scholarly journals Symmetry and Asymmetry in the Structure of Temporal Opposition “Past / Future” (based on Media Texts)

2020 ◽  
pp. 117-128
Author(s):  
I. N. Ponomarenko ◽  
N. A. Segal ◽  
Y. N. Bychina ◽  
S. A. Mospan
Keyword(s):  
A Priori ◽  
Russian Language ◽  
Media Discourse ◽  
Political Views ◽  
The World ◽  
The Media ◽  
The Subject ◽  
The Asymmetry ◽  
Media Texts ◽  
Linguistic Units

The article is devoted to the identification of the asymmetric basis of explication of temporal oppositions in the Russian-language media discourse. The semantic-pragmatic potential of linguistic units representing the antithesis of “past / future” and its textual explicators is established and analyzed. Given the specifics of linguistic and extralinguistic factors, the features of modeling the current political picture of the world are revealed. It is emphasized that the asymmetry of the media discourse, which has become the subject of scientific research only in the last decade, is dictated by the manipulative orientation of media texts. An analysis of practical material allows us to conclude that the media texts of the beginning of the XXI century are a priori asymmetric and are built on both communicative and linguistic asymmetries, which consist primarily in the contraposition of linguistic and contextual antonyms that reflect polar political views and aspirations. The asymmetry of images of the past and future and the ambiguity of connotations inherent in the linguistic representatives of these images allow us to talk about the variability of the value component of the key categories of the political picture of the world and prove its dynamic nature.

scholarly journals The Language Means of Comicality in Clickbait Headings

2021 ◽  
pp. 151-165
Author(s):  
Natalia Prokofeva ◽  
◽  
Irina Akulovich ◽  
Keyword(s):  
Russian Language ◽  
Internet Research ◽  
Media Discourse ◽  
Modern Media ◽  
Research Material ◽  
The Media ◽  
The Subject ◽  
Communicative Act ◽  
Genre Preferences ◽  
The Russian Language

The analysis of material presented in the media discourse demonstrates significant changes in the intentionality of the journalistic text, which are reflected in establishing contacts so as to grab and retain the reader's attention. This feature of modern media text is represented in changing genre preferences, speech tactics and strategies, and, consequently, selecting and combining linguistic means. One of the manifestations of this trend is the phenomenon of clickbait, which is a communicative act of promising to continue communication. This article is dedicated to the clickbait with the semantics of comicality. The collected from the Russian-language Internet research material includes clickbait headings that promise a certain funny content. The study revealed that a clickbait model includes the following semantic components: a stimulating utterance of the subject of speech seeking to involve the reader in the humorous nature of hypertext; the verbal and non-verbal markers of the object of laughter; markers, which reflect Internet user's involvement in the communicative act. The analysis of relationship between the components of a clickbait model resulted in specifying four types of clickbait headlines: 1) narrative headlines, which invite the reader to laugh what some other readers have already laughed at; 2) offering headlines suggesting some comic entertainment; 3) allusive clickbaits that hint on the possibility to continue amusing reading; 4) nominative clickbaits, which name the expected laughing reaction to the presentation of some objects.

scholarly journals The World capital of reggaeton: Verbal framing of Medellin in online media discourse

Ricercare ◽  
2021 ◽  
pp. 56-71
Author(s):  
Mariia Mykhalonok
Keyword(s):  
Online Media ◽  
Media Discourse ◽  
Frame Semantics ◽  
Negative Stereotypes ◽  
Musical Genre ◽  
The World ◽  
The Media ◽  
The City

This article examines linguistic framing of Medellin as the city of the musical genre reggaeton in online media discourse, drawing on Fillmore’s frame semantics theory (1977). The most salient frames applied towards Medellin are those of centrality, home, and music, whereby the city’s global significance as a musical hub is emphasized through the terms belonging to the frame of world. The use of components from the frames of crime and drugs suggests that the drug-related past of Medellin is integrated into its new cultural profile. Another part of the new Medellin brand are the city’s residents themselves, who are credited with supporting local reggaetonero/as, and are typically referred to with overtly positive vocabulary from the frames of love, help, and home. Although some texts evoke negative stereotypes about reggaeton, the media mostly present the Medellin reggaeton scene through the frames of success, power, and business.

scholarly journals EXTENSION OF THE SEMANTICS OF WORDS RELATING TO THE THEMATIC GROUP ‘PLANT WORLD’ (on the Material of the ‘Lexical Atlas of Russian Folk Dialects’)

2020 ◽  
Vol 12 (3) ◽  
pp. 41-48
Author(s):  
Nelli A. Krasovskaya ◽  
Keyword(s):  
Russian Language ◽  
Extended Sense ◽  
Systemic Analysis ◽  
Semantic Maps ◽  
The World ◽  
Secondary Meaning ◽  
The Subject ◽  
Transfer Mechanisms ◽  
The Russian Language

This article discusses the semantics of lexical units included in the thematic group ‘Plant World’. For a person with a traditional worldview, nature is the basis for the formation of a system of views, values, for numerous rethinking. The material for analysis in the article is provided not by a lexicographic source but by a linguo-geographical one. A collection of maps of the recently published first issue of The Plant World of the Lexical Atlas of Russian Folk Dialects allows us to make rather interesting observations. Work with the material of semantic maps makes it possible not only to establish changes in the semantics of lexical units but also to find areas that are associated with the use of a word in one or another secondary meaning. In some cases, there were created duplicate maps devoted solely to the functioning of lexical units in extended sense. Systemic analysis of maps makes it possible to identify patterns in the semantic shifts of lexemes denoting facts and phenomena of the world around as the main meaning. There have been revealed semantic shifts of lexemes from the thematic group ‘Plant World’ to the field of subject, locative and anthropomorphic registers. Such examples of the extensive use of words are not unexpected for the Russian language. It should also be emphasized that the analysis of comments and other materials accompanying maps allows us to establish the features of shifts in semantics. It has been determined that a shift to the subject and locative semantic register is mainly associated with metonymy mechanisms, while a shift to the area of the anthropomorphic semantic register – with the metaphorical transfer mechanisms. The author draws conclusions concerning both the use of map materials for analyzing the extension of semantics and the features of secondary nominations in lexemes belonging to the thematic group ‘Plant World’.

scholarly journals THE METHODOLOGY OF THE APPLICATION OF SUBJECT-LANGUAGE INTEGRATIVE TECHNOLOGIES FOR TEACHING THE RUSSIAN LANGUAGE AND TEACHING IN RUSSIAN USING THE EDUCATIONAL PLATFORM

2020 ◽  
Author(s):  
В.В. Богданчиков ◽  
Е.А. Тренкина ◽  
Т.А. Шорина
Keyword(s):  
Digital Technologies ◽  
Practical Experience ◽  
Russian Language ◽  
Nikolai Gogol ◽  
Communicative Skills ◽  
Advantages And Disadvantages ◽  
The World ◽  
Subject Areas ◽  
The Subject ◽  
The Russian Language

В статье рассматривается методика применения технологий предметно-языкового интегративного обучения в русских школах за рубежом. Рассматривается и анализируется опыт интеграции предметных областей «Русский язык» и «Окружающий мир». Описываются практический опыт занятий по русскому языку с использованием образовательной платформы в русской школе «Николай Гоголь» в Италии и примеры практической методики обучения фонетике, грамматике, лексике, видам речевой дея-тельности. Выявлены преимущества и недостатки применения цифровых технологий для обучения русскому языку и на русском языке. The article discusses the methodology of applying technologies of subject-language integrative teaching in Russian schools abroad. The experience of integration of the subject areas «Russian language» and «The world around us» is considered and analyzed. The practical experience of classes in the Russian language using the educational platform at the Russian school «Nikolai Gogol» in Italy is described, examples of practical methods of teaching phonetics, grammar, vocabulary, communicative skills activity are described. The advantages and disadvantages of using digital technologies for teaching the Russian language and in Russian are revealed.

scholarly journals Crimean Identity in the Media Presentation of the Region

2019 ◽  
Vol 8 (2) ◽  
pp. 373-387
Author(s):  
Lyudmila Yegorova
Keyword(s):  
Mass Media ◽  
Public Space ◽  
Regional Identity ◽  
Russian Language ◽  
Historical Event ◽  
Self Identity ◽  
Media Presentation ◽  
The Media ◽  
Media Texts ◽  
The Republic

The author proposes a new approach to studying regionology, an actively emerging area of research that examines laws of functioning of a region in terms of geographical, geopolitical, geo-economic, information and historical-cultural factors. This approach lies in coordinating the theory of regionality with real facts of a certain territory media history in its dynamic characteristics displayed in media texts. The author points out that active forming of the Crimean identity is a result of the ideas of the Russian world as a uniting factor. The identity features of those who live in the peninsula manifest themselves by the formula “We are Crimean” regardless of a person’s nationality. The identity features of the Crimean people are also determined by the role of the Russian language as an integrative field of communication for the living together representatives of different cultures. Regional mass media have a significant impact on shaping a regional worldview. Applying discourse analysis to the Crimean printed texts the author demonstrates peculiarities of media constructing of the Crimean identity involving geographical, historical, cultural and personal themes. The analysis carried out allows one to conclude that the Crimean (regional) identity corresponds to the professional identity of the journalists who work in the region. This is confirmed by the main regional themes being broadcast by the most popular regional mass media. The Crimean society is a specific regional polyethnic environment formed as the result of long-term and complex cultural and historical development. Characteristics of the key events representation in public space determine their collective comprehension. The regional mass media of the Republic of Crimea through the media texts draw the audience’s attention primarily to the attributes of the unified mentality. It is important that now when several years have passed after the Crimea joined Russia it is the time to interpret this historical event to build a complex hierarchically ordered system of the peninsula citizens’ self-identity.

scholarly journals New phraseology in modern communicative space (to the question of replenishment of the corpus of chunks of language by phraseologisms with a component “electronic”)

Litera ◽  
2020 ◽  
pp. 27-38
Author(s):  
Oksana Evgen'evna Chernova ◽  
Aleksandra Anatol'evna Osipova ◽  
Dar'ya Sergeevna Buzhinskaya
Keyword(s):  
Native Speakers ◽  
Russian Language ◽  
Electronic Journal ◽  
Electronic Book ◽  
Electronic Library ◽  
Electronic Textbook ◽  
The Subject ◽  
The One ◽  
Linguistic Units ◽  
Communicative Space

Phraseological corpus of Russian language of the late XX – early XXI centuries has been enriched with multiple phraseological units. The subject of this research became neophraseologisms with “electronic” as the key component, actively used in modern publicistic discourse (electronic book, electronic textbook, electronic journal, electronic wallet, electronic library, and others). In Russia, the system of gradual fixation of emergence of new suprawords linguistic units did not form, thus composers of even the modern phraseological dictionaries include neologisms carefully, “sparsely”, often without due “linkage” to time and circumstances of their emergence, not fully answering the needs of a modern user. The scientific novelty consists in the fact that there is a need to conduct linguistic qualification and dictionary description of the Russian phraseological neologisms, emerged in the conditions of “digital pivot” of culture and formation of global communicative space. Abundance of supraword neologisms, which sensitively react to all changes in the life of society, is connected to a number of causes. On the one hand, on the background of geopolitical “redivisions” came drastic changes in the sociopolitical and socioeconomic life of the Russian native speakers. On the other hand, modern humanity is undergoing civilizational changes, caused by the “digital pivot” as coined by the renowned Polish phraseologist Wojciech Chlebda, driving formation of a global information network.

MASS MEDIA IN THE SYSTEM OF FORMATION OF POLITICAL KNOWLEDGE AND YOUTH ORIENTATION IN THE CONDITIONS OF MEDIATIZATION OF THE SOCIETY

2015 ◽  
Vol 10 (5) ◽  
pp. 95-99
Author(s):  
Бударина ◽  
Kseniya Budarina
Keyword(s):  
Social Media ◽  
Political Process ◽  
Political Knowledge ◽  
Civic Culture ◽  
The Political ◽  
Political Values ◽  
Knowledge And Attitudes ◽  
Political Views ◽  
The Media ◽  
The Subject

The article examines the media´s ability to influence the process of forming political and civic culture of Russian youth. The author revealed the essence of the institute of the media and identified the main functional characteristics of the subject of the political process. The transformation of political values of the Russian youth is substantiated, as well as the instability of its political views in terms of mediatization and development of social media is considered. The priority of media activities is specified that affects the formation of political knowledge and attitudes of young people.

Mediadiscourse and Communication in Society

2019 ◽  
Vol 8 (5) ◽  
pp. 53-56
Author(s):  
Е. Гнездилова ◽  
E. Gnezdilova
Keyword(s):  
Experimental Study ◽  
Public Opinion ◽  
Mass Media ◽  
Media Influence ◽  
Media Discourse ◽  
Discursive Analysis ◽  
The World ◽  
Russian Media ◽  
The Media ◽  
Tools And Techniques

The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.

scholarly journals Motives for participation in the sharing economy – evidence from Lithuania

2016 ◽  
Vol 8 (4) ◽  
pp. 7-17 ◽  
Author(s):  
Virginija Grybaitė ◽  
Jelena Stankevičienė
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Sharing Economy ◽  
The World ◽  
Information And Communication ◽  
The Media ◽  
The Subject ◽  
Definition Of

Abstract Information and communication technologies enable the emergence of a new phenomenon called the “sharing economy”. An increasing number of articles in the media as well as debates about the positive and negative aspects of the sharing economy show a growing interest in the subject. The paper aims to review the different approaches to the definition of the sharing economy and to present the authors’ views on the concept. The reviewed literature reveals the main drivers for participating in the sharing economy. A survey was conducted to learn more about the motives of Lithuanian people participating in this concept. The survey reveals the following leading factors of using the sharing economy platforms: an easy way to make extra money; supporting individuals and/or small/independent companies; meeting new people and having an interesting experience/doing something most people haven’t tried yet. The survey also reveals that most of the respondents prefer to own things rather than share them. Despite the widespread popularity of the sharing economy platforms in the world, this phenomenon is in its infancy in Lithuania.

scholarly journals Realization of “food as a source of health” Cognitive Model

2020 ◽  
pp. 62-68
Author(s):  
Viacheslav D. Shevchenko
Keyword(s):  
Discourse Analysis ◽  
Cognitive Modeling ◽  
Cognitive Model ◽  
Cognitive Semantics ◽  
Media Discourse ◽  
The Media ◽  
Pragmatic Aspects ◽  
Linguistic Units ◽  
Color Composition ◽  
Linguistic Means

This article is devoted to the analysis of the cognitive and pragmatic factors of food representation in media discourse, as well as the peculiarities of the linguistic means of this representation. The study used the methodology of cognitive semantics and discourse analysis, including the method of cognitive modeling, the method of discourse analysis, the method of pragmalinguistic analysis, observation and description techniques. Cognitive and pragmatic aspects of food representation, in our opinion, belong to the extra-linguistic components of discourse. Filling the components of the cognitive model with certain content by means of linguistic units leads to the realization of the pragmatic goal of the journalist. For example, the component CHARACTERISTICS OF THE OBJECT (FOOD) through the media text is filled with information about color, composition, presence of additives, etc., which allows the reader to form a certain attitude towards food, which is discussed in the article.

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