scholarly journals Pragmatic (In)appropriateness of Diminutives in Russian Language

2021 ◽  
Vol 12 (4) ◽  
pp. 1160-1174
Author(s):  
Victoriya Yu. Trubnikova
Keyword(s):  
Speech Acts ◽  
Native Speakers ◽  
Negative Attitude ◽  
Russian Language ◽  
Point Of View ◽  
Social Variables ◽  
User Comments ◽  
Internet Users ◽  
Pragmatic Skills ◽  
The Impact

The article discusses the issue of pragmatic meanings of diminutive forms in the Russian language from the point of view of politeness and speech act theories. The impact of diminutives on the illocutionary force and perlocutionary effects of speech acts raises the question of their appropriateness in various communicative situations. Since there is a negative bias towards diminutives among lay native speakers, it was decided to analyse their opinions, beliefs and feelings in order to define 1) the speakers illocutionary intentions; 2) contexts of use and 3) perlocutionary effects. The online articles, forums, posts on social networks and comments of Internet users were collected, with a total amount of 23 sources and 714 user comments. The emic and bottom-up approach referred to speakers intuition reveal 1) negative attitude towards diminutives in hierarchical relationships, 2) perception of diminutives as a positive politeness tool in low distance relationships, 3) perception of diminutives as a manipulative tool in unequal relationships. Thus, the appropriate use of diminutives calls for pragmatic skills to assess a communicative situation in terms of social variables, such as social distance and power, mutual costs and benefits, rights and obligations of interlocutors.

scholarly journals The Impact of Ad-Blocking on the Sustainable Development of the Digital Advertising Ecosystem

2018 ◽  
Vol 10 (11) ◽  
pp. 4039 ◽  
Author(s):  
Janusz Wielki ◽  
Janusz Grabara
Keyword(s):  
Sustainable Development ◽  
Point Of View ◽  
Economic Effects ◽  
Primary Data ◽  
Literature Analysis ◽  
The Sustainable Development ◽  
Advertising Industry ◽  
Internet Users ◽  
The Impact ◽  
Excessive Number

Despite the rapidly growing expenditure on digital advertising, the effectiveness of the functioning of the digital advertising ecosystem is becoming less and less visible. This is related to the fact that only a small part of the expenditure incurred by organizations on various forms of digital advertising brings the expected results. For several years now, a phenomenon that stifles the effectiveness of the digital advertising ecosystem and deteriorates the ROI (return on investment) of advertisers has been the widespread practice of blocking advertising, known as ad-blocking. In this context, the aim of this article is to analyze the scale of the phenomenon of ad-blocking and its causes in terms of its impact on the effectiveness of the functioning of the digital advertising ecosystem and its sustainable development, which is extremely important from the point of view of the development of electronic commerce. In order to carry out this study, a literature analysis was conducted on the genesis of this phenomenon, its scale, causes, and economic effects. After this stage of research, in order to obtain primary data, a questionnaire survey was conducted on a group of individual Internet users. The results of the research indicated three main reasons for the development of ad-blocking. These are: excessive number of advertisements, their excessive invasiveness, and the mismatch between the advertisements displayed to the user and the user’s interests. In the context of these results and of the continued sustainable functioning of the digital advertising ecosystem, it is essential that the advertising industry be able to offer users alternatives to ad-blocking that they consider valuable from their own point of view and that take the users’ expectations into account.

scholarly journals The Impact of Texting on Standard English: The Students’ Perspective

2019 ◽  
Author(s):  
Jamal Kaid Mohammed Ali ◽  
S. Imtiaz Hasnain ◽  
M. Salim Beg
Keyword(s):  
English Language ◽  
Negative Impact ◽  
Negative Attitude ◽  
Point Of View ◽  
Standard English ◽  
Perceptions And Attitudes ◽  
English Second Language ◽  
Esl Learners ◽  
The Impact ◽  
Academic Year

Overindulgence in social networking, in general, and texting, in particular, is much in practice. It is cutting across various population boundaries and has almost assumed an endemic proportion. Its consequential impact on the standard language has acquired greater importance. This paper aims to determine the perceptions and attitudes of English Second Language (ESL) learners at Aligarh Muslim University towards the consequences of texting on Standard English. The data were collected through a five-point scale questionnaire from ninety students who were enrolled at Aligarh Muslim University during the academic year 2010-2011. The respondents completed a 16-item questionnaire. The students from which the data were collected were grouped according to their levels. The results indicate the negative impact of this new usage of the language in breaking the rules of English language and influencing their literacy. Moreover, the questionnaire results from respondents' point of view show that regardless of their heavy use of texting, most respondents have a negative attitude towards texting and they viewed it as a threat to Standard English.

scholarly journals INVESTIGATING AGE–BASED COMPLIMENTS IN PERSIAN

2016 ◽  
Vol 4 (2) ◽  
pp. 275
Author(s):  
Vahid Shahidi Pour ◽  
Gholam Reza Zarei
Keyword(s):  
Speech Acts ◽  
Native Speakers ◽  
Age Groups ◽  
Pragmatic Competence ◽  
Social Variables ◽  
Factors Affecting ◽  
Completion Task ◽  
Request Strategies ◽  
Effect Of Age ◽  
Future Reference

The present study was an attempt to investigate differences in the use of compliments in Persian across age as a social variable. Data was gathered through a Discourse Completion Task (DCT) with imaginary situations in which 200 native Persian speakers were asked to put themselves in those situations and give compliments. The results indicated that the most frequently used compliment strategies by Persian native speakers were explicit unbound semantic formula and non-compliment strategies. However, the participants used 'other' strategies, future reference, contrast, and request strategies the least. The results also suggested the effect of age on the distribution of compliments. While the younger participants preferred non-compliment strategies the most, the older participants preferred explicit unbound semantic formula strategies the most. However, despite minor differences, all age-groups rarely tended to use future reference, contrast, request, and 'other' strategies. The results cashed light on the cultural and socio-cultural factors affecting the way people offer compliments.Keywords: Pragmatic competence, Speech acts, Compliments, Discourse Completion Task (DCT), Social variables

scholarly journals The Impact of the Pandemic (COVID-19) on Globalization – The Perspective of Electronic Commerce

2021 ◽  
Vol 3/2021 (93) ◽  
pp. 53-72
Author(s):  
Witold Chmielarz ◽  
◽  
Marek Zborowski ◽  
Alicja Fandrejewska
Keyword(s):  
Electronic Commerce ◽  
Point Of View ◽  
Remote Work ◽  
International Commerce ◽  
Goods And Services ◽  
Internet Users ◽  
Frequent Use ◽  
Desktop Computers ◽  
The Impact ◽  
Staying At Home

Purpose: The objective of this article is to examine the impact of e-commerce and m-commerce on broadly perceived globalization factors before and during the COVID-19 pandemic in the opinion of customers. Design/methodology/approach: The CAWI method was used with the participation of individual, active internet users from both periods. The differences between the results were analyzed using the distance indices: city distance and Euclidean distance. The data from March 2020 (before the pandemic) and from December 2020 (during the pandemic) were used as the basis for comparisons. Findings: The findings point to increasing diversification in the product/services range and the growing number of goods and services purchased abroad. There occur much smaller differences with regard to infrastructure factors which have a direct influence on foreign e-commerce. Also, in the respondents’ opinions, greater popularity and more frequent use of international commerce solutions during the pandemic is treated as a factor which supports the development of globalization. The main observed changes during the COVID-19 pandemic are infrastructure changes (staying at home, remote learning, remote work, etc.) and an extend and standardized approach to e-commerce. The second equally important effect is the shift from desktop computers to mobile devices. Research limitations/implications: The limitation resulted from the research sample obtained in the academic environment. Students are a group supporting the globalization processes, where e-business solutions are widely used, but their purchases of products/services, including foreign goods, are often limited due to lack of funds. Originality/value: The original value of the article is the identification and specification of the main factors supporting globalization in Poland during the COVID-19 pandemic from the point of view of electronic commerce.

Realization Patterns of Request Strategies in Sudanese Arabic and English

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Khalid Abdel Gadir Tag Eldin
Keyword(s):  
University Students ◽  
Social Factors ◽  
Speech Acts ◽  
Social Variables ◽  
The Social ◽  
Indirect Requests ◽  
Request Strategies ◽  
Colloquial Arabic ◽  
Arabic And English ◽  
The Impact

<p>This study tried to identify the Sudanese university students’ preferences of request strategies. It explored the claim of the universality of the speech act’s three levels of directness i.e. direct, conventionally indirect, and non-conventionally indirect. It contrasted and compared the subjects’ choice of strategies in Arabic and English languages. It also investigated the impact of some social factors on the subjects’ strategy choice. The data collected from the subjects showed that they used direct, conventionally indirect, and non-conventionally indirect requests when they responded to English and Arabic Discourse Completion Tests. This finding consolidated the universality claim of the three levels of directness. The data also showed that the subjects preferred to use direct requests more than the conventionally indirect ones and hints. The collectivist culture of the students’ society influenced their choice of direct strategies as it is based on solidarity, intimacy, etc. The results also showed that the different social variables i.e. the social distance between the interactants, the power one interlocutor has over the other, and the degree of request imposition had impact on the subjects’ choice of strategies. </p><p><strong><em>Keywords</em></strong><strong>:</strong> Pragmatics, Request Strategies, Speech acts, Sudanese university students, Sudanese Colloquial Arabic.</p>

scholarly journals Speech Act of Threat in Everyday Conflict Discourse: Production and Perception

Lege Artis ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 204-250 ◽  
Author(s):  
Nikita Probst ◽  
Tatiana Shkapenko ◽  
Arina Tkachenko ◽  
Alexey Chernyakov
Keyword(s):  
Speech Acts ◽  
Speech Act ◽  
Point Of View ◽  
Discourse Production ◽  
The Impact ◽  
Colloquial Speech

Abstract The article explores pragmasemantic aspects of the speech act of threat (SAT) in everyday conflict discourse, using examples from Russian colloquial speech. The authors analyze the impact of direct and indirect threats on the addressee from the point of view of the theory of speech acts, biopsychology, and physiology, which makes it possible to understand the nature of SATs and identify the key communicative and semantic factors of this type of speech acts.

scholarly journals Trilinguals' Identity Synergism Through Pragmatic Skills

2020 ◽  
Vol 6 (2) ◽  
pp. 165-180
Author(s):  
Esmaeel Ali Salimi ◽  
Hadi Abedi
Keyword(s):  
Content Analysis ◽  
Speech Acts ◽  
English Language ◽  
Native Speakers ◽  
English Version ◽  
Written Discourse ◽  
Efl Learners ◽  
Pragmatic Skills ◽  
Verbal Strategies ◽  
Insight Into

Recent studies on bilingualism and pragmatics paid little attention to trilingual speakers. This investigation examined the trilinguals' identity synergism by drawing on their linguistic repertoire and discursive identity through pragmatic skills. For this purpose, twenty advanced EFL learners with Persian and Turkish as their mother tongues were homogenized through IELTS and played roles in Persian, Turkish, and English languages. For modeling, three monolingual native speakers of the English language responded to the English version of written discourse completion tests taken from the same role-plays. The data underwent content analysis to extract and codify the themes. The results revealed a synergy among the trilinguals' discursive systems when performing apology, complaint, refusal, and request speech acts. Multidirectional transfers among the trilinguals' Turkish, Persian, and English languages developed a form of English communication that was different from that of the native speakers' model. Gestures and mimes were the non-verbal strategies employed more in the trilinguals' Turkish and English languages than their Persian. This study helps researchers and teachers gain insight into identity, pragmatics, and multilingualism.

What’s Beyond the Language of Apology? A Case Study

2019 ◽  
Vol 11 (3) ◽  
pp. 43
Author(s):  
Ala’ Al-Qtaishat
Keyword(s):  
Native Speakers ◽  
Mother Tongue ◽  
Sole Source ◽  
Point Of View ◽  
Written Discourse ◽  
Jordanian Arabic ◽  
Efl Learners ◽  
Linguistic Patterns ◽  
Completion Test ◽  
The Impact

This study investigates the realization of the speech act of apology. It seeks to analyze the linguistic patterns used to represent apology from a pragmalinguistic point of view. It aims at presenting an actual insight on the impact of gender and social practices on performing different apology strategies through providing empirical evidence on the impact of the mother tongue on acquiring apology competence by EFL learners. The study made use of the written Discourse Completion Test (DCT) including 20 scenarios administrated to three groups of respondents of both genders: 100 native speakers of Jordanian Arabic, 100 Jordanian EFL learners, and 50 native speakers of American English. The findings revealed that gender has influenced the use of different apology strategies between the males and females of each group. It was also indicated that the sociocultural practices have played a big role in the socio-linguistic realization of apology. This impact was more pronounced throughout the different preference to the use of apology strategies among the three groups. In addition, it was found that there are interlingual hypotheses concerning the foreign language pragmatics prompting the EFL learners to deviate from the native language and English norms of apology. Thus, it was concluded that the mother tongue influence is not the sole source of pragmatic deviations from the second language norms; this influence cannot be described as negative transfer but a creative process done by EFL Learners to master English.

scholarly journals Russian Official Reflection in Russian Language Winged Units

2018 ◽  
Vol 50 ◽  
pp. 01002 ◽  
Author(s):  
Svetlana Anokhina ◽  
Natalia Kozko ◽  
Natalia Pozdnyakova ◽  
Ekaterina Tulina
Keyword(s):  
Native Speakers ◽  
Low Frequency ◽  
Negative Attitude ◽  
Russian Language ◽  
Semantic Field ◽  
Russian Speakers ◽  
The World ◽  
The Common ◽  
Russian Linguistic ◽  
National Corpus

The article analyzes functioning of winged units nominating officials in literary and publicistic texts included in the Russian National Corpus. The authors consider that every winged phrase is a combination of mental ideas of the nation. Thus, winged units are important concepts verbalisators though they are found at the semantic field periphery. The article brings out the differences in the usage of winged units with the common seme “official” in texts by native Russian speakers which allows to reconstruct the image of an official existing in the Russian linguistic picture of the world. Most units can be found at the periphery of the semantic field and thus cannot claim to be universal in nominating officials because of low frequency of their use. The most universal nominations for officials are the following ones: Derzhimorda, Kuvshinnoe rylo, Schvonder, Sergeant Prishibeyev, Akaky Akakievich Bashmachkin, that can be related to the near periphery of the concept “Official” field verbalisators. The analysis of winged units’ meanings with the seme “official” allows specifying ideas of an official in the Russian linguistic picture of the world: the majority of the winged units convey a negative attitude of native speakers to officials.

scholarly journals THE IMPLEMENTATION OF S.U.R.E. APPROACH AS A MEANS OF ENHANCING STUDENT PRAGMATIC COMPETENCE

2020 ◽  
Vol 3 (3) ◽  
pp. 197
Author(s):  
Dasep Suprijadi
Keyword(s):  
Random Sampling ◽  
Speech Acts ◽  
Null Hypothesis ◽  
Quantitative Research ◽  
Native Speakers ◽  
Sampling Technique ◽  
Pragmatic Competence ◽  
The Mean ◽  
Level Of Significance ◽  
The Impact

Due to the deficient pragmatic competence, pragmatic failures or even miscommunication will be produced in actual communication. Regarding those problems, S.U.R.E approach is offered to overcome in promoting learners’ pragmatic competence. This study aimed to investigate the impact of implementing S.U.R.E approach in improving students’ pragmatic competence. This study is a quantitative research embracing one group pretest-posttest design.  One class participated and 33 students were taken as the sample of the study using random sampling technique. Three English native speakers evaluated the test takers’ pragmatic competence. They were called on to read the speech acts, along with the transcripts, and to indicate the rating based on the rating descriptions provided. The mean score among the three raters was assigned as the closing score.  To collect the data, the students were given a pretest and a posttest.  The data were then analyzed employing paired sample t-test through SPSS V.24.  The result of the study showed that significance value was 0.00 of which it is lower than level of significance 0.05. Hence, the null hypothesis is rejected. This implies that the use of S.U.R.E approach has a significant effect on improving students’ pragmatic competence.

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