scholarly journals Comparative Study on Transmedia Awareness of Traditional Media Audiences and Social Media Users in Turkey and Ukraine

2021 ◽  
Vol 26 (4) ◽  
pp. 697-704
Author(s):  
Can Bilgili ◽  
Olena I. Goroshko

The theory of mediatization focuses on discussions on the intertwining of the media with social institutions such as politics, family and religion, influencing and being affected by these structures. In general, mediatization refers to the social and cultural process in which a field or institution becomes to some extent dependent on the logic of the media (Hjarvard, 2011). Hjarvard draws attention to the processes of mediatization as a concept by cultural and social phenomena through the media, and their symbolic content is more or less under the influence of the media. The media is determinative on the fictional world with it produces and, on its audience (consumers). It influences, directs and shapes them through the discourse it produces. Mediatization is an important issue in the context of media literacy and especially transmedia methods. Because transmedia content practices and methods increase the mediatization effect and affect the orientations of the individual and society, especially when it comes to inadequacy in the context of media literacy. Therefore, this study focused on the awareness of the audience (consumers) about transmedia applications. It is seen that the studies conducted in the field of transmedia have developed in terms of content production methods, strategies and audience engagement. It is understood that there are not enough studies on subjects such as audience impacts or audience awareness. In this context and in this study, the competence of multimedia viewers who use social media and follow a traditional media tool to understand and be aware of the content transitions between different media tools has been examined. The television channel was chosen as the traditional media medium for the research study due to its widespread viewing.

2021 ◽  
Vol 77 (4) ◽  
Author(s):  
Mohammad T. Rahman ◽  
Muslim Mufti

This article suggests that social media and public spaces in contemporary Indonesia play an essential role as a context for Islamic ideologisation by developing social mobilisation methods and transforming its ideology and culture. This socio-phenomenological study highlights the historical and social processes that underlie pious youth’s rise in an Indonesia’s contemporary urban space, for example, Bandung. The Hijrah [Migrating] Youth Community is an Islamic movement based on mosques and social media such as Twitter, Facebook and YouTube to migrate Hijrah to a better life. This study draws on the forms of articulation culture that emerged from the ideals of the revival and reinvention of Islam in the materiality of secular popular culture. The religious activities of Hijrah youth may reduce the disorders of young people, however since the young are rebellious, extreme religious activities may also arise from the community. Thus, different parties, especially parents, the Bandung City government and other social institutions must supervise the development of the youths’ life based on religious parties.Contribution: This study describes the operation of a youth religious movement, which tries to overcome the problem they usually face, namely juvenile delinquency. This study can develop research patterns that can analyse social phenomena and and apply them to policy consideration.


Author(s):  
Ron Astor ◽  
Rami Benbenishty

On their own, photos and videos are not a reliable source of information about what is taking place in a school. It’s easy to react emotionally or with outrage to a video of a fight, a child being picked on, or some other display of abuse or wrongdoing. But everyone knows from highly publicized incidents posted on YouTube, Twitter, or other social media sites that photos and videos can be taken out of context. They tell a story, but they don’t tell the whole story. Even so, they can be used by administrators to discern whether the action shown in the photo or video is an isolated incident or could be a symptom of a larger problem. If an alarming photo or video taken at a school is receiving attention from the media, it’s better to talk about it with the school community as soon as possible than to pretend it didn’t happen. Situations like these create an opportunity to examine and share other sources of data about school safety, violence, and victimization. Too often, one incident can cause the public to draw conclusions about a school that are not accurate. That’s why a monitoring system is necessary— to put such an incident in context. Administrators who can refer to other sources of data regarding violence, drug use, or weapons can respond with more confidence when faced with criticism over one incident. As part of a monitoring system, photos, videos and other technology can be used for positive purposes. They allow students who might skip questions on a survey or don’t want to speak up during a focus group to express themselves in a different way. There are many examples of projects in which students are given cameras and microphones and encouraged to express themselves and present their experiences in school through this media. In addition to the individual students benefitting from such experiences, school leaders, staff members, and parents get the opportunity to see the school from the students’ perspectives.


2021 ◽  
Author(s):  
Muhammad Alan Ad'ha Firdaus ◽  
Moses Glorino Rumambo Pandin

The scientific article contains a survey on digital media literacy of Universitas Airlangga students which was conducted with the aim of knowing the understanding of students from all universities in Indonesia regarding digital media, and to find out how high the individual level of competence of students in Indonesia is in digital media literacy, as well as to find out the factors what influences the level of competent individuals regarding digital media literacy. This research was conducted using a descriptive survey method and using descriptive statistical data analysis techniques to analyze the research data. The results of the study revealed that: 1). The understanding of students in Indonesia regarding digital literacy is in the medium category, 2). The competent individual level of Indonesian students in digital media literacy is at the basic level, 3). The factors that influence the level of competent individuals related to digital media literacy are mainly family environmental factors.


Author(s):  
Alexey G. Slesarev ◽  

Socially significant ideas about the individual, his cultural and social ties, his rights and freedom are clearly formulated both in the EU Charter and in the basic law of the Federal Republic. However, it would be logical to take into consideration some criteria of social normality and compliance with the society in which certain legal norms operate. Such social normative context covers all social institutions, includes the ideas about the world and individual of all social groups, and has an inverse effect on the mentality of each individual in every field of activity, including the media sphere. The influence of the normative context affects not only the structure of information content, the way of broadcasting, the specifics of forms and types, but also characterizes the entire media system — within a particular region, country or union of states. The normative context must be necessarily determined by the individual’s idea of national self-identification; social environment; cultural landscape and geographical area; the vision of rights and freedoms. Without taking these important criteria into account, the fact of the German media system’s adherence to the Western values and European rights, and the country’s high rating in respect to civil liberties do not explain the specifics of German journalism.


2015 ◽  
Vol 2 (1) ◽  
pp. 107
Author(s):  
Resul Sinani

The usage of social media by Kosovar politicians is almost absolute. Politicians of all levels have their accounts on Facebook as well as other social networks. They use those for various reasons, starting from contacting the voters and supporters during the election campaigns as well as during the time they are in the office, up to presenting their stands and ideas that have do with different issues of public interest. For many of them, especially for low-level politicians the social media, mainly Facebook, have become the only place where they express themselves, since they find it almost impossible to become a part of the traditional media, especially of those on the national level, like newspapers, radio or television. Whereas for high-leveled politicians, concretely the heads of main institutions like the prime-minister, the head of parliament or the president, who refuse to be interviewed and be present in political shows where they could face questions from the journalists or the public, they are using Facebook statements in order to avoid direct questions from the journalists about the political subjects of the day. By making it impossible for them to take direct answers through their journalists the traditional media (newspapers, radio, TV) have to quote the posts that the politicians are making on Facebook. The kosovar journalists and the heads of media see this tendency of politicians, especially of the prime minister as the lack of transparency, avoidance of accountability, control of information and setting the agenda of the media. This paper attempts to argument the hypothesis that the high level politicians, the heads of main state institutions in Kosovo are controlling the information in traditional media through the usage of social media. In order to argument this hypothesis as a case study we have taken the Kosovar (ex)PM Hashim Thaçi whose almost every status and update has been quoted by the media. We have also interviewed journalists and editors of Kosovar media houses who have expressed their thoughts about the subject, while supporting the hypothesis of this paper.


2021 ◽  
Vol 6 (4(17)) ◽  
pp. 477-490
Author(s):  
Tahani Komarica

The paper aims to present the characteristics of the net given through the prism of supporters and skeptics. That range reveals net traps at social platforms through the crisis of democracy as an introduction to netocracy, and at the individual platform. A particular problem that arises from this is the definitions of media literacy that are focused on life in the media. The paper presents completing the definition of media literacy with the term „exclusion“, which leads to life with media.


Author(s):  
Jörg Becker

In the process of continual change from the hand axe to the factory and now to industrial production 4.0, technology has had, and still has, two basically invariable functions: control and rationalisation. Each of these two terms is to be understood in a very comprehensive sense, in technical, engineering, commercial, legal and also social terms. This tenet also applies to television and to information technology. In my lecture, the terms “above” and “below” stand for a model of social stratification; they stand for capital and labour. The terms “outside” and “inside” stand for the external conditions of the class struggle from “above” and “below”. The external conditions mean the social and the inside conditions mean the psychological environment. Both television and information technology rely on content and organisational forms that run from above to below (from top to bottom). Moreover, contrary to Gutenberg’s invention of moving letters, today innovations in the media and IT fields no longer run from the bottom up, but only from the top down. While television conditions the individual from outside, users of social media internalise that same conditioning as a liberation from constraints.


2021 ◽  
Vol 14 (2) ◽  
pp. 185
Author(s):  
Popi Andiyansari ◽  
Ade Irma Sukmawati

New media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high.


2022 ◽  
Vol 6 ◽  
Author(s):  
Laura Paatelainen ◽  
Elisa Kannasto ◽  
Pekka Isotalus

Political campaign communication has become increasingly hybrid and the ability to create synergies between older and newer media is now a prerequisite for running a successful campaign. Nevertheless, beyond establishing that parties and individual politicians use social media to gain visibility in traditional media, not much is known about how political actors use the hybrid media system in their campaign communication. At the same time, the personalization of politics, shown to have increased in the media coverage of politics, has gained little attention in the context of today’s hybrid media environment. In this research we analyze one aspect of hybrid media campaign communication, political actors’ use of traditional media in their social media campaign communication. Through a quantitative content analysis of the Facebook, Twitter and Instagram posts of Finnish parties and their leaders published during the 2019 Finnish parliamentary elections, we find that much of this hybridized campaign communication was personalized. In addition, we show that parties and their leaders used traditional media for multiple purposes, the most common of which was gaining positive visibility, pointing to strategic considerations. The results have implications for both the scholarship on hybrid media systems and personalization of politics.


Author(s):  
Ahmed Omar Bali

This study examines the ethical conflict of interest that exists in this sphere between journalists and politicians in an age of media entrepreneurship in Iraq, which theoretically would enable journalists to express their own voices and hold a greater stake in the media market. A qualitative method was adopted for this study using open, in-depth interviews with 36 participants. The study found that relative freedom, smartphone applications and social media helped innovative Iraqi journalists to become media entrepreneurs and own media enterprises themselves. These media enterprises are characterized by activities such as publishing material that is critical in tone and satirical in content and accompanied by short videos that are broadcast on social media. This is then easily accessible for media consumers using their smartphones. Media enterprises appear to offer journalists an opportunity for professional and financial independence, but their operation in the Iraqi media space tends to reflect the propagandistic function of traditional media outlets instead of fulfilling this emancipatory role. The findings also showed that there is a dark side to Iraqi digital media enterprise, which involves politicians exploiting journalists to troll and attack activists through anonymous digital media. This in turn harms the freedom of expression and suppresses critical views voice against the political establishment.


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