scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA PT. MERTHA BUANA MOTOR SINGARAJA

2020 ◽  
Vol 2 (1) ◽  
pp. 31
Author(s):  
Niluh Dewi Niluh Kurnia Dewi Pratami ◽  
Nana Trianasari Triansari ◽  
Rahutama Atidira Rahutama Atidira
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Research Design ◽  
Significant Influence ◽  
Brand Image ◽  
Purchasing Decisions ◽  
Research Subjects ◽  
Buying Decisions

Abstrak Penelitian ini bertujuan untuk menguji pengaruh: 1. kualitas produk terhadap keputusan pembelian, 2. Citra merek terhadap keputusan pembelian, 3. kualitas produk terhadap citra merek dan 4. kualitas produk terhadap keputusan pembelian melalui citra merek pada PT Mertha Buana Motor Singaraja.  Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif kausal. Subjek penelitian adalah konsumen pada PT Mertha Buana Motor Singaraja dan objek pada penelitian ini adalah kualitas produk, citra merek dan keputusan pembelian. Sampel dalam penelitian ini berjumlah 120 responden. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan analisis jalur. Hasil penelitian menunjukkan bahwa: 1. kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada PT Mertha Buana Motor Singaraja 2. Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian 3. Kualitas produk berpengaruh positif dan signifikan terhadap citra merek dan 4. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian melalui citra merek pada PT Mertha Buana Motor Singaraja. Kata kata kunci: citra merek, keputusan pembelian, kualitas produk, perusahaan Abstract This study aims to examine the effect of: 1. Product quality on buying decisions, 2. Brand image towards purchasing decisions, 3. Product quality on brand image, and 4. Product quality on purchasing decisions through brand image at PT Mertha Buana Motor Singaraja. The research design used in this study was quantitative causal. The research subjects were 120 buyers of PT Mertha Buana Motor Singaraja and the objects of this research are product quality, brand image and purchasing decisions. Data were collected using questionnaire and analyzed using path analysis. The results showed that: 1. Product quality has a positive and significant impact on purchasing decisions on PT Mertha Buana Motor Singaraja, 2. Brand image has a positive and significant effect on purchasing decisions, 3. Product quality has a positive and significant impact on brand image, and 4. Product quality has a positive and significant influence on purchasing decisions through brand image on PT Mertha Buana Motor Singaraja Keywords: brand image, buying decisions, product quality, company

scholarly journals RELATED IMPACT FROM PRODUCT QUALITY AND BRAND IMAGE TOWARDS BUYING DECISIONS AS WELL AS ITS IMPLICATIONS TO CUSTOMER SATISFACTION AT FUJI YUSOKI KOGYO

2021 ◽  
Vol 2 (3) ◽  
pp. 531-539
Author(s):  
Ryan Irawan ◽  
Arifin Sitio
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Analysis Technique ◽  
Huge Impact ◽  
Buying Decisions

This research aims to find out those influence from Product Quality, and Brand Image towards Buying Decisions and its Implications to Customer Satisfaction at Fuji Yusoki Kogyo. This type of research was catagorized as descriptive analytics research. While population was customers from Fuji Yusoki Kogyo totalling of 56 customers according to December 2020 company's internal data. The analysis technique used path analysis through SmartPLS version 3.3. The results from this research was indicate that (1) Product Quality has huge impact to Buying Decision (2) Brand Image has significant influence over Buying Decision (3) Buying Decision has undefinable effect to Customer Satisfaction (4) Product Quality has marked affects towards Customer Satisfaction, and (5) Brand Image has huge impact on Customer Satisfaction

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Consumer Choice ◽  
Brand Image ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.

scholarly journals Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram

2020 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Ine Aprianti ◽  
Jihan Putri Krismawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Simple Random Sampling ◽  
Purchasing Decisions ◽  
Average Value

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.

scholarly journals Pengaruh Kualitas Produk Terhadap Citra Merk Dan Dampaknya Terhadap Keputusan Pembelian Konsumen

2020 ◽  
Vol 9 (1) ◽  
pp. 09-24
Author(s):  
Dinti Gircela ◽  
Lela Nurlaela Wati
Keyword(s):  
Product Quality ◽  
Empirical Evidence ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Empirical Testing ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Testing Product

This study aims to analyze empirical evidence of the influence of product quality and brand image of Alfamart-labeled products on consumer purchasing decisions on Alfamart Kramat Pulo 2. Smple obtained by 100 respondents. The sampling technique uses non probability sampling, which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as sample members. The results showed that product quality had a positive and significant effect on brand image, so that if product quality was getting better the brand image would increase. Empirically the brand image has a positive and significant influence on purchasing decisions so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. Furthermore, empirical testing, product quality has a positive and significant effect on purchasing decisions. In the fourth hypothesis, product quality has a positive and significant effect on consumer purchasing decisions through brand image.

scholarly journals Analisis Citra Merek, Kualitas Produk, dan Bauran Promosi Efeknya terhadap Keputusan Pembelian Pasta Gigi Pepsodent (Studi Kasus di Perumahan Ciledug Indah 2 Periode Maret – Mei 2015)

2019 ◽  
Vol 1 (1) ◽  
pp. 49
Author(s):  
Priscilla Loekman ◽  
Chairy Chairy
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Public Interest ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Literature Study ◽  
The Public ◽  
Positive Effect

Increased business development in toothpaste, all businesses strive to attract customers and retain customers in various ways. Pepsodent toothpaste always strive to provide brand image such as quality superior to other brands. Pepsodent toothpaste has a quality product that organizes dental health events and optimizes the promotion mix always informs new products. The purpose of this research is analysis of brand image analysis, product quality, and promotion mix of its effect to purchase decision of Pepsodent toothpaste. In this research is done by literature study, observation, interview, and spreading of questionnaire. This population is the competitor users of Pepsodent Toothpaste in Ciledug Indah Estate 2. The sample used is 67 people and selected using Probability Sampling, precisely using simple random sampling. Simple correlation analysis tool to know the relationship between variables. Multiple linear regression analysis is useful to know the effect of dependent variable. Variables of brand image and quality partially have a significant influence on the public interest using Pepsodent toothpaste. The promotional mix variable partially has no significant effect on the public interest using Pepsodent toothpaste. The regression equation formed is Y = 3.548 + 0.26 (X1) + 0.497 (X2). Brand image variable (X1) has a positive effect on purchasing decisions. Product quality variables (X2) also have a positive effect on purchasing decisions. Brand image variables and product quality simultaneously have a significant influence on the public interest using Pepsodent toothpaste.

scholarly journals Analisis Pengaruh Persepsi Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti di Kota Semarang)

2021 ◽  
Vol 2 (1) ◽  
pp. 77-88
Author(s):  
Agus Budi Purwanto ◽  
Hendro Budhi Risaputro
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Data Analysis Tool

  Abstract   The purpose of this study was to analyze the influence of Price Perception, Product Quality and Brand Image on Purchasing Decisions on Sari Roti consumers in Wonodri Village Semarang. The population in this study were all consumers who bought Sari Roti in Indomart. The sample is 130 people. The sampling technique used is stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Price Perception on Purchasing Decisions, There is a positive and significant influence between Product Quality on Purchasing Decisions, There is a positive and significant influence between Brand Image on Purchasing Decisions, Simultaneously there is a positive and significant effect between Price Perception , Product Quality and Brand Image on Purchasing Decisions.   Keywords:  Price Perception, Product Quality, Brand Image, Purchasing Decision  

scholarly journals DISAIN PRODUK, PROMOSI SECARA ONLINE, CITRA MEREK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 3 (2) ◽  
pp. 221-227
Author(s):  
Kosasih Kosasih
Keyword(s):  
Path Analysis ◽  
Product Design ◽  
Research Design ◽  
Brand Image ◽  
Statistical Tests ◽  
Significance Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The Times

Abstract - This study focused on product design, online promotion, brand image and purchasing decisions. Brand image of an item can be formed through product design and promotion. Through designs that keep up with the times and promotional activities will be taken into consideration by consumers in deciding on purchases. The research design uses descriptive verification design by passing the significance test, path analysis and coefficient determination. Data shows that product design, online promotion and purchasing decisions are in the good category, while the brand image is very good. From the results of statistical tests it is known that product design and online promotion have a positive and significant effect on purchasing decisions through brand image as an intervening variable. 60.4% of the variation in the brand image can be explained by product design and online promotion then 83.8% variations in purchase decisions can be explained by brand image. Abstrak - Penelitian ini melihat desain produk, promosi secara online, citra merek dan keputusan pembelian. Citra merek suatu barang dapat terbentuk melalui desain produk dan promosinya. Melalui desain yang mengikuti perkembangan zaman dan aktivitas promosi akan menjadi bahan pertimbangan konsumen dalam memutuskan pembelian. Desain penelitian menggunakan desain deskriptif verifikatif dengan melewati uji signifikansi, analisis jalur dan koefisien determinasi. Data menunjukan bahwa desain produk, promosi secara online dan keputusan pembelian berada pada kategori baik, sedangkan citra merek sangat baik. Dari hasil uji statistik diketahui bahwa desain produk dan promosi secara online berpengaruh positif dan signifikan terhadap keputusan pembelian melalui citra merek sebagai variable intervening. 60,4% variasi dari citra merek tersebut dapat diterangkan oleh desain produk dan promosi secara online kemudian 83,8% variasi keputusan pembelian dapat diterangkan oleh citra merek.

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals The Effect of Product Quality, Brand Image, and Halal Labeling on Purchase Decisions with Purchase Intentions as Intervening Variables

2021 ◽  
Vol 1 ◽  
pp. 359-374
Author(s):  
Ary Dewi Saputri ◽  
Agung Guritno
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Central Java

This research is motivated by the great potential in Boyolali Regency, Central Java, in the field of cow's milk production and its processed products. The purpose of this study was to determine the factors that influence purchasing decisions for Indrakila Cheese products in Boyolali, Central Java. The research method used is quantitative research with purposive random sampling technique. The data analysis used includes instrument test, multiple linear regression analysis, statistical test, classical assumption test and path analysis. The results of this study indicate that the variables of product quality, brand image, halal labeling, and purchase intention simultaneously have a positive and significant influence on purchasing decisions. Partially product quality and brand image have a significant positive effect on purchase intention, but halal labeling has no effect on purchase intention. The results of the path analysis test show that there is mediation between product quality, brand image, and purchase intention on purchasing decisions, but cannot mediate between halal labeling on purchasing decisions.

scholarly journals The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

2021 ◽  
Vol 3 (2) ◽  
pp. 31-42
Author(s):  
Janes Rivai ◽  
Zulfitri
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Significant Influence ◽  
Structural Equation ◽  
Structural Model ◽  
Brand Image ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Measurement Models

This research study analyses and determines the role of purchasing decisions mediating product quality, price perception, and brand image on Kopi Harapan Jiwa's customer satisfaction. The population in this study were customers of Kopi Janji Jiwa 135 respondents. The use of samples with purposive sampling technique and target customers who have bought or consumed Kopi Janji Jiwa. Stages in data analysis with a structural equation model on partial least squares to see the effect of exogenous variables on endogenous variables. The structural model is known to moderate purchasing decisions, while customer satisfaction has a strong influence. The predictive capability is large, and the model performance between the structural and measurement models is in a good category. According to hypothesis testing, it was found that product quality and price perception did not significantly affect purchasing decisions, but the brand image had a significant influence on purchasing decisions. Product quality and price perception were found to significantly affect customer satisfaction while purchasing decisions were found to have no significant effect. The brand image was found not to have a significant effect on customer satisfaction. Meanwhile, purchasing decisions found a significant influence. In purchasing decisions, there is a significant influence on customer satisfaction.

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