scholarly journals Understanding Internet User Profiles: A Case Study of Thailand

Author(s):  
Donyaprueth Krairit

Thailand is experiencing the unforeseen growth in Internet penetration like in many developing countries.  Internet users are eager to go online and try our new applications.  In order to understand the whole picture of the market, it is important for one to understand the user behaviors first.  This study aims to analyze the Internet user behaviors, using Thailand as a case study, and group the users according to their usage behaviors.  The findings show four groups of Internet users which are different from traditional literature which has not been updated since 2012. They are, namely, (1) Online Hardcores, (2) Rational Users, (3) Social Addicts, and (4) Social Followers. These groups have different behaviors when it comes to the usage of different applications on the Internet.  It is found that most Thai users use social network applications and short messaging services, such as Line and Whatsapp. Therefore, the majority tend to be the socializers.  However, it was found that Thai users often use many applications in one day.  They do not stay only on social networks but also use other programs as well. The results also show that Internet users grouping is still the area that can be further developed as the users and applications keep changing.

2018 ◽  
Vol 4 (1) ◽  
pp. 145-163
Author(s):  
Jiachi Zhuang ◽  
Aiyu Liu ◽  
Chao Sun

By using the Propensity Score Matching model, this study proves the existence of an Internet premium effect. After other factors are controlled, it is found that the average wage income of Internet users is 1.38 times that of non-users. At the same time, there are significant gender differences in the premium effect of the Internet on wages: Women’s Internet wage premium is 90.6% that of men. Furthermore, it is found that the Internet premium effect on wages is highly related to users’ online behaviors. Compared with female users, male users are more inclined to use Internet resources to acquire knowledge and human capital; among female users, those with a greater conception of gender equality are more inclined to use the Internet for learning and accumulation of human capital. Using the framework of previous research on gender inequality in cyberspace, this study focuses on how gender perception influences Internet users’ preferences and ways of using the Internet, which is an important cause and mechanism of reproduction of gender inequality in cyberspace.


2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.


2018 ◽  
Vol 176 ◽  
pp. 03011
Author(s):  
ZHANG Yi-wen ◽  
BAI Yan-qi ◽  
YANG An-ju

In recent years, with the rapid increase of users active on the Internet, Internet users access log is also increasing rapidly. According to the user's Internet access log analysis of the characteristics of user behavior on the Internet. In this paper, we classify the statistical analysis of the behavior of Internet users by collecting information and data on urban and rural Internet user behavior. This result may provide a basis for guiding the behavior of Internet software manufacturers or government.


2012 ◽  
Vol 40 (6) ◽  
pp. 993-1004 ◽  
Author(s):  
Su-Houn Liu ◽  
Hsiu-Li Liao ◽  
Yu-Hsieh Sung ◽  
Qi-Dong Peng

In recent years, there has been a significant rise in the popularity of Web 2.0 applications. Our purpose was to examine the behaviors of Internet users. Voluntary participants (N = 691) were recruited through banners posted on a leading commercial website in Taiwan and were randomly allocated to 7 groups. The between-participants experimental design included 3 forms of payment crossed with 2 levels of payment, and a control condition with no payment. We found that behaviors on the Internet are linked to norms that are followed according to communal or exchange relationships during participation. Therefore, the distinction of communal and exchange relationships can be important in understanding user behaviors on the Internet.


Informatics ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 5
Author(s):  
Enrique Rus-Arias ◽  
Pedro R. Palos-Sanchez ◽  
Ana Reyes-Menendez

The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at individual users depending on their profile, has raised concerns about the use of personal data and invasion of user privacy on the Internet. Concerned users install ad-blockers that prevent users from seeing ads and this has resulted in many companies using anti-ad-blockers. This study investigates the sociological variables that make users feel that advertising is annoying and then decide to use ad-blockers to avoid it. Our results provide useful information for companies to appropriately segment user profiles. To do this, data collected from Internet users (n = 19,973) about what makes online advertising annoying and why they decide to use ad-blockers are analyzed. First, the existing literature on the subject was reviewed and then the relevant sociological variables that influence users’ feelings about online advertising and the use of ad-blockers were investigated. This work contributes new information to the discussion about user privacy on the Internet. Some of the key findings suggest that Internet advertising can be very intrusive for many users and that all the variables investigated, except marital status and education, influence the users’ opinions. It was also found that all the variables in this study are important when a user decides to use an ad-blocker. A clear and inverse correlation between age and opinion about advertising as annoying could be seen, along with a clear difference of opinion due to gender. The results suggest that users without children use ad-blockers the least, while retirees and housewives use them the most.


Author(s):  
Atwi Suparman

The revolution of information and communication technology (ICT) has brought the new millennium into an information era. The general consensus is that we have entered the information age and that we will not be exempted from the current forces of technological development and globalization (Taylor, 1998), have been acknowledged and realized. Nevertheless, in less advantaged countries, it has also raised a lot of worries. As with other countries, the Indonesian government is determined to harness the use of information and communication technology (ICT) for increasing the country’s national competitiveness. The initial step was done through the establishment of the Indonesian Telematics Coordinating Team (known as TKTI) in 2000, consisting of all cabinet ministers and chaired by the Vice President of Indonesia at the time, Megawati Soekarnoputri. In 2001, the ICT national plan was formulated by Presidential Decree No. 6/2001 (“Guidelines for the Development and Implementation of ICT in Indonesia”), which states the government’s general policy towards ICT and calls on TKTI to take an active role to drive ICT implementation in Indonesia (International Telecommunication Union, 2002) Indonesia is one the largest countries within ASEAN with a population of over 215 million. The country is mostly water (81%) with five big islands and about 14 thousands of small islands. Despite the economic crisis, which started in 1997, Indonesia has progressively increased its telecommunication network over the last decade. Nowadays, Indonesia ranks number 13 within the top 20 countries with highest number of Internet users (Internet World Stats, 2006). However, the percentage of Internet users to the total population is only about 8.1 %. This is slightly lower than the Internet penetration in China (8.5%) and much lower than that in other ASEAN countries such as Malaysia (36.7%) and Singapore (67.2%). According to Internet World Stats (2006), the growth of ICT users in Indonesia within the last five years was phenomenal (800%), increasing the number from around 2 million (in 2000) to about 18 million (in 2005). Nevertheless, only about 8% or only around 1.5 million of those users are Internet subscribers (APJII, 2006). The increase in user number was initially due to the expansion of Internet access points provided by Internet Kiosks (known as WARNET), which are mostly owned by private individual business enterprise. A survey conducted by APJII in 2002 showed that about 43% of users accessed Internet from WARNET (APJII cited in International Telecommunication Union, 2002). The rest accessed Internet from offices (41%), homes (12%), and schools/universities (4%). The growth of WARNET gave a lot of hopes to Indonesians who can not afford to have computers and Internet access in their personal homes and work places; and had helped increase the Internet penetration in Indonesia significantly. However, the later survey in 2004 showed a significant decrease in the number of Internet users surfing from the WARNETs. Nugroho (in Purbo, 2005) reported that this was caused by the reduced number of WARNET from approximately around 2,500 in 2002 to about only 1,724 in early 2004. Discussion in various mailing lists blamed the high telecommunication tariffs for the decreased number of those Indonesian WARNETs. “Other explanations included the conversion of WARNETs into gaming centers, illegal tariffs imposed by local governments, and some local governments requiring WARNETs to apply for a license to operate as entertainment center” (Purbo, 2005, p. 103)


2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Elfi Ratna ◽  
Ika Ratna

Based on a survey conducted by the APJII (Indonesian Internet Service Providers Association) team in 2018 with a percentage of more than 64.8% using the internet. The highest percentage is at the age of 7-19 years, which is 91%, this shows that the number of internet users is getting higher every year. This study aims to help treat children who are addicted to the Internet and as advice or a reference for making decisions on how to deal with people who are addicted to the Internet. The method used was to collect data on the distribution of questionnaires or questions that were carried out directly on children aged 7-17 years in the blistering village. The results of external application testing with Likert scale calculations get a percentage result of 78.36% (very useful).


2015 ◽  
Vol 16 ◽  
pp. 8-20
Author(s):  
Asma Jamal ◽  
Amber Ferdoos ◽  
Muhammad Zaman ◽  
Madiha Hussain

This research aims to investigate the contemporary situation of ‘cyber-ethics’ that is prevailing among the users of the internet. The cyber world seems to be a second or virtual world for all of those who use the internet. Three diverse perspectives of cyber-ethics, i.e. Professional, Philosophical and Descriptive give a better understanding of how different philosophers, social scientists and even computer professionals view cyber-ethics and how the advancement in the field of technology can be embedded into the social system. Along with the advantages of being ‘connected’ to the world at large, it also brings some disadvantages on the ethical side and it is no astonishment that Pakistan is also not liberated from the cyber space dilemma. A survey was conducted in four major universities of Islamabad in order to measure the perception of internet users regarding the concept of ‘cyberethics’. The survey was carried out on 304 respondents (152 males, 152 females) and a detailed questionnaire was used as the prime tool of the survey method. Although the perception of male and female students differ from each other in various regards (as supported by the Ethical Theory of Relativism), the results reveal that there is a positive attitude of respondents towards the main concept of cyber-ethics on the whole, but there is still a long way to go in order to obtain a better understanding and to adopt the proper ways of using cyber technology.


2018 ◽  
Vol 1 (2) ◽  
pp. 41-50
Author(s):  
Asto Sunu Subroto

Indonesian consumer who connected to the internet in 2016 reach 90,5 million. The numbers of consumer who transact online reach 26.3 million or 29% of the internet users. Based on the research, the readiness of internet user for e-commerce transaction reaches more than 85%. However, there is still challenge in trust. In the same prices, consumers still prefer to shop ofline. Level of trust is divided into four categories, involve trust to the e-commerce industries in general, trust to the ordered and delivered the product, trust to the security of payment, and trust to the courier company. Due to trust becomes a most important factor in an online transaction, research about it have to be conducted periodically, so readiness ofIndonesian to the online transaction can be tracked. The result of the research is to not only for e-commerce industries but also for the traditional trade (ofline) industries and economy ofIndonesia.


2001 ◽  
Vol 30 (3) ◽  
pp. 73-81 ◽  
Author(s):  
Ana M. B. Pavani

This paper addresses the problem of multilingual digital libraries. The motivation for a such a digital library comes from the diversity of languages of the Internet users as well as the diversity of content authors, from e-book authors to writers of courseware. The basic definitions of such a system, the specifications of its functionality and the identification of the items it holds are discussed. The impact of multilinguism in each of the former aspects is presented. A case study of a multilingual digital library - in the Maxwell System in PUC-Rio - is described in the last sections. Its main characteristics are described and the current status of its digital library is shown.


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