scholarly journals Pemberdayaan Masyarakat Pada Usaha Mikro Kecil Menengah Anugerah Foods Sentra Aneka Keripik di Desa Jungke Magetan

2021 ◽  
pp. 1-12
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Rizal Ula Ananta Fauzi
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Online Marketing ◽  
Service Program ◽  
Service Programs ◽  
Learning Tasks ◽  
Community Service Programs ◽  
Medium Enterprises

Community service programs are programs that aim to help the community without expecting anything in return. This service program seeks to help the Micro, Small, and Medium Enterprises (MSME) group "Anugerah Foods, Various Chips Center" located in Jungke Village, Karas District, Magetan Regency in dealing with various problems. Anugerah Foods is currently still constrained by a marketing strategy that still uses a personal selling strategy or is sold around Jungke Village. The main objective of this community service program is to provide innovation by introducing an online marketing system. The innovation introduced to Anugerah Foods is an online marketing strategy through a website, namely WordPress and social media in the form of Facebook and Instagram. By conducting visits and training on online strategy operations to Anugerah Foods members, it is our effort to convey innovation to be able to compete in the market and maintain good product quality. For students, this community service program is intended to fulfill entrepreneurial learning tasks and learn about entrepreneurship that they upload. Keywords: Online marketing, Inovation, MSME, Chips Center

scholarly journals AYOKEDEA AND UMKMGOOL WEBSITE: ACCELERATION SOLUTIONS DEVELOPMENT OF SMES AND COMMUNITIES IN THE VILLAGE

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 60-64
Author(s):  
Jajat Sudrajat ◽  
Meiryani Meiryani ◽  
Nugroho Juli Setiadi
Keyword(s):  
Community Service ◽  
Program Implementation ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Service Program ◽  
Partnership Model ◽  
Entrepreneurial Spirit ◽  
Fact Finding ◽  
Medium Enterprises ◽  
The Village

The Tridharma Perguruan Tinggi program through the collaboration of lecturers from various departments and students in the Community Service Program, through the media information website Ayokedesa The purpose of the long-term Community Service Program implementation in this program is to produce a partnership model. This strategy is carried out to build partnerships with related parties that can increase success in the Small and Medium Enterprises sector as well as communities in the Campakamulya and Pasirmulya Banjaran Villages of Bandung and the Thousand Islands of DKI Jakarta, by implementing strategies through online marketing of products through the UMKMGool website. This Online Marketing Partnership application aims to accelerate business development in the village so as to increase sales. The method to be used is the fact finding method, in addition to collecting data in the literature, also conducting interviews with MSMEs and the community and business process surveys to collect supporting data. The output of this service is the Online Marketing Partnership Application in the form of the UMKMGool website and the ayokedesa information media website, as a means of business idea media, entrepreneurial spirit, business concepts. In addition, through the development of the ayokedesa website, optimizing the implementation of higher education Tridharma namely Teaching, Research and Community Service can help accelerate the development of prosperous villages

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

scholarly journals MODEL KKN SISDAMAS UIN SUNAN GUNUNG DJATI BANDUNG: TANTANGAN DAN PELUANG PELAKSANAAN

Al-Khidmat ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 24-28
Author(s):  
Fridayanti Fridayanti ◽  
Ramdhani Wahyu Sururie ◽  
Rohmanur Aziz ◽  
Wisnu Uriawan ◽  
Zulqiah Zulqiah ◽  
...  
Keyword(s):  
Community Service ◽  
Service Model ◽  
Service Program ◽  
Service Programs ◽  
Community Service Programs

Sisdamas Community Service Program is a community service model developed by UIN Sunan Gunung Djati Bandung. This model is a form of Education-based service that involves collaboration between facilitators from the UIN Sunan Gunung Djati and the community. The model was developed as a framework for implementing Community Service Programs in assessing the situation and conditions of the community and developing work plans. The purpose of this article is to describe what and how Sisdamas Community Service Program and the challenges of implementing the model and future implementation opportunities

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

scholarly journals Pembinaan Masyarakat Qur'ani di Kecamatan Manggala Melalui KKN STIBA Makassar

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rachmat bin Badani Tempo ◽  
Ahmad Syaripudin ◽  
Irsyad Rafi
Keyword(s):  
Higher Education ◽  
Community Service ◽  
Management Training ◽  
Service Program ◽  
Community Work ◽  
Work Program ◽  
Service Programs ◽  
Real Work ◽  
Community Service Programs ◽  
Initial Results

Manggala sub-district is one of 14 sub-districts in Makassar city. The area of ​​Manggala sub-district is 24.14 km2 or 13.73% of the area of ​​Makassar City. Manggala sub-district consists of 8 villages namely Bontoala, Bangkala, Batua, Borong, Manggala, Tamangapa, Biring Romang and Antang. The purpose of this STIBA Makassar Real Work Lecture (KKN) batch IV is a form of community service which is a pillar of the Tri Dharma of Higher Education. The method of implementing community service programs begins with mapping the problems and needs of the community using SOAR. After the analysis is carried out, a work program is prepared that is appropriate and needed by the community. Work programs that have been successfully implemented include: socialization and friendship (SS), TKA / TPA management training, TKA / TPA teaching, teaching of the Qur'anic tahfidz, National Seminar on Virtual Arabic (SNBAV), Subuh Reaching Blessings (SMK), Tahfidz Weekends (TW), Learning Yajwid and Halaqah Tahsin, and all of these programs have been running well and have shown initial results in accordance with the stated objectives of the Community Service Program.

scholarly journals INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

2021 ◽  
Vol 3 (2) ◽  
pp. 49
Author(s):  
Rani Sukma Ayu Suteja ◽  
Liestianingsih Dwi Dayanti ◽  
Angga Prawadika Aji ◽  
Santi Isnaini ◽  
Yayan Sakti Suryandaru ◽  
...  
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Early Observation ◽  
Community Empowerment ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Service Program ◽  
Medium Enterprises

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

scholarly journals Empowerment of Haranggaol Subdistrict community, Haranggaol Horison District, Simalungun Regency, North Sumatra in efforts to improve local wisdom

2019 ◽  
Vol 4 (2) ◽  
pp. 889-896
Author(s):  
Fajar Utama Ritonga ◽  
Matias Siagian ◽  
Indra Masmur
Keyword(s):  
Community Service ◽  
Learning Experience ◽  
Collaborative Work ◽  
Community Empowerment ◽  
State Universities ◽  
Service Program ◽  
Service Programs ◽  
Community Service Programs ◽  
The University ◽  
North Sumatra

The Collaborative Work Lecture with BKS West PTN is one of the community service programs conducted by 20 state universities where the University of North Sumatra is the host of the program. In the KKN program, we realize one of the tri dharma of higher education namely community empowerment. The aim of this program is that students are expected to gain learning experience through involvement in the community who directly find, formulate, solve and overcome problems that are in the field. The Community Service Program that we carry out is devoted to the community in Haranggaol Village, Haraggaol Horison District, Simalungun Regency, North Sumatra Province with the program "Community Empowerment of the Haranggaol Village, Haranggaol Horison District, Simalungun Regency, North Sumatra Province in an Effort to Improve Local Wisdom and Ecotourism in the Region of North Sumatra. This program is expected to be able to contribute to the community in the form of helping improve basic facilities and infrastructure as well as increasing the human resources available in the Haranggaol Basin so that local wisdom and ecotourism are of higher quality and help local communities maintain natural resources so that they are sustainable

scholarly journals Kerajinan Wayang Golek sebagai Produk Unggulan Daerah untuk Pemberdayaan Ekonomi Desa Tegalwaru

2019 ◽  
Vol 3 (2) ◽  
pp. 180-188
Author(s):  
Agung Zainal Muttakin Raden
Keyword(s):  
Human Resources ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Market Competition ◽  
Field Studies ◽  
Service Program ◽  
Business World ◽  
Medium Enterprises ◽  
Depth Interviews ◽  
Program Research

Tegalwaru Village has tried to develop by making itself a tourism village for Micro, Small, and Medium Enterprises (MSMEs) since 2018. However, MSMEs of Tegalwaru Village have difficulty establishing their identity in the business world due to the lack of specialty products that are unique in the market. Therefore, there is a need to innovate the regional specialty products as one of the efforts to improve the village's economy through the development of science and technology by considering the potential and uniqueness of the resources available in Tegalwaru Village. As part of the community service program, research on specialty products in this area uses qualitative methods in the form of field studies through observation and in-depth interviews. The result shows that one of the potential MSMEs of Tegalwaru Village that can be developed as a regional specialty product is Wayang Golek craft. This potential is supported by thre factors which are natural resource in the form of Pulai trees which grow around Pulekan road, human resources who have expertise in handicrafts, and the uniqueness of the product compared to the MSME around the area. However, there were major problems in the ability of MSME production and diversity of products regarding Wayang Golek in Tegalwaru Village. The implication of this study is to offer solution regarding the ability to increase MSME production and to innovate a diverse Wayang Golek product to strengthen the position of Tegalwaru Village MSMEs in market competition.

scholarly journals The Presentation of potential data for Micro, Small and Medium Enterprises (MSME) in the Food Sector at vilage office website

2020 ◽  
Vol 1 (1) ◽  
pp. 15-21
Author(s):  
Salfiana Salfiana ◽  
Sam Hermansyah ◽  
Ahmad Mannu ◽  
Andi Nurwidah
Keyword(s):  
Data Collection ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Food Prices ◽  
Food Sector ◽  
Service Program ◽  
Implementation Method ◽  
Medium Enterprises ◽  
The Village ◽  
Source Of Information

The title of this paper is the presentation of potential data for Micro, Small and Medium Enterprises (MSME) in the Food Sector at vilage office website. The purpose of this paper is the existence of MSME data in food as a source of information for development needs, especially in the food sector. The implementation method consists of preparation and briefing, data collection and data collection to the Village Website. Food MSME data presented on the Website consists of Pipang MSME profiles, the current market and the stabilization of food prices in the market. The Community Service Program 1 UMS Rappang  is expected to benefit the community. By providing MSME data on this website, it is expected to be information for MSME development strategies in particular and the Environment Kampung Pisang in general.

scholarly journals Workshop and Mentoring of Product Preservation and Marketing For Food and Beverage SMEs in Gresik Regency

2019 ◽  
Vol 2 (1) ◽  
pp. 20
Author(s):  
Nyoman Sri Widari ◽  
Badriyah Badriyah ◽  
Dedy Kunhadi Kunhadi
Keyword(s):  
Economic Growth ◽  
Product Quality ◽  
Community Service ◽  
Market Access ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Food And Beverage ◽  
Medium Enterprises ◽  
Natural Preservatives ◽  
Product Durability

Small and Medium Enterprises (SMEs) have an important role in the economy of a country, including in Indonesia. Although SMEs have contributed to economic growth, in their development there have been various problems. The problem faced by SMEs in Gresik Regency is that they do not understand the use of preservatives food and beverage that are safe for health and limited market access. In solving the problems faced by these SMEs, the community service team transferred knowledge and technology through workshops and mentoring. Workshop material includes methods of processing and preserving food, types of natural preservatives, and ways to promote, market, and sell products through online marketing media (e-commerce). While mentoring was carried out after the workshop was completed. With the completion of community service activities, it is expected that SMEs can increase product durability and product quality by using natural preservatives that are safe for health, and SMEs are able to run and manage e-commerce applications that have been developed.

Sign in / Sign up

Export Citation Format

Share Document