The Analysis of Purchase Intention of Processed Apple Products in Shopee

During the current pandemic, almost everything we need, both primary and secondary, we can fulfill from online services. In the era of globalization and the ease of online shopping transactions can lead to consumptive behavior, especially considering the current situation in the corona virus crisis, where consumer behavior has begun to change drastically. This study used Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis with the WarpPLS approach, to predict the magnitude of the relationship among latent variables and between latent variable and its indicator. The dominant variables in the research on the effect of purchase intention of processed apple products at Shopee are trust, online shopping attitudes, subjective norms and purchase intentions. Trust in product purchase intention produces a path coefficient of 0.320 with a confidence interval value [0.160;0.481]. The test results showed that the path coefficient was positive with a high significance level. Online shopping attitude on product purchase intention produces a path coefficient of 0.422 with a confidence interval value [0.261; 0.627], the path coefficient was positive with a high significance level so that this sub hypothesis can be accepted. Subjective norm on product purchase intention produces a path coefficient of 0.250 with a confidence interval value [0.104;0.397], the path coefficient was positive with a high significance level. Purchase intention on purchasing decisions produces a path coefficient of 0.509 with a confidence interval value [0.370; 0.648], the path coefficient was positive with a high significance level.

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PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v4i1.7588 ◽

2020 ◽

Vol 4 (1) ◽

pp. 174

Author(s):

Miharni Tjokrosaputro ◽

Cokki Cokki

Keyword(s):

Structural Equation Modeling ◽

Social Influence ◽

Purchase Intention ◽

Structural Equation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Green Product ◽

Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

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FACTORS INFLUENCING REPURCHASE INTENTION IN ONLINE SHOPPING CONTEXT: THE MEDIATING ROLE OF SATISFACTION

Journal of Applied Structural Equation Modeling ◽

10.47263/jasem.2(1)04 ◽

2018 ◽

Vol 2 (1) ◽

pp. 29-43

Author(s):

Xin Jean Lim ◽

Eugene Cheng-Xi Aw ◽

Kenny Guan-Cheng Teoh

Keyword(s):

Structural Equation ◽

Online Shopping ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Future Research ◽

Repurchase Intention ◽

Performance Expectancy ◽

Factors Influencing ◽

Effort Expectancy

This study investigates the factors influencing repurchase intention in online shopping context.Self-efficacy and trust were integrated with Unified Theory of Acceptance and Use of Technology (UTAUT) components, namely performance expectancy and effort expectancy in explaining online repurchase intention. It was hypothesized that performance expectancy, effort expectancy, self-efficacy, and trust influence satisfaction and online repurchase intention. Satisfaction was posited to mediate the relationships between the proposed antecedents and online repurchase intention. 211 use able responses were collected through purposive sampling method and the data was analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). All proposed hypotheses were supported except the effects of effort expectancy and performance expectancy on online repurchase intention. All mediating effects of satisfaction proposed were found to be significant. Based on the findings, implications and future research directions were discussed.

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Factors Influencing Online Impulsive Buying Behavior in Indonesia

MIMBAR Jurnal Sosial dan Pembangunan ◽

10.29313/mimbar.v37i1.6926 ◽

2021 ◽

Vol 37 (1) ◽

Author(s):

Ario Bimo Wibisono ◽

Ira Fachira

Keyword(s):

Positive Emotion ◽

Online Shopping ◽

Psychological Distance ◽

Developed Countries ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Buying Behavior ◽

Impulsive Buying ◽

Browsing Behavior

Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, meanwhile in Indonesia where online transaction just started to significantly increase, the driven factors of online impulsive buying behavior still need to be explored thusly. The construct of this study reflects to customer’s hedonic browsing behavior and utilitarian browsing behavior that motivates them to make an online impulsive buying decision. This study has constructed the models based on prior study related to online impulsive buying in several countries and proposed promotion, positive emotion, and psychological distance as variable predictors. This study validated the framework using Partial Least Square-Structural Equation Modeling (PLS-SEM). Finding indicates that psychological distance (PSYD) is directly affecting online impulsive buying behavior (IMPB), yet promotion (PMTN) and positive emotion (PSTE) are indirectly affecting online impulsive buying behavior (IMPB). Result implicates that Indonesian customers are dominated by impulsive yet efficient-first type of customers.

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Perceived control and purchase intention in online shopping: The mediating role of self-efficacy

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6377 ◽

2018 ◽

Vol 46 (1) ◽

pp. 99-105 ◽

Cited By ~ 4

Author(s):

Yahong Li ◽

Zhipeng Xu ◽

Fuming Xu

Keyword(s):

Customer Service ◽

Perceived Control ◽

Self Efficacy ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Equation Modeling ◽

Experimental Conditions ◽

Mediating Role ◽

Customer Services

We investigated whether or not self-efficacy mediated the enhancing effect of perceived control on purchase intention in online shopping. We randomly assigned 263 participants to experimental conditions in which they encountered different customer services. We assessed their perceived control, self-efficacy, and purchase intention via a self-evaluation survey. Results indicated that participants with the availability of live customer service had a higher level of perceived control and stronger purchase intention. There were significantly positive correlations among perceived control, self-efficacy, and purchase intention. Structural equation modeling showed that self-efficacy was a significant partial mediator of the effect of perceived control on purchase intention, accounting for 17.4% of the total effect. This finding implies that the provision of customer service in online shopping that leads consumers to have a perception of greater control can enhance their self-efficacy, and induce stronger purchase intention.

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Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

Frontiers in Psychology ◽

10.3389/fpsyg.2021.731850 ◽

2021 ◽

Vol 12 ◽

Author(s):

Weibin Deng ◽

Ting Su ◽

Yiming Zhang ◽

Chunli Tan

Keyword(s):

Bayesian Network ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Equation Modeling ◽

Management Decision ◽

Perceived Benefits ◽

Online Search ◽

Online Retail ◽

Factors Affecting

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

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Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

The Journal of Management Theory and Practice (JMTP) ◽

10.37231/jmtp.2021.2.2.113 ◽

2021 ◽

pp. 81-87

Author(s):

Shanta Banik ◽

Sakhi Rani Dhar

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Target Population ◽

Purchase Intentions ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Product Packaging ◽

Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

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The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

Journal of Entrepreneurship and Business ◽

10.17687/jeb.0802.07 ◽

2020 ◽

Vol 8 (2) ◽

Author(s):

Komatan Dharaman ◽

Razli Che Razak

Keyword(s):

Purchase Intention ◽

Online Shopping ◽

Partial Least Square ◽

Least Square ◽

Mobile Service ◽

Consumer Innovativeness ◽

Positive Effects ◽

Online Purchase ◽

The Relationship ◽

Fashion Involvement

Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENENTU BELANJA ONLINE

DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial ◽

10.36636/dialektika.v5i2.441 ◽

2020 ◽

Vol 5 (2) ◽

Author(s):

Christian Aditya ◽

Titik Kusmantini ◽

Yuli Liestyana

Keyword(s):

Significant Influence ◽

Structural Equation ◽

Quantitative Research ◽

Online Shopping ◽

Consumer Attitudes ◽

Partial Least Square ◽

Least Square ◽

Internet Technology ◽

Equation Modeling ◽

Perceived Benefits

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Consumers of online shopping in Special Region of Yogyakarta conducting online shopping activities are influenced by factors such as perception of easy to use, perception of perceived benefits, perception of risk, trust, consumer attitudes and online shopping interests. The design of research is descriptive and quantitative research using incidental sampling method. Data collection technique is carried out by distributing questionnaires using Google forms with the number of samples studied is 155 respondents. In order to test the hypothesis, Structural Equation Modeling (SEM) is used with analysis technique based on Partial Least Square (PLS). The results of this study show that 1) There is a positive and significant effect of perception of easy to use on consumer attitudes, 2) There is a positive and significant effect of perception of perceived benefits on consumer attitudes, 3) There is a negative and insignificant effect of risk perception on consumer attitudes, 4) There is a positive and significant influence of trust on consumer attitudes, 5) There is a positive and significant influence of consumer attitudes on online shopping interest.

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Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

Jurnal Riset Ekonomi Manajemen (REKOMEN) ◽

10.31002/rn.v5i1.4344 ◽

2021 ◽

Vol 5 (1) ◽

pp. 39-47

Author(s):

Wisnalmawati Wisnalmawati ◽

◽

Agus Sasmito Aribowo ◽

Dipo Hardi Dewantoro ◽

Preya Alvita Yasmine ◽

...

Keyword(s):

Social Media ◽

Digital Media ◽

Purchase Intention ◽

Structural Equation ◽

Sampling Technique ◽

Purchase Intentions ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Validity And Reliability

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

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Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

DeReMa (Development Research of Management) Jurnal Manajemen ◽

10.19166/derema.v14i2.1738 ◽

2019 ◽

Vol 14 (2) ◽

pp. 175 ◽

Cited By ~ 1

Author(s):

Lilis Mega Setiawati ◽

Chairy Chairy ◽

Jhanghiz Syahrivar

Keyword(s):

Structural Equation Model ◽

Purchase Intention ◽

Structural Equation ◽

Sampling Method ◽

Equation Model ◽

Partial Least Square ◽

Least Square ◽

Path Coefficient ◽

Halal Food ◽

The Relationship

The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.Bahasa Indonesia Abstrak: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.

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