scholarly journals How do Higher Education Students manage their Digital Footprints before Finding a Job?

2013 ◽  
Vol 4 (12) ◽  
pp. 354-360
Author(s):  
Katalin Fehér
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Social Roles ◽  
Digital Identity ◽  
Structured Interviews ◽  
Education Students ◽  
Digital Platforms ◽  
Online Strategies ◽  
Digital Footprints ◽  
Personal Strategy

We have identities and we can communicate online on the internet and in social networks. The question is how we can define and manage social roles/online representations on digital platforms and in social media? “Digital identity” is in the focus in this exploratory phase of our research the aim of which has been to map how identity refers to a driver in a digital setting with digital footprints, visibility or nonvisibility, professionalism and privacy in online publicity. Our empirical research has been trying to explore this phenomenon of the digital media for online personal strategy with segmentation. The first exploratory phase focused on the students’ segment prior to initial employment. We were wondering which points of decision were relevant in digital identity strategy for them and how they would replace their strategy consciously prior to employment. We had a qualitative research with semi-structured interviews. Our results show that digital identity phenomena define social roles/online strategies and representations on digital platforms and in social media. Members of the research segment have some strategies to manage their digital footprints. They would like to change their profile from “student” to that of a “professional” assuming less activity in digital context.

scholarly journals Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Literature Study

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

scholarly journals No future for care without new digital media? Making time(s) for mediated informal care practices in later life

2021 ◽  
Vol 24 (4) ◽  
pp. 637-654
Author(s):  
Daniel López-Gómez ◽  
Roser Beneito-Montagut ◽  
Andrea García-Santesmases
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Informal Care ◽  
Urban Infrastructure ◽  
Later Life ◽  
Digital Platforms ◽  
Ethnographic Interviews ◽  
Wide Range ◽  
Social Media Platforms ◽  
Care Practices

There is a growing interest in using social media and digital platforms as allies to strengthen social support among the aged. Drawing on ethnographic interviews and observations of 21 people in their 80s, the article foregrounds the multiple and intersecting temporalities of informal mediated care practices in later life through an exploration of the wide range of infrastructures on which they rely, from social media platforms to housing and urban infrastructure. We identify four temporalities of mediated informal care to assert the need to problematize the future-oriented temporalities of new caring media. The article paves the way to consider infrastructures of informal care as making time in multiple forms, irrespective of their newness or oldness, or the futures that every new piece of technology and service may potentially bring to our present.

scholarly journals Social Media, Digital Scholarship, and Academic Promotion in US Medical Schools

2021 ◽  
Vol 53 (3) ◽  
pp. 215-219
Author(s):  
Stephanie Y. Johng ◽  
Ranit Mishori ◽  
Valeriy R. Korostyshevskiy
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Medical Schools ◽  
The United States ◽  
Academic Promotion ◽  
Digital Platforms ◽  
Promotion Policies ◽  
Digital Scholarship ◽  
Medical Institutions ◽  
Academic Medical

Background and Objectives: Academic promotion is critical in academic medicine. Traditionally, peer-reviewed journal articles have been at the core of advancement deliberations. With the increasing prominence digital content and social media, an increasing number of academics have begun linking their scholarly value with their online activities. It is unclear whether and how US academic medical institutions have updated their promotion criteria to reflect the changing environment and digital practices of faculty members. Methods: We reviewed publicly available advancement and promotion policies and faculty handbooks of 148 allopathic medical schools in the United States (April 2018 through September 2018), to see if social media was explicitly included in their scholarship criteria. Results: Of the 148 allopathic institutions only 12 (8.1%) stated that digital and social media products would be factored into the scholarship and/or other domains of the promotion application. There were no associations between acceptability of social media in the tenure process and schools’ characteristics. Conclusions: Digital media use has the potential to distribute scholarship widely. Including digital scholarship in promotion would help destigmatize the use of digital platforms and promote science dissemination to the public. Medical institutions should embrace new models of digital scholarship and lead the way in defining and ensuring quality.

scholarly journals Mass Media, Social Media and Technological Evolution Today: A Theoretical Approach

2021 ◽  
Vol 14 (3 (41)) ◽  
pp. 95-105
Author(s):  
Lucian-Vasile SZABO ◽  
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Digital Media ◽  
Theoretical Approach ◽  
New Technologies ◽  
Human Society ◽  
Technological Evolution ◽  
Digital Platforms ◽  
Rapid Communication ◽  
Professional Codes

This study aims to make a synthetic theoretical presentation of the main challenges currently noticeable in the evolution of the mass media and social media in the context of the accelerated development of new technologies. It is a slow, but decided, visible change, one that profoundly affects human society. In this context we put forward the use of the post-media concept, which defines the transition from classical to new (digital) media, assimilating both the facilities of rapid communication and linking, as well as the tensions arising as a result of the dangers generated and the pressures exerted by various changes. The analysis covers the main types of convergence in communication, the integration of new technologies and equipment, the generalization of interconnection, the extension and diversification of handling arrangements, and the need to rewrite ethical and professional codes for the use of those working on digital platforms.

The Impact of Social Media on Scholarly Practices in Higher Education

2013 ◽  
pp. 342-367 ◽  
Author(s):  
Antonella Esposito
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Exploratory Study ◽  
Small Scale ◽  
Digital Identity ◽  
Structured Interviews ◽  
Research Context ◽  
Production And Distribution ◽  
Subject Areas ◽  
The Impact

This chapter reports selected findings from a small-scale, exploratory study aiming to provide a snapshot of actual modes of uptaking new digital tools for research purposes. The study consists in an interview project, carried out in a large Italian university and constituted by semi-structured interviews to 14 senior, young, and doctoral researchers, working in humanities, social sciences, medicine, and physics subject areas. Whereas the most popular attitude is a pragmatic and efficiency-driven approach in selecting and using old and new tools, a few isolated profiles of digital scholars emerge, championing the construction of their digital identity along with networked modes of knowledge production and distribution, despite the lack of legitimation of their own research context.

Developing a Millennial Sports Media Brand

2021 ◽  
pp. 35-56
Author(s):  
Jennifer McClearen
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Millennial Generation ◽  
Organizational Context ◽  
Female Athletes ◽  
Marketing Strategies ◽  
Digital Platforms ◽  
Sports Media ◽  
The World ◽  
Audience Demographics

Chapter one establishes the organizational context that facilitated the integration of diverse female athletes into the UFC brand. A “millennial sports media brand,” such as the UFC, deploys branding and marketing strategies characteristic of the millennial generation while simultaneously courting fans from this same demographic. In fact, the UFC might have faded into obscurity in the mid-2000s had the brand not begun experimenting with digital platforms and social media. The UFC enthusiastically embraced digital media, began actively seeking global audience demographics by representing fighters from around the world, and integrated a “we are all fighters” brand maxim, an ethos that understands diversity as something every fighter and fan possesses. Each of these approaches combine to create a millennial sports media brand ready to promote and exploit diverse female athletes.

scholarly journals Discourses of Hindi film fandom and the confluence of the popular, the public, and the political

2020 ◽  
Vol 34 ◽  
Author(s):  
Sreya Mitra
Keyword(s):  
Social Media ◽  
Public Space ◽  
Digital Media ◽  
Social Networking Sites ◽  
Participatory Culture ◽  
Digital Platforms ◽  
The Public ◽  
New Type ◽  
Perceived Access ◽  
The Relationship

Indian fandom reconstituted as a more participatory culture with the emergence of online cyber communities in the late 1990s to early 2000s, a move accompanied by shifts in the Indian mediascape. With increasing synergy among film, television, and digital media, Bollywood stars were consequently remade as transmedia celebrities. Bollywood stars use digital media such as Twitter and Instagram for promotion and publicity, but such use has created a new type of Bollywood fan: the internet troll. As film personalities now actively engage with social media, incessantly tweeting and sharing pictures, the line has blurred between the reel and the real, the public and the private. Fans having perceived access to the private, off-screen personas of their film idols has further complicated both discourses of contemporary Bollywood stardom and fandom. Stars' and fan's engagement and interaction on social media reveals the so-called disrespectful troll to be not merely a more active participant but a fundamental reworking of the relationship between star and fan, which had been founded primarily on admiration and veneration. This reworking has provided a space for political mobilization in the Indian (online) public space offered by digital platforms and social networking sites.

scholarly journals Methods for Preventing Depression on Digital Platforms and in Social Media

2019 ◽  
Vol 8 (3) ◽  
pp. 101-124
Author(s):  
M.M. Danina ◽  
N.V. Kiselnikova ◽  
E.A. Kuminskaya ◽  
P. Greskova
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
World Health ◽  
Digital Platforms ◽  
Current Trends ◽  
Depression Risk ◽  
Prevalence Of Depression ◽  
Health Organization ◽  
Online Methods ◽  
Digital Footprints

The prevalence of depression among the population estimated at 8-12%. The World Health Organization admits that the existing help system is not sufficiently successful in dealing with depression, and gives priority to online methods – accessible and anonymous. So it can be used by a large number of people and can help to overcome the problem of stigmatization of people with depression. In the article current trends in using online diagnostics tools (mobile applications and gadgets) are discussed and detection of groups with depression risk in social media digital footprints are analyzed. The prospect of research consists in studying the mechanisms and identifying specific components of programs related to the preventive effect, as well as the possibilities of using online methods to work with other mental disorders.

scholarly journals You are a brand: social media managers’ personal branding and “the future audience”

2020 ◽  
Vol 29 (6) ◽  
pp. 715-727 ◽  
Author(s):  
Jenna Jacobson
Keyword(s):  
Social Media ◽  
Structured Interviews ◽  
Media Management ◽  
Job Market ◽  
Content Type ◽  
Digital Platforms ◽  
The Future ◽  
Personal Branding ◽  
Employee Groups ◽  
Social Media Management

Purpose Social media management is an emerging profession that is growing as companies increasingly adopt social media. The purpose of this paper is to analyze social media managers’ personal branding. Design/methodology/approach In-depth qualitative data is drawn from 20 semi-structured interviews with social media managers and supported by three years of orienting fieldwork in Toronto, Canada. Findings Social media managers are responsible for managing and executing organizations’ brands and presence on social media and digital platforms. As lead users of social media, social media managers provide critical insight into the emerging practices of personal branding on social media. “The future audience” is introduced to describe how individuals project a curated brand for all future unknown and unanticipated audiences, which emphasizes a professional identity. Due to workplace uncertainty, social media managers embody the mentality of being “always-on-the-job-market”, which is a driver for personal branding in their attempt to gain or maintain employment. Originality/value While personal branding is largely discussed by industry professionals, there is a need for empirical research on personal branding that examines how various employee groups experience personal branding. This research fills this gap by analyzing how people working in social media brand their identity and how their personal branding is used to market themselves to gain and maintain employment. The development of “the future audience” and “always-on-the-job-market” can be used to understand other professions and experiences of personal branding.

scholarly journals Why and How Do Sojourners Talk about Macao? Effects of Perceived Risk and Expected Benefit

2019 ◽  
Vol 20 (2) ◽  
pp. 29-51
Author(s):  
Suh-Hee Choi ◽  
Lisa Tam ◽  
Kadir Jun Ayhan ◽  
Dong-Min Lee
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Public Diplomacy ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Structured Interviews ◽  
Digital Platforms ◽  
Foreign Countries

Due to the growing popularity of digital platforms, social media conversations have been proposed and used as an indicator of public diplomacy outcomes. Despite this, existing research has found that most publics were unwilling to engage with foreign countries on social media. Considering this, this study seeks to identify factors that motivate and/or constrain individuals’ engagement in conversations about foreign countries. A survey and semi-structured interviews were conducted with sojourners who temporarily resided in Macao. When choosing how (i.e., channels) and what (i.e., content) to transmit, they managed the tension between perceived risk and expected benefit. Reflecting the theory of planned behavior, where individuals’ motivation (i.e., intended outcomes) and perceived behavioral control (i.e., ability to manage the tension between perceived risk and expected benefit to achieve such intended outcomes) predict behavioral intentions, the findings unveil the limitations of monitoring and tracking social media conversations as an indicator of public diplomacy outcomes.

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