scholarly journals Exploring the Characteristics and Behaviors of Nurses Who Have Attained Microcelebrity Status on Instagram: Content Analysis (Preprint)

2019 ◽  
Author(s):  
Hanna Kerr ◽  
Richard Booth ◽  
Kimberley Jackson
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Policy Development ◽  
Current Knowledge ◽  
Web Based ◽  
Area Of Interest ◽  
Social Media Platforms ◽  
Media Platform ◽  
And Behaviors ◽  
Use Of Social Media

BACKGROUND Instagram is a social media platform that enables users to share images and videos worldwide. Some nurses have used Instagram to document their experiences as a nurse and have subsequently gained microcelebrity status—that is, a user who purposefully seeks to amass a substantive Web-based following and has become recognized as a niche area of interest. OBJECTIVE This study aimed to identify the characteristics and behaviors of microcelebrity nurses who act as influencers on Instagram and use their nursing profile to gain attention and presence on the Web. METHODS A qualitative, exploratory, nonparticipatory content analysis of media and text generated by a purposeful sample of 10 registered nurses who use Instagram and sustain a definable microcelebrity status was conducted. In this study, manifest and latent data were examined to gain an understanding of the characteristics and behaviors of nurses who have attained microcelebrity status on Instagram. RESULTS Data analysis revealed 5 themes of Instagram posts: (1) engaging Instagram users, (2) educational opportunities and insights, (3) nursing-related humor, (4) emotions experienced by nurses, and (5) media and narratives including patient details or work context. Messages were primarily positive in nature; however, multiple potential privacy, ethical, and professional issues were noted throughout the posted content. CONCLUSIONS The findings of this study help to expand the current knowledge related to the use of social media platforms such as Instagram, especially in regard to the emergence of nurses who use this form of technology to achieve or maintain a microcelebrity status. This study calls for additional research on nurses’ attainment of microcelebrity status on social media as well as further policy development to adequately prepare nurses to navigate social media.

scholarly journals Exploring the Characteristics and Behaviors of Nurses Who Have Attained Microcelebrity Status on Instagram: Content Analysis

10.2196/16540 ◽  
2020 ◽  
Vol 22 (5) ◽  
pp. e16540
Author(s):  
Hanna Kerr ◽  
Richard Booth ◽  
Kimberley Jackson
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Policy Development ◽  
Current Knowledge ◽  
Web Based ◽  
Area Of Interest ◽  
Social Media Platforms ◽  
Media Platform ◽  
And Behaviors ◽  
Use Of Social Media

Background Instagram is a social media platform that enables users to share images and videos worldwide. Some nurses have used Instagram to document their experiences as a nurse and have subsequently gained microcelebrity status—that is, a user who purposefully seeks to amass a substantive Web-based following and has become recognized as a niche area of interest. Objective This study aimed to identify the characteristics and behaviors of microcelebrity nurses who act as influencers on Instagram and use their nursing profile to gain attention and presence on the Web. Methods A qualitative, exploratory, nonparticipatory content analysis of media and text generated by a purposeful sample of 10 registered nurses who use Instagram and sustain a definable microcelebrity status was conducted. In this study, manifest and latent data were examined to gain an understanding of the characteristics and behaviors of nurses who have attained microcelebrity status on Instagram. Results Data analysis revealed 5 themes of Instagram posts: (1) engaging Instagram users, (2) educational opportunities and insights, (3) nursing-related humor, (4) emotions experienced by nurses, and (5) media and narratives including patient details or work context. Messages were primarily positive in nature; however, multiple potential privacy, ethical, and professional issues were noted throughout the posted content. Conclusions The findings of this study help to expand the current knowledge related to the use of social media platforms such as Instagram, especially in regard to the emergence of nurses who use this form of technology to achieve or maintain a microcelebrity status. This study calls for additional research on nurses’ attainment of microcelebrity status on social media as well as further policy development to adequately prepare nurses to navigate social media.

Multidimensional Mappings of Political Accounts for Malicious Political Socialbot Identification

2019 ◽  
pp. 263-348
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
Information Warfare ◽  
Russian Government ◽  
Web Based ◽  
Content Sharing ◽  
Social Media Platforms ◽  
Media Platform ◽  
Strategic Messaging ◽  
Geographical Locations ◽  
The U.S

Malicious political socialbots used to sway public opinion regarding the U.S. government and its functions have been identified as part of a larger information warfare effort by the Russian government. This work asks what is knowable from a web-based sleuthing approach regarding the following four factors: 1) the ability to identify malicious political socialbot accounts based on their ego neighborhoods at 1, 1.5, and 2 degrees; 2) the ability to identify malicious political socialbot accounts based on the claimed and linked geographical locations of their accounts, their ego neighborhoods, and their #hashtag networks; 3) the ability to identify malicious political socialbot accounts based on their strategic messaging (content, sentiment, and language structures) on respective social media platforms; and 4) the ability to identify and describe “maliciousness” in malicious political socialbot accounts based on observable behaviors on that account on three social media platform types: (a) microblogging, (b) social networking, and (c) crowd-sourced encyclopedia content sharing.

scholarly journals Risk Perceptions on Social Media Use in Norway

2020 ◽  
Vol 12 (12) ◽  
pp. 211
Author(s):  
Philip Nyblom ◽  
Gaute Wangen ◽  
Vasileios Gkioulos
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Total N ◽  
Risk Ranking ◽  
Norwegian Population ◽  
The Social ◽  
Usage Patterns ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media

Social media are getting more and more ingrained into everybody’s lives. With people’s more substantial presence on social media, threat actors exploit the platforms and the information that people share there to deploy and execute various types of attacks. This paper focuses on the Norwegian population, exploring how people perceive risks arising from the use of social media, focusing on the analysis of specific indicators such as age, sexes and differences among the users of distinct social media platforms. For data collection, a questionnaire was structured and deployed towards the users of multiple social media platforms (total n = 329). The analysis compares risk perceptions of using the social media platforms Facebook (n = 288), Twitter (n = 134), Reddit (n = 189) and Snapchat (n = 267). Furthermore, the paper analyses the differences between the sexes and between the digital natives and non-natives. Our sample also includes sufferers of ID theft (n = 50). We analyse how account compromise occurs and how suffering ID theft changes behaviour and perception. The results show significant discrepancies in the risk perception among the social media platform users across the examined indicators, but also explicit variations on how this affects the associated usage patterns. Based on the results, we propose a generic risk ranking of social media platforms, activities, sharing and a threat model for SoMe users. The results show the lack of a unified perception of risk on social media, indicating the need for targeted security awareness enhancement mechanisms focusing on this topic.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Responding to depression-related Imgur posts: A content analysis of social support and non-bona fide features in user-generated comments

2019 ◽  
Vol 5 ◽  
pp. 205520761989047 ◽  
Author(s):  
Brent J Hale
Keyword(s):  
Social Support ◽  
Social Media ◽  
Content Analysis ◽  
Young Male ◽  
Informational Support ◽  
Support Provision ◽  
Online Social Support ◽  
Social Media Platforms ◽  
Bona Fide ◽  
Use Of Social Media

Objectives A growing body of health communication scholarship has explored the utility of social media platforms for eliciting social support, although much of this scholarship has focused on Facebook and Twitter. This study contributes to this body of research by identifying support in comments submitted to depression-related Imgur posts. Furthermore, the use of non-bona fide linguistic features (e.g. humor, sarcasm, and irony) is documented for comparison with supportive elements. Methods A content analysis was performed of 1530 comments submitted in response to 20 popular Imgur posts about depression, including the emergence of four social support types outlined by the Multi-Dimensional Support Scale—reassuring, empathic, informational, and tangible support—as well as non-bona fide features. Results Findings suggest a supportive discourse, with nearly 60% of comments containing some supportive element. Reassuring and informational support emerged most prominently (26.3% and 26.2% of comments, respectively), followed by empathic (22.9%) and tangible (0.3%) support types. Non-bona fide features manifested in 28.8% of comments. Results indicate significant covariation between non-bona fide features and support, as these infrequently co-occurred. Conclusions This study’s findings suggest that depression-related messages frequently receive support from Imgur commenters, especially reassuring and informational support. Additionally, this study provides a conceptual framework for future analyses of online social support by integrating non-bona fide communication with established support types. The results of this study could have implications for health professionals and scholars interested in the use of social media platforms such as Imgur, which serves a predominantly young male demographic, for support provision.

scholarly journals A Characterization of Ophthalmology Residency Program Social Media Presence and Activity

2020 ◽  
Vol 12 (02) ◽  
pp. e110-e114
Author(s):  
Hasenin Al-khersan ◽  
Rebecca Tanenbaum ◽  
Thomas A. Lazzarini ◽  
Nimesh A. Patel ◽  
Jayanth Sridhar
Keyword(s):  
Social Media ◽  
Application Process ◽  
Chi Square ◽  
Cross Sectional ◽  
Residency Programs ◽  
Social Media Platforms ◽  
Chi Square Test ◽  
Media Platform ◽  
Use Of Social Media ◽  
Residency Application

Abstract Objective To determine the presence and activity of ophthalmology departments associated with residency programs on social media platforms and the use of these social media platforms by residency applicants. Design Cross-sectional online assessment of ophthalmology training program departments' presence and activity on Facebook, Twitter, and Instagram. Participants A total of 120 accredited ophthalmology residency training programs and 498 ophthalmology residency applicants. Methods Each department was evaluated by (1) searching for social media links on the department's Web site, (2) searching for the department on Facebook, Twitter, and Instagram, and (3) searching on Google. A simultaneous survey was conducted to assess social media platform use of 2019 to 2020 ophthalmology residency application cycle candidates. Main Outcomes The presence of ophthalmology departments on Facebook, Twitter, and Instagram, as well as the total number of followers and posts during January 2020. Results Of 120 programs evaluated, 45 programs (37.5%) had a Facebook page, 29 (24.3%) were on Twitter, and 22 (18.3%) had an Instagram page. Among top 20 Doximity-ranked ophthalmology programs, 80% had at least one social media page on Facebook, Twitter, or Instagram compared with 33% among the remainder of programs (chi-square test = 15.2, p < 0.001). Top 20 programs also had more followers compared with others on Facebook (4,363 vs. 696, respectively, p < 0.0001) and Twitter (3,673 vs. 355, respectively, p = 0.007) but not on Instagram (1,156 vs. 1,687, respectively, p = 0.71). Among 498 residency applicants to Bascom Palmer Eye Institute from the 2019 to 2020 cycle, 159 (31.9%) responded to a survey regarding their use of social media during the application process. In total, 54 (34%) responded that they used social media to evaluate residency programs. Conclusion Departments of top 20 ophthalmology residency had both a greater presence and following on social media compared with other departments. While Facebook was the most used platform by ophthalmology departments, applicants most commonly used Instagram. As applicants come to use these social media resources more frequently, ophthalmology residency programs may increasingly benefit from maintaining an active social media page.

scholarly journals Using social media to market a promotional event to SMEs: opportunity or wasted effort?

2016 ◽  
Vol 14 (4) ◽  
pp. 76-82 ◽  
Author(s):  
Michael C. Cant
Keyword(s):  
Social Media ◽  
Business Plan ◽  
Jel Classification ◽  
Web Based ◽  
Event Marketing ◽  
Special Event ◽  
Social Media Platforms ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Self Administered Questionnaire

Much has been said about the advantages of using social media in the marketing of brands and products of companies. Marketing, as we knew it in the past millennia, has changed dramatically and is evolving at a faster pace than ever. Traditional media, such as print and broadcast, are becoming more obsolete and largely replaced by social media platforms. These platforms are growing and expanding in leaps and bounds and have become potent instruments of marketing. It is up to organizations to use these platforms to market their brands, services and business, as it can have a profound effect on the success and growth. This is even truer in the case of entrepreneurs who are generally younger and more technology savvy and who use social media for all means and purposes. The purpose of this research study was, therefore, to investigate the use of social media among institutions that focus on specific events such as a business plan competition and to establish to what extent the use of these social media tools were used or effectively used to communicate the event to SMEs. A web-based self-administered questionnaire was distributed among the respondents of a business plan competition. A total of 992 useable responses were received. The findings mainly revealed that institutions that use social media in their marketing drive either do not plan properly for the use of it, or is careless in their approach to these tools. The results pointed to a large number of respondents (55%) who were not even aware that social media tools were used in the promotion of the competition. Keywords: social media, SME, special event marketing, marketing, usage, promotional mix elements, South Africa. JEL Classification: M13

scholarly journals Social media in the accommodation industry: A cluster analysis

2016 ◽  
Vol 14 (1) ◽  
pp. 251-258
Author(s):  
Claudette Rabie
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Major Influence ◽  
Western Cape ◽  
Web Based ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Self Administered Questionnaire

In today’s technologically driven and revolutionised era of digital communication, numerous people combine a complex collection of social media platforms and technology to connect them to the world and people around them. The online participation of consumers has forced companies to embrace social media marketing efforts. The continuous advancements in marketing mediums have a major influence on the success and growth of companies, particularly within the tourism and hospitality industry, as increasingly more travellers are using social media as a means of communicating and seeking information. The purpose of this research study was therefore to explore if users of social media as a promotional mix element could be clustered into different groups based on characteristics they possess. A web-based self-administered questionnaire was distributed to accommodation establishments located in the Western Cape province of South Africa and a total of 361 useable responses were received. A four-step cluster analysis was performed in order to identify similar groups of respondents in their use of social media as a promotional mix element. The findings presented four distinct users of social media in the accommodation industry based on six variables identified from the literature.

Correlation between social media utilization by academic neurosurgery departments and higher online patient ratings

2021 ◽  
pp. 1-13
Author(s):  
Jonathan B. Lamano ◽  
Robert A. Riestenberg ◽  
Aden P. Haskell-Mendoza ◽  
Dennis Lee ◽  
Michael T. Sharp ◽  
...  
Keyword(s):  
Social Media ◽  
Multivariate Analysis ◽  
Online Reviews ◽  
Physician Review ◽  
Patient Satisfaction Scores ◽  
Facebook Use ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Relationship

OBJECTIVE Patients increasingly utilize online physician review websites (PRWs) and social media to inform healthcare-related decisions. This provides neurosurgeons with opportunities for increased patient engagement. And despite the growing use of social media among neurosurgeons, the relationship between social media utilization and online reviews remains unknown. The goal of this study was to characterize the relationship between social media utilization and PRW ratings across academic neurosurgery departments. METHODS Social media accounts (Twitter, Facebook, YouTube, Instagram) of academic neurosurgery departments were identified. Online reviews for individual faculty were obtained from Healthgrades, Vitals, WebMD, and Google. Reviews were aggregated to identify the total number of reviews per department, to generate a composite departmental rating, and to calculate a summed departmental score. US News & World Report (USNWR) and Doximity rankings were recorded for each department. Social media utilization by individual neurosurgeons and associated ratings were investigated within the departments with the highest social media utilization. RESULTS Seventy-eight percent of academic neurosurgery departments utilized social media. The most prevalent platform was YouTube (49.1%), followed by Twitter (46.5%), Facebook (38.6%), and Instagram (16.7%). Higher patient ratings on PRWs were associated with the utilization of YouTube (p = 0.048) or Twitter (p = 0.02). The number of social media platforms utilized demonstrated a significant, positive correlation with patient ratings (p = 0.006) and summed patient ratings (p = 0.048). Although USNWR (p = 0.02) and Doximity (p = 0.0008) rankings correlated with patient ratings, only the number of social media platforms utilized remained a significant predictor of patient ratings on multivariate analysis (p = 0.0001). Thirty-one percent of academic neurosurgeons from departments with high social media utilization were active on social media. The most prevalent social media platform among individual neurosurgeons was Twitter (27.4%), followed by Instagram (8.4%), Facebook (4.9%), and YouTube (2.2%). Higher summed patient scores were associated with individual neurosurgeon utilization of YouTube (p = 0.04), Facebook (p < 0.0001), and Instagram (p = 0.01). Increased social media utilization among neurosurgeons was correlated with a greater number of patient reviews (p = 0.006) and higher summed patient scores (p = 0.003). On multivariate analysis, only Facebook use remained a significant predictor of the number of patient reviews received (p = 0.002) and summed patient satisfaction scores (p < 0.001). CONCLUSIONS An increased social media presence is associated with higher ratings on PRWs. As neurosurgeons continue to expand their online presence, they should be aware of the possible impact of social media on online patient reviews.

Creative E-Pedagogy in Massive Grammar E-Tutoring via the Simultaneous Use of Social Media Platforms

2022 ◽  
pp. 64-86
Author(s):  
Rafik El Amine Ghobrini ◽  
Fatima Zohra Benzert ◽  
Hanane Sarnou
Keyword(s):  
Social Media ◽  
Grammar Instruction ◽  
New Wave ◽  
Social Media Platform ◽  
Instructional Process ◽  
Social Media Platforms ◽  
Massive Number ◽  
Media Platform ◽  
Simultaneous Use ◽  
Use Of Social Media

With the new wave of young-minded, digitally-fluent, and tech-tethered instructors comes new creative e-pathways that build up novel e-pedagogies. More than ever before, innovative e-teaching modalities are needed to navigate the intricate socially-networked abyss where students and teachers alike have chosen to function in this pandemic period. That is why frameworks, however nascent they might be, are required to steer the learning ship, on more than one social media platform, to meet specific educational ends. In this light, this chapter presents a descriptive unobtrusive study which was conducted to map out an innovative e-mode of grammar instruction of a secondary e-tutor who was able to tutor a massive number of e-tutees simultaneously on Instagram and YouTube in the first phase, adding on, subsequently, Facebook to the e-instructional process. The findings unveil a framework of how to leverage or educationalize certain features of these cloud-based outlets concurrently and reach a more optimized e-method of multi-platform tutoring.

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