Five Years Post-Mandate

Author(s):  
Tsedal Neeley

This chapter documents the largely beneficial results of the lingua franca mandate on Rakuten over a period of five years, including the rise in international acquisitions, accelerated post-integration activities, centralized technical platforms, and knowledge sharing. An expanded and global talent pool changed hiring patterns within the Tokyo headquarters and worldwide, particularly in the engineering ranks. While many advances were made in the advent of the English language mandate, the chapter also highlights enduring challenges. In addition, it shows examples of Rakuten's influence beyond the confines of the organization. It chronicles how the prime minister of Japan tapped Mikitani to join a newly formed advisory body, the Industrial Competitiveness Council, to aid in developing a globalization agenda. A national language strategy was rooted in the actions that the council adopted. These activities demonstrate the role that companies can have in shaping societal growth and character.

2020 ◽  

International academic work teaches cultural tolerance, intellectual openness and curiosity in a particular way. It is undeniable that academia benefits from multilingual intercultural exchange. Nevertheless, as a lingua franca, English has dominated almost all strategically important areas of social thinking and behaviour for quite some time. Even in academia, other languages have disappeared from numerous disciplines. This unbalanced shift towards the English language may not only offer important opportunities, but could also pose considerable risks, among which are the limited acquisition of knowledge, reduced academic exchange, curtailed knowledge sharing in society and the promotion of purely market-oriented research interests. Against this background, this anthology addresses the question of whether and to what extent the growing dominance of business concepts in academia is related to the standardisation of academic expression and communication.


2020 ◽  
Vol 9 (2) ◽  
pp. 173-193
Author(s):  
Karin Reithofer

AbstractThis article aims at examining the topic of ELF intelligibility from the interpreters’ perspective. Therefore, the focus is put on listener factors affecting intelligibility in settings typical for interpreting i.e. monologic settings. Data from various intelligibility studies are compared with results from a study that tested an ELF user’s intelligibility in a conference-like ELF setting and examined the influence of listener variables such as background knowledge, familiarity with ELF use or proficiency in English. In this study, an Italian speaker gave an impromptu speech in English to participants who subsequently were asked to answer written questions on the topic. The results showed that listeners with more experience in ELF settings reached the highest score in the test, while participants with specialist knowledge were unable to profit from it. The participants’ English language skills played a rather subordinate role. The findings of this study may prove useful for considerations in interpreter training and can contribute to the development of concrete, evidence-based training methods for interpreters in the interpreting sub-skill of comprehension.


2020 ◽  
Vol 8 (2) ◽  
pp. 257-277
Author(s):  
Stephanie Hofmann

AbstractDespite the growing linguistic and cultural diversity in higher education and research, little is known about how students and researchers use their plurilingual repertoire for writing and publishing. In particular, the roles of the national language(s) and the linguistic repertoire(s) vis-à-vis English as the lingua franca for academic writing and publishing have not been closely examined. This paper explores how doctoral researchers in Luxembourg position themselves in relation to macro-level discourses about language and academic success within their complex lingua-cultural and socio-economic setting. By analysing interview transcripts of two multilingual doctoral researchers from Russia and Germany, I show how in spite of their similar starting situations they negotiate agency to varying degrees. In particular, the prevalence of English and the pressure to publish in international journals seem to make them struggle to use their full linguistic repertoire in writing their theses.


Author(s):  
Will Baker

AbstractEnglish as a lingua franca (ELF) research highlights the complexity and fluidity of culture in intercultural communication through English. ELF users draw on, construct, and move between global, national, and local orientations towards cultural characterisations. Thus, the relationship between language and culture is best approached as situated and emergent. However, this has challenged previous representations of culture, particularly those centred predominantly on nation states, which are prevalent in English language teaching (ELT) practices and the associated conceptions of communicative and intercultural communicative competence. Two key questions which are then brought to the fore are: how are we to best understand such multifarious characterisations of culture in intercultural communication through ELF and what implications, if any, does this have for ELT and the teaching of culture in language teaching? In relation to the first question, this paper will discuss how complexity theory offers a framework for understanding culture as a constantly changing but nonetheless meaningful category in ELF research, whilst avoiding essentialism and reductionism. This underpins the response to the second question, whereby any formulations of intercultural competence offered as an aim in language pedagogy must also eschew these simplistic and essentialist cultural characterisations. Furthermore, the manner of simplification prevalent in approaches to culture in the ELT language classroom will be critically questioned. It will be argued that such simplification easily leads into essentialist representations of language and culture in ELT and an over representation of “Anglophone cultures.” The paper will conclude with a number of suggestions and examples for how such complex understandings of culture and language through ELF can be meaningfully incorporated into pedagogic practice.


Author(s):  
Helene Zamor ◽  
Alicia D. Nicholls ◽  
Albert Christopher Lee

Language and culture play a critical role in international commercial relations. Since the 19th century, the English language has undeniably held the prominent position as the global lingua franca to facilitate communication between nations. However, China’s contemporary re-emergence as an economic superpower has expanded its global influence. Consequently, awareness of Chinese culture and language is becoming important not only globally, but also in the Caribbean, where China’s economic footprint has expanded considerably in recent years. This article conceptually explores the important role of language and culture within the growing Sino-Caribbean commercial relationship. Specifically, it discusses the potential impact of language on the trade and tourism sectors, which are two key industries that drive the economies of English-speaking Caribbean small island developing states. It does this by charting the development of the English and Chinese languages as dominant languages. It then briefly looks at the current level of Chinese engagement with the region in trade and, more contemporarily, the potential of greater Chinese tourism in the Caribbean. It discusses the value of deeper cultural and linguistic understanding in nurturing and expanding these relationships. Finally, the article concludes by providing meaningful recommendations on ways to mitigate cultural and linguistic barriers in order to promote deeper Sino-Caribbean trade and tourism.<br /><br />Key messages<br /><ul><li>Language and culture are two important factors in commercial relationships, especially trade and tourism.</li><br /><li>This article adds to the growing literature on budding Sino-Caribbean relations by exploring the importance of linguistic and cultural understanding to nurturing this relationship.</li><br /><li>It argues that Caribbean countries cannot take for granted that English will always be the lingua franca for Chinese-Caribbean relations given China’s expanding global footprint.</li><br /><li>The article makes recommendations on ways to mitigate linguistic and cultural barriers in order to deepen Sino-Caribbean commercial ties.</li></ul>


Author(s):  
Agnese Dubova ◽  
Diāna Laiveniece ◽  
Egita Proveja ◽  
Baiba Egle

The aim of the paper is to show and describe the current situation in the Latvian scientific language based on a case study of the problem about the place of a national language and its existence in science in modern globalised time, when the dominance of English as the lingua franca of science grows. More specifically, the paper analyses the November 2019 conceptual plans of the Latvian Ministry of Education and Science about a new concept of doctoral study programmes that would lean towards using English as the doctoral dissertation language in hopes for scientific excellence, and the public reaction and opinion on this concept. The descriptive method is used within the paper, including the contemporary literature review focused on the language of science globally, issues of multilingualism and glocalization, and the problems caused by these issues. Via empirical discourse content analysis, the authors looked at various documents, including Latvian law that governs the rights and rules of the Latvian language use in various contexts. They examined a wide array of mainly online content and diverse online community discourse related to the question of what language should be used (Latvian or English) within the doctoral dissertation process. For a comparison of the situation, the paper also provides a brief insight into the regulation of the language used in the development of dissertations in Lithuania. During the study, 21 different sources, that is, articles posted on various Latvian news media sites and 304 online user comments, predominantly anonymous, under these articles relating to the issue of language choice in doctoral dissertations were analysed. All the mentioned sources, to a greater or lesser extent, discussed the issue of what place Latvian has as a language of science and whether English should be the dominant language in doctoral studies, what implications the choice and usage of a language could have, and what far-reaching impact this might have on science, education, and society. The material revealed a breadth of opinions, depending on what group a person is more likely to represent, ranging from the Ministry stance to organisations and the general public. Some had a very pro-English stance, and some showed significant concern for the Latvian language. The main trend in online community user opinions could be condensed as such: there is a variety of language choices for a doctoral dissertation – a dissertation written in Latvian; a dissertation written in English; or leaving the language choice up to the doctoral student. This would ensure that the language choice fits the doctoral students’ goals and field of research. Making English mandatory would not likely lead to guarantee scientific excellence as what matters is the research content itself, not the language used. The national language in science is a current and important issue in Latvia, as there is a need for state language use in a scientific register, and this usage should be developed further. The Ministry document discussed is still a draft report, and it is not yet known what final decisions on the PhD process and dissertation language will be taken by policymakers in the future. This paper shows that language choice and use in science is not just a matter for scholars and PhD candidates, but an issue that can and does gain interest from various groups of society and gets discussed online in multiple ways, allowing people to express their opinion on policy and societal issues. Latvian is a scientific language, and it has a place within the international scientific discourse, and it should not be made to step aside for the dominant lingua franca.


Author(s):  
Balogun Sarah ◽  
Murana Muniru Oladayo

This article attempts a comparative analysis of code-switching and code-mixing in the Nigerian music industry, using the lyrics of Flavour and 9ice as a case study. Although the English language is the national language in Nigeria and the language used by most of the musicians for the composition of their songs, and due to the linguistic plurality of Nigeria, most of these musicians tend to lace their songs chunks of words and phrases from their mother tongue or at least one of the three major languages in Nigeria, which are Hausa, Igbo, and Yoruba. The Markedness Model by Myers-Scotton (1993) is used as the framework to interrogate the switching and mixing in the codes used by these selected musicians and we find that while most code-switching is done in three languages – English, Nigerian Pidgin and the artist’ first language (mother tongue)  – their mother tongue plays the prominent role. Code-switching or code-mixing in these songs, therefore, becomes a depiction of the Nigerian state with its diverse languages and it provides the links between the literates and the illiterates thereby giving the artiste the popularity desired. The study concludes that the unique identity created by code-switching and code-mixing in the Nigerian music industry has a positive influence on music lovers, helping artists to achieve wide patronage and reflecting the ethnolinguistic diversity of the Nigerian nation.


2000 ◽  
Vol 38 (1) ◽  
pp. 115-165 ◽  

Editor's Note: Guidelines for Selecting Books to Review Occasionally, we receive questions regarding the selection of books reviewed in the Journal of Economic Literature. A statement of our guidelines for book selection might be useful, therefore. The general purpose of our book reviews is to help keep members of the American Economic Association informed of significant English-language publications in economics research. Annotations are published of all books received. However, we receive many more books than we are able to review so choices must be made in selecting books for review. We try to identify for review scholarly, well-researched books that embody serious and original research on a particular topic. We do not review textbooks. Other things equal, we avoid volumes of collected papers such as festschriften and conference volumes. Often such volumes pose difficult problems for the reviewer who may find himself having to describe and evaluate many different contributions. Among such volumes, we prefer those on a single, well-defined theme that a typical reviewer may develop in his review. A volume that collects together papers from a wide assortment of different topics is not preferred to one devoted exclusively to one topic. We avoid volumes that collect previously published papers unless there is some material value added from bringing the papers together. Also, we refrain from reviewing second or revised editions unless the revisions of the original edition are really substantial. Our policy is not to accept offers to review (and unsolicited reviews of) particular books. We have examined the consequences of an alternative policy and have determined that we lack the resources to deal appropriately with unsolicited reviews. Coauthorship of reviews is not forbidden but discouraged and we ask our invited reviewers to discuss with us first any changes in the authorship or assigned length of a review. [Reprinted from JEL, March 1992, 30(1), p. vi.]


Author(s):  
Jörg Baberowski

This chapter examines the changes that were made in Russia after Joseph Stalin's death. Within weeks of Stalin's death, the charges against the “murderer doctors” had been dropped, the use of torture had been outlawed, and the punitive authority of the security apparatus had been limited. Furthermore, the last remaining victims of the “Mingrelian Affair” were released from prison, and Solomon Mikhoels, the assassinated chairman of the Jewish Antifascist Committee, was rehabilitated posthumously. Despotism, the hallmark of Stalinism, would disappear from daily life, and fear and dread would no longer be the ruling standard. Nikita Khrushchev became the new party leader, Georgi Malenkov was made prime minister, Vyacheslav Molotov was allowed to return to his former post as foreign minister, and Stalin's executioner Lavrenty Beria assumed control of the Ministry of Internal Affairs and the state security apparatus. Throughout the years of de-Stalinization, it remained the great exception for any of the crimes against defenseless individuals to be prosecuted.


Author(s):  
Joseph Sung-Yul Park ◽  
Lionel Wee

Greater mobility of people in the globalising world foregrounds the inherent problemsof an ideology of language as a bounded entity and the unequal relations of powerthat shape experiences of mobility. In this paper, we consider how these problems canbe interrelated in research on language and mobility through a critical evaluation ofcurrent research on English as a lingua franca (ELF), particularly what we refer to asthe ‘ELF research project’, exemplified by the work of Jenkins and Seidlhofer. TheELF project aims at a non-hegemonic alternative to English language teaching byidentifying a core set of linguistic variables that can facilitate communication betweenspeakers of different linguistic backgrounds. We provide a critical examination ofthe project by problematising its narrow conceptualisation of communication asinformation transfer and its inability to address the prejudices that speakers may stillencounter because they speak the language ‘differently’. In our discussion, we arguethat investigation of language in the context of mobility requires serious rethinkingon the level of both theory and political stancetaking: a theory of language that doesnot take account of the fluid, dynamic, and practice-based nature of language willhave considerable difficulty in proposing a cogent critique of social inequalities thatpermeate the lives of people on the move.


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