scholarly journals Penguatan SDM dalam e-Marketing untuk Promosi Desa Wisata di Kabupaten Malang

2020 ◽  
Vol 12 (2) ◽  
pp. 140
Author(s):  
Destha Titi Raharjana ◽  
Heddy Shri Ahimsa Putra
Keyword(s):  
Human Resources ◽  
Online Media ◽  
Tourism Marketing ◽  
Digital Era ◽  
Promotional Efforts ◽  
Technological Developments ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Ease Of Access

Abstrak Kabupaten Malang merupakan salah satu kabupaten di Indonesia yang sangat fokus terhadap pengembangan sektor wisata melalui konsep desa wsiata. Beberapa desa wisata tersebut telah cukup dikenal baik secara nasional maupun internasional. Namun demikian, masih terdapat desa-desa wisata lainnya yang belum banyak dikunjungi wistawan yang disebabkan oleh kurangnya promosi yang dilakukan oleh Sumber Daya Manusia (SDM) pengelola desa wisata setempat. Keterbatasan kompetensi SDM menjadi salah satu penyebab minimnya usaha promosi yang dilakukan. Di sisi lain, perkembangan teknologi menuju era digital seharusnya semakin memudahkan upaya pemasaran atau promosi wisata karena kemudahan akses dan jangkauan yang luas melalui media online digital (e-marketing). Berdasarkan kondisi tersebut, penelitian ini bertujuan untuk mengidentifikasi kendala yang dihadapi oleh SDM desa wisata di Kabupaten Malang dalam upaya promosi atau pemasaran khususnya dengan menggunakan e-marketing. Penelitian ini dilakukan dengan pendekatan deskripstif kualitatif untuk memaparkan keadaan SDM dan promosi di desa-desa wisata Kabupaten Malang secara faktual. Data dianalisis secara langsung dengan langkah reduction, data serving, dan verification. Penelitian ini menyimpulkan bahwa SDM desa wisata Kabupaten Malang memiliki kendala dalam melalukan kegiatan promosi atau pemasaran secara e-marketing. Berlandaskan kesimpulan tersebut, penelitian ini berimplikasi praktis bagi Disparbud Kabupaten Malang khususnya, sebagai salah satu acuan penyusunan langkah-langkah penguatan SDM dalam e-marketing agar upaya promosi melalui media online digital dapat dimaksimalkan. Dengan demikian, diharapkan kunjungan wisata akan meningkat sebagai dampak dari meningkatnya kompetensi SDM dalam melakukan upaya promosi atau pemasaran online. AbstractMalang Regency is one of the districts in Indonesia which is very focused on developing the tourism sector through the concept of a wsiata village. Some of these tourist villages are well known both nationally and internationally. However, there are still other tourist villages that have not been visited by many tourists due to the lack of promotion carried out by the local tourism village management human resources. Limited competency of Human Resources (HR) is one of the causes of the lack of promotional efforts undertaken. On the other hand, technological developments towards the digital era should make tourism marketing or promotion efforts easier because of the ease of access and wide reach through digital online media (e-marketing). Based on these conditions, this study aims to identify the obstacles faced by human resources in tourism villages in Malang Regency in promotion or marketing efforts, especially by using e-marketing. This research was conducted with a qualitative descriptive approach to explain the condition of human resources and promotion in tourist villages in Malang Regency factually. Data were analyzed directly with reduction, data serving, and verification steps. This study concludes that the human resources of the tourist village of Malang Regency have obstacles in carrying out promotional or marketing activities by e-marketing. Based on these conclusions, this research has practical implications for Disparbud Malang Regency in particular, as a reference for preparing steps to strengthen human resources in e-marketing so that promotional efforts through digital online media can be maximized. Thus, it is hoped that tourist visits will increase as a result of the increased competence of human resources in conducting online promotion or marketing efforts.

Implementasi Kode Etik Jurnalistik pada Rubrik Berkonten Islami

2021 ◽  
Vol 2 (2) ◽  
pp. 121-127
Author(s):  
Amir Seto Aji
Keyword(s):  
Communication Technology ◽  
Field Research ◽  
Online Media ◽  
Specific Detail ◽  
Communication Practice ◽  
Digital Era ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Method

  In this digital era, all information and communication technology emhanched faster all the time. This issue gives a big chance on communication practice become more effective than before. Hence, to full the tight competition on digital era such as online media, the researcher wanted to investigate about applying ethic of journalist code in the online media and in journalist understanding to the ethic journalist code. The researcher used qualitative descriptive method which oriented on the field research and literature. On the other side, the qualitative research also directs into the finding of basic theory which is emphasized the process over the result. It also limits the research with the focus which has criteria on finding the trustwothiness dta. Based on the result on the research about applying ethic of journalist code in the Islamic rubrik OASE at Depok POS.com, online media in Depok POS always apply the ethic of journalist code with colaborate on that ethic such as the way which always used in the field by journalist and the ethic of journalist understanding are the specific detail and detail things which manage about how should the media worker such as journalist, editor, chief of reporter, news achor and every profession which can called a journalist can behave on ethic of journalist code. Further, ethic of journalist code is the basic of journalist thought.

The Role of E-HRM Practices on Digital Era

2020 ◽  
pp. 1-20
Author(s):  
Nurten Polat Dede
Keyword(s):  
Human Resources ◽  
Business Processes ◽  
Human Resources Management ◽  
Rapid Change ◽  
Resources Management ◽  
Knowledge Based ◽  
Digital Era ◽  
Knowledge Based Economy ◽  
Technological Developments ◽  
Management Functions

The changes brought about by trends such as globalization, technological developments, and knowledge-based economy, and the speed of these changes are forcing the enterprises to create more innovative ways of doing business and business processes. This rapid change has also affected and altered human resources departments' way of business. In this chapter, the changes in human resources management functions and applications with the effect of technology during this time have been explained. In addition, the electronic human resources management process and its applications, which have been more important as a result of developed human resources technology, are examined and presented in this chapter.

scholarly journals URGENSI SPIRITUAL MARKETING SEBAGAI MEDIA PEMASARAN PARIWISATA DI MADURA (PENDEKATAN SHARIA TOURISM AND CULTURE)

El Dinar ◽  
2018 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Muhammad Arif Fahrudin ◽  
Nina Amiliya Kholidiyanti ◽  
Fathul Arifin Mois
Keyword(s):  
Paradigm Shift ◽  
Secondary Data ◽  
The United States ◽  
Religious Leaders ◽  
Tourism Marketing ◽  
Whole Process ◽  
Financial Scandals ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Positive Results

<p>So far, business and marketing practices have only caught on to rational and emotional considerations. The spiritual aspect tends to be ignored, as evidenced by the outbreak of financial scandals in the United States with the collapse of giant corporations, such as Enron, WorldCom, or Global Crossing. So the necessary paradigm shift thinking in the concept of marketing.<br />Spiritual marketing comes to be the solution to the problem. The concept of spiritual marketing developed by Hermawan Kertajaya, we use as a medium of tourism marketing in Madura with sharia tourism and culture approach in accordance with the characteristics of Madurese society that is religious and full of cultural nuances. In the concept of Spiritual Marketing there are four variables: theistic (rabbaniyah), ethical (akhlaqiyyah), realistic (a-waqi'iyyah), and humanist (insaniyyah) that will guide in this concept. Spiritual marketing has an orientation to God, so the whole process in marketing activities follows the guidance of Islam.<br />The method used in this paper is qualitative descriptive with primary and secondary data. This concept requires synergy between government, religious leaders, academics, MUI, and society in Madura so that its implementation can take place and produce positive results for the progress of tourism in Madura.</p>

The Role of E-HRM Practices on Digital Era

2022 ◽  
pp. 180-199
Author(s):  
Nurten Polat Dede
Keyword(s):  
Human Resources ◽  
Business Processes ◽  
Human Resources Management ◽  
Rapid Change ◽  
Resources Management ◽  
Knowledge Based ◽  
Digital Era ◽  
Knowledge Based Economy ◽  
Technological Developments ◽  
Management Functions

The changes brought about by trends such as globalization, technological developments, and knowledge-based economy, and the speed of these changes are forcing the enterprises to create more innovative ways of doing business and business processes. This rapid change has also affected and altered human resources departments' way of business. In this chapter, the changes in human resources management functions and applications with the effect of technology during this time have been explained. In addition, the electronic human resources management process and its applications, which have been more important as a result of developed human resources technology, are examined and presented in this chapter.

scholarly journals Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website

2019 ◽  
Vol 11 (2) ◽  
pp. 244
Author(s):  
Rahma Santhi Zinaida ◽  
Siti Lady Havivi
Keyword(s):  
Violence Against Women ◽  
Women's Rights ◽  
Communication Strategy ◽  
National Commission ◽  
Online Media ◽  
Women’S Rights ◽  
Rights Protection ◽  
Digital Era ◽  
Qualitative Descriptive ◽  
The Subject

<em>The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours. Kalyanamitra was chosen as the subject of the study because there are not many NGO’s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the communication strategy has been done in this organization through their official website. The important of doing this study is that can inspire other NGO’s to optimize the use of online media. The theories used in this study are Media Rich Theory (MRT). This study use interpretative paradigm with the type of research is qualitative descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result, Kalyanamitra has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.</em>

scholarly journals PENGEMBANGAN APLIKASI QnA UNTUK PENDAFTARAN MAHASISWA BARU STMIK AKAKOM

2021 ◽  
Vol 3 (1) ◽  
pp. 18-23
Author(s):  
Muhammad Agung Nugroho ◽  
Ariesta Damayanti ◽  
Muhammad Fahrur Rifai ◽  
Syamsu Windarti
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Knowledge Base ◽  
Alternative Model ◽  
Online Media ◽  
The Social ◽  
Question And Answer ◽  
Questions And Answers ◽  
Technological Developments ◽  
New Student

STMIK AKAKOM annually opens new student registration through offline and online media. Through online media, several media such as websites, social media and email are used. However, on media such as social media, there are questions that often arise regarding new student registration information. With limited human resources to always be online for 24 hours, an alternative model is needed to provide answers to these questions, even though the social media manager offline. Nowadays. In the term of technological developments, it is possible to create a model of knowledge base in the form of a summary of questions and answers to certain topics. This knowledge base can use as a model for creating a prototype application that can provide answers if there are questions related to new student registration. This study aims to provide convenience in the question and answer process by using a Google Dialogflow.

scholarly journals Evaluasi Penerapan Model Pembelajaran E-Learning pada Pelatihan Dasar Calon Pegawai Negeri Sipil

2020 ◽  
Vol 16 (1) ◽  
pp. 101-116
Author(s):  
Muhammad Abdi Rahman ◽  
Rustan Amarullah ◽  
Kemal Hidayah
Keyword(s):  
Blended Learning ◽  
Civil Servants ◽  
Learning System ◽  
Basic Training ◽  
Digital Era ◽  
Use Of Resources ◽  
Technological Developments ◽  
E Learning ◽  
Qualitative Descriptive ◽  
The Government

Technological developments in the industrial 4.0 revolution era have driven changes in the ways of work and use of resources in the digital era. Likewise, training mechanism, from conventional learning patterns to the network learning (online). Training and development in the government environment has discussed aggressively the concept of e-learning to provide new learning alternatives for trainees. This research used a qualitative-descriptive tried to evaluate the effectiveness of e-learning model in the Basic Training of Prospective Civil Servants. The results showed that the implementation of e-learning was effective enough to be used to increase participants' understanding of the training subjects. The quality and sustainability of the use of e-learning need to be improved so that it can effectively complement classical learning (blended learning). Mapping of efforts to optimize e-learning has also been identified starting from revamping the e-learning system/ application, learning facilitators, implementation time, and the need to adapt conventional learning elements. Keywords: E-learning, Training, Basic Training, Prospective Civil Servants (CPNS) Abstrak Kemajuan teknologi di era revolusi industri 4.0 telah mendorong terjadinya perubahan-perubahan cara kerja dan penggunaan sumber daya ke arah digital. Begitu juga mekanisme pelatihan, dari pola pembelajaran konvensional secara klasikal ke pembelajaran dalam jaringan (daring). Pelatihan dan pengembangan di lingkungan pemerintahan sudah mulai gencar mengadopsi konsep pembelajaran e-learning guna memberikan alternatif pembelajaran baru bagi peserta pelatihan. Penelitian ini secara kualitatif-deskriptif mencoba mengevaluasi efektivitas penerapan model pembelajaran secara e-learning pada lingkup Pelatihan Dasar Calon Pegawai Negeri Sipil. Hasil studi ini mengindikasikan bahwa implementasi e-learning cukup efektif digunakan untuk meningkatkan pemahaman peserta terhadap mata pelatihan. Kualitas dan keberlangsungan penggunaan e-learning perlu ditingkatkan sehingga dapat secara efektif melengkapi pembelajaran klasikal (blended learning). Pemetaan terhadap upaya mengoptimalkan e-learning juga telah diidentifikasi mulai dari pembenahan sistem/aplikasi e-learning, fasilitator pembelajaran, waktu pelaksanaan, dan perlunya adaptasi unsur-unsur pembelajaran konvensional. Kata kunci: E-learning, Pelatihan, Pelatihan Dasar, CPNS

The Effect of Information Technology on Fluidity of Contemporary Architectural Space

2019 ◽  
Vol 7 (1) ◽  
pp. 62-72
Author(s):  
Shatha Abbas Hassan ◽  
Noor Ali Aljorani
Keyword(s):  
Information Technology ◽  
Communication Systems ◽  
Research Problem ◽  
Architectural Space ◽  
Human Thought ◽  
Technological Developments ◽  
Ease Of Access ◽  
The Impact ◽  
Role Of Information

The increasing importance of the information revolution and terms such as ‘speed’, ‘disorientation’, and ‘changing the concept of distance’, has provided us with tools that had not been previously available. Technological developments are moving toward Fluidity, which was previously unknown and cannot be understood through modern tools. With acceleration of the rhythm in the age we live in and the clarity of the role of information technology in our lives, as also the ease of access to information, has helped us to overcome many difficulties. Technology in all its forms has had a clear impact on all areas of daily life, and it has a clear impact on human thought in general, and the architectural space in particular, where the architecture moves from narrow spaces and is limited to new spaces known as the ‘breadth’, and forms of unlimited and stability to spaces characterized with fluidity. The research problem (the lack of clarity of knowledge about the impact of vast information flow associated with the technology of the age in the occurrence of liquidity in contemporary architectural space) is presented here. The research aims at defining fluidity and clarifying the effect of information technology on the changing characteristics of architectural space from solidity to fluidity. The research follows the analytical approach in tracking the concept of fluidity in physics and sociology to define this concept and then to explain the effect of Information Technology (IT) to achieve the fluidity of contemporary architectural space, leading to an analysis of the Skidmore, Owings and Merrill (SOM) architectural model. The research concludes that information technology achieves fluidity through various tools (communication systems, computers, automation, and artificial intelligence). It has changed the characteristics of contemporary architectural space and made it behave like an organism, through using smart material.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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