scholarly journals A SPEECH ACT ANALYSIS OF WRITTEN ADVERTISEMENT OF COSMETIC BRAND IN INDONESIA

2021 ◽  
Vol 4 (4) ◽  
pp. 560
Author(s):  
Nanda Aditria ◽  
Rissa San Rizqiya

Advertising is a tool for creating communication and can promote goods or other products to everyone or what customers call using binding language. Every language uses good language to attract customers. The main purpose of advertising is the point of view to promote and promise an item.This study used qualitative research from several cosmetic advertisements. This ad uses 16 types of speech acts, and out of 16 types of speech acts, only 10 brands are taken from cosmetic advertisements to attract or invite products to buy. And advertising results from 10 cosmetic brands in Indonesia only got 7% speech statement, 30% information, 9% claim, 19% suggestion, 9% suggestion, 2% argument, 2% accusation, 2% referral, 16% directive, persuasion 2%, promise 2%. From this result that most cosmetic brands in Indonesia use information, to make it more interesting for buyers to find out more information than other advertisements.  Keyword :A speech act advertisement, cosmetic.

2020 ◽  
Vol 6 (1) ◽  
pp. 126
Author(s):  
Ima Frafika Sari

This research aims to reveal: the types of speech acts used by the main character in “Spongebob Squarepants’ the movie and the previous studies in speech act analysis for knowing the way of the directives of speech act appears. It employed descriptive qualitative research in the explaining of speech acts types used by the main character. There is still a lack of research about the analysis of speech act categories in cartoon movie or animation movie, it is substantial to be carried out. The finding of this research is the directives speech act is the most frequently in SpongeBob SquarePants the movie with data 118 or 44,36% from a total of 266 or 100% of the whole data. Then, the similarity data found in the three journals about analysis of speech act with data that the directives speech act is the highest utterance in a cartoon movie.


2021 ◽  
Vol 9 (3) ◽  
pp. 1-12
Author(s):  
John Demuyakor

Speech acts as an important element during communication, because it explains the thoughts of the speaker(s). A speech act is more about what is performed when uttering words and not about individual words or sentences that are known to form the basic elements of human communication. An attempt to do something through speaking is what is known as a speech act and a lot of things can be done through speaking. A speech act is studied under speech act theory and is found in the domain of pragmatics. Using a qualitative research design, the key objective of this study is to analyze the types of speech acts adopted in the inaugural address of Nana Addo Dankwa Akufo- Addo as the President of the Republic of Ghana for his second term on the 7th January 2021. This study analyzed the Inaugural Address using Searle’s theory of speech act as a theoretical framework with emphasis on Searle’s five categories of speech act. The study showed that out of a total of 74 locutionary / Statements in the inaugural address,assertive acts are 40.5% of the utterances, commissive acts are 25.6%, while directive, expressive and declarative have small portions, of 13.5%, 12.2%, and 8.2% respectively.


2020 ◽  
Vol 3 (2) ◽  
pp. 64-72
Author(s):  
Widiastuti Muchsin

The research problems of this research is what are the types and functions of speech acts that appear in discussion activities on speaking learning of 3rd semester students of Polytechnic ATI Makassar. The methods in this research is a descriptive qualitative method. The subject of this research is the 3rd semester Politechnic ATI Makassar students in class discussion activities. The results of the study can be described as follows. There are several types of speech acts found. Based on the action objectives of the speaker's perspective, Locutionary act, Illocution act, and perlocutionary act are found. Locutionary speech acts include news, questions and orders. Illocutionary speech acts include assertive, directive, expressive, commissive and declarative illocution


1994 ◽  
Vol 2 (1) ◽  
pp. 191-205 ◽  
Author(s):  
Christian Brassac

The question of the use of speech act theory in accounting for conversational sequencing is discussed from the point of view of the explanation of linguistic interaction. On the one hand, this question lies at the heart of the opposition between conversational analysis and discourse analysis. On the other, it dominates the discussion around a text by Searle called "Conversation". After summarizing what is at stake in the debate, I focus on the positions of two authors, Dascal and Van Rees, who favor the idea of a possible (and necessary) combination of illocutionary logic and the analysis of conversational interactions. My own position consists in taking into account the new elements that have recently enriched illocutionary logic (particularly the integration of perlocution through the notion of satisfaction conditions) within the framework of an essentially dialogical position. The proposed approach is in agreement with the theses of these two authors and complements them with elements that satisfy their demands.


1978 ◽  
Vol 5 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Joseph P. Folger ◽  
Robin S. Chapman

ABSTRACTChildren's imitations were analysed as a function of parental speech acts for six children in early Stage I of language acquisition. The relative frequency with which children imitated mothers reflected the relative frequency with which mothers imitated children (Spearman rank correlation = 0·77). Although parents' imitative expansions could all be categorized as having primary speech act functions (e.g. request for information) from the parents' point of view, expansions constituted a separate class of speech events in terms of children's responses. The children imitated imitations far more frequently than non-imitative speech acts in the same category. These findings suggest that individual differences in children's propensity to imitate may arise from the degree to which parents provide a model of imitation as a speech act.


Author(s):  
Ima Frafika Sari

Direct and indirect speech acts are the two types of speech acts. This study aims to know how indirect speech acts are employed in the movie "SpongeBob SquarePants." It employs descriptive qualitative research to explain the main character's speech act types. There is currently a scarcity of studies examining speech act types in cartoon or animation films; yet, it is necessary. According to this study, the result of this article is: first, there are seventy-four discussions of indirect speech acts obtained from all characters in the movie SpongeBob SquarePants. Each dialogue in the film SpongeBob SquarePants can be deduced to reveal the meaning of indirect speech acts. Second, The reader can use the domain analysis indirect speech acts summary to help them understand each dialogue in this movie that has a different meaning. This stage permitted the main characters to say literal things to the listener. The main character did not make a difficult-to-understand statement to the listener. This research looks at Yule's theory's utterances of indirect speech activities. As a result, the outcome differed from the prior study, despite the same issue.


2021 ◽  
Vol 2 (3) ◽  
pp. 20-26
Author(s):  
Samaila Yakubu

Speech act analysis is an act of investigating how utterances not only disseminate information but perform actions as well.  Dialogues in Henshaw’s This Is Our Chance are not only employed to exchange information about animosity between the people of Koloro Village and the people of Udura Village but to take actions on matters that involved the two neighbouring villages.  The present paper seeks to explore the dialogues in the above mentioned text to see how they have been used.  The paper adopts speech act theory of J. L. Austin which was later developed by J. R. Searle.  The data for the study were analysed based on speech act theory. Components of directive speech act such as commands and questions are used extensively in the text while those like requests, advice, directives and warnings are used insignificantly; constituents of representative speech act, namely, statements and reports run throughout the text; elements of expressive speech act such as complaints and appreciations are found in the text; declaration speech acts, and constituent of commissive speech act such as promise are used scantly in the text.  The study concludes that speech act theory is the most appropriate instrument for handling civil conflict.


2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Lana Rahmasari ◽  
Asep Purwo Yudi Utomo

An illocutionary act is a speech act that is usually identified by explicit performative sentences. The research on illocutionary acts in vlogs is an action that shows the meaning of speech during communication. This study aims to describe illocutionary acts on Fiersa Besari's vlog YouTube channel Jangan Lupa Senyum Part 1 along with its speech function. The method used in this research is the descriptive method. The form of research used here is qualitative research. The data source in this study is the vlog Jangan Lupa Senyum Part 1 on the Fiersa Besari YouTube channel. The data in this study are transcripts of conversations between characters in vlogs. Data collection techniques in research using the observation method and note-taking techniques. The findings in the research in this vlog were only 15 utterances of illocutionary speech acts. From the 15 utterances, 7 data on assertive illocutionary acts, 2 directive illocutionary acts, and 7 expressive illocutionary acts. From this research, it is expected that we can understand the function of illocutionary acts that are relevant to everyday life


Author(s):  
Ani Susilowati ◽  
Akhadiyatus Sholihah

This study describes the portrait of speech acts in the East Lampung religious harmony forum. The aim of this research is to know the portrait of the speech act in the activities of the Religious Harmony Forum (FKUB) in East Lampung. The type of this research is qualitative research that uses a pragmatic approach by applying descriptive qualitative methods. This method is used to describe speech events and speech acts based on the data that has been collected by the writer. To complete the data the writer uses listening technique method and proficient technique. From the two methods the writer uses several techniques, namely instruments, recording technique and writing technique. After extracting the data, the next step is processing and analyzing data by using the following steps; the first data transcript containing the speech act which is transcribed into written language. Second puts the results of the data into the data card. Third, the writer analysis the data based on several aspects that has done by the writer. Fourth, the classification of the data based on the type of speech events and speech acts. Based on the results of the research data analysis, it can be concluded that the speech acts used in the Forum of Religious Harmony are locution of speech acts, perlocution of speech acts, and illocution of speech acts which have four forms, namely 1) assertive (declaring, suggesting, reminding). 2) directive (rule, recommend). 3)  expressiveness (thanking, apologizing, condolence). 4) commissive (offering something).


2019 ◽  
Vol 6 (2) ◽  
pp. 116
Author(s):  
Muhammad Sahrain ◽  
Lalu Ari Irawan

This study aims at describing variation of meaning carried in kalembo ade as an instrument of resolving conflict among individuals and groups in Mbojo community by applying speech act analysis. Data were collected from speech events in Mbojo community and further analyzed descriptively. One type of speech acts was taken by considering its relevancy towards to focus of this study, i.e. expressive. Results showed that kalembo ade dealt with one of types of speech acts, i.e. Expressive type. The expression was found to reflect some actions, including condolences, apologies, greetings, thanksgivings, refusal, and congratulations. Hence, by viewing the context of usage, members of Mbojo community used this expression as an instrument in communication to resolve conflict, in which the phrase was used as tool to control verbal interaction during a speech event.


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