scholarly journals The influence of bank image on loyalty moderated by satisfaction

2015 ◽  
Vol 12 (4) ◽  
pp. 562-572 ◽  
Author(s):  
Budhi Haryanto ◽  
Santi Budiman

This study aimed to examine the effect of image, customer satisfaction, and the interaction between image and satisfaction to customer loyalty, convenience sample was taken of 250 bank customers in Surakarta, Central Java. Hierarchical multiple linear regression analysis was used to accommodate the relationship between observed variables. The results showed that bank’s customer loyalty can be explained by the moderating role of satisfaction in behavioral processes. In particular, the results show that the image of banks has a positive effect on loyalty, satisfaction negatively affects loyalty, and interaction of satisfaction and image also negatively affect customer loyalty. This study does not consistent with previous studies; however, it reveals the implications of the study related to the theoretical and practical aspects.

2015 ◽  
Vol 5 (2) ◽  
pp. 123-133
Author(s):  
Štefan Vendel

The study aims to investigate the relationship between personality traits and academic achievement of university students. The sample consisted of 100 students, aged from 22 to 25 years. The shortened version of NEO-FFI was used to measure personality traits. Academic achievement was measured by the grade point average gained during the first three years of university study. The data were evaluated by the Multiple linear regression analysis. The research has shown the negative effect of extraversion, and a positive effect of conscientiousness on academic achievement. As expected, the relationship between academic achievement and neuroticism, agreeableness and openess to experience was not confirmed.


2019 ◽  
Vol 15 (2) ◽  
pp. 95-108
Author(s):  
Ammar Ahmed ◽  

This study investigated the main effects of service quality and price fairness on customer retention. The study also investigated the moderating role of restaurant location in service quality, price fairness-customer retention relationships. Data collected from 182 customers visiting selected restaurants located in Multan city of Pakistan. The collected data relates to the chosen variables i.e. service quality, price fairness, restaurant location, and customer retention. The significant positive results of linear regression analysis revealed that service quality, price fairness and restaurant location predicted the customer retention. The results of step-wise multiple regression analysis revealed that restaurant location positively moderated the relationship of service quality and customer retention. It also revealed that restaurant location positively moderated the relationship of price fairness and customer retention. This study may have practical implications for human resource managers regarding recruitment decisions. It may have importance for restaurant managers or owners regarding quality of service and pricing plans which are true reflection of the services provided. Similarly, they may give due consideration to the location factor while launching a food service business. On the basis of the findings of the study, conclusions have been made and recommendations and directions for further research have been offered.


2019 ◽  
Vol 5 (3) ◽  
Author(s):  
Asia Umar Khan ◽  
Gohar Zaman ◽  
Qadar Bakhsh Baloch

Purpose: The present study was intended to find out the impact of three important components of marketing mix for tourism i.e. People, Process and Physical Evidence on Satisfaction of Sikh Pilgrims visiting Pakistan and the moderating role of Personal Perceived Risk of Terrorism in the relationship between the aforementioned independent variables and Pilgrims Satisfaction. Design/Methodology/Approach: The present research is based on the philosophy of positivism and it is descriptive and deductive in approach. Data was collected from a sample of 357 Sikh Pilgrims. Multiple linear regression analysis was carried out to test the hypothesized effect of People, Process and Physical Evidence on satisfaction of Sikh Pilgrims and the moderating effect of Personal Perceived Risk of Terrorism. Findings: Findings of the study showed that Physical Evidence and People have a significant positive effect whereas Process has a significant negative effect on satisfaction of Sikh Pilgrims. Personal Perceived Risk of Terrorism was found to have an insignificant moderating effect on the relationship of Process, People and Physical Evidence with Satisfaction. Implications/Originality/Value: The study might help uplift the tourism sector of Pakistan and enhance the relationship between people of different religions of the region.


2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Sumadi Sumadi ◽  
Euis Soliha

<p>The purpose of this study is to analyze the effect of the bank’s image and trust on customer satisfaction, as well as the effect of the image of the bank, trust, and satisfaction on customer loyalty. The study used sample of 100 people who were taken by purposive sampling technique. This research utilized multiple linear regression analysis and path analysis. Based on the hypothesis test, the results show that the image of the bank was significantly has positive effect on customer satisfaction, but trust has no significant effect on customer satisfaction. In addition, the bank’s image has no significant effect on customer loyalty. Moreover, trust and customer satisfaction significantly have positive effect on customer loyalty. Mediation test shows that customer satisfaction mediates the effect of the bank’s image on customer loyalty and customer satisfaction does not mediate trust on customer loyalty. <br />Info</p>


2020 ◽  
Vol 8 (3) ◽  
pp. p113
Author(s):  
Fery Purnomo ◽  
Ribhan ◽  
Nova Mardiana

The phenomenon of job satisfaction, motivation and employee performance is one of the factors that determine the success of an organization to be strong and run well. The more aspects of the work that are in accordance with individual desires, the higher the level of satisfaction felt, and vice versa. PT. Dharma Guna Citra (Ceria) is a company engaged in general trading and general contracting. This study aims to determine the effect of motivation on employee performance, find out job satisfaction has an effect on employee performance and find out job satisfaction moderates the relationship between motivation and employee performance at PT. Dharma Guna Citra (Ceria). This study was analyzed using simple and multiple linear regression analysis and Moderated Regression Analysis (MRA). The data of this study were obtained from 86 employee respondent answers. The conclusion of this study supports the proposed hypothesis, namely: Motivation has a positive effect on employee performance, Job satisfaction has a positive effect on employee performance and Job satisfaction strengthens the influence between motivation and employee performance.


Agro Ekonomi ◽  
2017 ◽  
Vol 27 (2) ◽  
pp. 165
Author(s):  
Aulifia Aulifia ◽  
Subejo Subejo ◽  
Harsoyo Harsoyo

Research was conducted on theFacebook group Jogja Hydroponic Community, in order to know: 1) Characteristics of the Hi-Jo Community Facebook group members, 2) Level of perception of the Hi-Jo Community Facebook group members towards hydroponic development, and 3) Factors which affect the perception of the Hi-Jo Community Facebook group members towards hydroponic development. The method used in this research was descriptive method with survey techniques. Sampling was undertaken purposively on Facebook group, with random respondents. From the total sample of 7634 members, has been taken 52 people from Hi-Jo Community Facebook group. The analytical method used was the proportion test and multiple linear regression analysis. The research results showed that the characteristics of the Hi-Jo Community Facebook group members was balanced between men and women, the majority of main occupation was student, the majority of secondary occupation was student. The perception level of the Hi-Jo Community Facebook group members was categorized as high. Activeness, experience, and the role of the admin gave a positive effect to perception, whereas age, education and use of the products did not significantly affect the perception.


2019 ◽  
Vol 6 (1) ◽  
pp. 15
Author(s):  
Citra Ari Mangesti ◽  
Sri Ayem ◽  
Teguh Erawati

This research examine to analyze and find out whether the auditor's ethics strengthen the influence of auditor's integrity, independence, and professionalism on the quality of the auditor's work. The population in this research is the Financial and Development Supervisory Agency (BPKP). The sample in this research is the auditor who has registered and worked at the Financial and Development Supervisory Agency, have a minimum educational background in Bachelor Accounting. The sampling method uses nonprobability with purposive sampling. Data collection was carried out through the distribution of questionnaires was thirty one questionnaires. Data were analyzed using SPSS version twenty five. The data analysis technique used was multiple linear regression analysis. For moderating analysis were using Moderated Regression Analysis (MRA). T test results show that integrity, independence, and professionalism have a positive effect on the quality of the work of auditors. Auditor ethics have a positive effect and moderate the relationship between the influence of integrity, independence, and professionalism of auditors.


2020 ◽  
Vol 2 (2) ◽  
pp. 104
Author(s):  
Dini Haryani ◽  
Eva Rachmawati ◽  
Ae Suaesih

This research was conducted at Parahyangan Golf Club Bandung. The purpose of this study was to determine the relationship of Reliability, Responsiveness, and Emphaty on Customer Loyalty both simultaneously and partially. The method used in this research uses associative descriptive method. This study uses 99 as a research sample using multiple linear regression analysis. Testing the hypothesis in this study using the statistical F-test and t-test. The statistical analysis process uses the SPSS for Windows program. Based on the results of the study, the influence of Reliability, Responsiveness, and Emphaty on Customer Loyalty at Parahyangan Golf Club Bandung conducted with the analysis of the coefficient of determination has an influence meaning that Reliability, Responsiveness, and Emphaty have an effect on Customer Loyalty is influenced by other factors not examined by the authors.


2017 ◽  
Vol 4 (1) ◽  
pp. 189-215
Author(s):  
Yoiz Shofwa Shafrani

Perkembangan dunia perbankan syariah tidak lepas dari peran para nasabah yang memberikan kepercayaan terhadap pihak perbankan untuk penyimpanan asset keuangannya. Faktanya banyak kelompok nasabah yang memutuskan untuk menjadi nasabah di perbankan syariah karena faktor religiusitasnya. Faktor lain yang dapat ikut mempengaruhi keputusan nasabah adalah kualitas produk. Di mana kualitas produk merupakan karakteristik yang melekat dari suatu produk. Kemungkinan yang terjadi bahwa kebanyakan nasabah pada perbankan syariah juga masih merupakan nasabah perbankan konvensional.Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan tingkat religiusitas nasabah terhadap keputusan nasabah untuk menyimpan dananya atau tidak di BSM Cabang Purwokerto. Alat analisis yang digunakan adalah analisis regresi linier berganda, dengan jumlah sampel 100 nasabah. Diperoleh hasil Y = 5,046 + 0,101X1 + 0,218X2. Berdasarkan uji F yang sudah dilakukan maka dapat diketahui bahwa variabel kualitas produk dan religiusitas secara bersama – sama berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. Berdasarkan uji t yang sudah dilakukan dapat diketahui bahwa secara partial baik variabel kualitas produk maupun variabel religiusitas berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. The progress of the Islamic bank cannot be separated from the role of its customers who give trust to the bank to deposit their financial assets. It is a fact many groups of customers decide to be the customers of the Islamic bank because of their religiosity. The other influences factor of a customer’s decision is the quality of the product. The aim of this research was to determine the effect of product quality and level of customers’ religiosity towards customers’ decision whether to keep their funds in Syariah Mandiri Bank, Branch of Purwokerto, or not. The analytical tool used was multiple linear regression analysis, with a sample of 100 customers. The results indicate Y = 5,046 + 0,101X1 + 0,218X2. Based on F, it can be seen that both variables of product quality and religiosity simultanously affect the customers’ decision to keep theirfunds in BSM Branch of Purwokerto. Based on t test, it can be seen that independently, either variable of product quality or variables of religiosityinfluences the customers’ decision to keep their funds in BSM Branch of Purwokerto.


2018 ◽  
Vol 13 (1) ◽  
pp. 23
Author(s):  
Pramatatya Resindra Widya

This study aims to examine the role of social media as a means of electronic word of mouth. The variables studied in this study are customer satisfaction and customer involvement as antecedents and repurchase intentions as a consequence variable (Consequences). The sample in this study amounted to 206 respondents spread in Yogyakarta, Central Java, West Java, East Java, Bali, and Ambon with surveys conducted in a connected and unrelated. Hypothesis testing is done by multiple regression analysis and simple regression analysis. The results of this study suggest that in the Indonesian context, customer satisfaction does not affect the act of social media and customer involvement have a positive and significant effect on electronic act of speech through social media. Electronic speech act through social media has a positive effect on repurchase intentions.Keywords: social media, electronic word of mounth, repeat purchase, regression  ABSTRAKPenelitian ini bertujuan untuk menguji peran media sosial sebagai sarana getok tular elektronik. Variabel yang diteliti dalam penelitian ini adalah kepuasan pelanggan dan keterlibatan pelanggan sebagai anteseden dan niat membeli kembali sebagai variabel konsekuensi (Konsekuensi). Sampel dalam penelitian ini berjumlah 206 responden yang tersebar di Yogyakarta, Jawa Tengah, Jawa Barat, Jawa Timur, Bali, dan Ambon dengan survei yang dilakukan secara terhubung dan tidak terkait. Pengujian hipotesis dilakukan dengan analisis regresi berganda dan analisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa dalam konteks Indonesia, kepuasan pelanggan tidak mempengaruhi tindakan media sosial dan keterlibatan pelanggan memiliki pengaruh positif dan signifikan terhadap tindak tutur elektronik melalui media sosial.Kata Kunci: media sosial, getok tular elektronik, pembelian ulang, regresi


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