scholarly journals Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer

2012 ◽  
Vol 3 (1) ◽  
pp. 549
Author(s):  
Harjanto Prabowo

Colleges that offer computer education are increasing, partly because of the widespread use of information technology in all areas of life so that it takes labors/computer graduates qualified and applicably ready. This situation also occurs in colleges at Jakarta. This paper presents the results, which aims to reveal the compatibility level of educational services mixed-marketing performance with the interests and expectations of college students. Research conducted is descriptive and verification, while the method of research is an explanatory survey method to 770 students of computer private universities in Jakarta and 54 leaders in computer private universities in Jakarta. The results show that the environment of one individual affects more to college students in processing decision to choose the college compared to educational services mixed-marketing performance. Whereas, the value of education services is not affected by the environmental of students but by educational services mixed-marketing performance and student decision process. There is a mismatch/gap between the educational service mixed-marketing performance to the level of expectations and interests level of students perceived.

2021 ◽  

Since exporting higher education is a type of economic activity, let us consider international education services as a special type of export commodity. In this case, the object of an educational service will be knowledge and skills, as well as the means of their identification, which are subsequently realised in the labour market in the form of labour supply.


Edum Journal ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 69-75
Author(s):  
Yulianti Yulianti ◽  
Ipong Dekawati

The aim of this study is to analyze the contribution of the implementation of management of organizational facilities and communication both partially and simultaneously to the quality of educational services. The method used is descriptive survey method with a quantitative approach. The data collection technique uses questionnaires that have gone through validity and reliability tests. The results of the study indicate that: Both partially and simultaneously the implementation of management of organizational facilities and communications contribute positively to the quality of education services. Starting from the results of these studies, the authors suggest: (1) In order to improve service to students, so that the completeness of existing facilities is optimized in quantity and maintenance; (2) The school should accommodate complaints, suggestions, and aspirations of the community, so that service to the community increases, especially those related to improving the quality of education; (3) Always establish friendship and communication with parents of students in an effort to jointly encourage the improvement of the quality of education services.  


2021 ◽  
Author(s):  
Isaac Ampofo Atta Senior ◽  
Isaac Ampofo Atta Junior

Abstract In today’s world, tertiary institutions provide Computer Science and Information Technology courses to students for them to have the opportunity to improve the thinking computational skills they will need to function in today's computation-dependent society. Moreover, pupils who think they can finish programming tasks successfully are likely more to become interested. Additionally, effective approaches to impart computer programming frequently rise pupils' interest in programming. As a result, the study sought to examine college students’ interest in programming. The research design for the study was a survey method. The study’s population comprise of Computer Science and Information Technology students at Kwame Nkrumah University of Science and Technology. The sample size was 368 where we used a systematic sampling technique to select participants for the study. The study shows that majority of college students have interest in programming. The results revealed that the total number of males who have interest in programming are greater than females and that the total number of males who study programming far outweigh the total number of females. It is recommended that females should be encouraged to study programming at the various institutions that provide programming courses to students.


2011 ◽  
Vol 2 (2) ◽  
pp. 659
Author(s):  
Harjanto Prabowo

Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual's environment is more influential on the decision process of selecting college students compared the performance of education services marketing mix. There is a gap between the performance of the marketing mix of educational services with the level of expectation and perceived level of student interest. Therefore, leaders of computer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mix program of education services can further enhance the value of education services.


Edum Journal ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 131-146
Author(s):  
Tasrikhah Tasrikhah

At present condition, education is a service. In order to satisfy users, the education service quality must be maintained to remain good. Factors that are strongly suspected of influencing educational services are the function of the principal and teacher interpersonal communication. Given the importance of education services, this study focuses on the function of principals and teacher interpersonal communication and their influence on the quality of education services. The method used is a survey method with a quantitative approach to 88 public elementary school teachers. Data processing techniques use both partial and multiple regression analysis. The results of the study show that: (1) There is a positive and significant influence between the implementation of the principal's function on the quality of education services (2) There is a positive and significant effect between teacher interpersonal communication on the quality of education services (3) There is a positive and significant influence between the implementation of the principal's functions and teacher interpersonal communication simultaneously on the quality of educational services. Starting from these conditions, the author suggests, that: (1) The quality of high education services is one of the missions that must be achieved by each school, the quality of education services has been shown to be influenced by the implementation of the principal's functions and teacher interpersonal communication. Therefore, principals should try to improve their function as school principals, especially those related to leading, managing and motivating with more optimal ways to explore their potential. So that it is expected that with optimal implementation of the principal's function, the quality of education services will increase. (2) Every teacher must develop himself by exploring his inner potential, participating in various trainings for teachers and continuing with higher education. In addition, in every self the teacher must try to instill awareness of the importance of maintaining interpersonal communication, for example by optimizing social media communication such as forming groups on Whatsapp, then education services at public elementary schools will be better and maintenance of friendship will be better.


2018 ◽  
Vol 22 (3) ◽  
pp. 325
Author(s):  
Connie Chairunnisa

This study aims to provide information on the influence of brand image, the quality of education services on consumer satisfaction. This research uses survey method with path analysis technique, with a sample of 244 respondents. The results of the study prove that (1) there is a positive and significant influence between brand image on customer satisfaction, by 66.7% (2) there is a positive and significant influence between the quality of education services on customer satisfaction by 71.4% (3) there positive and significant influence between brand image and education service quality on customer satisfaction by 78.1%. In order to encourage the level of customer satisfaction, the Faculty needs to pay attention to the expectations and complaints of its customers, and continue to improve the quality of education services.


2017 ◽  
Vol 13 (3) ◽  
pp. 1-12 ◽  
Author(s):  
Mírian Oliveira ◽  
Antonio Carlos Gastaud Maçada ◽  
Carla Curado ◽  
Felipe Nodari

Information technology and top management support are considered infrastructure for knowledge sharing. This research aims to identify infrastructure profiles and their relationship with knowledge sharing. A survey method was adopted involving 231 respondents working in information technology teams in Brazil. The analysis identified four profiles, namely: focus on information technology; focus on top management support; adrift; and knowledge sharing oriented. The latter was identified as being the most effective, while no significant difference was found between the other clusters in relation to knowledge sharing. This finding is a supplement to this field of knowledge because, in addition to confirming the relevance of the two constructs, it shows that their simultaneous presence contributes to knowledge sharing. This result also helps managers by highlighting that in order to leverage knowledge sharing it is necessary to signal the importance of the process for the company, as well as provide adequate information technology.


2018 ◽  
Vol 30 (3) ◽  
pp. 63-80 ◽  
Author(s):  
Gaurav Khatwani ◽  
Praveen Ranjan Srivastava

As information technology has evolved, digital media has become increasingly fragmented and has started to proliferate multiple information channels. In order to optimize on the various digital channels that are available, organizations are increasingly recognizing the importance of gaining solid insights into consumer behavior and preferences that can be translated into marketing strategies. Specifically, they are keen to identify which information channels they can use to effectively reach and communicate with their target market. In this regard, this paper describes how multi criteria decision making can be used to develop a new method of decision making that will enable an effective and systematic decision process of fuzzy AHP and TOPSIS. Further, these techniques can be used for the developing framework for identifying consumer preferences. This paper provides a demonstration of the underpinning working methodology of the proposed model by examining an real case that is based on the decision process Internet users employ during their online search for information.


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