scholarly journals SOSIAL MEDIA SARANA PROMOSI PADA PEDAGANG PAKAIAN DI PASAR SUDIMAMPIR BANJARMASIN

TRANSFORMATIF ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 117-130
Author(s):  
Ariyadi Ariyadi

The rise of promotions and buying-selling through internet where social media has become one of the media, it has many positive impacts, such as buying-selling transactions have become easier. Meanwhile, it has negative impacts too, such as fraud and others, this makes researchers interested in researching how clothing traders on the Sudimampir market, Banjarmasin utilizes media as a promotion in order to be able to compete and increase their sales. This research aims to find out how the use of social media in clothing in Sudimampir market, as well as the obstacles that faced when using social media as a means of promotion.The researcher used field research, which is descriptive qualitative by conducting in-depth interviews and then the results can be summarized. The informants in this study were 15 people, all of whom were clothing traders who were selling in the Sudimampir market.The results of this study indicate that the use of social media as a promotion of clothing Sudimampir market using several social media such as: WA (Whatsapp), BBM (Blackberry Messenger), FB (Facebook). Those social media used as a means for ordering, Facebook and Instagram used for uploading photos of the items they sell. Those social media give a positive impact, namely their sales have increased which is in accordance with the function of social media in trading, which can increase sales.

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Aminah Aminah

This study aims to explain the role of Social Media "Facebook" and its impacts ahead of the elections of regional heads in 2017 in Aceh Jaya district. Data required in this study was obtained through literature and field research. The research literature is done by reading textbooks, legislation, and other reading materials related to this research. While the field research conducted by interviewing informants. The results showed that social media "Facebook" very effective way of delivering a variety of things including the introduction of a track record as well as the vision and mission of the future leaders of Aceh Jaya fore. Campaigns that use social networking "Facebook" more influential than campaigns that are only focused on the delivery of any information or content (in the sense of simply using billboard and his card only). In the use of social media "Facebook" there are various impacts. There are two impacts: the effect of positive and negative impacts. The positive impact of the using social media "Facebook" in the election of Aceh Jaya, namely (1) the establishment of kinship fellow Team (timses) of each candidate, (2) can foster public participation in politics (3) provides information on the dynamics of the election in Aceh Jaya (4) to introduce the candidates (5) to introduce the vision and mission of the candidates. As for the negative impact of (1) to attack each other between supporters and supporters Irfan TB Well yahGam (2) Dropping Party Opposition. Keywords: Role of Facebook, Political Communication and Election


2019 ◽  
Vol 3 (6) ◽  
pp. 1076
Author(s):  
Muhammad Sulthan ◽  
S Bekti Istiyanto

The development of internet communication technology today is unstoppable, especially for students. Many negative impacts have arisen in the use of social media due to wrong use. This study aims to find a social media literacy model for unsoed Purwokerto students. The researcher used a qualitative approach with in-depth interviews, focus group discussions and literature studies as data collection techniques. The subjects of this study were Unsoed Social Sciences Department students who actively use social media every day. The results of the study found a social media literacy model for Unsoed students based on the media literacy model proposed by Potter. Students use social media according to the needs and peculiarities of existing social media, both from exchanging information and maintaining friendships to the reasons for the process of learning, economics, entertainment, and self-actualization; students know of any negative impacts and irregularities that occur due to inappropriate use of social media. However, they still use social media. Such because it is already a demand in everyday life.


2016 ◽  
Vol 2 (1) ◽  
pp. 91
Author(s):  
Nisa Khairuni

The author examines the positive and negative effects of social media on the moral education of children in school SMPN 2 class VIII Banda Aceh, it is very interesting because of the many children who abuse social media. This work analyzes about the use of social media that have an impact on the moral education of children. The data collected in this study through the work of other literature, researchers also interviewed principals and students as many as 16 students as well as the observation at the school. Based on the analysis that has been done it can be seen the positive and negative impacts of the use of social media to the moral education of children. The positive impact on the social development of the media on moral education of children among children can adapt, socialize with the public and manage a network of friends, and make children easier to accomplish these tasks, while the negative impact of the development of social media to the moral education of children very much of them can make the omission in children so that children are less disciplined and be lazy, makes children easy to cheat the works of others, disrespectful both in dress and speech, often quarrel due to scenes that are as dangerous as scenes of pornography, violence, wars and so forth , as well as making children miss school because they feel more comfortable in the cafe of the study at the school, not only that social media also makes children spend pocket money a child so that the child took the money her parents secretly to access the internet cafe. Therefore, social media can lead education of children.


2017 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Rose Emmaria Tarigan

Use of social media creates positive or negative impacts on adolescents. There are a number of factors enabling adolescents to make use of social media positively. One of the factors studied in this research is the adolescent worldview. The adolescent worldview greatly determines the way she behaves and her attitude towards social media. The result of this research shows that adolescent worldview may release and enables her to reject negative impacts of social media, particularly from modern cultural -isms as relativism, individualism, emotionalism, presentism (present-time ism), materialism, autonomy, victimism, and turn it into a positive impact on herself. Worldviews may be differentiated based on three categories namely religion, spirituality and secularity. This research is conducted by explorative-qualitative approach, using case study research method. Data collection was conducted by in-depth interview with late adolescents.


2018 ◽  
Vol 16 (2) ◽  
pp. 146 ◽  
Author(s):  
Hana Silvana ◽  
Cecep Darmawan

AbstrakFenomena pengunaan media sosial sebagai media online semakin massive pada dekade ini. Kalangan muda sebagai generasi milenial atau digital native merupakan pengguna terbesar dalam penggunaan media sosial saat ini. Penelitian mengenai literasi digital masih jarang dilakukan terutama di Indonesia. Subyek penelitian ini adalah kalangan usia muda dengan rentang usia 17–21 tahun yang merupakan pengguna aktif media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan yang dijadikan sampel penelitian sebanyak 5 orang dan 1 orang informan kunci dari pakar literasi media. Temuan yang diperoleh pada penelitian ini menunjukan pentingnya program literasi digital yang memberikan dampak positif bagi pengetahuan, pemahaman dan keterampilan dalam menggunakan media terutama media sosial yang saat ini sering dijadikan sumber informasi oleh khalayak terutama oleh kalangan yang berusia muda. Program ini memberikan kontribusi yang signifikan pada penyebaran informasi dalam menggunakan media massa terutama media sosial yang digunakan oleh kalangan usia muda sehingga ada kesadaran dalam menggunakan media. Pada pendidikan pelatihan (diklat) ini peserta belum semua mempunyai keahlian ini dikarenakan keahlian ini memerlukan latihan yang terus menerus dan konsisten sehingga mereka dapat melakukannya dengan baik. Oleh karena itu pendidikan literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat dan civitas akademika yang peduli terhadap kemajuan bangsa. AbstractThe phenomenon of the use of social media as an online media is increasingly massive in the use of this decade. Young people as the native millennial or digital generation are the biggest users in the use of social media today. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study were young people aged 17-21 years that were active users of social media. This study uses a qualitative approach to the case study method. The informants who were used as research samples were 5 people and 1 key informant from media literacy experts. The findings obtained in this study indicate the importance of digital literacy programs that have a positive impact on knowledge, understanding and skills in using the media, especially social media which is now often used as a source of information by audiences, especially among young people. information on using mass media, especially social media used by young people so that there is awareness in using the media. In this education participants do not all have this expertise because this skill requires continuous and consistent training so that they can do it well. Therefore digital literacy education is a solution that can be done by the government and elements of society and academics who care about the progress of the nation.


2021 ◽  
Vol 2 (2) ◽  
pp. 75-90
Author(s):  
Shanti Darmastuti ◽  
Mansur Juned ◽  
Syarif Ali ◽  
Jati Satrio

The use of social media is increasing in society. This increase is motivated by the need for social interaction and other activities that require effective and fast paced delivery. Social media is also used to support business needs in integrated marketing. The economic benefits of social media are important to understand so that people can optimally use social media to create economic opportunities. Other than the positive impact, social media can also have negative impacts. In this regard, social media has become an interesting topic in community service activities at the Youth Organizations in Panyirapan Village, Serang Regency. Although Karang Taruna members have used social media a lot, they still have not understood the positive and negative impacts of social media in detail. Therefore, introducing social media to this community is important to provide an understanding of the positive and negative impacts of social media and the economic opportunities of social media. This includes initial coordination, the formation of a Whatsapp group to facilitate communication between the team and participants, pretest, counseling, and observation. The community were taught about the definition, form, impact, and economic opportunities of social media. The outreach activities ran smoothly, and the participants were interested in the business opportunities that could be obtained from the use of social media. The participants were also interested in knowing more about strategies in using social media to create further economic opportunities. From the results of the activity, our team thinks that public understanding regarding the use and utilization of social media is still at the basic stage. Abstrak Penggunaan media sosial semakin meningkat di masyarakat. Peningkatan ini dilatarbelakangi oleh kebutuhan akan interaksi sosial serta kegiatan lain yang membutuhkan kecepatan maupun efesiensi. Media sosial juga digunakan untuk menunjang kebutuhan usaha dalam pemasaran terpadu. Manfaat ekonomi dari media sosial menjadi penting untuk dipahami sehingga masyarakat dapat secara optimal menggunakan media sosial untuk menciptakan peluang ekonomi. Di samping dampak positif ternyata media sosial juga dapat memberikan dampak negatif. Terkait dengan hal ini, media sosial menjadi topik menarik dalam kegiatan pengabdian masyarakat di Karang Taruna Desa Panyirapan, Kabupaten Serang.  Meskipun para anggota Karang Taruna sudah banyak menggunakan media sosial tetapi belum memahami dampak positif maupun dampak negatif dari media sosial secara detail. Oleh karena itu, pengabdian masyarakat terkait pengenalan media sosial menjadi penting untuk memberikan pemahaman tentang dampak positif dan negatif media sosial serta peluang ekonomi dari media sosial. Kegiatan yang dilaksanakan meliputi koordinasi awal, pembentukan grup Whatsapp untuk mempermudah komunikasi antara tim dengan peserta, pretest, penyuluhan serta observasi. Penyuluhan yang dilaksanakan dimulai dari definisi, bentuk, dampak serta peluang ekonomi dari media sosial. Kegiatan penyuluhan berjalan lancar dan para peserta tertarik dengan peluang bisnis yang bisa didapatkan dari penggunaan media sosial. Para peserta kegiatan juga tertarik untuk mengetahui lebih lanjut tentang strategi pemanfaatan media sosial dalam menciptakan peluang ekonomi lebih lanjut. Dari hasil kegiatan, tim pengabdi berpendapat bahwa pemahaman masyarakat terkait penggunaan dan pemanfaatan media sosial masih ada dalam tahap dasar. Kata Kunci: media sosial; dampak; manfaat;  ekonomi; karang taruna


Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto

Penggunaan media sosial sosial telah merambah ke semua lini layanan kehidupan masyarakat, termasuk di instansi pemerintah. Media sosial digunakan untuk mendukung implementasi program dan kegiatan di instansi pemerintah, yang kemudian berdampak pada kinerja individu di dalamnya. Penelitian ini bertujuan untuk mengidentifikasi secara empiris dampak penggunaan media sosial terhadap kinerja individu di Dinas Pertanian dan Pangan Kota Magelang.Penelitian ini menggunakan metode analisis deskriptif. Pengambilan data dilakukan dengan penyebaran kuesioner dan wawancara kepada 40 (empat puluh) karyawan di Dinas Pertanian dan Pangan Kota Magelang. Hasil penelitian menunjukkan bahwa aplikasi media sosial memiliki dampak positif pada peningkatan kinerja individu di Dinas Pertanian dan Pangan, yaitu sebagaimedia komunikasi (koordinasi) dan tempat untuk berbagi informasi secara aktual. Sementara beberapa dampak negatif penggunaan media sosial yang perlu diantisipasi berupa konsentrasi karyawan yang berkurang sehingga dapat menyebabkan keterlambatan pada penyelesaian pekerjaanThe use of social social media has penetrated into all lines of life services, including at government offices. Social media are used to support the implementation of programs and activities in government offices, which then have an impact on the performance of individuals in it. This studyaims to identify empirically the impact of the use of social media on the performance of individuals in Agriculture and Food Office, Magelang. This research uses descriptive analysis method. Data is collected by filling in questionnaires and interviewing with 40 (forty) officer in the Agriculture andFood Office. Research shows that the application of social media has a positive impact on improving the performance of individuals in Agriculture and Food Office, namely as a medium of communication (coordination) and a place to share information actually. While some negative impacts that need to be anticipated include reducing the concentration that can cause delay incompletion of work.


Fenomena ◽  
2020 ◽  
Vol 19 (2) ◽  
pp. 99-117
Author(s):  
AR Samsul ◽  
Moh Busri

Pesantren is always be a solution for problems of the nation and state life. Since the era of independence day until today, pesantren becomes the frontline in responding of challenges and changing times. The rise hoaxes make peoples restless, because its presence makes people feel scared, fragmented, mutual hatred between each other. Pesantren as a place to learn religious sciences have a duty and responsibility to straighten and tackle the news hoax, especially the news hoaxes on behalf of Pesantren, or kiai. This study examines the boarding school strategies in tackling a hoax. This research is a field research by using descriptive qualitative approach. There are two strategies undertaken by Darul Ulum boarding Banyuanyar to combat the hoaxes. The first is emphasizing the use of social media, and the second is counter narrative through santries writing which are then can be distributed on  social media. Furthermore, the steps that have been done to overcome the hoaxes are by holding workshop by the term of hoaxes attack and establishing Banyuanyar Media Tim (BM TIM) as the solutions to overcome the hoaxes.


2020 ◽  
Vol 12 (2) ◽  
pp. 122
Author(s):  
Panji Dwi Ashrianto ◽  
Senja Yustitia

<p><em>The use of social media in searching for information relating to political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. The significance of this research because Papua is a crucial problem in Indonesian history, and its conversation has continued, especially in social media. This study intends to examine the use of social media in searching for information about Papua. That is a novelty of research because no one has examined Papua in terms of the use of social media. The Uses and Gratification Theory is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" Yogyakarta students. UPN was selected because they are a state defense campus and provide state defense material to students. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Audiences actively choose the media based on their motivation, experience, and satisfaction.</em></p>


2019 ◽  
Vol 1 (1) ◽  
pp. 129-134
Author(s):  
Dwi Oktafia Ariyanti ◽  
Muhammad Ramadhan

The purpose of this community service is to provide an understanding of the community on the impact of the use of social media in the current era of information disclosure. This is done so that people do not abuse the use of social media and are able to wisely utilize social media itself so as not to cause negative effects. Partners of community service activities are residents of Pringgokusuman, Gedongtengen, Yogyakarta. Education provided includes an understanding of the negative and positive impacts of using social media, the role of families, especially parents, in supervising the use of social media and the legal rules used to overcome problems arising from the use of social media. Many impacts arising from the use of social media. The negative impacts of using social media must be immediately prevented and acted upon because the negative impacts are spread very quickly and are detrimental to users and the community. In addition there are also positive impacts arising from the use of social media that can provide developments both in terms of social and material for the community.


Sign in / Sign up

Export Citation Format

Share Document