scholarly journals LANGUAGE CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS

2020 ◽  
Vol 17 (1) ◽  
pp. 80
Author(s):  
Yenny Lestari Br. Sembiring ◽  
Berlin Sibarani ◽  
Lince Sihombing
Keyword(s):  
Consumer Behavior ◽  
Strong Relationship ◽  
Prepositional Phrase ◽  
Buying Behavior ◽  
Nominal Phrase ◽  
Detailed Explanation ◽  
Passive Sentence ◽  
Language Characteristics ◽  
Beauty Products ◽  
Consumer Buying Behavior

The objectives of this study are to describe the linguistics characteristics of beauty product advertisements, to investigate the influence of buyer behaviors towards the beauty products advertisements. The data for the study were phrases, and sentences drawn from selected beauty products advertisemets. The linguistics characteristics of language are analysed based on Chaer theory and the influence of the consumer behaviors is based on Rapp and Collins theory. The results showed that (1) Based on the sentence,which is devided into(a) naturalness and unnatural (b) Number of sentence forming clauses (c) active and passive sentence. (2) based on phrase, which is divided into (a) basic phrase and derivative phrase, (b) phrase function,which divided into nominal phrase, verbal phrase, adjective phrase, and prepositional phrase.(3) Based on language functionm which divided into (a) evocative, informative, persuasive and powered language. Based on the result of study, it can be seen that the number of no advertisement factors presentations on on consumer buying behavior was 62,6 %, while the advertising language factors was only 37,4 %. This means that the language of beauty product advertising does not have a strong relationship with consumer buying behavior. The language is only able to trigger consumer to look for more detailed explanation and find more information from more trusted sources. Therefore, the language of advertising has a relationship that is not strong and indirect with buying behavior by consumers.  Keywords: Linguistic Characteristics, Consumer Behavior, Beauty Products, Advertisement. 

scholarly journals The impact of Covid-19 on E-business practices and consumer buying behavior in a developing country

2021 ◽  
Vol 10 (38) ◽  
pp. 97-112
Author(s):  
Fakhr E Alam Afridi ◽  
Shahid Jan ◽  
Bushra Ayaz ◽  
Muhammad Irfan
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Developing Economies ◽  
Business Practices ◽  
Buying Behavior ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach ◽  
Consumer Buying Behavior

Online trade has shown a sharp increase since the outbreak of pandemic Coronavirus. The COVID-19 has affected almost all financial and business activities around the world, even in Pakistan. It has changed the way consumers used to shop before the pandemic outbreak. Many companies until recently have developed and created their online stores and making up the most of their sales using internet channel. Consumer have no other choice but shop from home. In this research study, we discuss the impact of COVID-19 on e-business practices and consumer behavior in Pakistan. The theory of acceptance model has been applied where consumer behavior, e-business, and COVID-19, and posted as a key construct of the proposed research model. Structural Equation Modelling approach has been used to examine the interrelationship of variables of research. We applied two-step recommended Structural Equation Modelling approach, first, validate the constructs by using Confirmatory Factor Analysis, and then conducted Structural Equation Modelling path analysis and report the results, which indicated that in the present scenario COVID-19 has significantly impacted both e-businesses and consumer buying behavior in the context of Pakistan. This research briefly highlights the e-commerce trends and discusses the rapidly growing scope for online businesses and makes several future research suggestions, especially in the context of cultural and other barriers such as digital payment adoption in developing economies. This study limitation is the study sample and context-specific to Pakistan.

Consumer buying behavior, sense of security and basic economic knowledge among young consumers with ASD-Asperger syndrome: an exploratory study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bożena Frączek ◽  
Katarzyna Plutecka ◽  
Anna Gagat-Matuła ◽  
Anna Czyż
Keyword(s):  
Consumer Behavior ◽  
Asperger Syndrome ◽  
Communication Disorders ◽  
Control Group ◽  
Survey Questionnaire ◽  
Economic Knowledge ◽  
Buying Behavior ◽  
Content Type ◽  
Sense Of Security ◽  
Consumer Buying Behavior

Purpose The purpose of this study is to identify consumer buying behavior, sense of security on the market and basic economic knowledge among young people with autism spectrum disorder (ASD) – Asperger Syndrome, while the empirical goal is the development of conclusions and implications, which may be used in consumer strategies. Design/methodology/approach The research consisted of a pilot study and used the diagnostic survey method. A survey questionnaire of the own devising was used. The study used a purposive (arbitrary) sample. This was a non-probability respondent sample, consisting of subjective selection by researchers among a selected closed representative sample, the aim of which was to test the research tool (survey questionnaire) during the pilot study. The survey questionnaire was constructed on the basis of theoretical assumptions explaining consumer buying behavior and on a literature review regarding research conducted in this area. The study was conducted on adolescents aged between 16 and 19 years of age, 40 of whom suffered from ASD – Asperger syndrome and 50 of whom were without ASD – Asperger syndrome (control group). Findings The results indicate a limited range of consumer behaviors, a relatively poor sense of security in consumer (retail) spending and a limited understanding of fundamental consumer issues among young consumers with ASD – Asperger syndrome in comparison to people from the control group. Practical implications This study suggests that marketers should prepare diverse means of communication with consumers and a variety of sales strategies targeted at consumers with communication disorders. The research may be extended to include the large number of factors that influence consumer behavior among people with ASD – Asperger syndrome, together with the determination of the predictors. The factors contribute to a varying extent to constant changes in consumer behavior, which makes it necessary for longitudinal or even cyclical studies to be carried out. In further research, the research tool should be improved in terms of more precise questions relevant to a given issue and random sampling should be implemented. Social implications The research concept can be transferred to other vulnerable groups with communication disorders (e.g. with hearing disorders). Originality/value To the best of the author’s knowledge, this study is the first to investigate selected aspects of consumer (and financial consumer) behavior among young people with ASD – Asperger syndrome.

scholarly journals A CONSUMER BUYING BEHAVIOR WHILE PURCHASING LAPTOPS IN TIRUPATTUR TOWN

2016 ◽  
Vol 4 (10(SE)) ◽  
pp. 1-8
Author(s):  
M. Saravanan
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Fast Moving ◽  
Computer Hardware ◽  
Buying Behavior ◽  
The People ◽  
Consumer Buying Behavior

The technology is changing so fast with the development of computer hardware. It has observed that last two decade the purchase of laptop has increased significantly. Now laptop purchase is feeling like purchases of fast moving consuming item. This signifies that the people are very much interested to handle technological instruments in their day to day activities. The laptop is the main sources of communication worth intra and intercommunication among the people. The laptop companies in Tirupattur are interested to study the buying behavior while purchasing towards laptop. In order to develop a framework for the study consumer behavior it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced that discipline. As describe in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspective on consumer research.

scholarly journals A Study on Consumer Buying Behavior towards Branded Apparels at Pandemic Times

2021 ◽  
Vol 23 (08) ◽  
pp. 672-677
Author(s):  
Basaveshwar Dhannurkar ◽  
◽  
Dr. B S Hugar ◽  
Keyword(s):  
Consumer Behavior ◽  
Buying Behavior ◽  
The Government ◽  
Consumer Buying Behavior

COVID-19 has slowed down sales for businesses across various industries. Especially the apparel brand lies under the non-essentials category. But as the government starts to relax the lockdowns and restrictions, it’s time to get back to business. Although this time, apparel businesses need to be aware of how their consumer’s behavior has evolved during this period. In this article, I am trying to bring what we have learned about the change in consumer behavior and how apparel brand Company can adapt it.

Probabilistic Models of Consumer Buying Behavior

1964 ◽  
Vol 28 (4) ◽  
pp. 27-31 ◽  
Author(s):  
Alfred A. Kuehn ◽  
Ralph L. Day
Keyword(s):  
Consumer Behavior ◽  
Predictive Models ◽  
Choice Behavior ◽  
Probabilistic Models ◽  
Probabilistic Approach ◽  
Brand Choice ◽  
Buying Behavior ◽  
Consumer Buying Behavior

Does it make sense to classify consumers as users and nonusers? As heavy and light users? As users of brand X rather than brand Y? Do American consumers fit into such neat categories? Or is it likely that their brand choice behavior is more subtle, less susceptible to exact categorization? This article shows how traditional, static approaches are inadequate for predicting consumer behavior. It offers an alternative: the dynamic, probabilistic approach which can sharpen analysis and yield better predictive models.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

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