scholarly journals Kid Youtubers in Spain and Their Practices as Toy Marketing Influencers on YouTube

2021 ◽  
Vol 27 (1) ◽  
pp. 99-124
Author(s):  
Ricardo Vizcaino-Laorga ◽  
Esther Martínez Pastor ◽  
Miguel Ángel Nicolás Ojeda ◽  
David Atauri Mezquida
Keyword(s):  
Brand Awareness ◽  
Visual Content ◽  
Communication Practice ◽  
Marketing Resources ◽  
The World ◽  
Adults And Children

This paper analyses the audio-visual content of the channels of Spanish child YouTubers in which the children interact with toys within a certain narrative to promote them and raise brand awareness without their audience identifying that content as advertising. The paper compares the data on the videos analysed during and outside the Christmas period, focusing on channels with the highest numbers of followers. The Spanish case is significant as it involves top influencers in the world in the toy sector, surpassing even the pioneering channels such as EvanTubeHD (USA). The authors viewed 250 channels and 3,633 minutes of content produced by the YouTubers most followed in 2016, 2017 and 2018. The paper lists the names of presented brands, the type of products advertised and the advertising formats used, as well as the marketing resources and potential breaches of advertising legislation by the content (in 97 % of cases). The conclusion is that this communication practice requires an in-depth review and analysis by various stakeholders who participate in it, including regulatory and legislative bodies. Besides, the authors have identified a need for further research that would contribute to describing the structure of those practices in a manner similar to this research. In addition, they highlight the importance of considering and identifying this content from the perspective of its persuasive nature, as the majority of the content analysed offered no visible or audible signs identifying it as such, thus contributing to adults and children perceiving it as the content of an informational or entertaining nature, rather than advertising.

scholarly journals IKLAN ENAMEL DAN PENGGAMBARAN PERUBAHAN KOTA DI ZAMAN HINDIA BELANDA

DeKaVe ◽  
2013 ◽  
Vol 3 (6) ◽  
Author(s):  
Karina Rima Melati
Keyword(s):  
Food Products ◽  
Visual Content ◽  
Factors Affecting ◽  
East Indies ◽  
The World ◽  
Reproductive Techniques ◽  
New Ideas ◽  
Dutch East Indies ◽  
The City

Ads enamel is present as part of a media phenomenon in the world of advertisingcommunication made with a complex reproductive techniques and has a characteristic thatdistinguishes it from other advertising media. Factors affecting the visual content of the message inthe repertoire of developmental enamel advertising in Indonesia, developed along with the progressespecially in the areas of economy, as well as an attempt penetration with idioms - idioms to suit itstarget market.The next development was the emergence of new ideas in making an alternativeadvertisement-based enamel, such as the packaging of food products (packaging), ashtrays, trays ortrays, seat backrest, backrest calendar, memo backrest, clocks, thermometers and so giant thatcreated with an attractive design.Keywords: Ads enamel, Delineation change the city, Past the Dutch East Indies

scholarly journals Nonprescription drugs recommended in guidelines for common pain conditions

2020 ◽  
Vol 10 (2) ◽  
pp. 117-129 ◽  
Author(s):  
Martina Hagen ◽  
John Alchin
Keyword(s):  
Evidence Based ◽  
Nonprescription Drugs ◽  
First Line ◽  
The World ◽  
Adults And Children ◽  
Inflammatory Drugs ◽  
Health Institutions ◽  
Effective Pain Relief ◽  
The Uk ◽  
Topical Nsaids

Evidence-based pain guidelines allow recommendation of nonprescription analgesics to patients, facilitating self-care. We researched clinical practice guidelines for common conditions on websites of pain associations, societies, health institutions and organizations, PubMed, ProQuest, Embase, Google Scholar until April 2019. We wanted to determine whether there is a consensus between guidelines. From 114 identified guidelines, migraine (27) and osteoarthritis (26) have been published most around the world, while dysmenorrhea (14) is mainly discussed in developing countries. Specific recommendations to pregnant women, children and older people predominantly come from the UK and USA. We found that acetaminophen and oral nonsteroidal anti-inflammatory drugs (NSAIDs) represent first-line management across all pain conditions in adults and children. In osteoarthritis, topical NSAIDs should be considered before oral NSAIDs. This knowledge might persuade patients that using these drugs first could enable fast and effective pain relief.

scholarly journals PESAN IKLAN DALAM MEMBANGUN MEREK

2017 ◽  
Vol 1 (01) ◽  
pp. 33-42
Author(s):  
Rahmat Saleh
Keyword(s):  
Brand Image ◽  
Brand Awareness ◽  
Scientific Article ◽  
Advertising Message ◽  
The World

The world of advertising in the competition to expose a brand at present isvery tough. Therefore, it is necessary to have efforts and strategies to win thecompetition. The advertising message has an important role to build a brand inthat a message consistency will build the customer mind for a brand. This articlewill discuss how the advertising message is managed through consistentactions to be able to build a brand image. The method undertaken in compilingthis scientific article is the observation of bottled tea drink advertising. Therepetitive and continuing message will be a structured pattern to leave amemory in the customer mind in that brand awareness will be stronger in thecustomer memory for a brand which is the capital in building a strong brand.

scholarly journals Post-covid condition in adults and children

2021 ◽  
Vol 31 (5) ◽  
pp. 562-570
Author(s):  
Dina V. Baimukhambetova ◽  
Anastasia O. Gorina ◽  
Mikhail A. Rumyantsev ◽  
Anastasia A. Shikhaleva ◽  
Yasmin A. El-Taravi ◽  
...  
Keyword(s):  
Management Strategies ◽  
World Health ◽  
Clinical Protocols ◽  
Healthcare Burden ◽  
Wide Range ◽  
The World ◽  
Adults And Children ◽  
To Come ◽  
Health Organization ◽  
Existing Data

Despite the impressive progress in diagnosis and management of acute COVID-19, data regarding the consequences of this infection are just emerging. The World Health Organization has proposed the term post-COVID condition (PCC) to describe the wide range of sequelae of acute COVID-19. With more than 200 million confirmed cases of COVID-19, PCC may develop into a major problem for many years to come for the millions of COVID-19 survivors worldwide. Few studies were conducted in primary care, and very few studies have focused exclusively on children and adolescents.Objective. To review existing data on PCC. Analysis of manuscripts published in peer-reviewed journals and clinical protocols. PCC is characterized by a wide range of systemic, cardio-pulmonary, gastrointestinal, neurological, and psychosocial symptoms.Conclusion. Although PCC prevalence is difficult to estimate due to methodological limitations of the existing studies, there is no doubt that this problem is a significant healthcare burden. There is a need for further observational and interventional studies to establish optimal PCC prevention and management strategies.

scholarly journals ROLE OF COLORS IN DESIGN WEB BANNER ADVERTISING: IN THE CONTEXT OF ETHNIC APPAREL

2014 ◽  
Vol 2 (3SE) ◽  
pp. 1-4
Author(s):  
Ankita Majumdar
Keyword(s):  
Brand Equity ◽  
Web Site ◽  
Internet Advertising ◽  
Brand Awareness ◽  
Main Form ◽  
Banner Ads ◽  
The World ◽  
The Right ◽  
The Web

Since the first banner ad spanned the top of the Hot Wired web site in 1994, and internet advertising expenditures have seen triple digit growth to around three billion dollars per year. Although limited in size to 468 by 60 pixel, banner ads are the main form of advertising on the web and today’s scenario it is one of the most prolific form of marketing used in online world. All companies use them in one form or another because they are an affordable, measurable and effective medium to increase Brand awareness and Brand equity. The web is a colorful place, and there is a lot that can be accomplished by using color in the right way, at the right time, with the right audience, and for the right purpose. Therefore it turns out that color is one of the most exciting things in the world.

scholarly journals PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

Al-Khidmat ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-112
Author(s):  
Evana Andriani ◽  
Faridhatun Faidah ◽  
Etni Marliana
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Brand Awareness ◽  
Sales Channels ◽  
The World ◽  
Service Activity ◽  
Considerable Impact ◽  
The Media

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

scholarly journals IgM nephropathy in children: clinical, immunological, pathomorphological features

2019 ◽  
Vol 23 (5) ◽  
pp. 71-76
Author(s):  
I. A. Kazyra ◽  
A. V. Sukalo
Keyword(s):  
World Literature ◽  
Pediatric Nephrology ◽  
Morphological Characteristics ◽  
Igm Nephropathy ◽  
Steroid Dependence ◽  
Frequent Relapses ◽  
The World ◽  
Adults And Children ◽  
Few Data ◽  
Republican Center

BACKGROUND. Studies on the problem of IgM nephropathy in children in the world literature are few. Data on the disease in adults and children In Belarus have not previously been presented.THE AIM: to analyze the clinical, immunological, morphological characteristics, treatment regimen and prognostic factors of IgM nephropathy in children.PATIENTS AND METHODS. The study included 153 patients during the 6 years observed in the Republican Center for Pediatric Nephrology, among whom 21 were diagnosed with IgM nephropathy.RESULTS. Analysis of clinical, morphological features, the participation of markers of activation of T- and B-lymphocytes, pro-inflammatory and profibrotic molecules was performed.CONCLUSIONS. In most cases, IgM nephropathy is characterized by steroid dependence or resistance, or frequent relapses, which dictates the need to join cytostatic agent. In childhood is characterized by a benign course with no signs of progression.

scholarly journals cartografia infantil: enfoques metodológicos seguidos de experiências com crianças e jovens de portugal e brasil

2021 ◽  
Vol 17 ◽  
pp. 01-24
Author(s):  
Tiago Almeida ◽  
Luciano Bedin Costa
Keyword(s):  
Young People ◽  
Research Methodology ◽  
Children And Young People ◽  
Research Perspectives ◽  
The World ◽  
Adults And Children

This article has a double objective that aims to situate, theoretically and empirically, children's cartography as a research methodology. In a first movement, we will situate children's cartography in its epistemological and philosophical bases, having as inspiration the cartographic conceptions of the philosophy of Deleuze & Guattari and his commentators. The introduction of  cartography with children shifts our research perspectives to include dimensions that were once imperceptible or relegated to a plane of lesser value: it maps, not just what children see, but what they say, and chronicles the coexistence of children and the  world in ways not previously available to adult-organized research vehicles. We illustrate by chronicling two cartographic experiences carried out with children and young people from Portugal and Brazil, and finish with a reflection on how researchers might configure mapping experiences that act to open the worlds of adults and children to each other. 

scholarly journals COVID-19, Various Treatment Options and Special Considerations for Dentistry

2020 ◽  
pp. 70-76
Author(s):  
Smita Singh Bhardwaj ◽  
Sami Alduwayhi ◽  
Atul Bhardwaj
Keyword(s):  
Health Professionals ◽  
Pediatric Patients ◽  
Dental Treatment ◽  
Clinical Symptoms ◽  
Treatment Options ◽  
Treatment Protocol ◽  
Health Concerns ◽  
Dental Clinics ◽  
The World ◽  
Adults And Children

Objective: The aim of this article is to analyze the epidemiology of COVID-19, comparison of routes of transmission in children and adults, comparing the clinical symptoms in adults and children, treatment protocol to be followed and possible treatment options during this pandemic. Data Sources: Data is collected from Pubmed, Medline and Embase databases. Discussion from Previous References Used: Few studies have been done to analyze its effect on children comparing the symptoms of adults and children. Also very less work is done to analyze the special precautions taken while doing dental treatment during this pandemic. Conclusion: The widespread effect of Coronavirus (COVID-19) or SARS-CoV-2 has created health concerns in the world. Although efforts have been taken to control the disease, it is still increasing due to the community spread. Health professionals may get patients in their practice with this infection and should prevent its spread. Clinical Significance of this Article: It will help us to differentiate the specific clinical symptoms of adult and pediatric patients coming to dental clinics and the special considerations for them including the emergency dental treatment during COVID-19.

Soccer injuries

2013 ◽  
Author(s):  
Colin Fuller
Keyword(s):  
Team Sport ◽  
World Cup ◽  
Governing Body ◽  
The World ◽  
Adults And Children ◽  
Males And Females

Football, or soccer, is the most popular team sport in the world with over 200 countries affiliated to the international governing body Fédération Internationale de Football Association (FIFA) (www.fifa.com); the Football World Cup is the most popular televised sports event. The sport appeals equally to males and females, adults and children. Whilst the 11-a-side game is the most common form of football, five-a-side football using smaller indoor or outdoor pitches is a popular variation of the game. The following discussion relates to injuries sustained in the 11-a-side format....

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