scholarly journals Pelatihan Desain dan Kemasan Produk Sebagai Upaya Meningkatkan Omset UMKM di Kota Batam

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Debby Arisandi ◽  
Ahmad Fitriansyah
Keyword(s):  
Gross Domestic Product ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Added Value ◽  
Domestic Product ◽  
Function Type ◽  
Product Packaging ◽  
Service Activities ◽  
Medium Enterprises

The Micro, Small, and Medium Enterprises (MSMEs) sector contributed 60.34% to the gross domestic product (GDP) and assisted the absorption of labor by 97.22%. The problem is, there are still many MSMEs that are not aware or do not understand that good and attractive product packaging will bring added value to the products it offers. As a result, some products that actually have high selling value/quality do not sell in the market. This activity aims to increase the understanding of MSME players of the importance of packaging so that the products offered an increase in added value and can differentiate packaging based on function, type, and material. The implementation of community service activities was carried out on 18-19 July 2017 in the Gurindam Building Hall of the Batam City Education Office. The activity was carried out in collaboration with the Dinas Koperasi dan Usaha Mikro Kota Batam, which was attended by 128 MSMEs. The results of the activity were in the form of new packaging for participant products that were more attractive, informative, and modern. Abstrak Sektor Usaha Mikro, Kecil dan Menengah (UMKM) memberikan kontribusi terhadap produk domestik bruto (PDB) sebesar 60.34% dan membantu penyerapan tenaga kerja sebesar 97.22%. Permasalahannya, masih banyak UMKM tidak sadar atau kurang memahami bahwa kemasan produk yang baik dan menarik akan mendatangkan nilai lebih pada produk yang ditawarkannya. Akibatnya sejumlah produk yang sebenarnya memiliki nilai jual tinggi/bermutu menjadi tidak laku dipasaran. Kegiatan ini bertujuan untuk dapat meningkatkan pemahaman pelaku UMKM terhadap pentingnya kemasan agar produk yang ditawarkan meningkat nilai tambahnya dan dapat membedakan kemasan berdasarkan fungsi, jenis dan bahannya. Pelaksanaan kegiatan pengabdian kepada masyarakat dilaksanakan pada 18-19 Juli 2017 di Aula Gedung Gurindam kantor Dinas Pendidikan Kota Batam.  Kegiatan dilaksanakan melalui kerjasama dengan Dinas Koperasi dan Usaha Mikro Kota Batam yang diikuti oleh 128 UMKM. Hasil kegiatan berupa kemasan baru bagi produk-produk peserta yang lebih menarik, informatif dan modern. Kata Kunci: umkm; pelatihan; kemasan

scholarly journals CORRELATION OF TOTAL GDP AND NUMBER OF SMALL AND MEDIUM ENTERPRISES IN THE EU-28

2021 ◽  
Author(s):  
Mirjana Štaka ◽  
Keyword(s):  
Gross Domestic Product ◽  
Social Role ◽  
Small And Medium Enterprises ◽  
Added Value ◽  
Domestic Product ◽  
Eu Countries ◽  
Medium Enterprises ◽  
The Relationship ◽  
The Eu

Micro, small and medium enterprises play a major role in the country's economic growth and development. The connection and correlation of GDP and the number of small and medium-sized companies represents a key not only economic but also social role of EU countries. This paper seeks to explore small and medium enterprises as an important role in economic growth and development. Micro, small and medium enterprises play a very important role in the economic development of the country, which is the reason for many studies and analyzes. In addition to contributing to gross domestic product creation, they also play a key social role as they reduce unemployment. The aim of this paper is to assess the relationship between the components of gross domestic product (GDP) and the development of small and medium enterprises (SMEs) in the EU-28 in the years 2009-2019. To achieve this goal, we reviewed the literature, presented statistical data that confirm the importance of these companies in economic development, such as: indicator of entrepreneurship (calculated as the number of SME companies per 1000 inhabitants), participation of SMEs in creating added value. We have presented this data for selected EU countries. Material and methods of work will be performed statistical analysis of data collected for SMEs in the EU and thus enable verification of the hypothesis set in the paper. Secondary data downloaded from the Eurostat site will be used. Based on the downloaded data and the application of a simple regression model, a universal and original model will be presented. Before presenting the model, a correlation will be made in order to present the comprehensiveness of the model. The model will be presented in the form of a function, which will have the value of parameters on the basis of which the influence of independent variables on dependent ones will be determined. The results and conclusions are presented at the end of the paper. The results of the research confirm the theoretical significance and role of small and medium enterprises, as well as the need for their internalization and growth into global market leaders. If the unemployment rate increases by 1 unit (if one person loses his job) in the EU, it will cause a decrease in total domestic value (GDP) by 0.509 units. Every new unemployed worker will cost the EU so much unproduced output and new added value. Assuming that there is no unemployment in the EU, ie that the rate is equal to 0, the EU would produce a gross domestic value of 16,135 euros (note: only the impact and the relationship between the unemployment rate and GDP is taken into account here). Thus, it is clear how much costs and effects unemployment has on the gross domestic product and economic policy of EU countries.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals Pengaruh Kecerdasan Intelektual, Kecerdasan Emosional, dan Kecerdasan Spiritual Pemilik Pada Kinerja Usaha Mikro Kecil Menengah

2018 ◽  
pp. 1369
Author(s):  
Rio Surya Wijaya ◽  
I Made Sukartha
Keyword(s):  
Economic Development ◽  
Emotional Intelligence ◽  
Gross Domestic Product ◽  
Small And Medium Enterprises ◽  
National Development ◽  
Positive Influence ◽  
Spiritual Intelligence ◽  
Domestic Product ◽  
Research Subjects ◽  
Medium Enterprises

National development of a nation includes economic development and Micro, Small and Medium Enterprises (MSMEs). MSME performance needs to be examined because the contribution of the MSME sector to the Gross Domestic Product (GDP) has increased from 57.84% to 60.34% in the last 5 years. This study aims to determine the effect of intellectual intelligence, emotional intelligence, and spiritual intelligence of the owner on the performance of Micro, Small and Medium Enterprises. Research subjects are the performance of UMKM in Denpasar City. The sample determination technique used in this study is Probably sampling used using a simple random technique. There are 100 MSMEs as samples with a questionnaire statement totaling 71 statements. Based on the results of the analysis of research obtained intellectual intelligence has a positive influence on the performance of MSMEs, Emotional Intelligence has a positive influence on the performance of SMEs, and Spiritual Intelligence has a positive influence on the performance of SMEs. Keywords: Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence.

scholarly journals PEMBUATAN ABON IKAN UNTUK PENINGKATAN NILAI TAMBAH HASIL TAMBAK IKAN DI DESA SONGAN, KECAMATAN KINTAMANI, BALI

2021 ◽  
Vol 5 (4) ◽  
Author(s):  
Ni Putu Jesika Novianti ◽  
Luh Putu Mahyuni
Keyword(s):  
Community Service ◽  
Innovation Process ◽  
Added Value ◽  
Fish Production ◽  
Product Packaging ◽  
Interview Methods ◽  
Service Activities ◽  
Service Activity ◽  
Raw Fish ◽  
Better Than

Songan Village, Kintamani District is a village that has local potential, namely the large number of tilapia fish cultivators. However, the cultivators have been selling their harvest in the form of raw fish only. The relatively cheap price of raw fish cannot provide significant benefits to tilapia fish cultivators, so that innovation is needed to add the value by further processing it. Seeing this situation, it is necessary to hold training in processing tilapia fish into ready-to-eat food such as fish floss and in product packaging, in order to increase the selling value of tilapia fish. Making fish floss does not require a large cost, so it is easy to be applied by tilapia fish cultivators. Meanwhile, the selling value is relatively better than the selling value of raw fish. Problems in the field in this community service activity were explored through observation and interview methods. After the problems were identified, training preparations and socialization were carried out, then training on making fish floss and their packaging were conducted. This activity is succeeded in providing an understanding of the importance of increasing the added value of fish production by processing it into fish floss, providing skills in making floss and packaging. Subsequent service activities can be directed at efforts to assist the community in obtaining P-IRT permits, assisting sales through social media, and accompanying the next production innovation process, among others by trying various other flavours apart from those tested in current community service activities. Desa Songan, Kecamatan Kintamani merupakan desa yang memiliki potensi lokal yaitu banyaknya pembudidaya ikan mujair dan oleh pembudidaya hanya dimanfaatkan dengan cara menjual hasil panennya berupa ikan mentah saja. Harganya yang relatif murah kurang bisa memberikan keuntungan yang signifikan terhadap pembudidaya ikan mujair, sehingga dibutuhkan inovasi untuk mengolahnya lebih lanjut. Melihat situasi semacam ini, maka perlu diadakan pelatihan pengolahan ikan mujair menjadi makanan siap saji seperti abon ikan dan pengemasan produk  agar dapat meningkatkan nilai jual ikan mujair. Pembuatan abon ikan ini tidak memerlukan biaya yang besar, sehingga mudah untuk diaplikasikan oleh pembudidaya ikan mujair. Sementara nilai jualnya relatif lebih baik daripada nilai jual ikan mentah. Permasalahan di lapangan dalam kegiatan pengabdian ini digali melalui metode observasi dan wawancara. Setelah permasalahan berhasil diidentifikasi, dilakukan persiapan pelatihan dan sosialisasi, kemudian dilakukan pelatihan pembuatan abon ikan beserta pengemasannya. Kegiatan ini berhasil memberikan pemahaman akan pentingnya meningkatkan nilai tambah produksi ikan melalui pengolahannya menjadi abon ikan, memberikan keterampilan pembuatan abon ikan dan pengemasannya. Kegiatan pengabdian selanjutnya dapat diarahkan pada upaya mendampingi masyarakat dalam pengurusan ijin P-IRT, membantu penjualan melalui media sosial, dan mendampingi proses inovasi produksi berikutnya, antara lain dengan mencoba berbagai varian rasa lainnya selain yang diuji coba pada kegiatan pengabdian saat ini.

Designing a Multi-Criteria Decision-Making Framework to Reduce the Post-COVID-19 Impact on SMEs

2021 ◽  
pp. 150-167
Author(s):  
Suchismita Satapathy
Keyword(s):  
Decision Making ◽  
Gross Domestic Product ◽  
Agricultural Sector ◽  
Small And Medium Enterprises ◽  
Vital Role ◽  
Domestic Product ◽  
Multi Criteria Decision Making ◽  
Assembly Lines ◽  
Migrant Laborers ◽  
Medium Enterprises

After the agricultural sector, micro, small, and medium enterprises (MSME) play a vital role in the development of India. Micro, small, and medium enterprises (MSME) are contributing about 25% of the country's GDP (gross domestic product) from service activities and 33% to the manufacturing amount produced for India. Micro, small, and medium (MSME) entrepreneurs have been highly impacted due to the COVID-19 pandemic lockdown. Due to lockdown, MSME sector who could not export, nor get their ancillary parts, had problems with transportation leading to the inability to do marketing. Most important migrant laborers rushed to their villages or natives. Hence, without labor or workforce, the assembly lines stopped. In this chapter, an attempt is made to identify the challenges of the MSME sector and deal with the efforts often taken to restart them.

scholarly journals EKSISTENSI PEMBENTUKAN LEMBAGA PEMERINGKAT USAHA MIKRO KECIL MENENGAH DI INDONESIA

2015 ◽  
Vol 44 (4) ◽  
pp. 462
Author(s):  
Darminto Hartono
Keyword(s):  
Gross Domestic Product ◽  
Ownership Structure ◽  
Credit Rating ◽  
Small And Medium Enterprises ◽  
Domestic Product ◽  
Credit Rating Agencies ◽  
Rating Agencies ◽  
Medium Enterprises

This study aims to find the institutional existence and ownership structure of credit rating agencies of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Institutional and Ownership Structure of Credit Rating Agencies MSMEs in Indonesia is conducted through the ministry of cooperatives and SMEs, the ministry of communications and information, the tourism ministry, agency securities in Indonesia, Bank Indonesia, the national banking associations, and ministries of state-owned enterprises (SOEs). Micro, Small and Medium Enterprises (MSMEs) have an important role in the economy in Indonesia. MSMEs have a proportion of 99.99% of the total businesses in Indonesia or as many as 59.313 million of MSMEs units also prove to have contrubuted for 19.86% of the total Gross Domestic Product of Indonesia

scholarly journals Development of Micro, Small and Medium Enterprises and Their Constraints: A Story from Indonesia

2011 ◽  
Vol 13 (1) ◽  
pp. 21 ◽  
Author(s):  
Tulus T. H. Tambunan
Keyword(s):  
Gross Domestic Product ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Domestic Product ◽  
Medium Enterprises ◽  
Large Enterprises

The main aim of this paper is to discuss recent development of micro, small and medium enterprises (MSMEs) and their current problems in Indonesia, based on analysis of secondary data on their performance focusing on their contribution to gross domestic product (GDP) and productivity, and their constraints. It shows that their GDP share is larger than that of large enterprises (LEs). But it is mainly because their number is huge, while their productivity is low. Their main constraints are mainly high cost of raw materials, marketing difficulties, and lack of capital.

scholarly journals The Effect of Logistical-Crossfunctional Drivers on the Competitive Strategy of the Supply Chain of SMEs: A Case Study

2021 ◽  
Vol 22 (1) ◽  
pp. 85-97
Author(s):  
Sumarsono Sumarsono ◽  
Nur Muflihah
Keyword(s):  
Supply Chain ◽  
Data Analysis ◽  
Gross Domestic Product ◽  
Competitive Strategy ◽  
Small And Medium Enterprises ◽  
Domestic Product ◽  
Analysis Method ◽  
Business World ◽  
Medium Enterprises

Small and Medium Enterprises (SMEs) dominate the business world in Indonesia with a high Gross Domestic Product contribution. However, SMEs are unable to compete with large industries due to uncompetitive supply chains. The logistical-crossfunctional aspect of drivers is an aspect driving a competitive supply chain. This study aims to examine the effect of logistical-crossfunctional drivers on the competitive strategy of the supply chain for SMEs in Indonesia. The case study was conducted in SMEs scattered in East Java, Indonesia. The data analysis method used PLS-SEM. The results showed that the logistical-crossfunctional aspects of SME drivers have a significant effect on the supply chain competitive strategy. The implications of the research results are used to develop supply chain strategies for SMEs with a priority scale of logistical-crossfunctional drivers such as 1) facilities; 2) sourcing; 3) information; 4) transportation; 5) inventory; and 6) pricing.

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