scholarly journals An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

2020 ◽  
Vol 56 (4) ◽  
pp. 339-350
Author(s):  
Ladipo Patrick Kunle ◽  
Rahim Ajao Ganiyu ◽  
Peace Nkechi
Keyword(s):  
Brand Equity ◽  
Customer Retention ◽  
Telecommunications Industry ◽  
The Body ◽  
Cross Sectional ◽  
Four Dimensions ◽  
Brand Association ◽  
Telecom Operator ◽  
Multistage Sampling ◽  
Mobile Telecom

AbstractThis study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions were correlated to and significantly predicted customer retention. The study concluded that improvement of all the four dimensions of brand equity is indispensably vital to customer retention in the mobile telecom industry. The study recommended that telecom operator that is desirous of sustaining high brand notch in the marketplace should intensify their effort to improve on all the four dimensions of brand equity to enhance subscribers’ retention. Findings of this study fill important gaps and contribute to the body of literature related to brand equity dimensions and customer retention from customers’ perspective.

scholarly journals Brand equity analysis to increase health care utilization

2020 ◽  
Author(s):  
Ernawaty ◽  
Kendra Wardhani K ◽  
Stefanus Supriyanto ◽  
Nuzulul Kusuma Putri ◽  
Yeni Rahmah Husniyawati
Keyword(s):  
Health Care ◽  
Health Care Utilization ◽  
Brand Equity ◽  
Health Care Services ◽  
Simple Random Sampling ◽  
Cross Sectional Study ◽  
Care Utilization ◽  
Cross Sectional ◽  
Brand Association ◽  
Care Services

Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effects of brand equity to health care utilization. 381 students were selected by simple random sampling. Multiple logistic regression tests were used to analyze the influence between variables. Results: Findings showed that there was an influence between brand equity and health care utilization (P=0.001). In the three attributes, brand equity was known to have an influence to the utilization of health care. The highest influence of the three attributes was brand association (Exp (B) = 2.501). Conclusions: It can be concluded that brand equity affects patient visits to AHCC showing that the brand equity significantly influence patient visits. Promotion to create familiarity and good impression was required to enhance brand equity and increase health care utilization.

scholarly journals Sexual Stimulants: Prevalence and Associated Factors Amongst Married Women in Sokoto Metropolis, Sokoto State, Nigeria

2021 ◽  
pp. 24-33
Author(s):  
U. M. Ango ◽  
M. O. Oche ◽  
M. M. Bello ◽  
E. U. Yunusa ◽  
M. T. Umar ◽  
...  
Keyword(s):  
Community Education ◽  
Lower Abdominal Pain ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Married Women ◽  
The Body ◽  
Sexual Pleasure ◽  
Cross Sectional ◽  
Period 2 ◽  
Multistage Sampling

Aim: This study was aimed at assessing the prevalence and factors associated with the use of sexual stimulants (aphrodisiacs) among married women in Sokoto metropolis, Sokoto state, Nigeria. Methodology: A cross-sectional study was conducted among 215 married women in Sokoto metropolis selected by multistage sampling technique. A set of pre-tested, semi-structured interviewer- administered questionnaire was used to collect data on the research variables. Data were analyzed using IBM® SPSS version 20 statistical package. Results: A total of 215 married women were interviewed, out of which 209 were aware of sexual stimulants. Of the 209 respondents who were aware of sexual stimulants, majority 183 (85.0%) reported using one form of sexual stimulants or the other and up to 135 (73.8%) of those who used sexual stimulants were from monogamous setting, their main source of information concerning sexual stimulants was from family relatives 101 (55.2%). A large proportion of the respondents 127 (69.4%) used it to satisfy their spouses while majority (84.3%) of them reported increased sexual pleasure/satisfaction by them and their husbands. Complications developed by the respondents while using sexual stimulants include: vaginal itching 8(30.8%), vaginal discharge 5(19.2%), dryness of the vagina and irregular menstrual period 2 (7.7%) each, vaginal bruises, lower abdominal pain and painful intercourse 3 (11.5%) each. Conclusion: The study revealed a high prevalence of use of sexual stimulants among the respondents, with the substances being obtained from various sources and used for different reasons. A sizeable number of them opined that they used the substances to enhance their sexual satisfaction and that of their husbands. Since the pharmacological compositions of these substances have not been ascertained, there is need for community education on the health risks associated with the use of sexual stimulants as some of them may have adverse effects on the organs of the body.

Finding greener grass on the other side of hill

2018 ◽  
Vol 30 (4) ◽  
pp. 988-1012 ◽  
Author(s):  
Muhammad Kashif ◽  
P.M.P. Fernando ◽  
Sarminah Samad ◽  
Ramayah Thurasamy
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Research Strategy ◽  
Muslim Country ◽  
Cross Sectional ◽  
Content Type ◽  
Brand Association ◽  
Brand Credibility ◽  
Hiv And Cancer ◽  
Training Programmes

Purpose The research concerning brand credibility of charity brands is scantly examined. The purpose of this paper is to examine the moderating role of brand credibility within the customer-based brand equity model to investigate donor perceived brand equity of charity brands. Design/methodology/approach In a cross-sectional research design, a survey-based research strategy is followed to collect data from 448 active Muslim donors in Pakistan. The collected data are analysed by employing confirmatory factor analysis based on Smart PLS 2.0. Findings The results indicate that donor perceived brand association, brand awareness and brand loyalty strongly relate to perceived brand equity of charity brands. The brand credibility moderates the relationship between perceived quality, equity and brand loyalty, and equity paths. Practical implications The charity brands need to focus on building a strong brand image and reputation to uplift brand credibility which can be achieved by offering training programmes addressing various social causes such as HIV and Cancer prevention. Originality/value The proposed moderating effects of brand credibility and its application to charity brands operating in an Asian Muslim country context are unique products of this study.

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Metamorphosis ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 45-59 ◽  
Author(s):  
Rajesh Sharma
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Brand Associations ◽  
Four Dimensions ◽  
Global Brands ◽  
Brand Association ◽  
The Impact

The purpose of this study is to develop a reliable scale for measuring the customer-based brand equity (CBBE) and empirically test Aaker’s model for determining the role of CBBE dimensions in building brand equity for local brands in the Indian smartphone market. A multistep study involving exploratory factor analysis and linear regression was used. A total of 288 actual Indian smartphone users evaluated different smartphone brands, that is, both local and international. The empirical findings suggest that CBBE for smartphones consists of four dimensions, that is, brand association, brand awareness, brand loyalty, and perceived quality, and that Aaker’s model of CBBE is generally supported. The findings suggest that brand awareness, brand association, perceived quality, and brand loyalty are not all influential dimensions of brand equity in the Indian smartphone market. Perceived quality and brand associations were found to have a positive and significant impact on brand equity with the impact of perceived quality being more profound than brand associations. Brand awareness and brand loyalty were not significant contributors to brand equity. Significant differences were found between perceived brand equity dimensions of local and global brands. This study adds value to the growing body of literature on CBBE and its creation by incorporating brand personality measures. The reliable measures developed in this study will help scholars and managers to monitor brand equity on a continuous basis.

scholarly journals The Ultimate Influences of Brand Equity Dimensions on Consumer Decision in Hi-Tech Market

2021 ◽  
Vol 3 (27) ◽  
pp. 27-46
Author(s):  
Dr. Alireza Miremadi ◽  
◽  
Omidreza Ghanadiof ◽  
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Quality ◽  
Competitive Market ◽  
Brand Awareness ◽  
Four Dimensions ◽  
Brand Association ◽  
Brand Recognition ◽  
Association Data

Laptop market in Iran is the highly competitive market, so the researchers studied the effect of brand equity on consumer behavior in laptop market in Iran. Brand equity consists of four main categories such as brand awareness, perceived quality brand loyalty and brand association. Data were gathered from 505 respondents among different cities of Iran. The influence of brand equity dimensions was analyzed through different Statistical techniques applying SPSS ver22. The analyses proved the influence of all of the four dimensions of Iranian laptop consumption. When view from this prospective, brand Association and brand loyalty placed as higher ranks among the Iranian consumers, In consequence, marketing and advertising manager should put their efforts to improve perceived quality and brand awareness to strength their brand equity in this highly competitive market. As matter of fact brand image captured the strength point and value placed as weakness point in brand Association as one of dimension of brand equity. One also should not overlook the fact that brand recognition is placed as strong factor of brand awareness and similar feature captured the weakness attributes of brand awareness in Iranian laptop market.

scholarly journals THE EFFECT OF BRAND AWARENESS, BRAND ASSOCIATION, AND PERCEIVED QUALITY ON THE DECISION OF CHOOSING STATE UNIVERSITY IN SURABAYA

2015 ◽  
Vol 12 (2) ◽  
Author(s):  
Ria Astuti Andrayani ◽  
Sri Setyo Iriani ◽  
Purwohandoko Purwohandoko
Keyword(s):  
Brand Equity ◽  
Perceived Quality ◽  
State Universities ◽  
State University ◽  
College Level ◽  
Brand Associations ◽  
Brand Association ◽  
Main Development ◽  
Multistage Sampling

The main development of a country can be measured by the education progress. It is allbased on people’s awareness to continue their study until college level. That’s why thegovernment must continue their development in the field of education by providingadditional college indicated by the significant growth of state universities. It requires thecollege to compete by improving brand equity to the people’s mind especially forprospective students or students. The strong brand equity in the people’s mind willaccelerate decision related enrolled in college. Most state universities in Indonesia are inSurabaya with four public universities. This study aims to determine the effect of brandawareness, brand associations, and the perceived quality of decision to choose stateuniversities in Surabaya. The method used quantitative by multistage sampling in 2012students of state universities in Surabaya. The results of this study showed that brandawareness has directly effect on the decision to choose state universities in Surabaya. Butbrand association has no effect on the decision to choose. Those happen on perceivedquality which only ITS respondents do not have effect on decision to choose stateuniversity in Surabaya. This is due to the differences of strategies used by each stateuniversity on students association.Pembangunan utama sebuah Negara dapat diukur melalui perkembangan pendidikan. Haltersebut ditunjukkan oleh kesadaran masyarakat untuk melanjutkan pendidikannya hinggatingkat perguruan tinggi. Merupakan keharusan bagi pemerintah untuk melanjutkanpembangunan di sector pendidikan dengan indikasi pertumbuhan jumlah perguruan tinggiditunjukkan oleh pertumbuhan perguruan tinggi negeri yang signifikan. Kondisi inimenuntut perguruan tinggi harus bersaing dengan membangun ekuitas mereknya di benakmasyarakat khususnya bagi calon mahasiswa ataupun mahasiswa itu sendiri. Ekuitasmerek yang lebih kuat dibenak masyarakat akan mempercepat keputusan memilihperguruan tinggi. Perguruan tinggi negeri terbanyak di Indonesia adalah di Surabayasebanyak 4 perguruan tinggi negeri. Penelitian ini bertujuan untuk mengetahui pengaruhkesadaran merek, asosiasi merek, dan kesan kualitas terhadap keputusan memilihperguruan tinggi negeri di Surabaya. Metode penelitian yang digunakan adalah kuantitatifdengan sampling bertahap pada mahasiswa angkatan 2012 perguruan tinggi negeri diSurabaya. Hasil penelitian ini menunjukkan bahwa kesadaran merek berpengaruh langsungterhadap keputusan memilih perguruan tinggi negeri di Surabaya. Namun asosiasi merektidak berpengaruh terhadap keputusan memilih. Pada kesan kualitas hanya responden ITSyang tidak memiliki pengaruhnya untuk memutuskan memilih perguruan tinggi negeri di Surabaya. Hal ini dikarenakan perbedaan strategi yang diterapkan di masing-masingperguruan tinggi negeri untuk mengasosiasikannya di benak mahasiswa.

scholarly journals Examining Switching Intentions, Partial and Total Switching among Mobile Subscribers in Ghana

2016 ◽  
Vol 9 (5) ◽  
pp. 36 ◽  
Author(s):  
Simon Gyasi Nimako ◽  
Joseph Mbawuni
Keyword(s):  
Mobile Networks ◽  
Service Providers ◽  
The Body ◽  
Mobile Telecommunication ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Switching Behaviour ◽  
Telecom Industry ◽  
Consumer Switching ◽  
Mobile Telecom

<p>This paper empirically explores consumer switching intentions, partial and total switching situations in the Ghana mobile telecom industry. Using data from a cross-sectional survey of 736 mobile subscribers from six global telecom networks in Ghana’s mobile telecommunication industry, the results indicate switching intentions are significantly different among customers of various mobile telecom service providers. Customers of MTN and Tigo mobile operators have stronger intentions to switch than those from the other firms. It also found that more non-porters defect and switch to other mobile networks than porters do. Consistent with the hypothesis, defectors (partial switching) are strongly associated with total switching behaviour than non-defectors. Also, in order to reduce subscriber defect or churn rate, mobile telecom operators should direct more effort and resource to promoting and educating their customers on the benefits of porting their mobile numbers to other networks. Theoretical and managerial implications are discussed. The paper contributes to the body of knowledge in the area of consumer switching behaviour in mobile telecom industry in emerging countries.</p>

X-ray micro tomography in the scanning electron microscope

1978 ◽  
Vol 36 (1) ◽  
pp. 106-107 ◽  
Author(s):  
W. Brünger
Keyword(s):  
Electron Beam ◽  
Electron Microscope ◽  
Scanning Electron Microscope ◽  
Target Surface ◽  
The Body ◽  
X Rays ◽  
Cross Sectional ◽  
X Ray ◽  
Micro Tomography ◽  
Scanning Electron

Reconstructive tomography is a new technique in diagnostic radiology for imaging cross-sectional planes of the human body /1/. A collimated beam of X-rays is scanned through a thin slice of the body and the transmitted intensity is recorded by a detector giving a linear shadow graph or projection (see fig. 1). Many of these projections at different angles are used to reconstruct the body-layer, usually with the aid of a computer. The picture element size of present tomographic scanners is approximately 1.1 mm2.Micro tomography can be realized using the very fine X-ray source generated by the focused electron beam of a scanning electron microscope (see fig. 2). The translation of the X-ray source is done by a line scan of the electron beam on a polished target surface /2/. Projections at different angles are produced by rotating the object.During the registration of a single scan the electron beam is deflected in one direction only, while both deflections are operating in the display tube.

Gender determination of caucasoid hair using image analysis

1993 ◽  
Vol 51 ◽  
pp. 216-217
Author(s):  
T.B. Ball ◽  
W.M. Hess
Keyword(s):  
Image Analysis ◽  
Cross Sections ◽  
Scalp Hair ◽  
The Body ◽  
Equivalent Diameter ◽  
Cross Sectional ◽  
Hair Samples ◽  
Length Width ◽  
Morphological Differences

It has been demonstrated that cross sections of bundles of hair can be effectively studied using image analysis. These studies can help to elucidate morphological differences of hair from one region of the body to another. The purpose of the present investigation was to use image analysis to determine whether morphological differences could be demonstrated between male and female human Caucasian terminal scalp hair.Hair samples were taken from the back of the head from 18 caucasoid males and 13 caucasoid females (Figs. 1-2). Bundles of 50 hairs were processed for cross-sectional examination and then analyzed using Prism Image Analysis software on a Macintosh llci computer. Twenty morphological parameters of size and shape were evaluated for each hair cross-section. The size parameters evaluated were area, convex area, perimeter, convex perimeter, length, breadth, fiber length, width, equivalent diameter, and inscribed radius. The shape parameters considered were formfactor, roundness, convexity, solidity, compactness, aspect ratio, elongation, curl, and fractal dimension.

Retailer’s Perspective of Product Brand Equity: An Empirical Study of Vietnamese Independent Drink Stores

2011 ◽  
pp. 61-88
Author(s):  
Huong Hoang Thi Thu ◽  
Lin Yu-Li
Keyword(s):  
Brand Equity ◽  
Sales Promotion ◽  
Three Dimensions ◽  
Brand Trust ◽  
Brand Performance ◽  
Business Context ◽  
Brand Association ◽  
Customer Perceived Value ◽  
Trade Promotions ◽  
Retail Grocery

In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity in the business-to-business context. This research attempts to bridge this gap by exploring the customer-based brand equity concept from the retailers’ perspective. The study was conducted in the context of the Vietnamese independent retail grocery sector. This context was chosen on the basis that there has been limited research conducted on branding in the Vietnamese context and due to the prominence of the independent grocery sector in the retail industry of Viet Nam. By using AMOS 16 and SPSS 16.0 software, the results of the study indicate that brand equity plays an important role in the retailing context, and it comprises three dimensions - brand association, brand trust and brand loyalty. As the result of a strong brand, retailers commit to a long-term business relationship with the brand’s manufacturer. Two of these three dimensions of retailer-based brand equity, (brand association and brand trust) are positively and significantly related to the brand’s performance at the retail outlet. Manufacturer support, including advertising, sales promotion and trade promotions has been confirmed by this study to be an antecedent of retailer-based brand equity, brand performance and customer perceived value as well.

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