scholarly journals Social interactions impact on product and service development

2020 ◽  
Vol 14 (1) ◽  
pp. 324-332
Author(s):  
Giorgi Zarnadze
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Conceptual Model ◽  
Digital Technologies ◽  
User Generated Content ◽  
Digital Marketing ◽  
Service Development ◽  
Future Research ◽  
Academic Field ◽  
Future Work

AbstractDigital marketing has enabled a new style of consumerism. Nowadays consumers play active roles in product designing and service development. Social media and user-generated content give consumers possibilities to have some interactions regarding the new or existing product. This gives new opportunities to developers and empowers costumers to be involved in product and service development more than they used to be. While traditional marketing literature typically illustrates consumers as passive recipients this paper will show that digital marketing gives them chance to be actively involved in product and service development, tries to define how social interactions effects development and offers a conceptual model for future research. From the literature, it has emerged that social influence has a big impact on product and service development. This study will be important mostly for those companies who try to implement digital technologies now, as for companies who already adopted these technologies some time ago but they still can’t find benefits from it. In the academic field, this paper will help researchers for their future work. Marketing inferences are drawn, and direction for future research is developed in the entire manuscript.

Facework on Social Media in China

2021 ◽  
Author(s):  
Xiaoli Tian ◽  
Qian Li
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Future Research ◽  
Sociological Research ◽  
Interpersonal Interactions ◽  
The World ◽  
Online Spaces ◽  
The Face ◽  
Different Parts

With more social interactions shifting to online venues, the different attributes of major social media sites in China influence how interpersonal interactions are carried out. Despite the lack of physical co-presence online, face culture is extended to online spaces. On social media, Chinese users tend to protect their own face, give face to others, and avoid discrediting the face of others, especially when their online and offline networks overlap. This chapter also discusses the different methods used to study facework online and offline and how facework is studied in different parts of the world. It concludes with a brief discussion of how sociological research has contributed to the study of social media in China and directions for future research.

A Review of Single-Item Internet Auction Literature and a Model for Future Research

2011 ◽  
pp. 3987-4012
Author(s):  
Jeff Baker ◽  
Jaeki Song
Keyword(s):  
Behavioral Economics ◽  
Conceptual Model ◽  
Empirical Studies ◽  
Empirical Literature ◽  
Future Research ◽  
Internet Auction ◽  
Internet Auctions ◽  
Single Item ◽  
Comprehensive List ◽  
Future Work

Internet auctions have received a considerable amount of attention from researchers. We review recent empirical literature pertaining to single-item Internet auctions and observe that existing work has examined the roles of the auctioneer, bidder, and seller in Internet auctions. As this stream of research matures, research will necessarily move from concept discovery and process explanation to theory deepening. As a first step towards synthesis of findings in Internet auctions, we compile a comprehensive list of the various factors that have been examined in empirical studies and note their general impact upon auction outcome. Based upon this extant research, we propose a conceptual model of Internet auctions as a framework for structuring future work into Internet auctions. We then note the existing economic, psychological, sociological, and cognitive theoretical bases for work on Internet auctions. We conclude by highlighting the potential for behavioral economics to bring unity to Internet auction research and by calling researchers to engage in the work of forging a comprehensive theory of Internet auctions.

Supporting Crisis Management via Detection of Sub-Events in Social Networks

2013 ◽  
Vol 5 (3) ◽  
pp. 20-36 ◽  
Author(s):  
Daniela Pohl ◽  
Abdelhamid Bouchachia ◽  
Hermann Hellwagner
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Emergency Management ◽  
Crisis Management ◽  
Event Detection ◽  
User Generated Content ◽  
Future Research ◽  
Data Sets ◽  
Clustering Techniques ◽  
Valuable Source

Social networks provide the opportunity to gather and share knowledge about a situation of relevance. User-generated content is getting increasingly important during crisis management. It facilitates the collaboration with citizens or involved parties from the very beginning of the crisis. The information captured in the form of images, text or videos is a valuable source of identifying sub-events of a crisis. In this study, the authors use metadata of images and videos collected from Flickr and YouTube to extract crisis sub-events. The authors investigate the suitability of clustering techniques to detect sub-events. In particular two algorithms are evaluated on several data sets related to crisis situations. The results show the high potential of the proposed approach. In addition, the authors validate the idea of sub-event detection for the authors’ future research based on a survey conducted among practitioners. Their responses show the potential of using social media in combination with sub-event detection during emergency management.

Instagram Influencers in Social Media-Induced Tourism

2021 ◽  
pp. 135-144
Author(s):  
Rizalniyani Abdul Razak ◽  
Nur Aliah Mansor
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Destination Image ◽  
User Generated Content ◽  
Future Research ◽  
Destination Marketing ◽  
Media Content ◽  
Persuasive Messages ◽  
Destination Brand

Social media-induced tourism happens when a traveller visits a destination/attraction after being exposed to certain social media content. A user-generated content (UGC) provider, such as a social media influencer, has been identified as the initial motivator in social media-induced tourism. Social media influencers generate persuasive messages for their followers and are typically sources of credibility. In destination marketing and tourism destination studies, the UGC of social media influencers is significantly related to the destination image, destination brand, tourist trust, and tourist expectations. Of particular interest for Instagram influencers, this chapter proposes a conceptual framework to describe the role of the Instagram influencer in inducing his/her followers to travel and suggests a guide for future research.

scholarly journals Puff or pass: do social media and social interactions influence smoking behaviour of university students? A cross-sectional mixed methods study from Dhaka, Bangladesh

BMJ Open ◽  
2020 ◽  
Vol 10 (11) ◽  
pp. e038372
Author(s):  
Naym Uddin Roby ◽  
M Tasdik Hasan ◽  
Sahadat Hossain ◽  
Enryka Christopher ◽  
Md Kapil Ahmed ◽  
...  
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
University Students ◽  
Social Interactions ◽  
Media Use ◽  
Smoking Initiation ◽  
Smoking Behaviour ◽  
Future Research ◽  
Social Media Use ◽  
Cross Sectional

ObjectiveTo determine whether the odds of being a smoker differ based on social media use and social interactions among urban university students in Bangladesh.HypothesisSocial media use and social interactions influence the smoking behaviour of Bangladeshi university students, particularly in starting and maintaining cigarette smoking.Design and settingA cross-sectional study using mixed methods on 600 student smokers and non-smokers recruited from two public and two private universities in Dhaka, Bangladesh, a lower middle-income country with limited resources. Exclusion criteria were those who did not use any form of social media and PhD students.ResultsOdds of smoking were significantly higher for those who socialised more than 4 hours/day (p<0.05; OR 1.75; 95% CI 1.12 to 2.75) and typically at night (p<0.05; OR 2.80; 95% CI 1.95 to 4.00). Odds of smoking were also higher for those who liked (p<0.05; OR 4.85; 95% CI 3.32 to 7.11), shared (p<0.05; OR 20.50; 95% CI 13.02 to 32.26) and followed (p<0.05; OR 2.88; 95% CI 1.36 to 6.11) tobacco-related content on social media. Qualitative analysis resulted in emergent themes of smokers imitating tobacco-related photos or videos seen on social media and peers as an influence for smoking initiation.ConclusionThis study suggests social media and social interactions may influence smoking behaviour in university students in Dhaka, Bangladesh. Future research should continue to investigate the roles social media and social interaction have on smoking in order to explore social media-based smoking cessation interventions or dissemination of smoking health hazards through social media.

Heterotopian selfies: how social media destabilizes brand assemblages

2016 ◽  
Vol 50 (9/10) ◽  
pp. 1789-1813 ◽  
Author(s):  
Joonas Rokka ◽  
Robin Canniford
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Brand Management ◽  
Multiple Scales ◽  
Digital Technologies ◽  
User Generated Content ◽  
Content Type ◽  
Attention Economy ◽  
Practical Implications

Purpose Digital technologies are changing the ways in which the meanings and identity of both consumers and brands are constructed. This research aims to extend knowledge of how consumer-made “selfie” images shared in social media might contribute to the destabilization of brands as assemblages. Design/methodology/approach Insights are drawn from a critical visual content analysis of three popular champagne brand accounts and consumer-made selfies featuring these brands in Instagram. Findings This study shows how brands and branded selves intersect through “heterotopian selfie practices”. Accentuated by the rise of attention economy and “consumer microcelebrity”, the authors argue that these proliferating selfie images can destabilize spatial, temporal, symbolic and material properties of brand assemblages. Practical implications The implications include a consideration of how selfie practices engender new challenges for brand design and brand management. Originality/value This study illustrates how a brand assemblage approach can guide investigations of brands at multiple scales of analysis. In particular, this paper extends knowledge of visual brand-related user-generated content in terms of how consumers express, visualize and share selfies and how the heterotopian quality of this sharing consequently shapes brand assemblages.

scholarly journals Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism

2018 ◽  
Vol 7 (2) ◽  
pp. 115-131 ◽  
Author(s):  
Zohreh Zara Zarezadeh ◽  
H. Raymond Rastegar ◽  
Ulrike Gretzel
Keyword(s):  
Social Media ◽  
Literature Review ◽  
User Generated Content ◽  
Future Research ◽  
Publication Trends ◽  
Systematic Analysis ◽  
Tourism Research ◽  
The Past ◽  
Research Designs ◽  
Consumer Perspective

Abstract Acknowledging the significant advancement of social media, the role and impact of social media has been widely discussed in tourism research. As a result, it has become increasingly difficult to obtain an overview of the knowledge produced in relation to the topic. Review studies provide such overviews to guide future research efforts. This study reviews and analyses 152 tourism-related social media publications since 2008. Based on a qualitative systematic analysis of publications that address the topic from a consumer perspective, the paper identifies publication trends and highlights patterns in the topics, aims, and research designs of existing publications. Specifically, it captures a broader array of consumer-centric topics than previous reviews and highlights methodological gaps. Moreover, the research argues that there is still ample room for more research on social media in tourism, particularly as the existing literature neglects social media beyond review platforms while demonstrating that user-generated content greatly influences tourist behaviours and experiences.

scholarly journals Social Media as an Object of Marketing Researches

2021 ◽  
pp. 102-113
Author(s):  
M. Zaitseva ◽  
H. Pshynka
Keyword(s):  
Social Media ◽  
Digital Technologies ◽  
Digital Marketing ◽  
Practical Significance ◽  
Scientific Article ◽  
Communication Policy ◽  
Marketing Practice ◽  
Targeted Advertising ◽  
Public Data ◽  
Consumer Marketing

The relevance of the study. The access to social media and digital marketing led to the discovery of plenty of data which marketers use in their work. However, there is a lack of professional rules as to the use of social media in marketing and there is a lacuna in understanding of the consumers’ comfort when marketers use public data of social media. In this regard a new category emerges — consumer marketing comfort. In this scientific article an attempt to analyze the level of comfort of the consumer’s perception of social media data of digital marketing has been made. But the dramatic development of digital technologies demands a constant reconsideration and analysis of this issue. Moreover, none of the authors has studied the problem of use of consumers’ data by digital technologies, consequently the issue of the consumer marketing comfort has never been researched. The purpose of the article is to define the role and the efficiency of digital technologies in marketing communication in the modern environment and the use of consumer data by digital marketing, and in this regard how comfortable it is for people when their data, which are publicly available in a social network, are used. The methodology. Creating the article we applied the theoretical and analytical methods of scientific research. The results. Marketing comfort is a new category which is significant for the future marketing research. Marketing comfort is the comfort of a person while using the information which was posted publicly in social a network for targeted advertising, relations with customers and generation of ideas. In the context of the category development it has been discovered that the targeted advertising is the strongest component and it contributes to the marketing comfort comparing to the two measures: generation of ideas and relations with customers. Taking into account the basis of consumer comfort, this new marketing practice suggests the research of strategies for marketers who can support and mitigate the situation of consumers’ concern in order to let consumers keep their confidence in digital practice of marketers. The scientific topicality. A new category of marketing comfort has been defined and consideration of marketing comfort as a mean of communication has been suggested. The practical significance. The material of this article can be used in the development of marketing strategies of organizations and their communication policy.

The “so-called” UGC: an updated definition of user-generated content in the age of social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcelo Luis Barbosa dos Santos
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Peer Review ◽  
Social Impact ◽  
User Generated Content ◽  
Future Research ◽  
Current Form ◽  
Content Type ◽  
The Social ◽  
Object Of Study

PurposeWhen a concept is diffusely defined or, as this article argues, “taken for granted”, it becomes very difficult to track such concept on the literature and have some continuity as researchers build on top of previous results. This article proposes a definition for user-generated content, a term that though has lost some saliency, stands in the center or the social media phenomenon, so it should not be disregarded as an object of study.Design/methodology/approachCelebrating 20 years of the concept, this research performs a multidisciplinary literature review of 61 academic articles on UGC. Through deconstruction of the acronym UGC, it builds on the present converging, conflicting and diverging definitions and/or approaches to UGC on an attempt to consolidate a broader definition that encompasses the complexities of the phenomenon in a context of consolidation of social media, to be applied to social sciences.FindingsFollowing the present analysis, UGC is defined as any kind of text, data or action performed by online digital systems users, published and disseminated by the same user through independent channels, that incur an expressive or communicative effect either on an individual manner or combined with other contributions from the same or other sources.Originality/valueThis is the first academic effort that aims to create an in-depth dialogue over the different approaches to UGC across disciplines on the social sciences field. It should help reignite interest in the acronym, which got somehow eclipsed by the broader field of social media; whilst without UGC, social media would not exist or would not have the same social impact it does in its current form. Analogously, UGC as a topic of research has been deeply affected by the emergence and consolidation of Social Media. As this debate evolves, this contribution should be helpful as a reference to operationalize UGC on future research.Peer reviewThe peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0258

Activism in the Digital Age

2021 ◽  
pp. 99-122
Author(s):  
Laura Holgado-Ruiz ◽  
José Ramón Saura ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Social Media ◽  
Social Movements ◽  
User Generated Content ◽  
Future Research ◽  
Future Research Agenda ◽  
The Social ◽  
Social Protests ◽  
Activist Movements ◽  
General Society ◽  
Theory Framework

Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized through social media. They are no longer just conversations between activists that stay on social platforms. The cyberactivism that takes place on Twitter or Instagram can also play a significant role in general society by influencing government decision making or shaping the relationships between citizens. In this chapter, the authors explore the main activist movements that took place in social media in the last decade: Occupy, BlackLivesMatter, and MeToo. The proposed approach used in this study facilitates the comparison of each movement while focusing on the user-generated content in social media. This study suggests the presence of four major categories to frame the content generated by the activists. The chapter concludes with the identification of three different approaches to the research of a future research agenda that should be considered for the study of the social movements from the UGC theory framework.

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