scholarly journals The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers

Informatics ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 5
Author(s):  
Enrique Rus-Arias ◽  
Pedro R. Palos-Sanchez ◽  
Ana Reyes-Menendez
Keyword(s):  
Online Advertising ◽  
Personal Data ◽  
Inverse Correlation ◽  
The Internet ◽  
User Profiles ◽  
User Privacy ◽  
Internet Users ◽  
New Information ◽  
Difference Of Opinion ◽  
The Subject

The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at individual users depending on their profile, has raised concerns about the use of personal data and invasion of user privacy on the Internet. Concerned users install ad-blockers that prevent users from seeing ads and this has resulted in many companies using anti-ad-blockers. This study investigates the sociological variables that make users feel that advertising is annoying and then decide to use ad-blockers to avoid it. Our results provide useful information for companies to appropriately segment user profiles. To do this, data collected from Internet users (n = 19,973) about what makes online advertising annoying and why they decide to use ad-blockers are analyzed. First, the existing literature on the subject was reviewed and then the relevant sociological variables that influence users’ feelings about online advertising and the use of ad-blockers were investigated. This work contributes new information to the discussion about user privacy on the Internet. Some of the key findings suggest that Internet advertising can be very intrusive for many users and that all the variables investigated, except marital status and education, influence the users’ opinions. It was also found that all the variables in this study are important when a user decides to use an ad-blocker. A clear and inverse correlation between age and opinion about advertising as annoying could be seen, along with a clear difference of opinion due to gender. The results suggest that users without children use ad-blockers the least, while retirees and housewives use them the most.

scholarly journals The Brazilian Law on Personal Data Protection

2020 ◽  
Vol 12 (6) ◽  
pp. 15-25
Author(s):  
Jonatas S. de Souza ◽  
Jair M. Abe ◽  
Luiz A. de Lima ◽  
Nilson A. de Souza
Keyword(s):  
Technological Change ◽  
Data Protection ◽  
Personal Data ◽  
Major Change ◽  
Personal Data Protection ◽  
Brazilian Society ◽  
General Law ◽  
Internet Users ◽  
The Subject ◽  
New Challenges

Rapid technological change and globalization have created new challenges when it comes to the protection and processing of personal data. In 2018, Brazil presented a new law that has the proposal to inform how personal data should be collected and treated, to guarantee the security and integrity of the data holder. The General Law Data Protection - LGPD, was sanctioned on September 18th, 2020. Now, the citizen is the owner of his personal data, which means that he has rights over this information and can demand transparency from companies regarding its collection, storage, and use. This is a major change and, therefore, extremely important that everyone understands their role within LGPD. The purpose of this paper is to emphasize the principles of the General Law on Personal Data Protection, informing real cases of leakage of personal data and thus obtaining an understanding of the importance of gains that meet the interests of Internet users on the subject and its benefits to the entire Brazilian society.

Towards Privacy Awareness in Future Internet Technologies

2019 ◽  
pp. 1818-1839
Author(s):  
Hosnieh Rafiee ◽  
Christoph Meinel
Keyword(s):  
Future Internet ◽  
The Internet ◽  
User Privacy ◽  
Current Standard ◽  
Important Place ◽  
Privacy Issue ◽  
Internet Users ◽  
The World ◽  
Use Of The Internet ◽  
Practical Level

With the increased use of the Internet to share confidential information with other users around the world, the demands to protect this information are also increasing. This is why, today, privacy has found its important place in users' lives. However, Internet users have different interpretations of the meaning of privacy. This fact makes it difficult to find the best way to address the privacy issue. In addition, most of the current standard protocols in use over the Internet do not support the level of privacy that most users expect. The purpose of this chapter is to discuss the best balance between users' expectation and the practical level of privacy to address user privacy needs and evaluate the most important protocols from privacy aspects.

scholarly journals RESEARCH OF THE SYSTEM FOR VULNERABILITY TO MITM – ATTACKS USING THE CREATION OF FAKE AP

2021 ◽  
Vol 1 (13) ◽  
pp. 29-38
Author(s):  
Serhii Krivenko ◽  
Natalya Rotaniova ◽  
Yulianna Lazarevska ◽  
Ulyana Karpenko
Keyword(s):  
Computer Network ◽  
Personal Data ◽  
Cyber Attacks ◽  
Distributed Information ◽  
Internet Users ◽  
Man In The Middle ◽  
Computer Network Security ◽  
The Subject ◽  
High Level ◽  
Gain Access

The problems of the cybersecurity are becoming a daily threat to the business sphere and the Internet users. The field of the cybersecurity is constantly changing, but it is obviously that the cyber threats are becoming more serious and occur more often. The statistics on the number of cyber attacks in 2020 showed a sharp surge in the cybercrime. In the field of the information security, the majority of incidents has been related to attacks on the various distributed information systems recently. At the same time, a significant amount number of the successful attacks are those that carried out using such attacks as "Man in the middle" (MITM). MITM - attacks are dangerous because with their help attackers gain access to the confidential information, not only the companies but also the ordinary users. Therefore, the purpose of this article is to study the types of MITM - attacks, as well as to develop the recommendations for combating such types of attacks. The study was conducted using methods of analysis and description. The object of the study is MITM attacks. The subject of the study is to determine ways to counter attacks such as MITM. As a result of the conducted research the basic types and the technique of carrying out MITM - attacks are considered. The result of the study was the development of the recommendations for the countering MITM attacks. The proposed methods of preventing "Man in the middle" attacks can ensure a certain high level of the computer network security. This study will be useful in ways suggested to prevent MITM attacks, not only for security administrators, but also for Wi-Fi users trying to protect their personal data. The results of the study can also be used to develop better software that can increase the security of any computer network

scholarly journals Freedom of expression and protection of personal data on the Internet: The perspective of Internet users in Serbia

2020 ◽  
Vol 15 (47) ◽  
pp. 5-34
Author(s):  
Marta Mitrović
Keyword(s):  
Freedom Of Expression ◽  
Personal Data ◽  
Individual Responsibility ◽  
The Internet ◽  
Snowball Sampling ◽  
Internet Users ◽  
The Republic ◽  
The Government ◽  
The Individual ◽  
The Right

The paper examines the views of Internet users concerning the protection of their rights on the Internet. The Web survey, conducted by the snowball sampling, included 783 Internet users who expressed their views regarding the ways the state (Serbia) and private agents (Facebook and Google) relate to the right of freedom of expression and privacy on the Internet. Also, the survey was used to examine the individual responsibility of users when it comes to the use of Internet services. Several hypotheses suggested that Internet users in Serbia do not have confidence in the country and private actors on the issue of protecting their rights. However, users also do not demonstrate a satisfactory level of individual responsibility. The most important findings indicate that: 1) only one-sixth of the respondents consider that the Government of the Republic of Serbia does not violate the privacy of Internet users; 2) almost half of the respondents do not feel free to express their views criticizing the government; 3) almost 90% of users are not satisfied how Facebook protects their privacy, while it is 1% lower in the case of Google; 4) a third of respondents answered positively to the question whether they had read terms of use of the analyzed companies, but half of them did not give a correct answer to the main questions; 5) only 8.9% of respondents who claimed to have read terms of use are aware of the fact that Facebook shares their data with third parties.

scholarly journals Economia da intrusão e modulação na internet | The economy of intrusion and modulation on the internet

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Sérgio Amadeu da Silveira
Keyword(s):  
Personal Data ◽  
The Internet ◽  
Right To Privacy ◽  
The Right To Privacy ◽  
Internet Users ◽  
The Right ◽  
Informational Economy ◽  
Conflictual Relationship

RESUMO O texto trata da economia da interceptação de dados pessoais, também denominada economia da intrusão, componente importante da economia informacional. Mostra a dinâmica da busca pelas atenções e a necessidade crescente da captura de dados pessoais com o objetivo de modular comportamentos e influenciar nas escolhas dos conectados. O texto indica a relação conflituosa entre o direito à privacidade e o mercado de venda de dados pessoais que avança na internet.Palavras-chave: Economia da Intrusão; Privacidade; Mercado de Dados Pessoais; Modulação; Internet.ABSTRACT This paper addresses the economy of personal data interception, also called the intrusion economy, an important component of the informational economy.  It shows the dynamics of attention-getting and the growing need to capture personal data aiming at modulating behaviour and influencing the choices of internet users. The paper points to the conflictual relationship between the right to privacy on one hand and the growing market for personal data on the other.Keywords: Intrusion Economy; Privacy; Market for Personal Data; Modulation; Internet. 

scholarly journals Marketing Digital: O Poder Das Redes Sociais Na Venda De Produtos Educacionais / Digital Marketing: The Power of Social Media in Selling Educational Products

2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cell Phones ◽  
Digital Marketing ◽  
Quality Of Services ◽  
The Internet ◽  
Knowing That ◽  
Internet Users ◽  
The Subject

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.

scholarly journals Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

2020 ◽  
Vol 12 (3) ◽  
pp. 1003 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro Palos-Sanchez ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Online Advertising ◽  
Sustainable Growth ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Ecosystem ◽  
Internet Users ◽  
New Business ◽  
New Business Models

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.

Internet Usage, Motives and Advertisements

2014 ◽  
Vol 5 (4) ◽  
pp. 37-49
Author(s):  
Manoocher Niknam ◽  
Kobra Najafi ◽  
Azamosadat Hoseini ◽  
Sima Amirpoor ◽  
Parisa Bahmandar ◽  
...  
Keyword(s):  
Online Advertising ◽  
Demographic Variables ◽  
Internet Usage ◽  
The Internet ◽  
Advertising Agencies ◽  
Significant Relation ◽  
Internet Users ◽  
Use Of Internet ◽  
To Receive ◽  
The Web

This study explains the internet usage among Iranian users. Therefore it has been tried to give basic answers to this question that: What is the Iranians main use for internet and not shopping online? Based on this, by thoroughly analyzing the literature of internet users and develop a comprehensive theoretical model, the use of internet was tested in the web domain. The results indicate that; there is a significant relation between the demographic variables (age, education) and the motivations for using the Internet, also results show that in Iran, men and women use the internet for more searching motivations, and one of the major reasons that Iranian users do not shop online is the mistrust to receive that product. This study was done on a descriptive–analytical basis and based on the achievements of this research, it was recommended to advertising agencies that by using the indicators identified how to make appropriate steps in order to provide online advertising.

Towards Privacy Awareness in Future Internet Technologies

2015 ◽  
pp. 47-66
Author(s):  
Hosnieh Rafiee ◽  
Christoph Meinel
Keyword(s):  
Future Internet ◽  
The Internet ◽  
User Privacy ◽  
Current Standard ◽  
Important Place ◽  
Privacy Issue ◽  
Internet Users ◽  
The World ◽  
Use Of The Internet ◽  
Practical Level

With the increased use of the Internet to share confidential information with other users around the world, the demands to protect this information are also increasing. This is why, today, privacy has found its important place in users' lives. However, Internet users have different interpretations of the meaning of privacy. This fact makes it difficult to find the best way to address the privacy issue. In addition, most of the current standard protocols in use over the Internet do not support the level of privacy that most users expect. The purpose of this chapter is to discuss the best balance between users' expectation and the practical level of privacy to address user privacy needs and evaluate the most important protocols from privacy aspects.

Internet users’ neutralization of the morality of advertisement blocking

2018 ◽  
Vol 38 (6) ◽  
pp. 683-703
Author(s):  
Bryn Alexander Coles
Keyword(s):  
Online Advertising ◽  
Online Discussions ◽  
Subject Position ◽  
Best Interests ◽  
Moral Problem ◽  
Moral Dimension ◽  
Internet Users ◽  
Online Advertisements ◽  
Neutralization Techniques ◽  
The Subject

Abstract Internet revenue is currently threatened by an increase in the use of advertisement blocking software. This presents a moral problem for Internet users, as by blocking advertisements, they deprive content creators of income for their work. Four hundred and thirty-six comments taken from three naturally occurring online discussions were analyzed from a discursive psychological perspective to explore how posters engage with online debates concerning the morality of blocking advertisements. Posters were found to orientate to a moral dimension against blocking online advertisements. They sought to manage this moral dimension by drawing upon the neutralization techniques of denial of responsibility, denial of injury, condemnation of the condemners, and appeals to higher loyalty. Two aspects of neutralization discourse have also been shown to be used in a novel manner. Rather than denying the victim, Internet users adopt the subject position of “victim” for themselves. Rather than denying injury, they present themselves as injured by online advertising. Posters here present blocking online advertisements as being in their own best interests. In order to change this behavior, then, advertisers must reposition themselves with consumers, to orientate to the presence of advertising online as mutually beneficial, rather than parasitic.

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