scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PEMBELIAN KEMBALI PRODUK GOSH DI KOTA PALU DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL ANTARA (STUDI PADA MAHASISWA UNIVERSITAS TADULAKO)

2017 ◽  
Vol 3 (1) ◽  
pp. 57-68
Author(s):  
Huthamy Marenda Putri ◽  
Johnny Tanamal ◽  
Ponirin Ponirin
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Endogenous Variable ◽  
Brand Trust ◽  
Analysis Method ◽  
Exogenous Variables ◽  
Purposive Sampling ◽  
Data Analysis Method

This study aims to determine the effect of product quality and price on the repurchase of GOSH products in Palu City with brand trust as a variable between. Exogenous variables used in this research are Product Quality (X1) and Price (X2), while endogenous variable is Brand Trust (Y) and Repurchase (Z). This type of research is quantitative. The method of this research is descriptive causal. The samples used in this study were as many as 96 respondents with the form of sampling using the technique of Purposive Sampling. Data analysis method used in this research is the method of analysis PLS (Partial Least Square). The results of this study indicate that the price has a significant effect on brand trust (t-statistics 2,66), but the price has no significant effect on repurchase (t-statistic value 1,74). While brand trust has significant effect on repurchase (t-statistic value 7,71), likewise with product quality significantly influence brand trust (t-statistic value 4,71), but product quality has no significant effect on repurchase (value t-statistics 0.93). Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap pembelian kembali produk GOSH di Kota Palu dengan kepercayaan merek sebagai variabel antara. Variabel eksogen yang digunakan dalam penelitian ini adalah Kualitas Produk (X1) dan Harga (X2), Sedangkan variabel endogen adalah Kepercayaan Merek (Y) dan Pembelian Kembali (Z). Jenis penelitian ini adalah kuantitatif. Metode penelitian ini adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 96 responden dengan bentuk pengambilan sampel menggunakan teknik Purposive Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa harga berpengaruh signifikan terhadap kepercayaan merek (nilai t-statistik 2,66), namun harga tidak berpengaruh signifikan  terhadap pembelian kembali (nilai t-statistik 1,74). Sementara kepercayaan merek berpengaruh signifikan terhadap pembelian kembali (nilai t-statistik 7,71), demikian juga dengan kualitas produk berpengaruh signifikan terhadap kepercayaan merek (nilai t-statistik 4,71), akan tetapi kualitas produk tidak berpengaruh signifikan terhadap pembelian kembali (nilai t-statistik 0,93).

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK MEMBAYAR PAJAK HOTEL, PAJAK RESTORAN DAN PAJAK HIBURAN DI KOTA JAYAPURA

2021 ◽  
Vol 3 (1) ◽  
pp. 29-40
Author(s):  
Dein S Marandof ◽  
Anthonius H. C. Wijaya ◽  
Cornelia D. Matani
Keyword(s):  
Data Analysis ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Sample Technique ◽  
Convenience Sampling ◽  
Pls Method

This study aims to analyze the factors that affect the compliance of taxpayers paying hotel tax,restaurant tax, and entertainment tax in Jayapura City. This study uses primary data obtained by disseminating questionnaires online due to the COVID-19outbreak in Indonesia and globally to 100 respondents. The data analysis method used is bystructure equation model (SEM) approach with Partial Least Square (PLS) method. The samplingmethod used is Convenience Sampling which is a sample technique based on the availability ofelements and the ease of obtaining them. Samples are taken or selected because they are in the rightplace and time. The result of this study is awareness of paying taxes, knowledge and understanding of taxation, taxperception affects taxpayer compliance.

scholarly journals Pengaruh Keputusan Investasi Dan Makro Ekonomi Melalui Operasional Terhadap Nilai Perusahaan

2020 ◽  
Vol 7 (2) ◽  
pp. 181-192
Author(s):  
Lu’lu’il Maknuun
Keyword(s):  
Data Analysis ◽  
Firm Value ◽  
Investment Decisions ◽  
Partial Least Square ◽  
Least Square ◽  
Quantitative Approach ◽  
Analysis Method ◽  
Data Analysis Method ◽  
The Relationship

This study aims to determine and analyze the effect of investment decisions and macroeconomics through operations to firm value. This study uses a quantitative approach. the data analysis method used in this study is the Smart Partial Least Square (PLS) software. The effect of investment decisions on operations, the relationship between the two variables is a significant negative. The effect of investment decisions with firm value, the relationship between the two variables is significantly positive. The influence of macroeconomics on operations, the relationship between the two is negative is not significant. The influence of macroeconomic with firm value, the relationship between two variables is not significant positive. The operational effect on firm value, the relationship between the two variables is significantly positive.

scholarly journals Entrepreneurial Education, Green Orientation Entrepreneur, dan Green Value terhadap Ecology Entrepreneurial Intention

2020 ◽  
Vol 2 (4) ◽  
pp. 914
Author(s):  
Edward Marchel Hugo ◽  
Kartika Nuringsih
Keyword(s):  
Data Analysis ◽  
University Students ◽  
Entrepreneurial Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Method ◽  
Entrepreneurial Education ◽  
Data Analysis Method ◽  
The Impact

The purpose of this research is to determine the impact of entrepreneurialeducation, green orientantion entrepreneur, and green value against the ecology entrepreneurial intention of Tarumanagara University students in West Jakarta. The samples used in this research were 100 respondents who were students of Tarumanagara University in West Jakarta. This research uses Smart Partial Least Square (PLS)software version 3.0 as a data analysis method. The results of this research indicates that green orientation entrepreneur and green value affects the ecology entrepreneurial intention, while the entrepreneurial education does not affect the ecology entrepreneurial intention. Penelitian ini bertujuan untuk mengetahui pengaruh entrepreneurial education, green orientantion entrepreneur,dan green value terhadap ecology entrepreneurial intention pada mahasiswa Universitas Tarumanagara Jakarta. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang merupakan mahasiswa/I Universitas Tarumanagara di Jakarta. Penelitian ini menggunakan Software Smart Partial Least Square (PLS)versi 3.0 sebagai metode analisis data. Hasil penelitian menunjukkan bahwa green orientantion entrepreneurdan green value berpengaruh terhadap ecology entrepreneurial intention, sedangkan entrepreneurial education tidak memiliki pengaruh terhadapecology entrepreneurial intention.

scholarly journals Kreativitas, Sikap Terhadap Kewirausahaan, Orientasi Kewirausahaan Untuk Memprediksi Niat Berwirausaha Pada Mahasiswa Universitas Tarumanagara

2021 ◽  
Vol 3 (4) ◽  
pp. 1029
Author(s):  
Jesslyn Natasha Halim ◽  
Kartika Nuringsih
Keyword(s):  
Data Analysis ◽  
University Students ◽  
Entrepreneurial Orientation ◽  
Entrepreneurial Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Intentions ◽  
Analysis Method ◽  
Data Analysis Method

The purpose of this study was to determine the effect of creativity, attitudes towards entrepreneurship, entrepreneurial orientation on entrepreneurial intentions of Tarumanagara University students in Jakarta. The samples used in this research were 100 respondents who were students of Tarumanagara University in Jakarta and use technique for judgemental sampling choosing the respondents. This research uses Smart Partial Least Square (PLS) software version 3.0 as a data analysis method. The results of this research indicates that attitude towards entrepreneurship and entrepreneurial orientation affects the entrepreneurial intention, while the creativity does not affect the entrepreneurial intention. Penelitian ini bertujuan mengetahui pengaruh kreativitas, sikap terhadap kewirausahaan, dan orientasi kewirausahaan terhadap niat berwirausahaa pada mahasiswa Universitas Tarumanagara di Jakarta. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang merupakan mahasiswa/i Universitas Tarumanagara di Jakarta sedangkan teknik pemilihan sampel menggunakan judgemental sampling. Selanjutnya, studi ini menggunakan Software Smart Partial Least Square (PLS) versi 3.0 sebagai alat untuk mengolah data dengan teknik analisis menggunakan pendekatan regresi. Hasil penelitian menunjukkan sikap terhadap kewirausahaan dan orientasi kewirausahaan berpengaruh terhadap niat berwirausaha , sedangkan kreativitas tidak memiliki pengaruh terhadap niat berwirausaha.

scholarly journals PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK SEPEDA MOTOR MEREK HONDA

2015 ◽  
Vol 1 (3) ◽  
pp. 319-332
Author(s):  
Nurfadila Nurfadila ◽  
Maskuri Sutomo ◽  
Asriadi Asriadi
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Data Analysis Method

Independent  variables  used  in  this  study  are  brand  image  and  brand  trust,  while  the  dependent variable  is  customer  satisfaction  and  brand  loyalty.  The  type  of  research  used  in  this  research  is descriptive causal method. Samples used in this study were as many as 97 respondents with the form of  sampling  using  techniques  Purposive  Sampling  and  Accidental  Sampling.  Data  analysis  method used in this research is path analysis method. Result of research indicate that brand image influence to  customer satisfaction,  brand  trust  influence  to  customer  satisfaction,  brand  image does  not influence to brand loyalty, brand trust influence to brand loyalty and customer satisfaction influence to brand loyalty. Variabel  independen  yang  digunakan  dalam  penelitian  ini  adalah  citra  merek  dan kepercayaan  merek,  sedangkan  variabel  dependen  adalah  kepuasan  pelanggan  dan  loyalitas merek. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal. Sampel  yang  digunakan  pada  penelitian  ini  yaitu  sebanyak  97  responden  dengan  bentuk pengambilan  sampel  menggunakan  teknik Purposive  Sampling dan Accidental  Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode path analysis. Hasil penelitian  menunjukkan  bahwa  citra  merek  berpengaruh  terhadap  kepuasan  pelanggan, kepercayaan merek berpengaruh terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap  loyalitas  merek,  kepercayaan  merek  berpengaruh  terhadap  loyalitas  merek  dan kepuasan pelanggan berpengaruh terhadap loyalitas merek.

scholarly journals Pengaruh Keterlibatan Suplier Dan Konsumen Serta Inovasi Produk Terhadap Performa Produk Baru Di Pt. Puspa Pharma

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Rey Hagai Yheri Dan Yanuar
Keyword(s):  
Data Analysis ◽  
Product Innovation ◽  
New Products ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Analysis Method ◽  
Advantages And Disadvantages ◽  
Data Analysis Method ◽  
Pls Analysis

This study aims to find out how the influence of several factors studied on the performance of new products so that the advantages and disadvantages of PT. Puspa Pharma. Some of these factors are the suppression of brand profiles, internal coordination, competitor-oriented, product innovation, and the involvement of consumers and suppliers. The data used in this study are primary data, which came from the results of questionnaire collection as many as 96 respondents at PT. Puspa Pharma. This research takes place from March 2018 to November 2018. The data analysis method used in this study is the Partial Least Square (PLS) analysis method that uses SmartPLS software version 3.0. The results of the study show that the performance of new products at PT. Puspa Pharma is more influenced by the involvement of suppliers and consumers compared to product innovation. Where the involvement of suppliers and consumers is supported by two important factors namely competitor-oriented and product innovation itself. Whereas internal coordination and suppression of brand profiles do not affect the involvement of suppliers and consumers.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals The Effect of Service Quality, Trust, Brand Image on Customer Satisfaction (Study on Cimb Niaga Tabungan Bisnis PT. Bank Cimb Niaga Tangerang Bintaro Branch)

2020 ◽  
Vol 5 (8) ◽  
pp. 1767-1772
Author(s):  
Defi Alfianto ◽  
Dr. Tafiprios, SE,. MM
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Questionnaire Data ◽  
Analysis Method ◽  
Convenience Sampling

In this researchpintends to analyze the influence of service quality, trust, brand image and customer satisfaction. The object of this research is the customer of bank cimb niaga branch tanggerang bintaro the number of samples specified is a total of 100 respondents by using slovin calculation method. The sample withdrawal method uses Convenience Sampling. The method performed for data collection using the survey method, with research instruments is a questionnaire. Data analysis method using SEM Partial Least Square (PLS).. Penelitian has proven telah that thequality of service has a positive and significant effect on customer satisfaction,trust kepercayaan has a positive and significant effect on customer satisfaction,and the brand image has a positive and significant effect on pt customer satisfaction. Bank CIMB Niaga Tangerang Bintaro Branch

scholarly journals PENGARUH PERSEPSI GENERASI LANGGAS TENTANG KUALITAS DAN INOVASI BATIK TERHADAP KEPUTUSAN PEMBELIAN DI ERA DIGITAL

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Tisia Priskila
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Product Innovation ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Moderator Variable ◽  
Domestic Products

<p>Indonesia is experiencing serious problems in the era of globalization. Since the era of free<br />trade, many imported products have flooded the national marketplace. Lack of domestic products‟<br />competition on its own country make business actors in Indonesia must understand about purchasing<br />decision of millennial generations that will become the next generations of the nation. Their purchasing<br />decision depends on the product quality perception and they want products that suit with their style.<br />Millennial generations outreach through social media marketing is believed to be necessary to influence<br />their purchasing decisions. The research objectives are to know the effect of the perception of modern<br />Batik product quality and product innovation on purchasing decisions with social media marketing as a<br />moderator variable. The analysis method used is Partial Least Square (PLS) with sample of 100<br />respondents. The research results show that the millennial generations‟ purchasing decisions are affected<br />by their perception of product quality and innovation. The perception of product quality and purchasing<br />decisions are weakened by social media marketing. The perception of product innovation and purchasing<br />decisions are not affected by social media marketing as moderator variable.<br />Keywords: perception, quality, innovation, marketing, purchasing decision</p>

scholarly journals Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Kosmetik Wardah di Transmart Bahu Manado

2019 ◽  
Vol 9 (3) ◽  
pp. 18
Author(s):  
Riska Asnawi Nyonyie ◽  
Johnny A. F. Kalangi ◽  
Lucky F. Tamengkel
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Test Reliability ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Calculation Results ◽  
Simple Regression Analysis ◽  
Variable Influence ◽  
Simple Regression

This study aims to determine the effect of Product Quality on Customer Loyalty Wardah Cosmetic at Transmart Bahu Manado. This research method uses a quantitative method, with a sample of 96 respondents who are Wardah product costumers. The sampling techniques in this study are using Purposive Sampling. Data collection techniques in this study were questionnaires. The data analysis method used in this study is a simple regression data analysis method with an associative approach to see a causal relationship that includes validity test, reliability test, and simple regression analysis processed using the help of computer program SPSS 25. From the test result can be known statistically, it can be seen clearly that the independent variable Product Quality affects the dependent variable Customer Loyalty. The result of the study show: Based on the calculation results of the determinant coefficient obtained the R square value of 0,725 or 72,5% which states that there is variable influence Product Quality on the variable Customer Loyalty, while the remaining 24,5 % is influenced by other factors not present in this study. This shows that Product Quality has a significant effect on Customer Loyalty. Where if the Product Quality is getting better, Customer Loyalty will be higher too.

Sign in / Sign up

Export Citation Format

Share Document