scholarly journals The Effect of Shopping Life Style and Positive Emotion on Buying Impulse (Case Study of the Palembang City Hypermarket)

2019 ◽  
Vol 11 (1) ◽  
pp. 17-23
Author(s):  
Ahmad Maulana ◽  
Mukhlis . ◽  
Nurkardina Novalia
Keyword(s):  
Life Style ◽  
Positive Emotions ◽  
Survey Methods ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Impulse Buying ◽  
Validity And Reliability ◽  
Analysis Technique

This study aims to determine: (1) the effect of Shopping Life Style on impulse buying on customersat Palembang City Hypermarket, (2) the effect of positive emotions on Impulse buying on customers atPalembang City Hypermarket, (3) the effect of Shopping Life Style and positive emotions impulse buying forcustomers at the Palembang City Hypermarket. This study uses primary data obtained by survey methods bydistributing questionnaires that have been tested for validity and reliability. The population in this studywere customers at the Palembang City Hypermarket. The sampling technique used purposive samplingmethod with a total sample of 150 people. The data analysis technique used is path analysis. ShoppingLifeStyle has a significant effect on the Hypermarket impulse buying in Palembang. Positive emotions have asignificant effect on Impulse Buying at Hypermarket consumers in Palembang.

scholarly journals PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP IMPULSE BUYING (STUDI KASUS PADA PELANGGAN ALFAMART DI KOTA JAMBI)

2021 ◽  
Vol 10 (02) ◽  
pp. 354-367
Author(s):  
Ade Wahyu Ramadhan ◽  
Novita Ekasari
Keyword(s):  
Regression Coefficient ◽  
Sampling Technique ◽  
Total Sample ◽  
Impulse Buying ◽  
Validity And Reliability ◽  
Price Discount ◽  
Online Questionnaire ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to determine: (1) the effect of price discount on impulse buying on Alfamart customers (2) the effect of bonus packs on impulse buying on Alfamart customers (3) the most dominant influence on impulse buying on Alfamart customers.  This research was conducted on all Alfamart customers in the city of Jambi.   This research includes relationship research using a quantitative approach.  The population in this study were all Alfamart customers in Jambi City.  The sampling technique used purposive sampling method with a total sample of 100 people.  The data collection technique uses an online questionnaire that has been tested for validity and reliability, and the data analysis technique used is multiple regression.   The results showed that (1) there was a positive effect of price discount on impulse buying for Alfamart customers, as evidenced by the t-count value of 2.087, significance of 0.04 <0.05 and the regression coefficient having a positive value of 0.250;  (2) there is a positive effect of bonus packs on impulse buying for Alfamart customers, as evidenced by the t-count value of 3.556, a significance of 0.001 <0.05 and the regression coefficient has a positive value of 0.426;  (3) the bonus pack has the most dominant effect on impulse buying with a regression coefficient value of 0.426, which is greater than the price discount regression coefficient of 0.250. Key words : Price Discount, Bonus Pack, Impulse Buying.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

scholarly journals ANALISIS KUALITAS PELAYANAN DENGAN MENGGUNAKAN METODE FUZZY-SERVQUAL PADA KANTOR POS PUSAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Widia Afriyuni ◽  
Rahmiati Rahmiati ◽  
Muthia Roza Linda
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Post Office ◽  
City Center ◽  
A Value ◽  
Analysis Technique

This study aims to analyze: (1) The level of customer satisfaction with the quality provided by the Padang City Center Post Office (2) Service attributes that need to be improved in service quality at the Padang City Center Post Office so as to improve customer satisfaction (3) Quality dimensions services that have the greatest influence on customer satisfaction at the Padang City Center Post Office. The population of this research is the Post Office customers with unknown number of respondents. The sampling technique of this study was accidental sampling technique with a total sample of 100 people. The data used is primary data. The data analysis technique uses the fuzzy-servqual method using Microsoft Excel software. The results showed that: (1) The level of consumer satisfaction is low because the overall servqual (gap) value is negative, namely -0.75 (2) There are 17 attributes that need to be improved from the 22 attributes that are tested to improve the quality of service at the Post Office Padang City Center (3) Dimensions of service quality with the biggest gap is the dimension of responsiveness with a value of -1.32.Keywords: Service Quality, fuzzy-servqual, customer satisfaction

scholarly journals Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear

2019 ◽  
Vol 8 (1) ◽  
pp. 44
Author(s):  
Natalia Junni Kalangi ◽  
Lucky F. Tamengkel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Coefficient ◽  
Brand Image ◽  
Survey Methods ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Independent Variable ◽  
Positive Effect

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.

scholarly journals Faktor Internal dan Eksternal yang Menentukan Non Performing Financing (NPF) pada Pembiayaan Mudharabah

2021 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Rahdya Iasyah Nindea Tami
Keyword(s):  
Survey Methods ◽  
Rapid Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Survey Method ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
Bank Management ◽  
Bank Employees

Abstract. In recent years, the world of Islamic banking in Indonesia has shown very rapid development, both in terms of the number of new office openings, types of bank businesses and the volume of bank activities they do. Al Salaam SRBs are BPRS that are superior compared to other SRBs in the city of Bandung. However, the level of BPRS Al Salaam's problematic financing (NPF) was the highest among other BPRS. The problematic financing that occurred at the Al Salaam SRB was due to several factors and processes that did not occur quickly, where these factors could be sourced from bank management aspects as well as customer aspects. This study aims to identify the Internal and External Factors that determine Non-Performing Financing (NPF) in mudharabah financing at Al Salaam Bandung Branch. This type of research used in this research is quantitative descriptive research with survey methods. The survey method was carried out by interviewing and distributing questionnaires to 10 respondents namely 5 bank management parties and 5 customers. Sampling is done by simple calculations using purposive sampling technique. Data sources used in this study consisted of two types, namely secondary data and primary data. The analytical method used is the Likert scale analysis method. Test requirements analysis using validity and reliability tests are assisted using the SPSS program. The results showed that aspects of bank management from the perspective of bank employees and customers are at sufficient intervals to determine the occurrence of problematic financing or NPF while customer aspects from the perspective of bank employees and customers themselves are at intervals determining the occurrence of problematic financing or NPF.   Abstrak. Pada tahun-tahun terakhir ini dunia perbankan Syariah di Indonesia menunjukkan perkembangan yang sangat pesat, baik dilihat dari jumlah pembukaan kantor baru, jenis usaha bank dan volume kegiatan bank yang dilakukannya. BPRS Al Salaam termasuk BPRS yang lebih unggul dibandingkan dengan BPRS lainnya di kota Bandung. Namun demikian, tingkat pembiayaan bermasalah (NPF) BPRS Al Salaam pun paling tinggi diantara BPRS lainnya. Pembiayaan bermasalah yang terjadi di BPRS Al Salaam disebabkan beberapa faktor dan proses yang tidak terjadi secara cepat, dimana faktor tersebut dapat bersumber dari aspek manajemen bank maupun aspek nasabah. Penelitian ini bertujuan untuk mengidentifikasi Faktor Internal dan Eksternal yang menentukan Non Performing Financing (NPF) pada pembiayaan mudharabah di BPRS Al Salaam Cabang Bandung.Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kuantitatif dengan metode survei. Metode survei dilakukan dengan wawancara dan menyebarkan kuisioner kepada 10 responden yaitu pihak manajemen bank sebanyak 5 orang dan pihak nasabah sebanyak 5 orang. Pengambilan sampel dilakukan dengan perhitungan sederhana menggunakan teknik purposive sampling. Sumber data yang digunakan dalam penelitian ini terdiri dari dua jenis yaitu data sekunder dan data primer. Metode analisis yang digunakan adalah metode analisis skala likert. Uji persyaratan analisis menggunakan uji validitas dan reabilitas dibantu menggunakan program SPSS.Hasil penelitian menunjukkan bahwa aspek manajemen bank menurut perspektif karyawan bank maupun nasabah berada pada interval cukup menentukan terjadinya pembiayaan bermasalah atau NPF sedangkan Aspek nasabah menurut perspektif karyawan bank maupun nasabah itu sendiri berada pada interval menentukan terjadinya pembiayaan bermasalah atau NPF.

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

scholarly journals PENGARUH PARTISIPASI MASYARAKAT, KOMPETENSI SUMBER DAYA MANUSIA, DAN PENGAWASAN TERHADAP AKUNTABILITAS PENGELOLAAN DANA DESA (STUDI KASUS PADA KABUPATEN ACEH BARAT DAYA)

2019 ◽  
Vol 4 (3) ◽  
pp. 471-481
Author(s):  
Siti Umaira ◽  
Adnan Adnan
Keyword(s):  
Human Resource ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Fund Management ◽  
The Public ◽  
Public Figures ◽  
Analysis Technique

The purpose of this study is to examine the effects of community participation, human resource competence, and supervision on accountability of village fund management (a case study in Kabupaten Aceh Barat Daya). This is a quantitative study with questionnaire used as the primary data elicitation and Likert scale as the measure. The study was carried out in Kabupaten Aceh Barat Daya. A total of 120 respondents were selected, consisting of the villages’ tuha peut and public figures. The simple random sampling was used as the sampling technique with the Slovin formula for determining the number of samples. The multiple linear regression was employed as the data analysis technique, facilitated by the SPSS version 21. The results indicate that the public participation (X1), human resource competency (X2), and supervision (X3) variables either partially or simultaneously have significant effects on the accountability of village fund management (Y).

scholarly journals Influence of Leadership Style and Work Motivation on Employee Productivity of Employees in PT. Asiatek Solution Indonesia

2020 ◽  
Vol 20 (1) ◽  
pp. 79
Author(s):  
Kusnadi Kusnadi ◽  
Rizki Yulianti ◽  
Suseno Hadi Purnomo
Keyword(s):  
Leadership Style ◽  
Work Motivation ◽  
Work Productivity ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Employee Productivity ◽  
Validity And Reliability ◽  
Permanent Employees ◽  
Positive Effect

<p><em>This study aimed to analyze the effect of leadership style and work motivation on employee work productivity of PT. Asiatek</em><em> </em><em>Solusi Indonesia. The population in this study was 230 permanent employees, the number of samples could be taken 30% of the total population so there w</em><em>ere </em><em>69 employees as the total sample. The sampling technique uses the nonprobability sampling method. Methods of collecting primary data in the form of a questionnaire using Likert scale with questionnaire. Testing the validity and reliability using total Pearson product moment test and Cronbach Alpha. The method of analysis to answer the hypothesis using multiple linear regression with SPSS 22 version. The results showed that the leadership style and work motivation variables were significantly positive effect on the work productivity of employees of PT. Asiatek</em><em> </em><em>Solusi Indonesia amounted by 0,608 and 0,157. Variable of leadership style and work motivation simultaneously have a significant positive effect on productivity of employees PT.</em><em> </em><em>Asiatek</em><em> </em><em>Solusi Indonesia.</em></p>

scholarly journals PENGARUH ELEMEN-ELEMEN DESAIN KOMUNIKASI VISUAL (DKV) BOX ART GAME TERHADAP STORY LINE BERDASARKAN PERSEPSI GAMERS PADA VIDEO GAME POPULER DI INDONESIA

2019 ◽  
Vol 8 (2) ◽  
pp. 295
Author(s):  
Muhammad Rizali ◽  
Zainal Warhat ◽  
Edwar Zebua
Keyword(s):  
Video Games ◽  
Video Game ◽  
Sampling Technique ◽  
Total Sample ◽  
Validity And Reliability ◽  
Story Line ◽  
Analysis Technique ◽  
Image Element ◽  
On Line ◽  
Art Game

AbstrakTujuan penelitian ini adalah untuk mengetahui  pengaruh parsial dan simultan elemen gambar, elemen huruf, dan elemen warna DKV desain Box Art Game pada story line video game. Jenis penelitian ini adalah survey eksplanasi. Instrumen dalam penelitian ini menggunakan kuesioner dengan jumlah sampel sebanyak 151 responden gamer yang diperoleh secara on line melalui media sosial face book. Teknik pengambilan sampel menggunakan acak sederhana dengan cara mengupload kuesioner ke jaringan grup media sosial gamer face book. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda. Instrumen penelitian yang digunakan telah diuji terlebih dahulu validitas dan reliabilitasnya. Persamaan regresi linear dengan menggunaan SPSS diperoleh:  Y = -1,029 + 0,305 X1 + 0,05 X2 + 0,250 X3 + e. Melalui pengujian  hipotesis diperoleh bahwa ada pengaruh parsial elemen gambar (X1) dan elemen warna (X3) terhadap story line (Y) diterima, sedangkan pengaruh elemen huruf (X2) terhadap story line (Y) ditolak. Pengaruh simultan elemen gambar (X1), eleman huruf (X2) dan elemen warna (X3) terhadap story line (Y) diterima.  Berdasarkan pengujian hipotesis maka dapat disimpulkan variabel elemen gambar dan elemen warna berpengaruh dalam menjelaskan story line video game. Elemen huruf tidak berpengaruh dalam menjelaskan story line video game. Dalam penelitian ini elemen gambar memberi pengaruh paling besar terhadap story line dengan koefisien regresi 0,305. Secara simultan elemen gambar, eleman huruf dan elemen warna berpengaruh menjelaskan story line video game sebesar 44%.Kata Kunci: desain, box art game, elemen.AbstractThe purpose of this study was to determine the effect of partial and simultaneous image elements, letter elements, and color elements DKV design Box Art Game on the video game story line. This type of research is an explanatory survey. The instrument in this study used a questionnaire with a total sample of 151 gamers who were obtained online through face book social media. The sampling technique uses simple random method by uploading questionnaires to the network network of face book gamers. The data analysis technique used in this study is multiple regression analysis. The research instrument used was tested for its validity and reliability. The linear regression equation using SPSS is obtained: Y = -1,029 + 0,305 X1 + 0,05 X2 + 0,250 X3 + e. Through testing the hypothesis, it was found that there was a partial effect of the image element (X1) and color element (X3) on the story line (Y) received, while the influence of the letter element (X2) on story line (Y) was rejected. The effect of simultaneous image elements (X1), letters (X2) and color elements (X3) on story line (Y) is accepted. Based on hypothesis testing, it can be concluded that the variable image elements and color elements are influential in explaining the story line of video games. The letter element has no effect in explaining the story line of video games. In this study the image element gives the most influence on the story line with a regression coefficient of 0.305. Simultaneously drawing elements, elements of letters and influential color elements explain the video game story line by 44%..  Keywords: desain, box art game, elemen. 

The Effect of Enterprise Characteristics and Self Efficacy on Entrepreneurial Decisions

2021 ◽  
Vol 3 (2) ◽  
pp. 49
Author(s):  
Rakhmawati Purba ◽  
Sri Winda Hardiyanti Damanik
Keyword(s):  
Self Efficacy ◽  
Sampling Technique ◽  
Total Sample ◽  
Added Value ◽  
Primary Data ◽  
Entrepreneurial Spirit ◽  
Entrepreneurial Characteristics ◽  
Analysis Technique ◽  
Quantitative Descriptive ◽  
Data Collection Technique

Entrepreneurs are people who have a mental attitude and spirit who are always active, creative, innovative, inventive, initiative and trying to increase income by providing added value to society in their business activities. Young people have started to instill an entrepreneurial spirit since attending school by incorporating entrepreneurial lessons and practices in school. It is intended that after completing education in school, every student has the viewpoint of creating jobs that can support their needs and does not always have the view of working as an employee, both civil servants and private employees. The problem we are facing is that the unemployment rate is getting higher every day and generally after completing their education most of the students become unemployed because there are very few jobs and lack of costs to continue their education to a higher level. This study aims to determine the effect of entrepreneurial characteristics and self-efficacy on entrepreneurial decisions among Madrasah Aliyah students. The independent variables of this study are entrepreneurial characteristics and self-efficacy, while the dependent variable is entrepreneurial decisions. This research is a quantitative descriptive study. The population in this study were students of class XII Madrasah Aliyah. The sampling technique used in this study was purposive sampling technique with a total sample of 36 students. The data collection technique used was a questionnaire. The data analysis technique used is multiple linear analysis. The data used are primary data. The results showed that there was a positive and significant influence on entrepreneurial characteristics and self-efficacy on entrepreneurial decisions.

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