scholarly journals The Role of Metaphor in Advertisement Texts: A Psycholinguistic-Structural Study

2019 ◽  
Vol 5 (3) ◽  
pp. 14
Author(s):  
Raafat Nazar Al-Heety ◽  
Huda Abdulhakeem Hussein
Keyword(s):  
Structural Study ◽  
Cognitive Process ◽  
Structural Classification ◽  
Garden Path ◽  
Perceptual Theory ◽  
The Impact ◽  
Structural Perspective

This paper investigates the role and usage of metaphor in advertising texts from a psycho-linguistic, structural perspective. It adopts Al- Najjar (1984) structural classification of metaphor to go hand in hand with Frazier's (1987) perceptual theory of garden path of comprehension on the side of the advertisees. The analysis traces the impact of employing metaphorical texts in texting adverts. It discusses how, linguistically, unrelated words are connected together in terms of cognitive process (garden path). Indirect targeting of meaning by manipulating linguistic tools like structural options generates one of the most attractive factors for a text which is vagueness. Hovering around the exact wording of some meaning provides the advertiser enough space to insert multi-meanings, concepts, and ideas. As such, different unique impact can be made on the advertisees. The paper analyses some selected English advertising texts depending on an eclectic model made out of these two models. Finally, it ends with some conclusions which assure that relational metaphor is comprehended serially, while sentential metaphor is comprehended in a parallel garden path.

scholarly journals Formation of an Export-Oriented Agricultural Economy and Regional Open Innovations

2021 ◽  
Vol 7 (1) ◽  
pp. 32
Author(s):  
Victor L. Shabanov ◽  
Marianna Ya Vasilchenko ◽  
Elena A. Derunova ◽  
Andrey P. Potapov
Keyword(s):  
Agricultural Economy ◽  
Institutional Management ◽  
Agricultural Exports ◽  
Modeling Methodology ◽  
Fixed Assets ◽  
Analysis Application ◽  
The Impact ◽  
The Relationship

The aim of the work is to find relevant indicators for assessing the relationship between investments in fixed assets in agriculture, gross output of the industry, and agricultural exports using tools for modeling the impact of innovation and investment development on increasing production and export potential in the context of the formation of an export-oriented agricultural economy. The modeling methodology and the proposed estimating and forecasting tools for diagnosing and monitoring the state of sectoral and regional innovative agricultural systems are used to analyze the relationship between investments in fixed assets in agriculture, gross output of the industry, and agricultural exports based on the construction of the classification of Russian regions by factors that aggregate these features to diagnose incongruence problems and to improve institutional management in regional innovative export-oriented agrosystems. Based on the results of the factor analysis application, an underestimated role of indicators of investment in agriculture, the intensity and efficiency of agricultural production, were established. Based on the results of the cluster analysis, the established five groups of regions were identified, with significant differences in the level of investment in agriculture, the volume of production of the main types of agricultural products, and the export and exported food. The research results are of practical value for use in improving institutional management when planning reforms and transformations of regional innovative agrosystems.

Classification of obligations and the impact of constructivist epistemologies

Legal Studies ◽  
1997 ◽  
Vol 17 (3) ◽  
pp. 448-482 ◽  
Author(s):  
Geoffrey Samuel
Keyword(s):  
Internal Structure ◽  
Legal Knowledge ◽  
The Law ◽  
The Impact ◽  
Epistemological Point ◽  
Legal Classification

In December 1996 Classification of Obligations formed the topic of one of a series of SPTL seminars under the general title of Pressing Problems in the Law. It may, perhaps, be asked quite why classification is a pressing problem, for it is by no means clear from the papers themselves that common lawyers have suddenly become more concerned about the internal structure of the ‘seamless web’. Nevertheless the seminar was a valuable opportunity to reflect upon a subject that is at least a useful vehicle for thinking about legal knowledge. Legal classification, in other words, raises questions of an epistemological nature. The purpose of this present paper is to pursue this epistemological point in an attempt to reveal how classification of symbolic knowledge (legal propositions or rules) hides much deeper issues about the role of non-symbolic knowledge (symmetries, images and isomorphs) in the formulation of legal solutions in the law of obligations.

scholarly journals The influence of phraseological material on the motivation for learning foreign languages

2020 ◽  
Vol 3 (9) ◽  
pp. 169-173
Author(s):  
Rano Akhmedova Ashurovna
Keyword(s):  
Teaching Methods ◽  
Foreign Languages ◽  
Effective Learning ◽  
Motivation For Learning ◽  
The Subject ◽  
The Impact

This article discusses the study of phraseology and the impact of phraseological material on the motivation for learning foreign languages, improving vocabulary of learners, identifying differences and features of cultures of different nations. The study of the influence of phraseological material on motivation is necessary to identify the role of phraseological turns in the process of teaching foreign languages.  Therefore, the subject of our research will be the process of mastering phraseological units.  Since this is of great importance for the methodological base of the school.  In our time, knowledge of one or several foreign languages ​​is necessary and prestigious.  There are many methods of accelerated, but not always effective learning of foreign languages.  Therefore, it is necessary that the level of teaching foreign languages ​​at school increases, and for this, new teaching methods should be sought.  The study of phraseological units maintains interest in the study of foreign languages.  It follows that motivation will increase and become stronger if we introduce such elements as phraseological phrases, proverbs and sayings. Moreover, the article explains the main classification of phraseological units in order to use them correctly in speech.

scholarly journals Role of colour in ecological approach to product and material design

2021 ◽  
Vol 26 (3) ◽  
pp. 33-41
Author(s):  
Soňa Otiepková
Keyword(s):  
Material Design ◽  
Product Evaluation ◽  
Research Paper ◽  
Point Of View ◽  
Human Interaction ◽  
Ecological Context ◽  
Fixed Boundaries ◽  
The Impact

Abstract The aim of this research paper is to map, document and classify new, progressive and perspective approaches to colour in product and material design. The purpose is to identify the impact and importance of colour in the creation of new materials and products from an ecological point of view. The majority of current progressive approaches to design creation and research is set in an ecological framework, taking into account their impact on the environment. The question is not whether colour is present in this process, but rather where it stands in this process, whether it can help it and how much it affects it. One of the objectives of this article is to raise awareness in this area and to arouse interest in and discussion on this topic. The theme of colours in design is often overlooked and relegated to the background. The results of several scientific studies on the impact of colour on product evaluation and consumer shopping behaviour suggest the potential of this topic and open up space for further research. In this research paper, we consider the approach of product and material designers and researchers to colour in an ecological context, as a stand-alone design and material creation group. Within this main group, individual approaches can be classified into four basic principles, which the paper defines and describes. They are analysed and researched in more depth through specific examples of the work of various designers. The principles have no fixed boundaries, they are not isolated. They influence or follow each other. This classification of the approach to colour in an ecological context allows us primarily to talk about it more professionally and attempt to define its importance and role in individual approach. Ultimately, it helps us answer the question of whether and how colour can affect the process of changing human interaction with the environment.

scholarly journals The United States in the Middle East (2001–2014): from intervention to retrenchment/Os EUA no Oriente Médio (2001–2014): da intervenção ao cerceamento

2015 ◽  
Vol 4 (3) ◽  
pp. 442-475
Author(s):  
Peter R. Demant ◽  
Ariel Finguerut
Keyword(s):  
Middle East ◽  
Arab Spring ◽  
Arab World ◽  
The United States ◽  
The Us ◽  
Recent Developments ◽  
The Arab Spring ◽  
The Impact

The main purpose of this paper is to discuss the paradoxical consequences the so-called “Arab Spring”, from 2011 to 2014/15, which has led in various countries of the Arab world and beyond to different outcomes, but nowhere to stable democracy. We intend to discuss the outcomes of those political mobilizations and revolts, paying special attention to (a) the role of Islamist movements and (b) U.S reactions to the recent Mideast upheavals. We start with a general analysis and go to a few case studies (e.g. Egypt, Syria, and Turkey). In discussing the impact of Islamism, we attempt a classification of currents along two coordinates, one parameter contrasting Sunni and Shiite movements, the other laying out the continuum from pacific-modernist to violent jihadist. We defend that the dynamics of intra-Islamist tensions (such as Sunni jihadist against the Shiite Hizbullah-Syria-Iran axis) are no less crucial than the religious-secularist divide for understanding recent developments. Regarding US policies, we emphasize the dilemmas and contradictions within U.S government. We investigate the hypothesis that the US was caught largely unaware by the Arab Spring, and that its reactions suffered from the amorphousness of prior positions of the Obama administration, combined with leftovers from the Bush period. Internal contradictions of Obama’s Middle East doctrine coupled with a general isolationist trend have precluded the US from assuming more forceful policies, creating frustrations on all sides, and enflaming rather than dousing the fires of anti-Westernism in the Islamic world.Keywords: Arab Spring ; U.S policies ; Syria; jihadist.  Resumo: O principal objetivo deste artigo é discutir as consequências paradoxais da chamada "Primavera Árabe", que a partir de 2011 aos nossos dias produziu em vários países do mundo árabe diferentes resultados, mas em nenhum lugar chegou-se à democracia estável. Temos a intenção de discutir os resultados dessas mobilizações políticas e revoltas, com especial atenção para (a) o papel dos movimentos islâmicos e (b) as reações e posturas dos EUA ante os recentes levantes no Oriente Médio. De uma análise geral partiremos para estudos de caso (como Egito, Síria e Turquia). Ao discutir o impacto do islamismo, tentamos uma classificação das correntes ao longo de duas coordenadas, um deles contrastando movimentos sunitas e xiitas, e outro que define o continuum de pacifista - modernista para jihadista –violento. Postulamos que a dinâmica das tensões intra- islâmicos (como a de jihadistas sunitas contra o eixo Hezbollah -Síria- Irã xiita) não são menos importantes do que a divisão religiosa - secular para compreender os desdobramentos recentes. No que diz respeito aos EUA, destacamos os dilemas e contradições dentro do governo dos EUA. Nós investigamos a hipótese de que os EUA foi pego de surpresa em grande parte pela Primavera Árabe, e que as reações do governo Obama traduzem mais um recolhimento do que um novo engajamento.Palavras-chave: Primavera Árabe; Políticas dos EUA; Síria; jihadismo.   DOI: 10.20424/2237-7743/bjir.v4n3p442-475

scholarly journals BIBLCAL UNITS IN THE BELARUSIAN AND UKRAINIAN PHRASEOLOGY: A COMPARATIVE ASPECT

2019 ◽  
pp. 123-131
Author(s):  
H. Tkachenko ◽  
I. Korotkevych
Keyword(s):  
National Language ◽  
General Description ◽  
The Bible ◽  
The People ◽  
Linguistic Unit ◽  
Comparative Aspect ◽  
The World ◽  
The Impact

The article is a comparative analysis of phraseologisms of biblical origin in the Belarusian and Ukrainian languages. The impact of the Bible as a memorial to the world culture and a source of aphorisms and idioms is underlined. The general description of phraseological units, their use in the Belarusian and Ukrainian languages, as well as the features of phraseologism as a linguistic unit are covered.The article evaluates the classification of biblical phraseological units and analyzes the role of these units in the world of phraseologies. National language is an important part of the spiritual culture of every nation. And its units, such as phraseologisms, have long been a powerful means of knowing life, they truly reflect the thoughts, aspirations and hopes of the people, contribute to the cultivation of aesthetic tastes and ideals. It is they who have absorbed all the vital wisdom of the Belarussian and Ukrainian peoples, have been able to reflect their worldview in the smallest detail and are still widely used both in speech and in literature.

scholarly journals Measuring the Cost of Noise Pollution and Its Impact in Reducing Corporate Profits, Income Tax Collections, the Treasury, the National Economy and the Welfare of Society

2019 ◽  
Vol 11 (5) ◽  
pp. 59
Author(s):  
Ali Mustafa Magablih
Keyword(s):  
National Economy ◽  
Noise Pollution ◽  
Industrial Enterprises ◽  
Staff Performance ◽  
Phosphate Mines ◽  
The Cost ◽  
Corporate Profits ◽  
The Impact

The aim of this study to define the concept of noise pollution and the cost of pollution from noise, it also aims to explain the cost of noise pollution on the profits of industrial enterprises, in addition to the recognition of the role of the Jordan Phosphate Mines Company to reducing the impact of noise pollution on workers, as well as the role played by the reduction of the costs of pollution and its impact on the profits of noise pollution to reducing treasury revenues.   And therefore could not measure the impact of the company incurring the costs caused by noise pollution on company profits in the absence of a clear classification of the causes of the cost and thus the difficulty of measuring the impact on the profits of the company, the results of the study also indicated that there are costs of noise pollution and a clear impact on the profits of the company. This study focuses on the economic and social aspects which are of crucial importance in noise pollution that strongly affect the performance of the workers, the profits of industrial enterprises, and concludes that the noise pollution impact on staff performance and production as well as tax collections, the treasury and the national economy.

scholarly journals A review on the role of functional limitations on evacuation performance using the International Classification of Functioning, Disability and Health

2020 ◽  
Author(s):  
Olivera Bukvic ◽  
Gunilla Carlsson ◽  
Giedre Gefenaite ◽  
Björn Slaug ◽  
Steven M. Schmidt ◽  
...  
Keyword(s):  
Functional Limitations ◽  
International Classification ◽  
Health Science ◽  
International Classification Of Functioning ◽  
Disability And Health ◽  
Public Buildings ◽  
Cognitive Limitations ◽  
The Impact

Abstract This scoping review addresses the role of functional limitations on evacuation performance of adults in public buildings. Although this topic has been addressed in evacuation research, no linkage is currently available between functional limitations, the predominant activities affected by them and evacuation performance. This review strives to open a debate on the need to classify the impact of disability in terms of functional limitations on evacuation performance according to methods adopted in health science. This paper reviews literature concerning evacuation from public buildings with adults aged ≥ 60 years and/or adults aged ≥ 18 years with functional limitations. The International Classification of Functioning, Disability and Health has been used to identify predominant activities during an evacuation and to perform a structured classification at different levels of resolution to address self-evacuation possibilities. Results of the review are presented in a tabular form linking predominant activities in terms of the International Classification of Functioning, Disability and Health and six categories of functional limitations with the engineering evacuation time-line. The suggested classification can facilitate the assessment of the evacuation-related issues in buildings in relation to the population under consideration. The main research gaps identified include the lack of studies concerning the impact of cognitive limitations on egress, and the need to add the temporal dimension to the methods adopted in accessibility research to allow for their use in the egress field.

scholarly journals Temporary Design on Public Open Space for Improving the Pedestrian’s Perception Using Social Media Images in Winter Cities

2020 ◽  
Vol 12 (15) ◽  
pp. 6062
Author(s):  
Anastasiia A. Paukaeva ◽  
Tsuyoshi Setoguchi ◽  
Norihiro Watanabe ◽  
Vera I. Luchkova
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Open Space ◽  
Natural Environments ◽  
Open Spaces ◽  
Public Open Space ◽  
The Impact ◽  
Public Open Spaces

Due to the severe climate, residents of winter cities tend not to utilize public open spaces inwinter. Temporary design interventions such as emblematic events are always proposed in wintercities to enhance pedestrian activity by celebrating the season and improving the perception ofwinter. In this study, we clarify the impact of the event on pedestrians’ perception to determinethe role of temporary design in improving the perception of public open spaces in winter cities.Using the example of event known as “Ice Town” on the Lenin Square in Khabarovsk, the contentof the Instagram images was analyzed to determine their perception during and after the event.The analysis includes classification of the images into clusters related to dierent urban elementsusing transfer learning with CNN (convolutional neural network). A total of 10,200 generated imageson the Lenin Square were considered, with 1700 images which relate the event itself. This accountsfor approximately 20% of all data, while those which related to the during the permanent use of LeninSquare accounted for just 6%. Temporary design of public open spaces has great potential to involvepedestrians in interacting with urban and natural environments in winter cities, even in severe coldclimate, by improving an impression of a place.

Sign in / Sign up

Export Citation Format

Share Document