scholarly journals Key Words and Political Parties in the 2020 Pre-Election Campaign on Facebook

2021 ◽  
Vol 72 (2) ◽  
pp. 679-689
Author(s):  
Natália Kolenčíková
Keyword(s):  
Political Parties ◽  
Key Words ◽  
Political Communication ◽  
Election Campaign ◽  
Self Presentation ◽  
Electoral Success ◽  
Research Material ◽  
Reference Corpus ◽  
Communication Differences ◽  
Manipulative Techniques

Abstract The research paper analyses key words found in pre-election communication of electorally successful political parties, based on which the main communication differences among those parties and the specifics of pre-election communication, as well as the pre-election discourse as a whole, are identified. Research material consists of political parties’ microblogs published on individual political parties’ Facebook profiles in the period from January 1, 2020 to February 28, 2020, with a reference corpus formed by the total of these microblogs. The analysis showed professionalization of political communication, the use of new, but also traditional ways of interaction with the electorate, pre-election communication based on the presentation of candidates, offensive and combative tone of the most successful parties, self-presentation, hints of persuasive and manipulative techniques, topic points of electoral programmes, but also thematic neutrality and non-specificity that suggest smaller electoral success.

The Professionalization of Political Communication? A Longitudinal Analysis of Dutch Election Campaign Posters

2011 ◽  
Vol 56 (2) ◽  
pp. 135-150 ◽  
Author(s):  
Rens Vliegenthart
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Longitudinal Analysis ◽  
Party Leader ◽  
Election Campaign ◽  
Political Issues ◽  
Visual Elements ◽  
Time Changes ◽  
Scientific Treatment ◽  
Over Time

This article provides an analysis of Dutch election posters in the period from 1946 to 2006. Based on the literature on the professionalization of political communication, several hypotheses are formulated regarding changes in textual and visual elements of those posters. These hypotheses focus on over-time changes in the presence and prominence of the party leader and party logo’s as well as references to specific political issues and ideology in these posters. In total, 225 posters for 23 parties in 19 elections are analyzed. Results reveal that changes in visual elements are in line with the hypotheses, with an increased use of party logo, an increasing presence and prominence of the party leader, and a decreasing focus on ideology. The textual parts of the posters, however, show no or opposite trends. The results call for a more nuanced scientific treatment of the consequences of the professionalization of political communication and demonstrate the necessity to analyze both visual and textual elements of political parties’ communication.

scholarly journals Concepts People and Power in Russian and Spanish Electoral Discourse

2021 ◽  
Vol 7 (3) ◽  
pp. 115-120
Author(s):  
I. V. Smirnova
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Political Process ◽  
Election Campaign ◽  
Conceptual Structures ◽  
The People ◽  
Basic Concepts ◽  
Constructive Discussion

Political communication becomes particularly intense in the pre-election period. Democracy  receives criticism aimed to protect the interests of citizens. It is political parties that are responsible for a constructive discussion of their positions and motivating citizens to participate in the election campaign. Te electoral language is usually an emotional, connotative language, which resonates with citizens. Political electoral discourse is characterized by certain basic concepts, such as “politics”, “election”, “electoral programs”, “electorate”, “people”, “power” and others. “People” and “power” are the key ones, since they reflect the features of political process and are inextricably linked to each other during all electoral period. Tis article focuses on the study of the people / power opposition in the Russian and Spanish electoral discourse and identifes conceptual structures and signs of these concepts.

No Interaction on Instagram

2020 ◽  
pp. 33-51
Author(s):  
Uta Russmann ◽  
Jakob Svensson
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
National Election ◽  
Election Campaign ◽  
Quantitative Content Analysis ◽  
Interaction Processes ◽  
Quantitative Content ◽  
Social Media Platforms

This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram—a platform that is centered around images—when engaging in interaction with their followers on the platform. The focus is on political parties' use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties' use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers, and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation are also not enhanced by the images.

scholarly journals What is There in a ‘Like’? Political Content in Facebook and Instagram in The 2019 Valencian Regional Election

2020 ◽  
Vol 5 ◽  
pp. 85-109
Author(s):  
Silvia Marcos García ◽  
Nadia Viounnikoff-Benet ◽  
Andreu Casero Ripollés
Keyword(s):  
Social Networks ◽  
Political Parties ◽  
Political Communication ◽  
Election Campaign ◽  
Social Policies ◽  
Visual Aids ◽  
Political Issues ◽  
The Public ◽  
The One ◽  
Opposition Parties

Over the last few years, social networks such as Facebook and Instagram have become the preferred places for political communication. On the one hand, politicians have incorporated them into their strategy as a channel through which they can share their messages. On the otherhand, users have a space where they can take part and show their interest in political issues. This paper examines posts on Facebook and Instagram by the main Valencian political parties and their respective leaders in the election campaign. We analysed the nature of the content and users’ ‘likes’ to reveal the functions and themes of the most popular posts and the use made of visual resources and interaction tools. The results show that the positioning taken by politicians influences the content getting the most ‘likes’. While supporters of opposition parties are most pleased by critical messages, followers of pro-government parties prefer messages that focus on management success. At the same time, items focusing on social policies and election campaign issues are those that generate the most ‘likes’ among the public. Visual aids (such as photographs and videos) and hash tags and links help boost users’ approval.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

Political Knowledge and Misinformation in the Era of Social Media: Evidence From the 2015 UK Election

2020 ◽  
pp. 1-21
Author(s):  
Kevin Munger ◽  
Patrick J. Egan ◽  
Jonathan Nagler ◽  
Jonathan Ronen ◽  
Joshua Tucker
Keyword(s):  
Social Media ◽  
Political Parties ◽  
News Media ◽  
Political Knowledge ◽  
Public Affairs ◽  
Political Information ◽  
The Political ◽  
Election Campaign ◽  
Social Media Platform ◽  
Media Platform

Abstract Does social media educate voters, or mislead them? This study measures changes in political knowledge among a panel of voters surveyed during the 2015 UK general election campaign while monitoring the political information to which they were exposed on the Twitter social media platform. The study's panel design permits identification of the effect of information exposure on changes in political knowledge. Twitter use led to higher levels of knowledge about politics and public affairs, as information from news media improved knowledge of politically relevant facts, and messages sent by political parties increased knowledge of party platforms. But in a troubling demonstration of campaigns' ability to manipulate knowledge, messages from the parties also shifted voters' assessments of the economy and immigration in directions favorable to the parties' platforms, leaving some voters with beliefs further from the truth at the end of the campaign than they were at its beginning.

scholarly journals When do parties put Europe in the centre? Evidence from the 2019 European Parliament election campaign

Politics ◽  
2021 ◽  
pp. 026339572110083
Author(s):  
Michaela Maier ◽  
Carlos Jalali ◽  
Jürgen Maier ◽  
Alessandro Nai ◽  
Sebastian Stier
Keyword(s):  
European Union ◽  
Political Parties ◽  
National Level ◽  
European Parliament ◽  
Integrated Model ◽  
Election Campaign ◽  
European Elections ◽  
Eu Member States ◽  
The Media ◽  
Opposition Parties

European elections have been described as second-order phenomena for voters, the media, but also parties. Yet, since 2009, there exists evidence that not only voters, but also political parties assign increasing significance to European elections. While initially ‘issue entrepreneurs’ were held responsible for this development, the latest campaigns have raised the question of whether mainstream parties are finally also campaigning on European issues. In this article, we examine European Union (EU) salience in the 2019 European Parliament (EP) campaigns of government and opposition parties and the predictors of their strategic behaviours. We test the relevance of factors derived from the selective emphasis and the co-orientation approach within an integrated model of strategic campaign communication based on expert evaluations of 191 parties in 28 EU member states. Results show that the traditional expectation that government parties silence EU issues does not hold anymore; instead, the average EU salience of government and opposition parties is similar on the national level. The strongest predictors for a party’s decision to campaign on EU issues are the co-orientation towards the campaign agendas of competing parties, and party’s EU position.

scholarly journals Who’s Hot and Who’s Not? Factors Influencing Public Perceptions of Current Party Popularity and Electoral Expectations

2015 ◽  
Vol 20 (4) ◽  
pp. 458-477 ◽  
Author(s):  
Thomas Zerback ◽  
Carsten Reinemann ◽  
Angela Nienierza
Keyword(s):  
Political Parties ◽  
Public Perceptions ◽  
Federal Election ◽  
Electoral Success ◽  
Current Opinion ◽  
Factors Influencing ◽  
Media Slant ◽  
Electoral Expectations ◽  
Electoral Performance ◽  
Public Opinion Perception

This study analyzes how perceptions of the popularity of political parties (i.e., the current opinion climate) and expectations about parties’ future electoral performance (i.e., the future opinion climate) are formed. Theoretically, the paper integrates research on the sources of public opinion perception and empirically draws on a representative survey carried out before the 2013 German federal election. We show that the perceived media slant and opinions perceived in one’s personal surroundings are closely related to perceptions of party popularity, whereas individual recall of poll results and personal opinions about the parties are not. However, poll results are shown to be the single most important predictor of expectations about the parties’ future electoral success.

Rhetorical strategies of political parties and organized movements

2009 ◽  
Vol 45 (3) ◽  
pp. 307-328 ◽  
Author(s):  
Peter Nugus
Keyword(s):  
Discourse Analysis ◽  
Political Parties ◽  
Deliberative Democracy ◽  
Political Communication ◽  
Cognitive Bias ◽  
Discursive Construction ◽  
Rhetorical Strategies ◽  
Political Language ◽  
The Public ◽  
The Republic

Research on the Australian monarchy—republican debate has considered arguments for and against the republic, the 1999 referendum and interpretations of the republic. Little attention has been paid to the debate’s discursive construction. Therefore, this article analyzes the rhetorical strategies with which political parties and organized movements sought to persuade the public to adopt their position in the debate in the 1990s. The article discerns and analyzes various rhetorical strategies in terms of the patterns in their use among these elites. In contrast to the cognitive bias of much research in political communication, the article accounts for the embeddedness of these strategies in their public political, national-cultural and popular democratic contexts. It shows that the use of such strategies is a function of the socio-political context of actors’ statuses as parties or movements. The article recommends combining deliberative democracy with discourse analysis to comprehend the dynamics of public political language.

Evaluation of Health Care Services Provided in Political Public Meetings in Turkey: A Forgotten Detail in Politics

2018 ◽  
Vol 33 (6) ◽  
pp. 607-613
Author(s):  
Mehmet Ali Ceyhan ◽  
Gültekin Günhan Demir ◽  
Gamze Babur Güler
Keyword(s):  
Health Care ◽  
Political Parties ◽  
Health Care Services ◽  
Heat Index ◽  
Election Campaign ◽  
Medical Conditions ◽  
Public Meetings ◽  
Care Services ◽  
Number Of Patients ◽  
The Impact

AbstractBackgroundPolitical parties in Turkey execute political public meetings (PPMs) during their election campaign for members of the parliament (MoP). A great number of people attend these meetings. No guidelines exist regarding preparation and organization of health care services provided during these meetings. Furthermore, there is no study evaluating health care problems encountered in previous PPMs.ObjectivePolitical parties arranged PPMs in 2015 during the election campaign for general election of MoP. The present study aimed to investigate the context of health care services, the distribution of assigned health staff, as well as the number and the symptoms of patients admitted in health care tents in these PPMs.MethodsTwo general elections for MoP were done in Turkey on June 7, 2015 and November 1, 2015. Health care services were provided by the City Emergency Medical Services Department (CEMSD) in the cities. Demographic characteristics, symptoms, comorbid conditions, treatment, discharge, and hospital transfer of the patients were obtained from patient medical registration records. Information about the distribution and the number of the assigned staff was received from local CEMSDs. The impact of variables such as the number of attendees, heat index, humidity, and the day of the week on the number of patients and the patient presentation rate (PPR) were analyzed.ResultsA total of 97 PPMs were analyzed. The number of total attendees was 5,265,450 people. The number of patients seeking medical help was 1,991. The PPR was 0.5 (0.23-0.91) patients per 1,000 attendees. Mean age of the patients was 40 (SD=19) years old while 1,174 (58.9%) of the patients were female. A total of 1,579 patients were treated in the tents and returned to the PPM following treatment. Two-hundred and three patients were transferred to a hospital by ambulance. Transfer-to-hospital ratio (TTHR) was 0.05 (0.0-0.13) patients per 1,000 attendees. None of the patients suffered sudden cardiac death (SCD) or cardiac arrest. Medical conditions were the main cause for admission. The most common symptoms were dizziness, low blood pressure, fatigue, and hypertension, respectively. The most commonly used medical agents included pain killers and myorelaxants. The number of attendees, heat index, and weekend days were positively correlated with the number of the patients.Conclusion: The majority of medical conditions encountered in PPMs are easily treatable in health care tents settled in the meeting area. The number of attendees, heat index, and weekend days are factors associated with the number of patients.CeyhanMA, DemirGG, GülerGB. Evaluation of health care services provided in political public meetings in Turkey: a forgotten detail in politics. Prehosp Disaster Med. 2018;33(6):607–613.

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