1) ◽  
pp. 45-56 ◽  
Author(s):  
Alistair R. Anderson ◽  
Sarah L. Jack
Keyword(s):  
Social Context ◽  
Explanatory Variable ◽  
Entrepreneurial Activity ◽  
Entrepreneurial Process ◽  
Ethnographic Approach ◽  
The Social ◽  
Process And Outcome ◽  
The Uk

The social context plays a role in entrepreneurial activity: it shapes perceptions, evaluations and the recognition of opportunity. But one aspect of context is relationships, where it has been found that the search for status provides a stimulus that not only promotes businesses, but affects how they are run. An ethnographic approach was used to examine the activities of 60 rural entrepreneurs in the UK, and six cases are presented to demonstrate the operation of the production of prestige. Conspicuous production provides a heuristic explanatory variable of process and outcome, and enriches our understanding of the entrepreneurial process.

scholarly journals The Production of Prestige

2000 ◽  
Vol 1 (1) ◽  
pp. 45-56 ◽  
Author(s):  
Alistair R. Anderson ◽  
Sarah L. Jack
Keyword(s):  
Social Context ◽  
Explanatory Variable ◽  
Entrepreneurial Activity ◽  
Entrepreneurial Process ◽  
Ethnographic Approach ◽  
The Social ◽  
Process And Outcome ◽  
The Uk

The social context plays a role in entrepreneurial activity: it shapes perceptions, evaluations and the recognition of opportunity. But one aspect of context is relationships, where it has been found that the search for status provides a stimulus that not only promotes businesses, but affects how they are run. An ethnographic approach was used to examine the activities of 60 rural entrepreneurs in the UK, and six cases are presented to demonstrate the operation of the production of prestige. Conspicuous production provides a heuristic explanatory variable of process and outcome, and enriches our understanding of the entrepreneurial process.

scholarly journals Engaging bioscientists in science communication: Evidence from an international survey

F1000Research ◽  
2017 ◽  
Vol 6 ◽  
pp. 209
Author(s):  
Andrea Boggio ◽  
Giorgio Scita ◽  
Carmen Sorrentino ◽  
David Hemenway ◽  
Andrea Ballabeni
Keyword(s):  
Science Communication ◽  
Qualitative Data ◽  
Basic Research ◽  
Social Value ◽  
Science Outreach ◽  
The Public ◽  
The Social ◽  
Negative Feelings ◽  
Study Participants ◽  
Institutional Actors

Background: Exchanges between scientists and nonscientists are critical to realizing the social value of basic research. These exchanges rest in part on the willingness and ability of scientists to engage effectively in science communication activities. In this paper, we discuss the perception and willingness of basic scientists in the biological and biomedical fields to engage in science outreach. Methods: The analysis is based on qualitative data collected as part of a survey on the social value of basic research and is framed by the theory of planned behavior. This is a well-established theory of human behavior that relies on the premise that a person’s intention to engage in a behavior is the single best predictor of whether that person will in fact engage in that behavior. Results: Our data show that, while bioscientists maintain a positive attitude towards science communication, their intentions are influenced by some negative feelings with regard to how nonscientists react to science communication efforts. Interactions with institutional actors, governmental bodies and the public are particularly problematic. On the other hand, interactions with clinicians and patients are framed in positive terms. Finally, some study participants raised concerns as to their ability to communicate science effectively, the availability of time and resources, and the lack of proper rewards, particularly in terms of career advancement, for those who engage in science efforts. Conclusions: Our findings suggest that bioscientists' intentions to engage in science communication efforts must be better studied to develop empirically-informed interventions to increase scientists’ participation in science outreach efforts.

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