Media and Affect: A Comparison of Videotape, Audiotape, and Print

1980 ◽  
Vol 10 (3) ◽  
pp. 229-247 ◽  
Author(s):  
Ruth Stroud Machula

Students at the University of Illinois and the University of Michigan participated in an experiment to determine if different affective responses would result from exposure to three different forms of media, each presenting the same content. One group of students viewed a videotape, another listened to an audiotape, and a third read a printed transcript. A semantic differential was used to measure affective response, and an objective test was administered to measure cognitive learning. Results showed the video group to be perceiving the presentation less favorably than were the other two groups; however, they were perceiving two of the participants more favorably than were the others. An analysis of covariance between pre- and posttest scores of cognitive learning showed that subjects receiving the audiotape version had learned significantly less than those receiving the other treatments.

1978 ◽  
Vol 7 (2) ◽  
pp. 167-185 ◽  
Author(s):  
Ruth Stroud MacHula

Students at the University of Illinois and the University of Michigan participated in an experiment to determine if different affective responses would result from exposure to three different forms of media, each presenting the same content. One group of students viewed a video tape, another listened to an audio tape, and a third read a printed transcript. A semantic differential was used to measure affective response, and an objective test was administered to measure cognitive learning. Results showed the video group to be perceiving the presentation less favorably than were the other two groups, however, they were perceiving two of the participants more favorably than were the others. An analysis of covariance between pre- and post-test scores of cognitive learning showed that subjects receiving the audio taped version had learned significantly less than those receiving the other treatments.


2019 ◽  
Vol 97 (Supplement_3) ◽  
pp. 275-275
Author(s):  
Patricia M Oba ◽  
Kelly S Swanson

Abstract Pork-based dog foods are increasing in popularity, but there has been a lack of research conducted on these diets, including information about their digestibility. Therefore, the objective of this experiment was to determine the true nutrient and amino acid (AA) digestibilities of commercial pork-based extruded dog foods using the precision-fed cecectomized rooster assay. Four commercial extruded diets were tested in this study, including three pork formulas (PF1; PF2; PF3) with varying levels of legume content, and a multi-protein formula (MPF), all provided by Champion Petfoods (Alberta, Canada). A precision-fed rooster assay utilizing cecectomized roosters was conducted to determine the true nutrient digestibility and standardized AA digestibilities of the diets tested. All animal procedures were approved by the University of Illinois Institutional Animal Care and Use Committee prior to experimentation. 16 cecectomized roosters (4 roosters/substrate) were randomly assigned to test substrates. After 24h of feed withdrawal, roosters were tube-fed 30g of test substrates. Following crop intubation, excreta (urine and feces) were collected for 48h. Endogenous corrections for AA were made using 5 additional cecectomized roosters. All data were analyzed using the Mixed Models procedure of SAS 9.4. There were no significant differences in true macronutrient digestibilities among diets tested. For most of the indispensable AA, digestibilities were greater than 80%, with some being greater than 90%. For the majority of indispensable and dispensable AA, MPF had higher (P < 0.05) AA digestibilities than the other diets tested. For the majority of indispensable AA, PF1 had the lowest AA digestibilities. In general, the diet containing a mixed protein source had the greatest AA digestibilities, but all diets including those based on pork protein performed well.


1965 ◽  
Vol 20 (3) ◽  
pp. 825-828 ◽  
Author(s):  
H. J. McNamara ◽  
R. I. Fisch

Three nonsense forms were differentially rewarded by having Ss spend them as money at the University Student Union. There were two control groups, one having comparable experience with the forms but not rewarded, the other having minimal experience. When the meaning of these forms, as measured by the semantic differential, was compared with the meaning of actual money (a dollar bill), the meanings were found to be consistent, that is, the nonsense forms used as money took on the same meaning as money. A secondary inference was that conceptual meaning processes serve an integrative function in perception.


2006 ◽  
Vol 22 (1) ◽  
pp. 54-69 ◽  
Author(s):  
Leigh Woods

Once Arnold Daly and Bernard Shaw had got through their baptisms of fire in the transatlantic theatre of the 1890s, the circumstances for their future collaboration must have seemed propitious to them both. However, the Irish-American's inflexibility and the Anglo-Irishman's passion for control led to the fracturing of the relationship within the span of a few years in the first decade of the new century. The exposure of their work – in tandem in American vaudeville and later as competitors on the English variety stage – marked points of their disagreement and quirks in their difficult personalities as they scrambled for audiences who rarely appreciated them as much as both felt they deserved. Leigh Woods, Head of Theatre Studies at the University of Michigan, explores the breakdown of a partnership that launched one man on a course to oblivion and the other on a path to greater glory.


1939 ◽  
Vol 2 (7) ◽  
pp. 613-619 ◽  

This great astronomer died on 15 June 1938. In a pathetic letter to his wife he explained that his complete blindness in one eye, approaching blindness in the other eye, and still more the fear of losing his reason would make him nothing but a burden to his wife and fam ily and so had few regrets on leaving the world. The high esteem in which he was held was testified by the pall-bearers at his funeral. These included the Governor of the State of California, the Acting President and Officials of the University, the Director, the late Director of the Lick Observatory, and the Director of the Mount Wilson Observatory. William Wallace Campbell was born on 11 April 1862 in a farm in Hancock County, Ohio. H e became a student of the University of Michigan and took the degree of B.S. in the faculty of Engineering. He was appointed Professor of Mathematics in the University of Colorado, but two years later, at considerable financial sacrifice, returned to the University of Michigan as Instructor in Astronomy. In 1891 he was appointed Astronomer at the Lick Observatory, and remained there till 1923, when he yielded reluctantly to the pressure put upon him to accept the post of President of the University of California.


Antichthon ◽  
1983 ◽  
Vol 17 ◽  
pp. 96-106
Author(s):  
† G.P. Shipp

This version of the life of Aesop is known only from the one manuscript, which had belonged earlier to the library of a monastery near Frascati, from which it disappeared with no mention of it after 1789 till it was rediscovered in the Pierpont Morgan collection in 1929. It was published in 1952 by B.E. Perry at the University of Illinois Press (Urbana) in his fine Aesopica I, 35-77, with much other material, including a full account of the manuscripts of the other version of the life, W.MS. G is from the end of the tenth century. Perry thinks that the original goes back to the first century A.D. and reflects the strong interest in popular versions of Aesop’s life in Egypt at this period. It has a pronounced Egyptian colouring, Isis playing a prominent part in the naive and bawdy story, with a strong opposition to Apollo. Four papyrus fragments similar to G have been found (see Perry, op. cit. 1), and various Eastern versions of part of the story are known. The manuscript has many koine features that agree with Perry’s dating, and the language can often be usefully illustrated from the modern Demotic. Features that are more likely to be errors of tradition in the manuscript are mainly unimportant late spellings.


1978 ◽  
Vol 46 (1) ◽  
pp. 288-290
Author(s):  
Thomas J. Buttery

A semantic differential was administered to 56 majors in early childhood, elementary, and middle school at the University of Georgia. Subjects' affective response to exceptional children was higher when they perceived having only a single exceptional child vs many in a regular classroom.


PEDIATRICS ◽  
1989 ◽  
Vol 83 (4) ◽  
pp. 634-635
Author(s):  
BILLIE LOU SHORT

There are several disturbing statements in the paper by Schumacher et al. The paper is entitled "Right-Sided Brain Lesions. . ." but only eight patients who happened to have right-sided lesions after extracorporeal membrane oxygenation were discussed. The authors implied that intracranial hemorrhages were unusually distributed, with a unique predominance of right-sided lesions. What were the findings in the other 61 patients treated at the University of Michigan? Were there no left-sided or bilaterally distributed lesions in that population? How many infants had neuroimaging studies other than cranial sonography performed to document the presence of intracranial lesions? How can he infer that there is a predominance of right-sided lesions when the authors did not include the acute neurologic, neuroimaging, or followup data in the whole population treated.


Author(s):  
Patricia A. May ◽  
Christopher D. Wickens

Twenty pilots from the University of Illinois flew a low fidelity simulator during cruise flight. The intensity of the display symbology was manipulated in three different weather conditions to influence the discriminability of the instrumentation. The symbology was displayed in either head-up or head-down locations, with equivalent optical distances and display formats. Half of the subjects flew with a conformal symbology set, while the other half flew with a partially conformal symbology set. Responses to near and far domain events were measured, and tracking error of the three axes of control was calculated. The results revealed a head-up advantage to the far domain event detection and a head-down advantage to the near domain event detection. Performance in the head-up condition approached that of the otherwise superior head-down condition when an appreciable contrast between the symbology and the background environment was provided. The results are discussed in terms of an effect of the modulation of focused attention.


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