Evaluation of the development of Russian fisheries complex

2021 ◽  
pp. 7-13
Author(s):  
T.M. Yarkova ◽  
Keyword(s):  
World Market ◽  
General Concept ◽  
Expert Assessment ◽  
Fish Products ◽  
Safety Control ◽  
Biological Resources ◽  
Freshwater Aquaculture ◽  
Marketing Activities ◽  
Food Market ◽  
New Jobs

The fishery complex of the country is a significant segment of the economy, concentrating all kinds of resources for socio-economic development. The main goal of the country’s fishery complex is the production of fish and fish products for the population. Along with this, an expert assessment of the economic activity of the studied sector of the economy made it possible to identify some problems. The solution to these problems in 2013 was consolidated into a general concept, which served as the basis for the formation and implementation of the state program with total funding until 2020 in the amount of more than 92 billion rubles. In 2020, the program was prolonged, and some target areas were updated according to planned results, while financial support for the coming period amounted to about 52 billion rubles. Currently, the catch (extraction) of aquatic biological resources has increased, safety control has been strengthened, new water areas for fishing activities are being reclaimed, etc. However, there are some problems: marketing activities, updating the material and technical base, reconstructing coastal ports, increasing the share of proceeds through the sale of primary and deep processing products, and developing freshwater aquaculture. At the same time, there is an increase in the economic efficiency of the subjects of the fishery complex, as well as a noticeable social effect in terms of creating new jobs and increasing wages. An analysis of the consumption of fish and fish products by the population showed that a certain deficit has formed in the food market over the past three years, which is caused by numerous factors of internal and external influence. Despite the complexity of the emerging problems in the studied complex, Russia acts as an active partner in the supply of fish and other aquatic biological resources to the world market.

scholarly journals DIRECTIONS OF FUNCTIONAL FOOD MARKET DEVELOPMENT IN LIGHT OF NEW CONSUMER TRENDS

2019 ◽  
Vol 18 (4) ◽  
pp. 103-111
Author(s):  
Joanna Szwacka-Mokrzycka ◽  
Michał Kociszewski
Keyword(s):  
Functional Food ◽  
Consumer Preferences ◽  
Product Category ◽  
World Market ◽  
Market Development ◽  
Starting Point ◽  
The World ◽  
Marketing Activities ◽  
Food Market ◽  
New Consumer

The main aim of the article is to present the directions of functional food market development in Poland and in the world against the background of changing patterns of consumer behaviour. The presentation of the concept and functions performed by this product category shall be the starting point. Consumer trends developed over the last decade are presented, with particular attention paid to changes in food consumer preferences and the role of marketing activities in this process. The last part of the study refers to the trends in the development of functional food in Poland compared to the world market.

scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

scholarly journals IMPACTS OF PRICE, PROMOTION AND GO FOOD CONSUMER SATISFACTION IN FACULTY OF ECONOMIC AND BUSINESS STUDENTS OF BHAYANGKARA UNIVERSITY SURABAYA

2020 ◽  
Vol 4 (2) ◽  
pp. 104-120
Author(s):  
Enny Istanti ◽  
Ruchan Sanusi ◽  
Achmad Daeng GS
Keyword(s):  
Consumer Satisfaction ◽  
Business Students ◽  
Linear Regression Analysis ◽  
Target Population ◽  
Multiple Linear Regression Analysis ◽  
World Market ◽  
Price Promotion ◽  
Global Marketing ◽  
Strategic Objectives ◽  
Marketing Activities

In the current globalization era, global marketing is marketing that accepts complex (geocentric) world market similarities through the integration of domestic, foreign and international marketing activities that can create synergies while maintaining organizational strategic objectives and competitive advantage as the power of global marketing efforts. The existence of increasingly sophisticated information, transportation and communication technology is very supportive of the existence of global markets and closer distances and accelerating long periods of time. The target population in the study were students of the Faculty of Economics and Business, University of Bhayangkara Surabaya who had made purchases with a minimum of 2 times gofood. in this case the number of students of the Faculty of Economics and Business of the University of Bhayangkara Surabaya who had made purchases with a minimum of 2x gofood was 1083. So with the Slovin sample formula as many as 100 respondents. The variables in this study consisted of independent variables namely price, promotion, and discount, while the dependent variable was customer satisfaction. To find out the outcome simultaneously and partially used multiple linear regression analysis. The conclusion of this research is that there is a simultaneous and partial influence of prices, promotions and discounts on gofood consumer satisfaction among students of the Faculty of Economics and Business, Bhayangkara University, Surabaya. The dominant variable influencing consumer satisfaction is promotion.

Innovation and Internationalization of SMEs in Emerging Markets

2018 ◽  
pp. 494-526
Author(s):  
John Child
Keyword(s):  
International Business ◽  
Emerging Economies ◽  
Business Models ◽  
Potential Role ◽  
International Entrepreneurship ◽  
World Market ◽  
Resource Based View ◽  
Economic Significance ◽  
Internationalization Strategies ◽  
New Jobs

Small and medium-sized enterprises (SMEs) have considerable economic significance in emerging economies. They provide the greater proportion of employment and create many new jobs. They have a major potential role in such countries’ economic development through the promotion of innovation and entry into the world market. This chapter examines the innovation and internationalization strategies pursued by emerging economy SMEs (EE SMEs) and the factors influencing these. Innovation and internationalization tend to be mutually reinforcing, though the role they play in SME business models can vary according to the context, such as the industry to which an SME belongs. The chapter is organized in terms of four major analytical perspectives which inform studies of international business and international entrepreneurship. These are (1) the contextual perspective (with special reference to institutions); (2) the resource-based view; (3) the network perspective; and (4) the entrepreneurial perspective. Between them, these perspectives identify many features of the environment, the firm, and its leaders that are relevant to understanding innovation and internationalization among EE SMEs. While each perspective has its own distinct focus and rationale, the factors they highlight are in practice connected.

scholarly journals Modern marketing in the business practice – the source of competitive advantage in the global market

2012 ◽  
Vol 50 (No. 12) ◽  
pp. 572-576
Author(s):  
E. Horská
Keyword(s):  
Competitive Advantage ◽  
Global Market ◽  
Business Practice ◽  
Competitive Advantages ◽  
Marketing Tactics ◽  
Marketing Activities ◽  
Food Market ◽  
Effective Use ◽  
Global Food

The goal of the paper is to identify opportunities following from the use of theory of modern marketing in the business practice in terms to reach competitiveness in the global food market. The paper analyses in details the competitive advantages related to individual marketing tools as well as using some up-to-date marketing tactics with the goal to attract a customer. In addition to the most effective use of marketing tools, we define the role of marketing in the global market space and distinguish the local, regional and global extend of marketing activities.

scholarly journals Features of Clustering in Fisheries by the Example of Fisheries in the Northern Basin and the Murmansk Oblast

2020 ◽  
pp. 21-37
Author(s):  
Anatoly Vasilyev ◽  
Keyword(s):  
Practical Significance ◽  
Murmansk Oblast ◽  
Fish Products ◽  
Biological Resources ◽  
Northern Basin ◽  
Fishing Vessels ◽  
Foreign Countries ◽  
The Creation ◽  
Fishing Fleets ◽  
Ship Repair

The purpose of the study is the rationale for creating a fisheries cluster in the Northern Basin. The analysis of the creation of classical clusters in foreign countries is carried out, information on the limited use of these structures is provided. The stages of clusterization of the fishing industry in Russia are considered. The reasons for the lack of implementation of numerous cluster projects are clarified. The main one is the refusal of fishing fleets to enter the cluster. The successful functioning of the fishery complex in the Northern Basin in the pre-market period is presented. The reasons for its destruction and the stagnation of enterprises and organizations' economies serving the main structures of the marine economic activity of fishing fleets are clarified. They are caused by a change in the structure of mining fleets, the development of uncontrolled export of fish products directly from the sea, with the departure of fishing vessels for repairs and maintenance to foreign ports. The practicality of creating a local fish cluster, the core of which will consist of fishing vessels with an incomplete cycle of processing aquatic biological resources and coastal fish processing enterprises, is justified. The proposed measures stimulate entry into the cluster. The study's practical significance lies in the creation of conditions for the deep processing of aquatic biological resources and the release of innovative fish products, as well as for the development of ship repair and other enterprises serving the fishing fleet.

scholarly journals Analysis of dangerous factors in the life cycle of semi-finished products based on poultry broilers with the addition of soy flour

2021 ◽  
pp. 38-45
Author(s):  
Sh. S. Amanova ◽  
N. T. Raimbaeva ◽  
U. O. Tungyshbaeva
Keyword(s):  
Low Income ◽  
Income Level ◽  
World Market ◽  
Soy Flour ◽  
Poultry Meat ◽  
Meat Production ◽  
Broiler Meat ◽  
Production Chain ◽  
Safety Control ◽  
Effective Development

In recent years, the production and consumption of poultry meat has been widely used both on the world market and on the market of Kazakhstan, one of the reasons for which is that poultry products are more accessible to consumers than animal products. With such an import structure, it can be assumed that the volume of imports of cheap chicken from abroad is a function of the income level of the population: the smaller the proportion of the population with a certain low income level, the less imports. For the effective development of poultry farming in Kazakhstan, it is necessary to overcome a number of constraining factors, one of which is the insufficient modern safety control system throughout the poultry meat production chain. The article develops a flowchart of the semifinished product production process based on poultry meat-broiler with soy flour, examines possible risks (hazards) for the development of management measures in the production of semi-finished products, identifies three control critical points for the production of semi-finished products from broiler meat with soy flour.

scholarly journals ROLE OF CUSTOMS DUTY REGULATION IN THE DEVELOPMENT OF THE FOOD MARKET

2021 ◽  
Author(s):  
Mahir Abbaszade
Keyword(s):  
European Union ◽  
United States Of America ◽  
The United States ◽  
World Market ◽  
The European Union ◽  
Tariff Protection ◽  
The World ◽  
Food Market ◽  
Agriculture And Food

The main purpose of the article is to determine the role of customs duty regulation in the development of the food market. In recent years, as in other post-Soviet countries, effective measures are being taken to improve the customs duty policy in the Azerbaijan Republic. The article shows that the implementation of customs tariff protection of the national economy plays an important role in the formation of foreign trade strategy of each country. International experience shows that the United States of America, the European Union and Japan, the most important participants in the world market of agriculture and food products, are implementing important measures to regulate the domestic market through customs tariffs. The article identifies the problems arising in the development of the food market; offers and recommendations for their elimination are presented.

Перспективы производства органической овощной продукции в России

2018 ◽  
Author(s):  
S.N. Nekoval ◽  
A.K. Churikova ◽  
A.V. Belyaeva ◽  
O.A. Maskalenko ◽  
S.S. Chumakov ◽  
...  
Keyword(s):  
Agricultural Land ◽  
World Market ◽  
Vegetable Production ◽  
High Quality ◽  
Current State ◽  
Organic Products ◽  
The World ◽  
Organic Vegetable Production ◽  
Food Market ◽  
Domestic Products

Представлен краткий обзор современного состояния производства органической овощной продукции в РФ. Указано, что за счет перехода на органическое земледелие в России появится возможность освоить значительную часть брошенных с. – х. угодий. Это приведет к увеличению рабочих мест, обеспечит внутренний продовольственный рынок отечественной продукцией высокого качества и сделает Россию конкурентоспособной на мировом рынке органической продукции.A brief overview of the current state of organic vegetable production in Russia is presented. It is indicated that due to the transition to organic farming in Russia will be able to develop a significant part of the abandoned agricultural land. This will lead to an increase in jobs, provide the domestic food market with high-quality domestic products and make Russia competitive in the world market of organic products.

scholarly journals FORMATION AND MANAGEMENT OF REGIONAL AGRI-FOOD CLUSTERS IN DEVELOPING COUNTRIES: CASE OF “AGROTRANSILVANIA” (ROMANIA)

2021 ◽  
Vol 13 (2) ◽  
pp. 34-40
Author(s):  
Izabella MANUKYAN ◽  
Keyword(s):  
Developing Countries ◽  
Cluster Formation ◽  
Performance Model ◽  
Expert Assessment ◽  
Modern Times ◽  
Diamond Model ◽  
Food Market ◽  
The Empirical Analysis ◽  
Social Rewards ◽  
Model Technique

Business clusters are considered to be more applicable in countries classified as developed. However, in modern times developing countries take risks of establishing business clusters and get the expected economic and social rewards. The work observes peculiarities of regional agri-food cluster formation and management in developing countries in the frames of the Romanian “AgroTransilvania” cluster. Based on the empirical analysis and the “CIPM” (“Cluster Initiative Performance Model”) technique, author conducts an expert assessment and finds out how the cluster’s members combine cooperation and competition in order to achieve outstanding results. The research paper encompasses practice-oriented models, including a diamond model for the Romanian agri-food market, a target board of the observed cluster, as well as a map of its members.

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