scholarly journals Perumusan Staregi Bisnis untuk Perusahaan Youngsterpro dalam Rangka Meningkatkan Kinerja

2019 ◽  
Vol 3 (6) ◽  
pp. 48
Author(s):  
Fenty Febrianty
Keyword(s):  
Development Strategy ◽  
Field Research ◽  
Alternative Strategy ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Improve Performance ◽  
Diversification Strategy ◽  
Internal Factors ◽  
Swot Matrix ◽  
Space Matrix

This research was conducted to help Youngsterpro companies determine appropriate business strategies in order to improve performance. This study applies qualitative methods through field research to the parties concerned in obtaining information, besides that also based on literature studies and analytical methods in strategy formulation here consists of three stages, the input by analyzing SWOT, EFE matrix, IFE matrix to summarize the basic information used to produce an alternative strategy in Matching stage, is the second stage, by aligning external and internal factors using the SWOT matrix and SPACE matrix, and the last is the decision making stage to determine the best strategy for the company based on the attractiveness of each strategy objectively through the QSPM matrix . The results of the study recommend Youngsterpro companies to consider a diversification strategy because it is the best strategy that is most appropriate for Youngsterpro besides that the product development strategy can also be considered as an alternative strategy to improve performance.

BUSINESS DEVELOPMENT STRATEGY ANALYSIS OF TAMAN WISATA LEBAH

2021 ◽  
Vol 2 (1) ◽  
pp. 11-24
Author(s):  
Abel - Gandhy
Keyword(s):  
Development Strategy ◽  
Business Development ◽  
Alternative Strategy ◽  
Business Strategies ◽  
Strategy Analysis ◽  
Internal Factors ◽  
Alternative Strategies ◽  
The Times ◽  
Qspm Matrix

Taman Wisata Lebah is an apiculture-based agritourism business own by PT Madu Pramuka. The emergence of competition and shift in business, demanding companies to develop and choose good business strategies, to ensure the companies survivability. Therefore, Taman Wisata Lebah need to conduct research concerning business development strategy, so that the business run by Taman Wisata Lebah, can develop in accordance with the times. The purposes of this research are to know the internal and external company factors, to know some alternative business strategies, also to know the priority alternative strategies to Taman Wisata Lebah. The research used IFE and EFE matrix to identify external and internal factors, the SWOT and IE matrix to formulate appropriate alternative strategies, QSPM matrix to determine the best alternative strategies priority. Based on the results of this research, the best alternative strategy to be applied is to develop Gerakan Pramuka-based activities for students in the Taman Wisata Lebah agritourism areas.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals Meningkatkan Daya Saing Produk Perbankan melalui Analisis Lingkungan Strategis: Kasus Produk Kredit Pegawai BPR Bhakti Daya Ekonomi

Telaah Bisnis ◽  
2017 ◽  
Vol 17 (2) ◽  
Author(s):  
Kunto Ajibroto ◽  
Dematria Pringgabayu
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Research Method ◽  
New Products ◽  
External Factors ◽  
Civil Servants ◽  
Strategy Formulation ◽  
Diversification Strategy ◽  
Internal Factors ◽  
Fierce Competition

Abstract The purpose of this study is analyzing external factors and internal factors, so it will be possible to find out the most appropriate strategy formulation for BPR Bhakti Daya Ekonomi(BDE) in facing the increasingly fierce competition. The research method used is qualitative with data collection using interview and observation, while for data analysis using SWOT method which also use analysis of EFAS and IFAS. The results of this study indicate that the position of BPR BDE for Credit Employees products is located in quadrant IV. In this quadrant the bank is in a position where its internal advantage is relatively more dominant than its weakness. However, in facing of the environment, threat is relatively greater than the chances. This study recom­mend that BPR BDE should adopt a concentrated diversification strategy while still focusing on employee loans not only serving civil servants and TNI/POLRI, but adding new products that are credit products for private employees, which specifically target private employee markets, who already have a steady income.

scholarly journals Analisis Strategi Bisnis Pt. Xyz Untuk Berkembang Dalam Industri Saas

2019 ◽  
Vol 2 (5) ◽  
Author(s):  
Christian Michael Budijanto Dan Rina Adi Kristianti
Keyword(s):  
Development Strategy ◽  
Service Industry ◽  
Technology Development ◽  
Service Providers ◽  
Third Stage ◽  
External Threat ◽  
Swot Matrix ◽  
Product Development Strategy ◽  
Space Matrix ◽  
Three Phases

This research aims to analyze the strategies that have been pursued by PT. XYZ for long term strategy improvement and see opportunities that can be used to develop in the SAAS (software as a service) industry. Analytical method used to support research with three phases, ie Input Level, Match Stage, and Decision Stage. These three stages can help identify, evaluate and select strategies in PT XYZ. In this study compare products from PT. XYZ is Sales1CRM with competitors in the SAAS industry that provides CRM services. Competitors selected by authors include: HashMicro CRM, EspoCRM, and Barantum CRM as one of SAAS-based CRM service providers in Indonesia. Based on the results of the research which has been done by using three phases, that is, in the first phase of PT XYZ able to exploit existing opportunities and minimize its external threat, PT XYZ has more strength than its weakness factor, but PT. XYZ is still under HashMicro because the number of services provided is limited. While in the second stage, the SWOT matrix provides a SO strategy recommendation and in the SPACE matrix provides recommendations for aggressive strategy to continue to expand its market share, and the Internal-External Matrix recommends growth and build strategy. In the third stage, QSPM provides three alternative recommendations, namely, product development strategy in order to continue to grow following technology development and second alternative is market penetration strategy and horizontal integration.

scholarly journals STRATEGI PENGEMBANGAN USAHA BATU BATA DI DESA KOTA AGUNG KECAMATAN AIR BESI KABUPATEN BENGKULU UTARA

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Karnadi
Keyword(s):  
Development Strategy ◽  
Economic Activity ◽  
Local Governments ◽  
Swot Analysis ◽  
Industrial Sector ◽  
Strategy Formulation ◽  
The Public ◽  
The People ◽  
Swot Matrix ◽  
Settlement Growth

The development of the industrial sector should be developed to encourage economic activity, especially in sectors that support the activities of entrepreneurship .To develop the industrial sector can be done by identifying the factors that support the factors of strengths, weaknesses, opportunities, and challenges faced in the development of a brick.Brick is a business venture that has been known by the public, especially by the people of Bengkulu Utara. Excellence of the qualities of this brick making business has the potential to be further developed, but the problem is that these efforts have not managed optimally by managers and local governments. Strategy formulation is done by using SWOT analysis. Results of this study showed that of the SWOT analysis, which uses matrix EFAS, IFAS, and SWOT matrix. External factors with the highest scores that affect business development opportunities bricks are factors that settlement growth opportunities, while the highest threat is the increasing internal competition.Internal factors with the highest score is the strength factor that is of good quality, while the highest weakness is the lack of knowledge on the technology and quality control due to the lack of opportunity to keep abreast of times. Next is the formulation of the proposed development strategy is based on a fundamental strategy in the strategy of strength and opportunities, strategies, weaknesses and opportunities, strengths and threats strategy, and strategy weaknesses and threats.  Keywords: Industry, SWOT analysis, Bricks Business Village City Court

scholarly journals ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN AGROWISATA (STUDI KASUS DI STUDY WISATA BUKIT FLORA, DESA GUNUNG PETUNG, NONGKOJAJAR, KECAMATAN TUTUR, KABUPATEN PASURUAN)

BUANA SAINS ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 73
Author(s):  
Ahmad Yusuf Kholil ◽  
Farah Mutiara
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Matrix Analysis ◽  
Analysis Method ◽  
Internal Factors ◽  
Swot Matrix ◽  
Qspm Matrix ◽  
Potential Area

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.

scholarly journals Business Strategy Formulation for Training Company in Captive Market

2021 ◽  
Vol 6 (4) ◽  
pp. 143-149
Author(s):  
Denada Tirta Amertha ◽  
Alla Asmara ◽  
Setiadi Djohar
Keyword(s):  
Business Strategy ◽  
Business Environment ◽  
Strategy Implementation ◽  
Business Strategies ◽  
Business Unit ◽  
Strategy Formulation ◽  
Integration Strategy ◽  
Swot Matrix ◽  
Strong Position ◽  
Training Company

This study aims to formulate a business strategy at a training company (PT PTC) as a lead training provider in facing competition in the Pertamina Group market (captive) and in the non-captive market. The internal business environment was identified using VRIO analysis and evaluated using the IFE Matrix, while the external business environment was identified using Porter's Five Forces and evaluated using the EFE Matrix. The formulation of alternative business strategies in the PTC training business unit is carried out using the SWOT Matrix which is then outlined in the business strategy implementation roadmap. The results showed that PT PTC's training business unit was in a position to grow and develop with good internal capabilities in using strengths and minimizing weaknesses (score 2,570), and in a strong position to respond to opportunities and threats (score 3,042). The results of the VRIO analysis obtained 4 future competencies for strategy formulation on the SWOT Matrix and obtained 9 alternative intensive strategies in the form of market penetration strategies, market and product development as well as 1 horizontal integration strategy, then ranked using QSPM for a roadmap of PTC training business strategy implementation in 5 years front.

FORMULATING BUSINESS STRATEGIES FROM A STAKEHOLDER'S PERSPECTIVE: KOREAN HEALTHCARE IT BUSINESS CASES

2005 ◽  
Vol 04 (04) ◽  
pp. 541-566 ◽  
Author(s):  
GEUNCHAN LIM ◽  
HEESEOK LEE ◽  
TAEHUN KIM
Keyword(s):  
Development Strategy ◽  
Social Performance ◽  
Business Environment ◽  
Business Strategies ◽  
Strategy Development ◽  
Strategy Formulation ◽  
Strategy Evaluation ◽  
Healthcare It ◽  
Analysis Strategy ◽  
Business Cases

The management of competing stakeholders has emerged as an important topic for formulating business strategies. This is especially the case in the complicated business environment like the healthcare IT (Information Technology) industries. This paper proposes a methodology to formulate business strategies based on stakeholders' demands. Our methodology begins with the understanding of stakeholders' demands. This understanding is particularly useful for businesses with conflicting stakeholders. Our methodology consists of four phases: current business analysis, strategy development, strategy evaluation, and strategy implementation. Power, legitimacy, urgency, interdependence, cooperation, and conflict are used as stakeholders related variables. Strategic alternatives are derived on the basis of stakeholders' demands. Resolution, replacement, integration, reaggregation, and balance guidelines are employed for this derivation. Strategic alternatives are then evaluated according to a business social performance index. In order to demonstrate the practical usefulness of our methodology, three business cases for the Korean healthcare IT industry are illustrated. The case results imply that our methodology is useful for strategy formulation, especially in the case of competing business stakeholders.

scholarly journals Pengembangan Kedai Rumah Madinah Dalam Menentukan Strategi Bersaing

2020 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Charles Yosep ◽  
Rahayu Puji Suci ◽  
Dharmayanti Pri Handini
Keyword(s):  
Decision Making ◽  
Mass Media ◽  
Development Strategy ◽  
Quantitative Method ◽  
Alternative Strategy ◽  
Market Development ◽  
The Future ◽  
Swot Matrix ◽  
Qspm Matrix

Madinah Malang in the future using the IFAS Matrix, EFAS Matrix, SWOT Matrix, I-E Matrix, SWOT Matrix and QSPM Matrix. Quantitative method. Research settings at the Madinah Malang Restaurant. The results showed that the ability of Malang Medina Restaurant Shops with IFAS and EFAS were able to exploit their weaknesses. At the decision making stage with QSPM, the alternative strategy chosen was the Market Development Strategy at the Madinah Malang Restaurant Shop. This strategy has a TAS score of 6,595. Limitations / Implications for research need to increase Promotion by utilizing existing technology through mass media such as: Instagram, Facebook, Google.

scholarly journals ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DAN QSPM PADA PT. SENTRAL PERKASA JAYA

2020 ◽  
Vol 7 (1) ◽  
pp. 19-29
Author(s):  
Rizky Wahyudi ◽  
Purnomo
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
New Product ◽  
External Factors ◽  
Alternative Strategy ◽  
Market Penetration ◽  
Swot Matrix ◽  
Product Development Strategy ◽  
Internal And External Factors ◽  
A Company

Sentral Perkasa Jaya is a company that’s move in expedition. The problem faced is the development of technology causing intense business competition, resulting in decreased level of corporate income from year to year. In addition, the strategies used also tend to be monotonous, causing companies to compete with other companies. There are many problem of marketing strategy in the company, it can be an analysis of internal and external factors in the company. Next, internal and external factors will be analyzed again using SWOT matrix and IE matrix. After that Quantitative Strategic Planning Matrix (QSPM) are used to analyze decision making selection about appropriate strategies applied n the company. Based on the calculation of strategies that have been done using two methods, SWOT and IE, then the appropriate alternative strategy for the company is a market penetration strategy and product development strategy. The results of the QSPM method indicate that the best alternative strategy is the product development strategy with a total score of 5.47. This product development strategy is a strategy whereby a company does an existing product repair, or develops a new product to increase sales.

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