scholarly journals Code and messages interpretation on COVID-19 street banner

2021 ◽  
Vol 5 (S3) ◽  
pp. 1678-1691
Author(s):  
Febrika Dwi Lestari ◽  
Rina Octavia Simarmata ◽  
Nurhayati Sitorus ◽  
Usman Sidabutar
Keyword(s):  
Study Design ◽  
Theoretical Framework ◽  
Design Approach ◽  
Social Semiotics ◽  
Special Effect ◽  
Visual Study ◽  
Corona Virus ◽  
Communicative Strategy

COVID-19 Street banner is one of various ways and medias used for communicating and informing about the virus that contain of whether invitation, prohibition, or strategies to reduce the spread of Corona virus outbreak to society. Based on an interdisciplinary theoretical framework, this study revealed to the genaral understanding of the COVID-19 banners and how this media contribute to the overcoming of the pandemic spreading. In order to examine and explain the interpretations and influences of this media associated with the awareness and information on how to reduce the COVID-19 outbreak through the images and verbal signs of the banner, this present work analyzed COVID-19 street banner that circulated on the street and building around Medan to Binjai about COVID-19. The study employed the theories of social semiotics by using Barthes theory with descriptive visual study design approach to reveal the code and message of the banner. The result showed that those banners conveyed the similar message that doing the heath protocols are able to reduce the spreading of the virus and they have special effect on society. Government ministry and various organizations worked together to educate and encourage society about COVID-19 through street banners as their communicative strategy.

scholarly journals The bigger picture: an examination of socially conscious art and design produced by Armando Milani and John Quigley in collaboration with the United Nations

2021 ◽  
Author(s):  
Azza Abbaro
Keyword(s):  
United Nations ◽  
Detailed Examination ◽  
Theoretical Framework ◽  
Social Semiotics ◽  
Art And Design ◽  
Seminal Work ◽  
The United Nations ◽  
Palestinian Children ◽  
Initial Research ◽  
Over Time

This thesis explores the ideology of the United Nations (UN) as manifested through external visual communications materials which have been produced in collaboration with artists and graphic designers since the organization’s inception in 1945. Initial research showed frequent usage of the symbols of the dove and olive branch, which have been known to connote “peace” over time and across a variety of cultures. A detailed examination of two specific works of socially conscious art and design, Translating War Into Peace and Pablo Picasso’s Peace Dove by Palestinian Children in Jericho, shows the multilayered and more meaningful adoption of these symbols by their respective designer Armando Milani and artist John Quigley. Using the theoretical framework of visual social semiotics and the “visual grammar” outlined by Gunther Kress and Theo van Leeuwen in their seminal work Reading Images, this paper examines how Milani and Quigley have produced compositions that represent how the UN views peace— namely, as a process that requires not just ending wars but working to continuously build peaceful infrastructures.

Culture and persuasive discourse in localized NGO websites

2019 ◽  
Vol 6 (1) ◽  
pp. 25-44 ◽  
Author(s):  
Parthena Charalampidou
Keyword(s):  
English Language ◽  
Native Language ◽  
Theoretical Framework ◽  
Visual Design ◽  
The Internet ◽  
Social Semiotics ◽  
Cultural Contexts ◽  
For Profit ◽  
Persuasive Discourse ◽  
Skopos Theory

Abstract Non-governmental organisations set different goals than for-profit corporations. However, they need to be advertised in order to keep working. One of the basic means NGOs use in order to attract volunteers and donators is their website. Although the English language is considered as the lingua franca of the internet it seems to be inadequate when a global audience is aimed at. NGOs seem to have realized the need to communicate with potential donators or volunteers in their native language and have started providing localized versions of their websites. In this paper we are going to examine the persuasive discourse adopted by NGOs in their English, French and Greek website versions. According to Aristotle (Rhetoric, 1356a) (2002) the three persuasive techniques used to change the audience’s beliefs are (a) pathos, which appeals to the audience’s emotions, (b) ethos, which establishes the good “character” and credibility of the author and (c) logos, which uses logic and evidence to convince the audience. Our aim is to examine both the use and the multisemiotic realization of the above mentioned techniques in different cultural contexts. For the needs of our analysis we will adopt methodological tools from the field of social semiotics (image and text relation (Barthes 2007) and the grammar of visual design and of colours (Kress and Van Leeuwen 1996, 2002). Translational theories such as Skopos theory (Reiss and Vermeer 1984; Nord 1997) will provide the theoretical framework for the study of the adaptation techniques and strategies adopted when the Greek audience is addressed.

The Social Semiotic Analysis of Translation of Joseph Conrad’s Heart of Darkness Based on Peircean Model

2017 ◽  
Vol 7 (12) ◽  
pp. 1281
Author(s):  
Iraj Noroozi ◽  
Somayeh Tork
Keyword(s):  
Data Analysis ◽  
Present Article ◽  
Theoretical Framework ◽  
Social Semiotics ◽  
Semiotic Analysis ◽  
Source Text ◽  
Persian Version ◽  
The Social ◽  
Heart Of Darkness ◽  
Persian Translation

The aim of the present article is to investigate the meaning of the signs in Persian translation of Heart of Darkness. To reach the desired goal, the researcher has used social semiotics and Peirce’s triadic sign model as the theoretical framework. In the current study, Peirce semiotics has been used for detecting signs. After detection 50 signs, the researcher used Peirce’s triadic sign model for analyzing the translation of each sign. The researcher decoded the signs to identify their components and analyzed them in social semiotic level to clarify whether they have the same impression on the Persian version of Heart of Darkness as their English source or not. After performing data analysis, it was cleared that 37 signs (out of 50) in the corpus of the study have the same effect and meaning in the target text as what they have in the source text.

scholarly journals Celiac Disease Genomic, Environmental, Microbiome, and Metabolomic (CDGEMM) Study Design: Approach to the Future of Personalized Prevention of Celiac Disease

Nutrients ◽  
2015 ◽  
Vol 7 (11) ◽  
pp. 9325-9336 ◽  
Author(s):  
Maureen Leonard ◽  
Stephanie Camhi ◽  
Tania Huedo-Medina ◽  
Alessio Fasano
Keyword(s):  
Celiac Disease ◽  
Study Design ◽  
Design Approach ◽  
The Future

scholarly journals Exploring Occupational and Behavioral Risk Factors for Obesity in Firefighters: A Theoretical Framework and Study Design

2011 ◽  
Vol 2 (4) ◽  
pp. 301-312 ◽  
Author(s):  
BongKyoo Choi ◽  
Peter Schnall ◽  
Marnie Dobson ◽  
Leslie Israel ◽  
Paul Landsbergis ◽  
...  
Keyword(s):  
Risk Factors ◽  
Study Design ◽  
Theoretical Framework ◽  
Behavioral Risk Factors ◽  
Behavioral Risk

Toward a Causally Informative Fit Index of Longitudinal Models: A Within-Study Design Approach

2021 ◽  
Author(s):  
Sirui Wan ◽  
Timothy R. Brick ◽  
Daniela Alvarez-Vargas ◽  
Drew H Bailey
Keyword(s):  
Study Design ◽  
Structural Equation ◽  
Design Approach ◽  
Equation Modeling ◽  
Fit Indices ◽  
Longitudinal Models ◽  
Math Interventions ◽  
Model Fit Indices ◽  
Fit Index

In structural equation modeling, plausible competing theories can imply similar or equivalent covariance matrices and thus show similar or identical model fit indices, despite making very different causal predictions. We propose a method for selecting among longitudinal models on the basis of causal information. We use a within-study design approach and present an index of causal fit for choosing among models on the basis of their fit with causally informative estimates, in cases in which research designs allow for strong causal estimates. We test for the usefulness and validity of the approach by applying it to data from three randomized controlled trials of early math interventions with longitudinal follow-up assessments. We find that, across datasets, some models consistently outperform other models at forecasting later experimental impacts, traditional fit indices are not strongly related to our index of causal fit, and models show consistent patterns of similarity and discrepancy between statistical fit and causal fit. A simulation study finds that when assumptions are met, the index of causal fit can recover the generating model at rates higher than those of statistical fit indices, and is less redundant with statistical fit indices than they are with each other. Results support the validity of our proposed approach and suggest that it can be useful for choosing among models.

How to embed a conceptual or theoretical framework into a dissertation study design

2020 ◽  
Vol 28 (3) ◽  
pp. 24-29
Author(s):  
Joan Lynch ◽  
Lucie M Ramjan ◽  
Paul J Glew ◽  
Yenna Salamonson
Keyword(s):  
Study Design ◽  
Theoretical Framework

scholarly journals PENANAMAN NILAI-NILAI KEARIFAN LOKAL DI MINU PURWOSARI METRO UTARA

2019 ◽  
Author(s):  
Nur Laili
Keyword(s):  
Data Collection ◽  
Study Design ◽  
Learning Process ◽  
Study Data ◽  
Design Approach ◽  
Data Analyst ◽  
Case Study Data

The purpose of this research is to find the local wisdom that is in values have developed here in minu and strategies that is in use in the planting of the local wisdom in minu values .Was used in the study design approach with a case study .Data collection in technique in full , observation , interviews and documentation . To obtain data is not tampered with used steps perseverance observation and triangulation .Data analyst technique be conducted by way of data collection , reduction , presentation of data and the withdrawal of conclusion .The results of the study showed that ( 1 ) be concluded there are values local keraifan induced in them in minu there are three i.e.: help one another , solidarity and gotongroyong .Those values are already covers all third middle is in piil pesenggiri which includes juluk-adek juluk-adek , nemui-nyimah , nengah-nyappur , sakai-sambaiyan , and titie gemattei .( 2 ) strategy in use in the planting of the local wisdom values in minu pengintegrasikan values through the local wisdom with a learning process , the local wisdom pengintegrasikan values with a culture of schools and the local wisdom with ekstrakulikuler

scholarly journals Audio logo recognition, reduced articulation and coding orientation: Rudiments of quantitative research integrating branding theory, social semiotics and music psychology

2013 ◽  
Vol 3 (1-2) ◽  
pp. 112-135 ◽  
Author(s):  
Anders Bonde ◽  
Allan Grutt Hansen
Keyword(s):  
Quantitative Research ◽  
Theoretical Framework ◽  
Academic Disciplines ◽  
Social Semiotics ◽  
School Students ◽  
Music Psychology ◽  
Conditioning Experiment ◽  
Logo Recognition ◽  
Brand Recognition ◽  
Starting Point

In this paper we explore an interdisciplinary theoretical framework for the analysis of corporate audio logos and their effectiveness regarding recognisability and identification. This is done by combining three different academic disciplines: 1) social semiotics, 2) branding theory and 3) music psychology. Admittedly, the idea of integrating sonic semiotics with marketing or branding has been proposed elsewhere (cf. Jekosch, 2005; Arning & Gordon, 2006; Winter, 2011), though it appears novel to apply this cross-disciplinary field from a social-semiotic perspective while, at the same time, focusing on musicological descriptors. We consider as a starting point Kress and Van Leeuwen’s (1996, 2006) conceptualisation of ‘modality’, which is central to their ‘visual grammar’ theory and subsequently extended to auditory expressions such as spoken language, music and sound effects (Van Leeuwen, 1999). While originally developed on the basis of linguistics and systemic-functional grammar (Halliday, 1978, 1985) and further reinforced by theories of ‘intersemiotic translation’ (cf. Jakobson, 1959; Eco, 2001) and ‘coding orientation’ (Bernstein, 1971, 1981), Kress and Van Leeuwen’s idea of modality is in this paper connected to notions of brand recognisability and brand identification, thus resulting in the concept of ‘Reduced Articulation Form’ (RAF). The concept has been tested empirically through a survey of 137 upper secondary school students. On the basis of a conditioning experiment, manipulating five existing audio logos in terms of tempo, rhythm, pitch and timbre, the students filled out a structured questionnaire and assessed at which condition they were able to recognise the logos and the corresponding brands. The results indicated that pitch is a much more recognisable trait than rhythm. Also, while timbre turned out to be a decisive element, RAF did actually cause logo and brand recognition in a substantial way. Finally, there seems to be a connection between the level of melodic distinctiveness and logo and brand recognition. The empirical findings are interpreted and discussed in light of the theoretical framework and the concept of coding orientation.

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