scholarly journals Analisis Pengaruh Communal Activation terhadap Keputusan Membeli untuk Meningkatkan Brand Loyalty (Studi Kasus Teh Botol Sosro Less Sugar)

2013 ◽  
Vol 4 (2) ◽  
pp. 631-643
Author(s):  
Annetta Gunawan
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Online Community ◽  
New Wave ◽  
Marketing Concept ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
And Control

Established in 1974 PT Sinar Sosro is the first bottled ready-to-drink tea producer in Indonesia. In order to fulfill its lovers wherever they are, the newest innovation has been launched, i.e. Teh Botol Sosro Less Sugar, which focuses on diabetics, sportsmen/athletes, and young executives as its target markets. To foster brand loyalty and control the community, PT Sinar Sosro utilizes crowd combo marketing concept, especiallycommunal activation activity that is adjusted with the current New Wave Marketing era, so PT Sinar Sosro can integrate supply and access of Teh Botol Sosro Less Sugar product. The objectives of this research are to analyze the influence of Communal Activation on Buying Decision of Teh Botol Sosro Less Sugar, and to analyze the influence of Communal Activation and Buying Decision on Brand Loyalty of Teh Botol Sosro Less Sugar. The data collection technique used was questionnaire disseminated to the members of Teh Botol Sosro Less Sugar online community, using Likert scale. While the data analysis technique used was Path Analysis. The result of Path Analysis shows the structural equation Y = 0,523 X + 0,8526 ε1 which Communal Activation significantly contributes to Buying Decision at 27,3% and Z = 0,552 X2 + 0,229 Y + 0,7141 ε2 which Communal Activation and Buying Decision simultantly and significantly contribute to Brand Loyalty at 49%.

Analysis of Brand-Related User Generated Content Antecendents Influence on Brand Equity to Increase Purchase Intention (Case Study: Yamaha Motor Indonesia)

2015 ◽  
Vol 21 (4) ◽  
pp. 1044-1048
Author(s):  
Annetta Gunawan
Keyword(s):  
Path Analysis ◽  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Community ◽  
Virtual Community ◽  
User Generated Content ◽  
Internet Users ◽  
Analysis Technique ◽  
Data Collection Technique

The global development of information technology, especially social media, brings a lot of revolutionary changes in many facets of life, including the development of User Generated Content (UGC). Besides, the number of Internet users in Indonesia reaches 63 million people in November 2013. So, Indonesian marketers should start to consider how to take benefit from UGC development and understand its subsequent impact on brand equity and purchase intention. Yamaha Motor Indonesia (YMI) as the second largest player in Indonesia who wants to increase its market share, should do effort to increase its brand equity and consumers’ purchase intention through its virtual community. The objectives of this research are to analyze the influence of Brand-Related UGC on Brand Equity of YMI, and to analyze the influence of Brand-Related UGC and Brand Equity on Purchase Intention of YMI. The data collection technique used is questionnaire disseminated to the members of YMI online community, using Likert scale. While the data analysis technique used is Path Analysis. The result of Path Analysis shows the structural equation Y = 0,525X + 0,8509ε1 where Brand-Related UGC significantly contributes to Brand Equity at 27,6% and Z = 0,435X + 0,256Y + 0,7925ε2 where Brand-Related UGC and Brand Equity simultaneously and significantly contributes to Purchase Intention at 37,2%.

scholarly journals Pengaruh Communal Activation untuk Membentuk Brand Loyalty Produk Minuman

2012 ◽  
Vol 3 (1) ◽  
pp. 536
Author(s):  
Hartiwi Prabowo ◽  
Brian Garda Muchardie ◽  
Dedy Handrimurtjahjo
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Online Community ◽  
Market Condition ◽  
Marketing Plan ◽  
New Wave ◽  
Glass Bottle ◽  
Decentralized System ◽  
Analysis Technique ◽  
Buying Decisions

Established in 1974, PT Sinar Sosro is the first ready-to-drink tea beverage in bottles in Indonesia and in the world. Teh Botol Sosro market position is the leader in ready to drink tea industry. One of the leading products of PT Sinar Sosro is Teh Botol Sosro glass bottle often called RGB (returnable Glass Bottle). To meet the lovers’ needs anywhere they are, the latest innovation from Teh Botol Sosro products is Teh Botol Sosro Less Sugar which was launched on August 20, 2008. As the time passes by, the market condition encourages a change in marketing plan that leads to a decentralized system (horizontal) in which the customer demands the same service from the same brand from any location they are. This era is called the New Wave Marketing (2008), which is still running today. The purpose of this research is to analyze the influence of communal activation of the buying decisions to increase brand loyalty in Teh Botol Sosro Less Sugar product. Data collecting technique is the questionnaire to members of the online community Botol Sosro Less Sugar and interviews, while the data analysis technique using path analysis. Path Analysis Results show there was an impact dan significant between Communal Activation and Buying Decisions, and there was also a positive correlation and significant between Buying Decisions and Brand Loyalty.

scholarly journals Pengaruh dari Brand Trust, Brand Image, dan Reputation terhadap Brand Loyalty Kopi Lokal di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 459
Author(s):  
Varian Jastine
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Trust ◽  
Probability Sampling ◽  
Brand Reputation ◽  
Analysis Technique ◽  
Positive Effect

The key to the success of a business or company is none other than brand loyalty by customers. So, the increase in brand loyalty needs to be considered. Some factors can affect the increase in brand loyalty. Brand loyalty can be influenced by several factors such as brand trust, brand image, and brand reputation. This study will discuss the effect of brand trust, brand image, and brand reputation on local coffee brand loyalty in Jakarta. Sampling using non-probability sampling with a purposive method to obtain appropriate characteristics for researchers. Respondents are local coffee consumers who live in Jakarta and are aged under 18-25 years and over as many as 140 respondents. The data analysis technique uses structural equation modeling. The results of this study indicate that brand trust, brand image, and brand reputation have a positive effect on brand loyalty. Kunci dari kesuksesan suatu bisnis atau perusahaan tidak lain adalah loyalitas merek oleh pelanggan. Maka, peningkatan terhadap loyalitas merek perlu untuk diperhatikan. Terdapat faktor-faktor yang dapat mempengaruhi peningkatkan loyalitas merek tersebut. Brand loyalty dapat dipengaruhi oleh beberapa faktor seperti brand trust, brand image, dan brand reputation. Penelitian ini akan membahas pengaruh dari brand trust, brand image dan brand reputation terhadap brand loyalty kopi lokal di Jakarta. Pengambilan sampel menggunakan non-probability sampling dengan metode purposive untuk mendapatkan karakterisik yang sesuai bagi peneliti. Responden merupakan konsumen kopi lokal yang berdomisili di Jakarta dan berusia dibawah 18 – 25 tahun ke atas sebanyak 140 responden. Teknik analisa data menggunakan pemodelan persamaan struktural. Hasil dari penelitian ini memperlihatkan bahwa brand trust, brand image dan brand reputation berpengaruh secara positif terhadap brand loyalty.

PENGARUH KOMPENSASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA PUSAT PENGEMBANGAN SUMBER DAYA MANUSIA REGIONAL MAKASSAR

2020 ◽  
Vol 2 (1) ◽  
pp. 21-27
Author(s):  
Auliyah Fajar ◽  
Hasanuddin Remmang ◽  
Firman Menne
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Human Resources ◽  
Work Environment ◽  
Sampling Method ◽  
Employee Performance ◽  
Human Resources Development ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Development Center

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompensasi, disiplin kerja dan lingkungan kerja ter-hadap kinerja pegawai pada Pusat Pengembangan Sumber Daya Manusia Regional Makassar. Metode pengambilan sampel menggunakan sampling jenuh (sensus) terhadap seluruh pegawai yang berjumlah 49 orang. Teknik pengumpulan data yang digunakan adalah kuesioner dan teknik analisis data yang digunakan adalah regresi linear berganda dengan SPSS. Hasil penelitian ini menunjukkan bahwa kompensasi berpengaruh positif dan tidak signifikan terhadap kinerja pegawai, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dan Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai PPSDM Regional Makassar.   This study aims to determine and analyze the effect of compensation, work discipline and work environment on employee performance at the Makassar Regional Human Resources Development Center. The sampling method uses saturated sampling (census) of all 49 employees. The data collection technique used was a questionnaire and the data analysis technique used was multiple linear regression with SPSS. The results of this study indicate that compensation has a positive and not significant effect on employee performance, work discipline has a positive and significant effect on employee performance and The work environment has a positive and significant effect on employee performance PPSDM Regional Makassar.

Factors that Influence Purchase on Cinema Online Tickets Using Tix-Id Application, through Buying Interest

2022 ◽  
Vol 18 ◽  
pp. 10-19
Author(s):  
John Ehj. Foeh ◽  
Adler Haymans Manurung ◽  
Florentina Kurniasari ◽  
Tipri Rose Kartika ◽  
Sandra Yunita
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Statistical Tests ◽  
Purchasing Decisions ◽  
Application Form ◽  
Minimum Requirements ◽  
Data Collection Technique ◽  
Data Analysis Methods

The purpose of this study was to determine the factors that affect directly and indirectly such as promotion, convenience, and security on the decision to purchase online cinema tickets with the TIX ID application through consumer buying interest. The data collection technique uses a questionnaire that is distributed online via the google application form. Data analysis methods include validity, reliability, classical assumptions, and SEM tests. The number of samples in this study were 200 respondents who had met the minimum requirements for using SEM (structural equation models). Data processing using SPSS and AMOS. The results showed that promotion and convenience factors had a significant effect on purchase intention, while security did not have a significant effect on purchase intention. The results of statistical tests show that there is no influence of the promotion, convenience, and security variables on purchasing decisions. Furthermore, the results show that promotion and convenience factors indirectly influence purchasing decisions through purchase intention.

Puzzle sebagai solusi peningkatan motivasi belajar siswa

At- Tarbawi ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 16-27
Author(s):  
Suratiningsih Suratiningsih
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Learning Motivation ◽  
The Internet ◽  
Data Analysis Technique ◽  
Library Research ◽  
Analysis Technique ◽  
The Media ◽  
Data Collection Technique

The research aims to describe the puzzling media as a solution to increase the learning motivation of elementary /MI student. This research is library research. It is a method that the data which is needed in completing research comes from library sources i.e. include books, encyclopedias, dictionaries, journals, documents, magazines, etc as well as various sources on the internet. The data collection technique used in this research is documentation. Documentation means looking for data about things in the form of notes, books, papers, articles, journal, and so on. Then, the data analysis technique used in this study is content analysis. In this analysis, the process of selecting, comparing, and combining various meanings will be found to be relevant. The media is an intermediary or introduction. Puzzle media can improve the students’ motivation to keep trying to solve problems. It is fun for students because it can be repeated. The challenges in the puzzle game will give you an addictive effect to always try and try until they are successful.

scholarly journals PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR

2019 ◽  
Vol 8 (10) ◽  
pp. 6119
Author(s):  
Putu Rico Pradana ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Empirical Evidence ◽  
Perceived Usefulness ◽  
Online Store ◽  
Fashion Products ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The City

The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora. Keywords: perceived usefulness, trust, buying interest, online shop, fashion

scholarly journals Implementation of Linguistic politeness throughout Online Lectures via WhatsApp during the Covid-19 Pandemic

2021 ◽  
Vol 5 (3) ◽  
pp. 195-211
Author(s):  
Nur Ihsan Halil ◽  
Takwa ◽  
Musliha
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Data Analysis ◽  
Data Collection ◽  
Training And Education ◽  
Linguistic Politeness ◽  
Online Lectures ◽  
Analysis Technique ◽  
Online Lecture ◽  
Data Collection Technique

This research aims to investigate the implementation of politeness in the language of lecturers and students as well as students and students through online lectures at the Faculty of Teacher Training and Education, Universitas Sembilanbelas November Kolaka on the WhatsApp application. The research methodology used is descriptive qualitative with a focus on research, namely the fulfillment and violations of the principles of politeness in the language contained in online lecture conversations on WhatsApp. The data collection technique uses documentation or screenshots, and the data analysis technique uses content analysis methods with inductive procedures. The results indicate that the communication of lecturers to students and students to students based on the WhatsApp social network still pays attention to the principles of linguistic politeness in communication discourse. Based on the WhatsApp social network, students and lecturers can meet the principles of linguistic politeness, including maxim of wisdom, generosity, appreciation, simplicity, compatibility, and sympathy. However, there were also still some violations of the principle of politeness.

scholarly journals Students’ Metacognition and Self-Regulated Learning: An Analysis Through Students’ Work in Solving HOTS Problem

2020 ◽  
Vol 5 (1) ◽  
pp. 21
Author(s):  
Imas Ismayati ◽  
Nani Ratnaningsih ◽  
Supratman Supratman
Keyword(s):  
Data Analysis ◽  
Thinking Skills ◽  
Research Subjects ◽  
Higher Order Thinking Skills ◽  
Self Regulated Learning ◽  
Analysis Technique ◽  
Regulated Learning ◽  
Evaluation Stage ◽  
Data Collection Technique ◽  
Attention To Students

The aims of this study are to analyze and describe the metacognition of students who have high, moderate, and low Self-Regulated Learning (SLR) in solving Higher Order Thinking Skills (HOTS) type problem. The research method that used was qualitative, research subjects were taken from students who can provide information about the results of their work to obtain complete data and stop when there was no information that can be extracted (saturated data), then obtained 6 people consisting of students who have high, medium, low SLR. The Data collection technique used was the think-aloud method. The data analysis technique used in this study was a model from Miles and Huberman. Based on the data analysis, it can be concluded that: the metacognition of students with high SLR used metacognition in the indicators to compose strategies and monitor actions to the maximum while at the evaluation stage they had not been able to mention other alternatives to solve the problem, the metacognition of students with medium SLR used metacognition to the maximum in the indicators of the stage of compiling strategies but at the monitoring actions they had not been able to interpret the results of the answers and at the stage of evaluation they had not been able to mention other alternatives to solve the problem, the metacognition of students with low SLR had not been able to use metacognition to the maximum. Teachers must pay attention to students' self-regulated learning and metacognition in solving HOTS problems.

scholarly journals PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI MEDIATOR PADA PERUSAHAAN PEMBIAYAAN

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Ni Ketut Sulastri ◽  
Ni Ketut Surasni
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Path Analysis ◽  
Firm Value ◽  
Analytical Tool ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Finance Company ◽  
The Capital Structure

This study aims to analyze the effect of profitability on capital structure, the effect of capital structure on firm value, the effect of profitability on firm value and analyze the effect of profitability on firm value through the capital structure of finance companies on the IDX. This type of research is causal associative research. The population of this study is a finance company listed on the IDX, while the selected sample consists of 11 companies. Determination of samples with Purposive sampling. The data analysis technique uses Path Analysis (path analysis) and the analytical tool used is IBM SPSS 23. The results show that (1) profitability has a positive and not significant effect on capital structure (2) the capital structure has a positive and not significant effect on firm value ( 3) profitability has a positive and significant effect on firm value (4) capital structure is not able to mediate the influence of profitability on firm value.Keywords:Perusahaan Pembiayaan;Profitabilitas;Nilai Perusahaan;Struktur Modal

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