scholarly journals Instagram Advertising Tools: Genre and Language Features

2020 ◽  
pp. 178-189 ◽  
Author(s):  
M. V. Terskikh
Keyword(s):  
Public Relations ◽  
Visual Content ◽  
Level Of Involvement ◽  
Goods And Services ◽  
The Social ◽  
Verbal Component ◽  
Marketing Tool ◽  
The One ◽  
Object Of Study ◽  
High Level

The article is devoted to the study of the features of the social network Instagram as a communication platform for positioning and promoting goods and services, forming a personal brand. The relevance of the study is determined by a number of factors. The decrease in the popularity and effectiveness of traditional advertising tools and public relations, on the one hand, the growing popularity of various social networks as a modern marketing tool, the high level of involvement of the social media audience, the increasing orientation towards visual content while maintaining the importance of SMM text, on the other hand, has turned Instagram into the space of various marketing innovations and an interesting object of study. The author considers the main forms of information transmission offered by Instagram (post-publications, stories, live broadcasts, IGTV format), as well as the main types of positioning content, which ensures high audience engagement and the effectiveness of selling texts. Special attention is paid to the role of visual content. The advantages of non-verbal presentation of information, the specifics of interaction with the verbal component of the SMM text are considered. The material for the study was the polycode texts of a successfully developing, offering a variety of selling content for the Instagram account of the clothing brand 12Storeez (publications from 2019-2020 were considered). As a result of the analysis, the author identifies the main features of the modern SMM text, forms and functions of the most common types of content.

TO THE DYNAMICS OF THE NEED FOR STUDENTS' COMMUNICATION ACTIVITY COMPONENT AT THE PHARMACEUTICAL FACULTY OF VSMU

2021 ◽  
Vol 92 (2) ◽  
pp. 101-105
Author(s):  
A. L. Tserkovskiy ◽  
◽  
O. I. Gapova ◽  
E. A. Skorikova ◽  
S. A. Petrovich ◽  
...  
Keyword(s):  
Personal Growth ◽  
Professional Competence ◽  
Educational Process ◽  
Average Level ◽  
Psychological Service ◽  
Activity Component ◽  
The Social ◽  
Communication Activity ◽  
The One ◽  
High Level

The purpose of this research is to study the need for the students' communication activity component at the Pharmaceutical faculty of VSMU. Dual feature of the levels indicators dynamics in the need for communication is revealed. On the one hand, there is a tendency to reduce the average level in the need for communication and to increase its high level at the expense of girls. On the other hand, there is a fairly significant increase in the average level in the need for communication among young men against the background of an obvious predominance of the average level in the need for communication among the students of the entire sampling. The study allows us to state obvious influence of the informational educational environment at VSMU on the personal growth of students at the Pharmaceutical faculty, on the formation of their communicative competence as the most important component of the professional competence of future pharmacists. The results of the study can be used in the educational process of VSMU, in the activities of the social and pedagogical and psychological service, in the work of educators in academic groups and for tutors.

scholarly journals What Role Do I Play in My Learning? A Study on the Academic Engagement of Higher-Education Students

2018 ◽  
Vol 1 (3) ◽  
pp. 53
Author(s):  
Florencia Teresita Daura ◽  
Julio Cesar Durand
Keyword(s):  
Academic Engagement ◽  
Interpersonal Relations ◽  
College Education ◽  
Demographic Variables ◽  
Education Students ◽  
Level Of Involvement ◽  
International Visibility ◽  
The Social ◽  
Persistence Rates ◽  
The One

The study of academic engagement has gained international visibility due to various factors operating in the social environment, such as fragmentation, 'liquidity' in interpersonal relations, etc., which end up affecting the persistence rates in studies, or its manifestation in an increasing rate of desertion in higher studies on the part of Argentine students. This research has been carried out within this framework, where 350 students of University and College education, who are enrolled in technical, humanistic-pedagogical and economic studies, completed the Academic Engagement Scale (Daura - Durand, 2018) with the purpose of analyzing, on the one hand, their level of involvement with their studies; and on the other hand, inquiring on the existing connection with demographic variables.

scholarly journals SOME FEATURES OF MUSLIM LAW: NEW TRENDS IN ITS DEVELOPMENT

THE BULLETIN ◽  
2021 ◽  
Vol 389 (1) ◽  
pp. 278-283
Author(s):  
N.L. Seitakhmetova
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
The Other ◽  
Human Being ◽  
Legal Systems ◽  
Integration Process ◽  
Global Order ◽  
The Social ◽  
The World ◽  
The One

The essence of the integration process in Muslim law has expressed in the enlargement and consolidation of the social relations through the definite points, objects of the concentration of the tension and gradual incorporation of the human being into the community with the system of the relations, with the global order, based on the balance of the regulating influence of the legal systems of the different states and synchronic of the regulating behavior in the different societies. The movable force of the process of the integration is inside the system of the society and social relations in the world scale. Muslim law is an Islamic doctrine about the rules of behavior of the Muslims. The main content of Muslim law is the rules of behavior of believers, that follow from the Sharia and sanctions for non-compliance with these regulations. It was formed in the VII-X centuries in the connection with the formation of the Muslim state - Caliphate. The formation of Muslim law was caused, on the one hand, by the need to bring the actual law in line with the religious norms of Islam, on the other hand, by the need to regulate public relations on the principles, based on the religious and ethical teachings of Islam.

Brands and Media Gatekeeping in the Social Media

2018 ◽  
pp. 493-507
Author(s):  
Georgia-Zozeta Miliopoulou ◽  
Vassiliki Cossiavelou
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Management ◽  
Senior Management ◽  
The Other ◽  
Exploratory Research ◽  
Media Environment ◽  
Current Trends ◽  
The Social ◽  
The One

The purpose of this paper is to examine current trends and practices regarding brand communication through the social media, as brand activation in the online social environment rises and proliferates rapidly. Believing that further interdisciplinary contributions are needed to bridge the gap between brand management on the one hand and ICT potential on the other, the authors designed and implemented an exploratory research. They interviewed middle and senior-management executives, working either in companies who promote brands in the social media or in agencies who undertake social media projects and tasks. The authors' results indicate that gatekeeping remains an integral and very important aspect of social media brand management. Most brands consider what to release rather than what not to. They withhold information based on a narrow campaign-oriented mindset which reflects traditional marketing and public relations' practices and has not embraced the requirements for transparency and openness that prevail in the digital and social media environment.

Social Media Audit and Analytics

2013 ◽  
pp. 143-162
Author(s):  
Ana Adi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Case Studies ◽  
Media Literacy ◽  
Content Management ◽  
Creative Industries ◽  
Media Specialist ◽  
The Social ◽  
High Level

Beyond influencing the ways we communicate and we do business, social media is currently challenging traditional higher education in many respects: from the way in which courses are delivered and students interact with each other and with their lecturers to the content that the courses cover. In particular, the emergence of the social media specialist working in marketing-communications, creative industries or journalism, and their use of ever-changing content management and analytics tools require adaptation of courses to the constant changes in industry. Starting from two case studies of teaching social media auditing and analytics as part of courses taught in Belgium and Bahrain, this chapter aims to present a model exercise for marketing and public relations classrooms covering these topics. The discussion of the challenges of teaching social media audit and analytics emphasizes the need of more and constant collaboration between academia and industry as well as the need to ensure that students have a high level of media literacy before they embark on such a career route.

Humor theory and the fear of being laughed at

2009 ◽  
Vol 22 (1-2) ◽  
Author(s):  
Christie Davies
Keyword(s):  
Empirical Research ◽  
Empirical Data ◽  
Explanatory Power ◽  
The Other ◽  
Social Variables ◽  
Humor Theory ◽  
The Social ◽  
The Future ◽  
The One ◽  
High Level

AbstractSystematic empirical research into the extent to which individuals in different societies fear being laughed at is new and has implications for humor theory. Humor theorists such as Hobbes and Bergson implicitly assume that such fears were generally at a high level and both Hobbes' superiority theory of laughter and Bergson's view of it as a social corrective depend on this assumption. They purport to be general theories but are in fact the product of the particular societies in which those philosophers' lived and whose mores they took for granted. However, we can use their work to generate hypotheses that can in the future be tested against the comparative empirical data now being produced. In particular we should pay attention is the social variables of shame, face, etiquette and embarrassment on the one hand, and hierarchy, status divisions and power on the other, as probably having explanatory power.

Evaluating the ‘New Policing’: Attacking the Money Trail of Organized Crime

1997 ◽  
Vol 30 (1) ◽  
pp. 1-25 ◽  
Author(s):  
Michael Levi
Keyword(s):  
Organized Crime ◽  
Community Orientation ◽  
Security Service ◽  
The Social ◽  
The Us ◽  
Technological Developments ◽  
The One ◽  
The Uk ◽  
High Level ◽  
The Impact

After examining the growth of concern about organized crime, the article critically reviews the arguments advanced for focusing on the money trail as a strategy for combating it, suggesting that the amount of money laundered may be considerably less than that commonly assumed. It goes on to contrast the powerful imagery of ‘the new policing’ with the modesty of the impact of these measures on convictions and confiscated assets in Britain and Australia, and attempts to account for the low yield there compared with the US in terms of greater American concentration on financial and professional intermediaries and more draconian legislation. After discussing the debate over the involvement of the UK Security Service (MI5) in the ‘war against organized crime’ and technological developments in laundering detection, the article examines the tensions, (a) between high level policing on the one hand, and devolved police budgeting and community orientation on the other; and (b) in the attempt to regulate the social conscience of finance capital without making it impossible for them to make a profit.

scholarly journals Análise sociológica de práticas de combate dual em Portugal: estudo de caso dos praticantes avançados do judo e do aikido

2020 ◽  
Vol 6 (3) ◽  
pp. 68-79
Author(s):  
Vítor Rosa
Keyword(s):  
Participant Observation ◽  
National Level ◽  
Family Influence ◽  
Analysis Model ◽  
Level Of Involvement ◽  
Career Opportunities ◽  
The Social ◽  
The Family ◽  
Cultural Status ◽  
Object Of Study

In the sociological analysis of the cultures of aikido and judo coaches, we intend to demonstrate the social profile, defined by the socio-professional category and the socio-cultural status of individuals, determined as choices and the intensity of professional aikido and judo practice. To deepen the object of study, we define three hypotheses and create an analysis model for its operationalization. Several social techniques were used: direct observation, participant observation, semi-direct interview and survey research. The universe consisted of 60 coaches, at a national level, having been executed in order to complete 6 interviews with privileged interlocutors. The results reveal that there is a homogeneity between the social groups that practice the two combat sports, although they find differences in habits and values, according to sex, age and level of education. The analysis of the information mobilized points to a differentiation in the social level, in the visibility, in the career opportunities, in the profile and in the sports under study. The data point to a differentiation in the level of involvement, especially the type of practice/conception, the conditions of access, the family influence, the intensity of the practice and the associative participation according to the social profile and the sports under analysis.

scholarly journals Education and Inequality in Finland, Spain and Brazil

2020 ◽  
pp. 105-140
Author(s):  
José Saturnino Martínez García ◽  
Eriikka Oinonen ◽  
Rafael Merino ◽  
Graziela Perosa
Keyword(s):  
The Other ◽  
Education Systems ◽  
Social Consensus ◽  
Level Of Education ◽  
Political Actors ◽  
The Social ◽  
The One ◽  
Conflict Strategies ◽  
High Level ◽  
Intermediate Situation

AbstractFinland, Spain and Brazil are three very internally complex and heterogeneous realities, with contradictions and permanent reforms to their education systems. In a first quantitative approach each country can be placed in a continuum of the education system that goes from most successful in terms of reaching a high level of education all across the population, in conditions of equity and facilitating youths’ incorporation into the labour market, to least successful, with Finland and Brazil occupying either end of the spectrum respectively and Spain occupying an intermediate situation. Although there are differences, they share certain tensions in their respective education systems. On the one hand, about the conception of education, ranging from more utilitarian, human capital theories, to the more humanist and civic-minded perspective. On the other hand, the challenge of comprehensiveness between an academic and a vocational path. In addition, there is also the challenge of improving the education level of the population while also improving equality. The tensions differ from country to country, since their education traditions and cooperation and conflict strategies between the education agents, with varying levels of resources and different alliances with political actors vary, as does the social consensus.

Personal image: introduction to legal discourse

2021 ◽  
pp. 117-123
Author(s):  
Karolina Karbovska
Keyword(s):  
Civil Rights ◽  
Public Relations ◽  
Intangible Assets ◽  
Point Of View ◽  
Main Body ◽  
Communication Tool ◽  
Personal Brand ◽  
Marketing Tool ◽  
Object Of Study ◽  
The Right

Problem setting. Intensive development of public relations, digitalization and commercialization of new spheres of life, growing popularity of the media sphere necessitates civil protection not only the privacy of individuals who are popular and recognizable, but also their right to publicity, which is directly related to lawful use of intangible benefits that belong to a person and shape his image. Analysis of recent researches and publications. Among the world's most prominent researchers of image as a social phenomenon are R. Burns, I. Hoffman, W. James, J. Rotter, L. Holl, and others. Domestic studies of image are represented by the works of Atamanskaya K.I., Barny N.V., Krynychna I.P., Lavrentiya A.S., Palekha Y.I., Panteleychuk I.V., Fedoriva T.V., Shcherbak N. V. and other representatives of various social sciences. The purpose of the article is to outline general scientific approaches to defining the concept of image, distinguishing it from related concepts and identifying promising areas of civil law research of image. Article’s main body. The concept of image is more often used in the information space, which leads to an increase in public demand for the legal definition of this concept and the settlement of issues related to the protection of the image of both individuals and legal entities. Image is the object of study of various branches of social science and studied by them in a variety of manifestations and aspects. Based on the analysis of a number of approaches to image definition by representatives of various sciences, it can be concluded that image considered as: (a) a communication tool that is a manipulative technology to influence public consciousness; (b) marketing tool to promote goods, works and services; (c) the external and psychological image of the public person through which society identifies him as an individual. Considering the image of an individual from the standpoint of a systematic approach, in particular a multilevel set of different components - personal intangible assets, we believe that reputation is an element of the image of an individual and should be considered as its structural component. From the standpoint of interdisciplinary research, the concepts of image and personal brand should be considered as synonymous, from a legal point of view, despite their similarity, they are formed by different objects of civil rights, although within the protection of the individual's right to protection and personal brand. Conclusions and prospects for the development. In view of the above, it can be concluded that the image of an individual is a complex, interdisciplinary concept. It is a holistic, stable image of a particular person that exists in society, and is characterized by the indivisibility of its external and internal characteristics, the corresponding personal, professional and social qualities. The constituent legal elements of the image are (a) personal intangible assets: the right to a name, the right to an image, the right to individuality, personal reputation; (b) objects of intellectual property rights: means of personalization: personal brand, trademark, trade name and others.

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