Consumption of Branded Fashion Apparel: Gender Differences in Behavior

2014 ◽  
Vol 42 (1) ◽  
pp. 1S-8S ◽  
Author(s):  
Umut Ayman ◽  
Anil K. Kaya
Keyword(s):  
Quantitative Research ◽  
Brand Personality ◽  
Behavioral Changes ◽  
Behavioral Differences ◽  
Media Usage ◽  
Personality Perception ◽  
Fashion Apparel ◽  
Gender Based ◽  
Depth Interviews

In this case study conducted in North Cyprus we examined differences according to gender in behavior with regard to consumption of branded fashion apparel products. The objective was to understand gender-based consumer behavioral differences in the setting of a developing country. Our quantitative research comprised asking 600 people (300 men and 300 women) 24 questions to identify the demographic and behavioral segmentation differences, and our qualitative research was carried out through in-depth interviews during which we asked 18 people 22 structured questions to obtain more detailed information on how to identify the personality and behavioral changes occurring. Results showed that there were both similarities and differences according to gender regarding media usage, brand personality perception, and attitude toward fashion apparel.

What does social media have to do with health? A case study of Bangkok youths

2018 ◽  
Vol 0 (0) ◽  
Author(s):  
Chulanee Thianthai
Keyword(s):  
Social Media ◽  
Health Impact ◽  
Negative Effects ◽  
Cultural Variations ◽  
Media Usage ◽  
Negative Results ◽  
Self Development ◽  
And Gender ◽  
Depth Interviews

Abstract Objective This qualitative research aims to understand how Bangkok youths perceive social media usage effects on their physical, psychological, social and spiritual health. Methods A total of 74 Bangkok youths, aged 15–24 years old, divided according to each age and gender group participated in in-depth interviews and mobile phone search observations. Health impact was categorized into the four health aspects through content analysis according to sociological perspectives. Results Bangkok youths view social media to have both positive and negative effects on their health. Increased awareness of negative results was shown with increased age. While younger youths use social media for entertainment, older youths also use social media for self-development. Interests and degree of sensitivity varied among the genders. Conclusion Effective health education can only be achieved through future youth-centered research on social media usage based on age, gender and cultural variations.

scholarly journals A Business Model in Spa Tourism Enterprises: Case Study from Poland

2019 ◽  
Vol 11 (10) ◽  
pp. 2880 ◽  
Author(s):  
Adam R. Szromek ◽  
Mateusz Naramski
Keyword(s):  
Business Model ◽  
Quantitative Research ◽  
Business Models ◽  
Excessive Pressure ◽  
Doing Business ◽  
Scientific Issue ◽  
Wide Range ◽  
Tourism Enterprises ◽  
Depth Interviews

This article expands on knowledge about modeling tourism business. The basic scientific problem of the conducted research was the need to modernize the way of doing business in spa tourism enterprises by popularizing the business model and to provide an indication of the elements of the business model that should be grounded in the principles of sustainable spa development. The aim of the article is to present the results of our own research carried out in Polish spa enterprises in 2018. The key scientific issue was to examine the range of use of the business model templates in the management of tourism-treatment activities carried out in spas. Discussing the research results was preceded by a review of the literature on business models and the characteristics of activities carried out by spa tourism enterprises. The conducted research used qualitative methods, especially in-depth interviews, conducted with managers of the largest enterprises of spa tourism in Poland. Quantitative research was also conducted to examine the needs of tourists and patients. Our own scientific research has shown that spa enterprises in Poland very rarely and only within the scope limited to some elements of their activity, use the business model, and are not always aware of the wide range of its applications. As a result of the applications received, a business model dedicated to spa enterprises was developed. The article refers to the overtourism phenomenon in spas and indicates the need to put in business models, which are activities that protect spa areas against excessive pressure on tourism and the exploitation of natural resources.

SOCIAL MEDIA ADOPTION IN HIGHER EDUCATION: A CASE STUDY OF UNIVERSITI UTARA MALAYSIA

2015 ◽  
Vol 77 (4) ◽  
Author(s):  
Kamarul Faizal Hashim ◽  
Muhammad Afif Zamani ◽  
Muhammad Fuad Othman ◽  
Zaheruddin Othman ◽  
Alias Azhar
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
Higher Learning ◽  
Early Adopters ◽  
Media Usage ◽  
Use Of Social Media ◽  
Universiti Utara Malaysia ◽  
Method Approach

The use of social media within higher learning institute has resulted positive impacts on students engagement in teaching and learning activities. Current studies have acknowledged the importance of social media as one of the facilitating tools that promotes active participations among students. Although higher learning institution is introduce to new innovation, but when it comes to adopting they are always considered as late adopter. Thus, these studies examine the level of social media usage among lecturers for teaching purposes. Besides that, this study also examines the motives and barriers that hinder lecturers from using social media for teaching purposes. This study adopts a quantitative research method approach. The finding of this research found that 70% of UUM lecturers used social media for teaching purposes and most of them are categorized as early adopters.

scholarly journals Changes in The Behavior of Religious Radicalism of Young Communities in The Mataraman Region, East Java

2021 ◽  
Vol 21 (1) ◽  
pp. 159-184
Author(s):  
Nur Kholis ◽  
Munardji Munardji ◽  
Nuril Mufidah ◽  
Salamah Noorhidayati ◽  
Badrus Sholeh
Keyword(s):  
Subjective Norm ◽  
Research Area ◽  
Behavioral Changes ◽  
Case Study Approach ◽  
Study Approach ◽  
Study Results ◽  
Religious Radicalism ◽  
Radical Ideas ◽  
Depth Interviews

This study aims to describe and analyze behavioral changes in religious radicalism and the factors that influence these behavioral changes. This type of research is qualitative, using a case study approach—the place of a research area that is categorized as Mataraman culture. The primary consideration is that the character of this region adheres to the notion of integration of religion, culture, and politics, which can be called a society with a harmonious character. The facts on the ground show this community with a culture of harmony has been exposed to radical ideas, especially among teenagers. For example, there were two raids on people suspected of being exposed to radicalism in Tulungagung. Data collection techniques are in-depth interviews, observation, and documentation. The collected data were analyzed using Miles & Huberman's interactive model. The study results show that changes in behavior to become radical in religion are determined by several factors: the strength of belief, Daulah Islamiyyah as the subjective norm of the group, scriptural studies, and economic programs/activities to improve the welfare of members. These four factors strengthen the birth of the intention to turn into a radical in religion. A firm intention among youth serves to trigger the actualization of radical behavior in religion among youth. الملخصتهدف هذه الدراسة إلى وصف وتحليل التغيرات السلوكية في التطرف الديني ، والعوامل التي تؤثر على هذه التغيرات السلوكية. هذا النوع من البحث نوعي باستخدام نهج دراسة الحالة. مكان منطقة البحث المصنفة على أنها ثقافة ماتارامان. الاعتبار الرئيسي هو أن طبيعة هذه المنطقة تتمسك بفهم تكامل الدين والثقافة والسياسة ، والذي يمكن تسميته بمجتمع ذي طابع متناغم. تظهر الحقائق على الأرض أن هذا المجتمع الذي يتمتع بثقافة الانسجام قد تعرض لأفكار راديكالية ، خاصة بين المراهقين ، على سبيل المثال ، كانت هناك غارتان على الأشخاص المشتبه في تعرضهم للتطرف في تولونغاغونغ. تقنيات جمع البيانات هي المقابلات المتعمقة والملاحظة والتوثيق. تم تحليل البيانات التي تم جمعها باستخدام النموذج التفاعلي Miles & Hubermans. تظهر نتائج الدراسة أن التغيرات في السلوك ليصبح متطرفًا في الدين تتحدد بعدة عوامل هي ؛ قوة الإيمان ، الدولة الإسلامية كقاعدة ذاتية للجماعة ، والدراسات الكتابية ، والبرامج / الأنشطة الاقتصادية لتحسين رفاهية الأعضاء. هذه العوامل الأربعة تعزز ولادة نية التحول إلى راديكالية في الدين. تعمل النية القوية لدى الشباب على تفعيل السلوك الراديكالي في الدين بين الشباب. AbstrakPenelitian ini bertujuan untuk mendeskripsikan dan menganalisis perubahan perilaku radikalisme beragama, dan faktor-faktor yang mempengaruhi perubahan perilaku tersebut. Jenis penelitian ini adalah kualitatif dengan menggunakan pendekatan studi kasus. Tempat penelitian wilayah yang masuk kategori budaya Mataraman. Pertimbangan utamanya adalah karakter wilayah ini menganut paham integrasi agama, budaya, dan politik dapat disebut sebagai masyarakat berkarakter harmoni. Fakta dilapangan menunjukkan komunitas masyarakat yang berbudaya harmoni  ini telah terpapar paham radikal terutama kalangan remaja, misalnya dua kali terjadi penggerebekan orang yang diduga terpapar paham radikal di Tulungagung. Teknik pengumpulan datanya adalah Interview mendalam, observasi, dan dokumentasi. Data-data yang terkumpul dianalisis menggunakan model interaktif Miles & Hubermans. Hasil penelitian menujukkan bahwa perubahan perilaku menjadi radikal dalam beragama ditentukan oleh beberapa faktor, yaitu; kekuatan keyakinan, Daulah Islamiyyah sebagai norma subyektif kelompok, kajian-kajian yang bersifat skriptural, dan program/kegiatan ekonomi untuk meningkatkan kesejahteraan anggota. Keempat faktor ini menguatkan lahirnya niat untuk berubah menjadi radikal dalam beragama. Niat yang kuat pada kalangan pemuda berfungsi memicu aktualisasi perilaku radikal dalam beragama di kalangan pemuda. 

scholarly journals Position and Prejudice: Exploring the Stereotypical Transformation of Female Identity at Workplace

ETIKONOMI ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 137-152
Author(s):  
Muhammad Nawaz Baloch ◽  
Asif Hussain Samo ◽  
Azeem Akhtar Bhatti ◽  
Moomal Baig Bhughio ◽  
Sheza Zeb
Keyword(s):  
Thematic Analysis ◽  
Female Identity ◽  
Qualitative Approach ◽  
Private Companies ◽  
Identity Crises ◽  
Gender Based ◽  
Depth Interviews ◽  
Case Study Methods

Gender-based stereotypes have hampered gender equality in the workplace opportunities, and females face identity crises and labeling by their coworkers, which mitigates their chances to climb on the ladder of Leadership. This study strived to explore female coworkers' perceived identity and the transformation in that perception when those females become leaders and the role of stereotypical thinking in it. With the qualitative approach, this study used case study methods. This research collects the data through nineteen in-depth interviews from private companies, and a framework developed using thematic analysis. The results revealed that employees positively perceive their female coworkers, but they are perceived with stereotypes and negativity when they become their leaders. Organizations need to initiate grooming programs when they promote females for harmony and a productive environment.JEL Classification: M10, M54How to Cite:Baloch, M. N., Samo, A. H., Bhatti, A. A., Bhughio, M. B., & Zeb, S. (2021). Position and Prejudice: Exploring the Stereotypical Transformation of Female Identity at Workplace. Etikonomi, 20(1), 137 – 152. https://doi.org/10.15408/etk.v20i1.15275.

“I Can Defend Myself”

2016 ◽  
Vol 12 (2) ◽  
pp. 136-155 ◽  
Author(s):  
Amanda C. Cote
Keyword(s):  
Cultural Change ◽  
Video Game ◽  
White Male ◽  
Online Game ◽  
Media Environment ◽  
Active Audience ◽  
Positive Experiences ◽  
Gender Based ◽  
Depth Interviews

Although video game audiences have greatly diversified over recent years, players who are not the stereotypical straight, White, male “gamer” are still frequently viewed as outsiders to online gaming and face harassment because of this status. However, many choose to play games despite this and have developed specific coping strategies they employ to avoid or respond to harassment. Using grounded theory and in-depth interviews with female gamers, this gender-based case study explores women’s strategies for coping with online game-related harassment. It shows that women are first and foremost an active audience, carefully managing their media environment to help ensure positive experiences. At the same time, their strategies come with limitations, such as hiding their contributions to gaming or provoking further harassment. Although women are capable media managers, their continued status as “outsiders” deeply affects their gaming experiences and demonstrates a need for cultural change in online environments.

A case study of the co-production approach to the implementation of education for sustainable development in Thailand

2017 ◽  
Vol 16 (3) ◽  
pp. 327-345 ◽  
Author(s):  
Suwida Nuamcharoen ◽  
Nopraenue S Dhirathiti
Keyword(s):  
Sustainable Development ◽  
Education For Sustainable Development ◽  
Development Education ◽  
Education Development ◽  
Media Usage ◽  
Interdisciplinary Approaches ◽  
Depth Interviews ◽  
Contingency Approach ◽  
Production Approach

Thailand is a good example of a developing country which is struggling with globally common problems in trying to find solutions for sustainable education development. Education is one of the important methods to build the mindset of Thai people toward sustainable development (SD). The co-production approach is a way of improving public services, including education for sustainable development (ESD). The study employs qualitative research techniques which aim at studying the implementation and co-production of ESD. Moreover, it is to explore and synthesize the implementation characteristics of co-producing ESD in Thailand. The research found 12 correlated indicators from the literature that link SD, ESD and co-production practices. They were categorized into input, process and output of the cycle of implementing and co-producing ESD. The indicators were examined within the context of the case study of Bansankong School. The researchers conducted in-depth interviews with stakeholders that included representatives from the school administration, families and communities, local authorities, other relevant institutions and volunteers. The results showed that factors in the process portion of the cycle of implementing and co-producing ESD tended to be more significant; these were community engagement, information technology and media usage, and the contingency approach. The factors in the input portion of the process, namely, self-reliance and self-efficiency of population and leadership, and the factor of mutual benefits in the output portion proved to be significant. The other seven factors, cultural adaptation, democratic participation, equitability, goal of sustainable future, interdependence, interdisciplinary approaches and collaborative approach and partnership, appeared to be non-significant.

Not Into Sex: Women’s Experiences of Treatment-Emergent Sexual Dysfunction

Affilia ◽  
2019 ◽  
Vol 35 (3) ◽  
pp. 413-433
Author(s):  
Erin Leveque ◽  
Heather Samarron ◽  
Jessica Shaw
Keyword(s):  
Side Effects ◽  
Sexual Dysfunction ◽  
Quantitative Research ◽  
Sense Of Self ◽  
Emotional Responses ◽  
Standpoint Theory ◽  
Feminist Standpoint Theory ◽  
Gender Based ◽  
The Impact ◽  
Depth Interviews

Despite recent studies suggesting that treatment-emergent sexual dysfunction (TESD) in women is much more prevalent than previously thought, it is not often discussed between physicians and female patients prior to prescribing psychotropic medication. Missing from the available quantitative research on TESD are stories from the women themselves, their experiences with disclosure or lack thereof, and the impact TESD has had on their sense of self and in their relationships. Concerned that this could have a significant influence on women’s mental, emotional, and sexual health, we conducted a study where we interviewed 10 women who self-identified as experiencing TESD after taking psychotropic medications for their mental health. Semistructured, in-depth interviews were conducted, informed by critical feminist practice, and grounded in feminist standpoint theory. Transcripts were then analyzed using thematic analysis to demonstrate the impact TESD had on the lives of these women. Six themes emerged from the interviews: (1) inadequate disclosure about TESD from physicians, (2) gender-based difference in how TESD is discussed, (3) the experience of physical side effects, (4) emotional responses to side effects, (5) concerns about how the partners of women living with TESD experience it, and (6) the importance of knowledge sharing. We conclude this article with a discussion of how these stories fit within the larger social context.

scholarly journals The Usage Of New Media In Cultural Diplomacy: A Case Of Turkey

2017 ◽  
Vol 6 (1) ◽  
pp. 115
Author(s):  
Berna Berkman Köselerli
Keyword(s):  
New Media ◽  
Soft Power ◽  
Quantitative Research ◽  
Cultural Diplomacy ◽  
Public Perceptions ◽  
Media Usage ◽  
Governmental Organizations ◽  
Foreign Ministry ◽  
Education Science

This study attempts to reveal new media usage in cultural diplomacy which is acting by Turkey. The interactions between governments in culture, art, education, science to improve relations are defined as cultural diplomacy. New media could be an important sphere to consolidate relations and dialogue between states in diplomatic affairs. Cultural diplomacy is also acted as a soft power tool to control and effect public perceptions. The function of new media in cultural diplomacy is considered with a quantitative research by applying a case study in this study. The official Twitter accounts of Foreign Ministry of Turkey are examined in a month period in terms of their content. It is seen that there is a more need to lessen disagreements, to change the misperception about publics, to repair governmental relations by acting cultural diplomacy in Turkey. The governmental organizations should add new communication channels like new media to get feedback of different voices, values, opinions. If communication means are used to support exchanging information and culture, thus the gap between publics may diminish. Diplomatic facilities, events or activities could be reported to the publics instantly by using new media.

Supervision: A Case Study

1977 ◽  
Vol 8 (4) ◽  
pp. 256-263
Author(s):  
Roberta Chapey ◽  
Geraldine Chapey
Keyword(s):  
Organizational Communication ◽  
Behavioral Changes ◽  
Personal Problems ◽  
Clinically Significant

Occasionally, it is the responsibility of a supervisor to help a staff speech clinician resolve professional and or personal problems that interfere with the delivery of quality services. To deal with this situation, the supervisor must be equipped with the techniques and procedures for effective organizational communication. This article presents a case study in which a speech clinician demonstrated irresponsibility in various job areas. The supervisor’s philosophy and the procedures used in managing these problems are presented. The behavioral changes suggest that the supervisor’s interventive procedures were clinically significant and warrant further investigation.

Sign in / Sign up

Export Citation Format

Share Document