scholarly journals DIRECTIONS OF FUNCTIONAL FOOD MARKET DEVELOPMENT IN LIGHT OF NEW CONSUMER TRENDS

2019 ◽  
Vol 18 (4) ◽  
pp. 103-111
Author(s):  
Joanna Szwacka-Mokrzycka ◽  
Michał Kociszewski
Keyword(s):  
Functional Food ◽  
Consumer Preferences ◽  
Product Category ◽  
World Market ◽  
Market Development ◽  
Starting Point ◽  
The World ◽  
Marketing Activities ◽  
Food Market ◽  
New Consumer

The main aim of the article is to present the directions of functional food market development in Poland and in the world against the background of changing patterns of consumer behaviour. The presentation of the concept and functions performed by this product category shall be the starting point. Consumer trends developed over the last decade are presented, with particular attention paid to changes in food consumer preferences and the role of marketing activities in this process. The last part of the study refers to the trends in the development of functional food in Poland compared to the world market.

scholarly journals EVOLUTION OF THE EU ORGANIC FOOD MARKET AFTER 2010

2018 ◽  
Author(s):  
Laura Catalina Timiras
Keyword(s):  
Organic Food ◽  
Product Category ◽  
World Market ◽  
Retail Sales ◽  
Eu Member States ◽  
The World ◽  
Food Market ◽  
Organic Food Consumption ◽  
Positive Evolution ◽  
The Eu

This paper presents the evolution of the organic food market at EU level, as well as its place in the world. Market size was highlighted based on the retail sales of organic food indicator, and the consumer penetration rate of this product category was assessed by retail sales of organic food per capita. Europe is the second largest market in the world for organic food, out of the total, 91% being related to EU member states (in 2015). In the last few years, the analyzed market has seen increases in EU countries, with differences between them, both in terms of dynamics and consumption intensity (old EU members far outstripping the new ones on this indicator). Despite the positive evolution, the analyzed market remains a market with a huge potential for development, still untapped, the penetration of organic food consumption still being at a low level.

Evaluation of the development of Russian fisheries complex

2021 ◽  
pp. 7-13
Author(s):  
T.M. Yarkova ◽  
Keyword(s):  
World Market ◽  
General Concept ◽  
Expert Assessment ◽  
Fish Products ◽  
Safety Control ◽  
Biological Resources ◽  
Freshwater Aquaculture ◽  
Marketing Activities ◽  
Food Market ◽  
New Jobs

The fishery complex of the country is a significant segment of the economy, concentrating all kinds of resources for socio-economic development. The main goal of the country’s fishery complex is the production of fish and fish products for the population. Along with this, an expert assessment of the economic activity of the studied sector of the economy made it possible to identify some problems. The solution to these problems in 2013 was consolidated into a general concept, which served as the basis for the formation and implementation of the state program with total funding until 2020 in the amount of more than 92 billion rubles. In 2020, the program was prolonged, and some target areas were updated according to planned results, while financial support for the coming period amounted to about 52 billion rubles. Currently, the catch (extraction) of aquatic biological resources has increased, safety control has been strengthened, new water areas for fishing activities are being reclaimed, etc. However, there are some problems: marketing activities, updating the material and technical base, reconstructing coastal ports, increasing the share of proceeds through the sale of primary and deep processing products, and developing freshwater aquaculture. At the same time, there is an increase in the economic efficiency of the subjects of the fishery complex, as well as a noticeable social effect in terms of creating new jobs and increasing wages. An analysis of the consumption of fish and fish products by the population showed that a certain deficit has formed in the food market over the past three years, which is caused by numerous factors of internal and external influence. Despite the complexity of the emerging problems in the studied complex, Russia acts as an active partner in the supply of fish and other aquatic biological resources to the world market.

scholarly journals ROLE OF CUSTOMS DUTY REGULATION IN THE DEVELOPMENT OF THE FOOD MARKET

2021 ◽  
Author(s):  
Mahir Abbaszade
Keyword(s):  
European Union ◽  
United States Of America ◽  
The United States ◽  
World Market ◽  
The European Union ◽  
Tariff Protection ◽  
The World ◽  
Food Market ◽  
Agriculture And Food

The main purpose of the article is to determine the role of customs duty regulation in the development of the food market. In recent years, as in other post-Soviet countries, effective measures are being taken to improve the customs duty policy in the Azerbaijan Republic. The article shows that the implementation of customs tariff protection of the national economy plays an important role in the formation of foreign trade strategy of each country. International experience shows that the United States of America, the European Union and Japan, the most important participants in the world market of agriculture and food products, are implementing important measures to regulate the domestic market through customs tariffs. The article identifies the problems arising in the development of the food market; offers and recommendations for their elimination are presented.

scholarly journals To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Nutrients ◽  
2019 ◽  
Vol 11 (10) ◽  
pp. 2526 ◽  
Author(s):  
Marta Sajdakowska ◽  
Agnieszka Tekień
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
New Products ◽  
Dairy Product ◽  
Health Benefits ◽  
Product Category ◽  
Food Products ◽  
Perceived Health ◽  
Computer Assisted ◽  
Food Market

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

Перспективы производства органической овощной продукции в России

2018 ◽  
Author(s):  
S.N. Nekoval ◽  
A.K. Churikova ◽  
A.V. Belyaeva ◽  
O.A. Maskalenko ◽  
S.S. Chumakov ◽  
...  
Keyword(s):  
Agricultural Land ◽  
World Market ◽  
Vegetable Production ◽  
High Quality ◽  
Current State ◽  
Organic Products ◽  
The World ◽  
Organic Vegetable Production ◽  
Food Market ◽  
Domestic Products

Представлен краткий обзор современного состояния производства органической овощной продукции в РФ. Указано, что за счет перехода на органическое земледелие в России появится возможность освоить значительную часть брошенных с. – х. угодий. Это приведет к увеличению рабочих мест, обеспечит внутренний продовольственный рынок отечественной продукцией высокого качества и сделает Россию конкурентоспособной на мировом рынке органической продукции.A brief overview of the current state of organic vegetable production in Russia is presented. It is indicated that due to the transition to organic farming in Russia will be able to develop a significant part of the abandoned agricultural land. This will lead to an increase in jobs, provide the domestic food market with high-quality domestic products and make Russia competitive in the world market of organic products.

Marketing research as the basis for the development of a product range in the light industry

2020 ◽  
pp. 114-124
Author(s):  
И.В. Христофорова ◽  
А.Б. Деменкова
Keyword(s):  
Statistical Data ◽  
Consumer Preferences ◽  
Marketing Research ◽  
World Market ◽  
Light Industry ◽  
Scientific Publications ◽  
Information Base ◽  
Product Range ◽  
Manufactured Products ◽  
The World

В статье представлено исследование, определяющее характеристики мирового рынка футболок, его конъюнктуру, а также выявляющее предпочтения потребителей к дизайну принтов на футболках для формирования оптимального товарного ассортимента и эффективного сбыта произведённой продукции. Информационную базу составили научные публикации авторитетных в области исследования ученых, статистические данные компании «5КармаNов» и данные итальянских производителей текстильной продукции. The article presents a study that determines the characteristics of the world market for T-shirts, its conjuncture, as well as identifying consumer preferences for the design of prints on T-shirts to form an optimal product range and effective marketing of manufactured products. The information base was composed of scientific publications of authoritative scientists in the field of research, statistical data of the company «5KarmaNov» and data from Italian manufacturers of textile products

Brand management in a situation of an economic crisis

2016 ◽  
Vol 28 (4) ◽  
pp. 743-758 ◽  
Author(s):  
Rafał Drewniak ◽  
Robert Karaszewski
Keyword(s):  
Emerging Markets ◽  
Brand Management ◽  
Good Time ◽  
Brand Value ◽  
Content Type ◽  
Secondary Sources ◽  
Course Of Action ◽  
Starting Point ◽  
The World ◽  
Marketing Activities

Purpose The purpose of this paper is to present modern marketing tools used by today’s businesses to maintain or strengthen the value of their brands in the conditions of deteriorating economic situation. The specific purpose is an analysis of activities that might be attempted by companies in emerging markets in order to increase the strength of their brands. Design/methodology/approach The paper presents the determinants of the development of brand value. An analysis has also been made of activities connected with the development of the brand based on the experience of the best brands in the world. Considerations are based on secondary sources, from national and international journals, books, magazines and specialist reports, as well as were supported by research results of the most valuable brands in the world. Findings The paper provides the insight of marketing activities, that may favor building brand value in the time of recession. It was suggested that recession may be a good time for some companies to invest in the brand. However, today’s competition conditions are forcing companies to used more modern marketing techniques in order to build a positive brand image. In addition, customers increasingly expect to be able to engage in brand and wish to influence its image. Practical implications The paper includes implications for companies in emerging markets, through which it is possible to effectively manage brand value in the time of crisis. These proposals are an important course of action for companies from emerging markets, which tend to increase the strength of its brand. Originality/value Due to the fact that the considerations in the paper relate to general proposals for action, the results can constitute a starting point for in-depth research in the future. An interesting issue would be to assess the effectiveness of the proposed activities in emerging markets.

scholarly journals UKRAINE’S PLACE ON THE WORLD MARKET DAIRY PRODUCTS

2020 ◽  
Vol 288 (6) ◽  
pp. 243-249
Author(s):  
O. DOVGAL ◽  
Keyword(s):  
Milk Production ◽  
Dairy Products ◽  
Raw Materials ◽  
Milk Powder ◽  
Value Added ◽  
World Market ◽  
Dairy Production ◽  
Customs Union ◽  
The World ◽  
Food Market

Restoration of livestock industries is important both for the functioning of the national food market and for improving Ukraine’s position in the global agri-food market. Because products of animal origin, in contrast to products of plant origin, can be sold on the foreign market only in processed form. That is, it by definition has a relatively higher share of value added, and therefore it is more profitable to trade. First of all, this applies to dairy products. After all, if for export of meat products primary processing for its sale in the form of carcasses for half-carcasses is enough, then for sale for export of dairy products there should be a full technological cycle – from production of agricultural raw materials to production of industrial semi-finished products (milk powder, whey, casein). etc.) and ready-to-eat products (pasteurized milk, fermented milk products, whole milk products, etc.). Thus, such products have a relatively high share of value added, and therefore provides the best price. Therefore, stopping the decline in the domestic dairy subcomplex, increasing production that meets international safety and quality standards, and expanding the presence of Ukrainian dairy products on the world market is an important management task, the solution of which, among other things, requires in-depth scientific study. The purpose of this article is research of the state of dairy production in Ukraine and determination of its place on the world market in the conditions of openness of the national economy. The article examines the state of domestic milk production and processing, and the dynamics of dairy exports. The ongoing decline in dairy production is indicated, which is accompanied by a deterioration in the quality of livestock raw materials. There is a reasonable assumption that the main reasons for the decline in industrial dairy production and the reduction of Ukraine’s share in the relevant world market are: reduction of raw milk production, loss of markets of the Customs Union, problems with entering the EU market due to predominant non-compliance with domestic safety standards and quality. Ukraine reduced its share in the world dairy market: in the butter segment from 7.32% (1992) to 2.08% (2019), in the cheese segment from 5.73% (2005) to 0.23% (2019), in the segment of skimmed milk powder from 1.03% (2005) to 0.17% (2019), in the segment of skimmed milk powder from 5.23% (1995) to 0.84%), in the segment of dry whey from 1.72% (2011) to 1.62% (2019). According to the OECD-FAO forecast, the negative trend will continue at least until 2029. The main reasons for the reduction of the share of Ukrainian dairy producers in the world market were the reduction of milk production, loss of markets in the Customs Union and problems with entering the EU market due to the predominant non-compliance of domestic livestock products with international safety and quality standards.

Phenomena of NIC: Evolution and Modernity (the end)

2012 ◽  
pp. 76-88
Author(s):  
E. Ostrovskaya
Keyword(s):  
World Economy ◽  
World Market ◽  
Pacific Region ◽  
Industrialized Countries ◽  
Foreseeable Future ◽  
Newly Industrialized Countries ◽  
Asian Pacific Region ◽  
Starting Point ◽  
The World ◽  
Asian Pacific

The publication represents the outcomes of the regular academic seminar “Current problems of development” conducted in the Center of the problems of development and modernization of IMEMO RAS. The report analyses general trends and national specifics of newly industrialized countries, their experiences and trends. This is a starting point for predicting future role and significance of these notable players on the world market. It is concluded that, possibly, we can see similar evolution in other states of Asian-Pacific region, whose importance in the world economy will, no doubt, continue to grow in the foreseeable future.

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