scholarly journals PENGARUH CITRA MEREK DAN KOMITMEN TERHADAP PEMBELIAN KEMBALI LIPSTIK MEREK WARDAH DI KOTA PALU

2018 ◽  
Vol 4 (1) ◽  
pp. 37-44
Author(s):  
Ni Luh Ayu Ghitaswari ◽  
Elimawaty Rombe ◽  
Ponirin Ponirin
Keyword(s):  
Significant Influence ◽  
Analytical Method ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
The Relationship

This study aims to identify and analyze: (1) the influence of brand image and commitment on repurchasing Wardah lipstick in Palu City, (2) the influence of brand image on repurchasing Wardah lipstick in Palu City,(3) the influence of commitment on repurchasing Wardah lipstick in Palu City. The type of research is causality to show the relationship between variables. The population of this research consists of all consumers who have used Wardah lipstick in Palu City. Sampling method used is purposive sampling, with total sample of 100 respondents. Retrieving data using online questionnaires have tested for validity and reliability. The analytical method using analysis regression. The results show that (1) brand image and commitment simultaneously have significant influence on repurchasing Wardah lipstick in Palu City, (2) brand image partially has significant influence on repurchasing Wardah lipstick in Palu City, (3) commitment partially has significant influence on repurchasing Wardah lipstick in Palu City. Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) Pengaruh Citra merek dan Komitmen terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (2) Pengaruh Citra merek terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (3) Pengaruh komitmen terhadap pembelian kembali lipstik merek Wardah di Kota Palu. Jenis penelitian yang digunakan adalah kausalitas (menunjukan hubungan antarvariabel). Populasi penelitian ini adalah seluruh para konsumen yang telah menggunakan produk Lipstik merek Wardah di Kota Palu. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner online yang telah diuji validitas dan reliabilitasnya. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek dan komitmen secara simultan berpengaruh signifikan terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (2) Citra merek secara parsial berpengaruh signifikan terhadap pembelian kembali lipstik merek Wardah di Kota Palu, (3) Komitmen secara parsial berpengaruh signifikan terhadap pembelian kembali lipstik merek Wardah di Kota Palu.

scholarly journals Pengaruh Religiusitas Terhadap Gaya Hidup Konsumen Muslim Di Ponorogo

2020 ◽  
Vol 2 (2) ◽  
pp. 113-120
Author(s):  
Sumbu Latim Miatun ◽  
Lukman Santoso
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Method ◽  
Likert Scale ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Purposive Sampling

Purpose- This study aims to determine the effect of religiosity on the lifestyles of Muslim consumers Artomoro stores in Ponorogo. Methods- A total of 97 Muslim consumer respondents at the Artomoro store in Ponorogo were sampled. Sampling uses the Purposive Sampling method, then the data is processed using SPSS 16.0. Data collection instruments using a questionnaire with a Likert scale that has been tested and has met the requirements of validity and reliability. The analytical method used to determine the magnitude of the effect is a simple linear regression. Findings- The results of the study concluded that there is a positive and significant influence between religiosity on lifestyle. The results showed that there was a significant influence of religiosity on the lifestyle of Muslim consumers in Artomoro shops in Ponorogo by 9.9% and the remaining 90.1% was influenced by other variables not discussed in this study.

scholarly journals PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN MEMBELI SHAMPO MEREK PANTENE (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS TADULAKO PALU)

2016 ◽  
Vol 2 (2) ◽  
pp. 187-198
Author(s):  
Elok Cahyaningtyas ◽  
Chalil Chalil ◽  
Ponirin Ponirin
Keyword(s):  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Sampling Method ◽  
Total Sample ◽  
Brand Value ◽  
Brand Trust ◽  
F Test ◽  
Purposive Sampling ◽  
Independent Variables

The aim of this research is to determine simultaneous and partial influence of trust brand on the loyalty of student of the Faculty of Economics, Tadulako University, Palu to buy Pantene Shampoo. Sampling method in this research is purposive sampling; with a total sample of 96 respondents. The results of hypothesis testing using F-test show that the three independent variables that are brand trust (X) consisting of brand characteristics (X1), the characteristics of the company (X2) and the characteristics of customers with the brand (X3) simultaneously have positive and significant influence on the dependent variable customer loyalty (Y) with sig-F of 0.000 <0.05. Furthermore, the brand characteristic variable (X1) with sig 0,001, characteristic of the company (X2) with sig of 0.001, and characteristics of customers to the brand value of sig 0.004 <0.05, which shows partial influence on customer loyalty variable (Y). R2 values of 0.645 and brand belief variable (X) simultaneously influence customer loyalty (Y) of 64.5%, while the remaining 35.5% is influenced by other factors that are not examined. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial dari kepercayaan merek terhadap loyalitas mahasiswi Fakultas Ekonomi Universitas Tadulako Palu. Teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 96 responden. Hasil pengujian hipotesis menggunakan uji F bahwa ketiga variabel independen kepercayaan merek (X) yang terdiri dari karakteristik merek (X1), karakteristik perusahaan (X2) dan karakteristik pelanggan dengan merek (X3) terbukti secara simultan berpengaruh positif dan signifikan terhadap variabel dependen loyalitas pelanggan (Y) dengan nilai sig-F sebesar 0,000 < 0,05. Selanjutnya variabel karakteristik merek (X1) dengan nilai sig sebesar 0,001, karakteritik perusahaan (X2) dengan nilai sig sebesar 0,001 dan karakteristik pelanggan dengan merek nilai sig sebesar 0,004 < 0.05 yang berarti secara parsial berpengaruh terhadap variable loyalitas pelanggan (Y). Nilai R2 sebesar 0,645 dengan demikian variabel kepercayaan merek (X) yang diteliti secara serempak memberikan pengaruh terhadap variabel loyalitas pelanggan (Y) sebesar 64,5% sementara sisanya 35,5% dipengaruhi oleh faktor lain yang tidak diteliti.

scholarly journals Analisis Pengaruh Kualitas Produk, Harga, dan Citra Merek Terhadap Kepuasan dan Loyalitas Konsumen Safina Fried Chicken

2017 ◽  
Vol 26 (01) ◽  
pp. 59-77
Author(s):  
Didip Diandra
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Method ◽  
Brand Image ◽  
Research Use ◽  
Path Coefficient ◽  
Path Coefficient Analysis

This research aims to analyze of the influence Product Quality, Price, and Brand Image to Customer Satisfaction and the effects to Customer Loyalty on Safina Fried Chicken at Cipinang Muara Jatinegara. Purposive sampling method has been selected to obtain data requires at this study. The research use 50 respondents and respondent’s entire customer Safina Fried Chicken at Cipinang Muara. Path Coefficient analysis used as analytical method in this research. The result of this research shows that: Product Quality, Price, and Brand Image have significant influence on Customer Satisfaction and finally affect the Customer Loyalty simultaneously and partially. The only have dominant influenced to customer satisfaction among all variables was brand image.

scholarly journals THE MEANING OF ORNAMENTS IN THE HINDU AND BUDDHIST TEMPLES ON THE ISLAND OF JAVA (ANCIENT - MIDDLE - LATE CLASSICAL ERAS)

2017 ◽  
Vol 1 (02) ◽  
pp. 170-191
Author(s):  
Andre Halim
Keyword(s):  
Analytical Method ◽  
Visual Art ◽  
Sampling Method ◽  
Research Study ◽  
Outward Appearance ◽  
Purposive Sampling ◽  
Exact Location ◽  
Art Objects ◽  
Physical Shape ◽  
The Relationship

Abstract- As one of the relics of the Classical Era, temples and shrines have been known as a means of worshipping the gods and goddesses or one’s ancestors, especially in the religions of Hinduism and Buddhism. Observers often regard the ornaments of these temples as mere visual art objects, as eye candy that may beautify their outward appearance. However, when examined more closely, these ornaments carry a certain meaning in each of the temples. The aim of this research study is to explore the deeper significance of these ornaments and their location. This research can be classified as qualitative, using the descriptive-analytical method. Employing the Purposive Sampling method regarding ornamentation, eleven temples have been selected that meet the research requirements. Both Hinduism and Buddhism have been known to make a division into three worlds, namely the lower, middle and upper spheres. This division has also shaped the elements of temples into their respective head, body and legs/feet. Further categorization yields six motifs, all of which can be found in temples in various shapes, consisting of several types of ornament that embellish the three elements mentioned above. Each of the motifs carries a variety of meanings. In this research study, the relationship between the meanings and their exact location (placement) is analyzed, indicating that they are in keeping with the division into three worlds, but then again there are ones that do not follow that pattern, and still others that are not affected at all. Development of the physical shape of the ornaments has occurred in several ornaments, but the majority of the changes in their physical shape has left no impact on the meaning contained within these ornaments.Keywords: temple, ornament, meaning, placement, physical shape

scholarly journals Pengaruh Citra Merek, Kualitas Makanan, Dan Kualitas Layanan Terhadap Niat Pembelian Kembali Pada Pelanggan Kfc Cabang Kakialy Di Ambon

2021 ◽  
Vol 3 (4) ◽  
pp. 1118
Author(s):  
Miranda Kakisina ◽  
Yenny Lego
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Total Sample ◽  
Reliability Test ◽  
Repurchase Intention ◽  
Validity Test ◽  
Purposive Sampling ◽  
Sample Amount

The purpose of this study is to examine whether brand image, food quality, and service quality have a significance effect towards customer repurchase intention on KFC Kakialy in Ambon. The sample was selected using purposive sampling method with total sample amount 100 valid respondent who had bought twice in that outlet. The data were collected and processed with SmartPLS v.3.2.8 program. The validity test was assessed using AVE and loading factor and reliability test was assessed using cross-loading. The formative construct was assessed by using sign of weight and multicollinearity test. The results of this study indicate that brand image does not have a positive and significant effect on repurchase intention. Food quality and service quality have a positive and significant effect on repurchase intention. Penelitian ini bertujuan untuk menguji apakah citra merek, kualitas makanan, dan kualitas layanan pengaruh signifikan terhadap niat pembelian kembali KFC Cabang Kakialy di Ambon. Pemilihan sampel dilakukan dengan menggunakan metode purposive sampling dengan total sebanyak 100 responden yang valid dan pernah melakukan pembelian minimal dua kali di gerai tersebut. Data yang terkumpul kemudian diolah menggunakan program SmartPLS v.3.2.8. Pengujian validitas menggunakan uji AVE dan loading factor dan pengujian realibilitas menggunakan cross-loading. Pengujian indikator formatif menggunakan uji sign of weight dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa citra merek tidak memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali. Pada kualitas makanan dan kualitas layanan memiliki pengaruh yang positif dan signifikan terhadap niat pembelian kembali.

scholarly journals PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 83
Author(s):  
Anggun Raswati ◽  
I Wayan Suardana ◽  
NGAS. Dewi
Keyword(s):  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Sample Selection ◽  
Industrial Sector ◽  
Regression Analyses ◽  
Brand Associations ◽  
Purposive Sampling ◽  
Statistical Version

Increasing number of tourist will directly give impact to the tourism supporting industrial sector, one of them is Balinese souvenir industry. There are many Balinese souvenir shops in Bali, which make a competition among them becomes more intense, so every company will try to give a better impression for the tourists and try to make them satisfied and make them to visit again. One of the famous Balinese souvenir shop is a souvenir shop of Rama Krisna Tuban. This research aims to determin the influence of Brand Image on tourist loyalty. Respondents in this study amounted to 185 respondents, sample selection using the Purposive sampling method, the data in the study was analyzed using multiple regression analyses assisted by the SPSS statistical version 17.0 for Windows. The results of this research there are three factors that forms the Brand Image and it was found that there was a significant influence between the strength of brand associations on tourist loyalty, there was a significant influence between favorability of brand associations on tourist loyalty, and there was a significant influence between uniqueness of brand associations on tourist loyalty).

PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Ratih Dwi Pratiwi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Purchase Decision ◽  
Purposive Sampling ◽  
Quality Product ◽  
Research Population

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.

scholarly journals PROFITABILITAS, DAN UKURAN PERUSAHAAN SEBAGAI FAKTOR PENENTU LEVERAGE PERUSAHAAN DI INDONESIA

JURNAL PUNDI ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Vio Loren Qusibah ◽  
Irdha Yusra
Keyword(s):  
Regression Analysis ◽  
Panel Data ◽  
Firm Size ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Method ◽  
Stock Exchange ◽  
Financial Statement ◽  
Sample Collection ◽  
Purposive Sampling

The study conducted to enhance the knowledge about the influence of profitability and firm size to the Leverage. The population is all companies which are listed in Indonesia Stock Exchange in 2013-2017 periods. The sample collection technique has been carried out by using purposive sampling method and based on the predetermined criteria, 114 companies have been selected as samples. The data of the financial statement of the companies has been obtained from the official website of IDX. The analytical method used is regression analysis of panel data. The study show that profitability and firm size have negative and significant influence on leverage in Indonesia

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MEMBELI KOSMETIK BB CREAM WARDAH DI KOTA PALU

2020 ◽  
Vol 5 (2) ◽  
pp. 171-182
Author(s):  
Suci Fidiah Lestari ◽  
Maskuri Sutomo ◽  
Farid Farid
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Analytical Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Perception Of Quality ◽  
The Relationship

This study aims to determine the effect of product quality which consists of performance, features, reliability, suitability, serviceability, durability, aesthetics, perception of quality on customer satisfaction buying BB Cream Wardah cosmetics in Palu City. The type of research used is quantitative (shows the relationship between variables). The population in this study were all users and buyers of BB Cream Wardah in Palu City. The sampling technique in this study uses purposive sampling, with a total sample of 90 respondents. Retrieval of data using a questionnaire. The analytical method used is multiple linear regression analysis, F test, and t test. The results showed that performance, features, reliability, suitability, serviceability, durability, aesthetics, perceived quality had a significant effect on consumers' satisfaction of buying BB Cream Wardah cosmetics in Palu City simultaneously or partially. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk yang terdiri dari kinerja, keistimewaan, keandalan, kesesuaian, kemapuan melayani, daya tahan, estetika, persepsi terhadap kualitas terhadap kepuasan konsumen membeli kosmetik BB Cream Wardah di Kota Palu.Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel).Populasi dalam penelitian ini adalah seluruh pengguna dan pembeli BB Cream Wardah di Kota Palu.Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden.Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linier berganda, uji F, dan uji t. Hasil penelitian menunjukan bahwa kinerja, keistimewaan, keandalan, kesesuaian, kemapuan melayani, daya tahan, estetika, kualitas yang dipersepsikan berpengaruh signifikan terhadap kepuasan konsumen membeli kosmetik BB Cream Wardah di Kota Palu secara simultan maupun parsial.

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