scholarly journals THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOR IN THE RETAILING INDUSTRY OF LEBANON

CACTUS ◽  
2021 ◽  
Author(s):  
Bassam Tarhini ◽  
Layal Hafiz
Keyword(s):  
Consumer Behavior ◽  
Quantitative Research ◽  
Online Shopping ◽  
Slight Variation ◽  
Buying Behavior ◽  
Brick And Mortar ◽  
Health Products ◽  
Convenience Sampling ◽  
The Impact ◽  
Online Sources

COVID-19 has changed many aspects of human lives. Life was paused for a while and humanity has been exposed to many threats unprepared at most levels. Several studies were conducted to understand human behavior amid crises and their behavior during COVID-19. Panic and spiritual buying dominates the buying behavior. This research investigates the emerged trends to the retail industry amid COVID-19. Several hypotheses were tested to understand the cause and effect relationship between the brick-and-mortar and online shopping. In order to reach a realistic result a quantitative research was conducted and a non-probability convenience sampling method was used where 191 respondents answered the survey questions on a 5 point Likert and nominal scales. It was found that consumer behavior is common across different countries amid COVID-19 with slight variation related to online shopping due to lack of trust with online sources. It was noticed that Lebanese post the pandemic became less price sensitive towards health products as they seek quality and willing to pay more to get it.

scholarly journals Impact of Demographic Factors on Impulse Buying Behavior: A Study of consumer behavior in Supermarkets of Karachi

2020 ◽  
Vol 5 (3) ◽  
Author(s):  
Muhammad Abu-Bakr Ali ◽  
Shameel Ahmed Zubairi
Keyword(s):  
Consumer Behavior ◽  
Research Method ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Demographic Factors ◽  
Primary Data ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Convenience Sampling ◽  
The Impact

Analysis of consumer behavior needs to be studied in a more holistic way to understand what factors lead consumers to buy on impulse. The primary aim of this study was to determine the influence of demographic factors on the Impulse Buying Behavior (IBB) of the consumers of supermarkets. It was aimed to study the impact of demographic factors (age, gender, and income), on the type of IBB (reminder, pure, suggestion and planned IBB). In this research the quantitative research method was used for analysis and getting the results.  The population of this study comprised of consumers in supermarkets situated in Karachi. The samples in this study were those who were shopping at the selected supermarkets in Karachi.  Convenience sampling was used to gather the information from 300 respondents. Descriptive analysis, reliability analysis, and regression analysis were executed using SPSS for testing the stated hypothesis of the study.  The questionnaire was used as a tool for collecting primary data. The results of the study indicated that the Demographic factors significantly influence pure impulse buying behavior and suggestion impulse buying behavior.

scholarly journals A Study on the Impact of COVID-19 on the Consumer Buying Behavior in E-Commerce in India

2021 ◽  
pp. 67-78
Author(s):  
Beena Thomas
Keyword(s):  
Online Shopping ◽  
Vital Role ◽  
Buying Behavior ◽  
The World ◽  
Brick And Mortar ◽  
Physical Interactions ◽  
Retail Shopping ◽  
The Impact ◽  
First Time

People all over the world have limited their physical interactions as a result of the COVID-19 pandemic. Self-imposed social distance to prevent contagion, combined with strict confinement policies introduced in many nations, has effectively placed a significant portion of conventional brick-and-mortar retail on hold, at least for the time being. This study investigates the impact of covid-19 on consumers buying behavior and pattern in the e-commerce industry which determines the vital role of e-commerce during this pandemic. This study also focuses on consumers’ satisfaction towards online shopping and e-commerce. The result indicated that many of the respondents tried online shopping for the first time due to the COVID pandemic. The majority of the respondents increased their frequency of shopping through e-commerce companies since the outbreak and the major factor in the increase was convenience and offers and discounts available. The majority of respondents agree that e-commerce is important during the pandemic and prefer online shopping to brick-and-mortar retail shopping. They also indicated that that they will continue to shop online even after the pandemic is over.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals Analysis The Impact Of Buyers’ Demographics To Green Consumption In Hochiminh City

2020 ◽  
Vol 5 (1) ◽  
pp. first
Author(s):  
Tô Thị Kim Hồng ◽  
Trần Thị Diễm Thúy
Keyword(s):  
Consumer Behavior ◽  
Environmental Protection ◽  
Quantitative Research ◽  
Public Awareness ◽  
Ho Chi Minh City ◽  
Related Factors ◽  
Green Consumption ◽  
Consumption Behavior ◽  
The Government ◽  
The Impact

Nowadays, environmental protection is an urgent problem which raises top concerns. Besides, green consumption is a trend encouraged to be widely implemented in many countries in the world, including Vietnam. However, in the reality of Vietnam, changing green consumer behavior in choosing products has been negligible and insignificant. With a diversified and varied population structure, Ho Chi Minh City is selected to analyze the impacts of demography and other related factors on green consumption behavior in the market. The quantitative research method is mainly used with the analysis of multiple correlation and linear regression. The results retrieved from 312 survey samples show that regarding demography, educational level, and marital status influence green consumption behavior. Besides, the results also show and measure the impacts of other factors, namely attitudes, subjective standards, environmental concerns, unavailability of green products on the green consumption behavior of consumers in Ho Chi Minh city. With the aim at promoting green consumer behavior in Ho Chi Minh City, there is a need for a change requiring the cooperation of all the Government, Enterprises, and consumers in stepping up propaganda, raising public awareness; simultaneously, orienting economic development activities associated with sustainable environmental protection.

scholarly journals Pengaruh Life Style, Self Control Dan Financial Literacy Terhadap Perilaku Konsumtif Mahasiswa Melakukan Online Shopping

2020 ◽  
Vol 16 (1) ◽  
pp. 29
Author(s):  
Ratih Dewi Titisari Haryana
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Financial Literacy ◽  
Life Style ◽  
Online Shopping ◽  
Sampling Technique ◽  
Self Control ◽  
Sample Data ◽  
Convenience Sampling ◽  
Consumptive Behavior

The development of technology is related to people's behavior in Indonesia. Indonesian people, especially the younger generation, are very fond of social media. Besides used to communicate, send emails, social media is also used to online shopping. This is evidenced by the growing number of marketplaces in Indonesia such as Bukalapak, Tokopedia, Shoppee, Lazada and the others. This study aims to determine the effect of life style, self control and financial literacy on consumptive behavior in online shopping. This research is a quantitative study using explanatory design. The sample used was FEB students in East Surabaya. Sample data that can be used are 102 respondents. The sampling technique uses convenience sampling. Data collection using questionnaire distribution techniques using multiple linear regression data analysis techniques. The results showed that life style had a positive and significant effect on consumer behavior in doing online shopping. While self control and financial literacy variables negatively and significantly affect consumer behavior in doing online shopping.

Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products

2014 ◽  
Vol 32 (5) ◽  
pp. 646-664 ◽  
Author(s):  
Madhurima Deb ◽  
Himadri Roy Chaudhuri
Keyword(s):  
Consumer Behavior ◽  
Mixed Method ◽  
Research Method ◽  
Quantitative Research ◽  
Mixed Method Research ◽  
Content Type ◽  
Foreign Products ◽  
Foreign Origin ◽  
The Impact ◽  
Product Preference

Purpose – The purpose of this paper is to study the impact of firm ' s reputation and ethnocentrism on young consumer ' s attitude toward products with foreign origin. Design/methodology/approach – To attain the above objective “Mixed Method Approach” is employed. In the present study mixed method research is proposed by integrating qualitative and quantitative technique for data analysis for better breadth and depth of understanding. Findings – Reputation of the firm is found to have a significant impact on young consumers as it minimizes animosity and develops positive attitude toward products with foreign origin. Research limitations/implications – To collect data from the respondents vignettes/story boards were used which led to certain manipulation and hence it could be a limitation. Practical implications – The findings will be useful for the marketers to design their positioning strategies more specific to their target segments for better results. Originality/value – The present study made two significant academic contributions. First, the present study added to the literature of consumer behavior by studying young consumer ' s product preference using an integrated model that depicts variables relevant to the context of globalization, with better predictability. Second, by integrating qualitative research method and quantitative research method to develop better breadth and depth of understanding on customer ' s product preference, the study also contributed to the literature of advanced research methodology in consumer behavior.

scholarly journals Impact of Deceptive Advertising on Women Buying Behavior: A Study on Cosmetics Industry of Bangladesh

2021 ◽  
Vol 8 (2) ◽  
pp. 21
Author(s):  
Md. Muzahidul Islam
Keyword(s):  
Quantitative Research ◽  
Descriptive Analysis ◽  
Multiple Linear Regression Model ◽  
Health Impact ◽  
Buying Behavior ◽  
The Social ◽  
Deceptive Advertising ◽  
Sales Figure ◽  
Relationship Of ◽  
The Impact

Deceptive advertisements harm consumers by causing them to have false beliefs about the nature of the products being advertised and thereby causing them to make different purchasing decisions than they would have made otherwise. This is particularly evident in the cosmetics industry in Bangladesh where recently, various forms of advertising techniques deceptive in nature are urgently and increasingly adopted to enhance sales figure and to establish a strong market share. In this quantitative research, the study estimates the relationship of women response against deceptive advertising. The researcher has reported the results of a questionnaire survey of 227 women of this industry using convenience sampling from four different areas in Dhaka city. The findings acquired through using basic statistical tools like descriptive analysis, factor analysis and following multiple linear regression model to provide new insights into deceptive advertising. The impact of deceptive advertising on women buying behavior is highly significant across most of the social and health impact variables like affecting lifestyle, stereotype role, social class, several side effects, fail to give promised services, consequences of cosmetics products.

scholarly journals CELEBRITY ENDORSEMENT AND BUYING BEHAVIOR: A STUDY OF PANJAB UNIVERSITY STUDENTS

2016 ◽  
Vol 4 (11) ◽  
pp. 122-136
Author(s):  
Supreet Kaur ◽  
Ankit Garg
Keyword(s):  
College Students ◽  
Standard Of Living ◽  
Celebrity Endorsement ◽  
Buying Behavior ◽  
Celebrity Endorsements ◽  
Brand Building ◽  
Convenience Sampling ◽  
Buying Behaviour ◽  
The Impact ◽  
Over Time

In present era, there has been a change in consumer’s attitude towards lifestyle. Consumers give importance to brands to ensure better standard of living. Today consumers are not only educated but also selective while purchasing products. Everyday consumers are exposed to number of voices over the radio and TV and images in newspapers, magazines, hoardings, and websites. Therefore, every marketer tries to steal at least fraction of a person’s time to inform him/her of the amazing and different attributes of the product at hand and for this purpose marketers use celebrity endorsement as an effective marketing strategy to fit their products in the minds of consumers. The practice of celebrity endorsements has proliferated over time and perceived as a winning formula for product marketing and brand building. This paper is an effort to analyze the impact of celebrity endorsements on buying behaviour of the college students. Questionnaire survey was used to collect the data by using convenience sampling.

scholarly journals The impact of Covid-19 on E-business practices and consumer buying behavior in a developing country

2021 ◽  
Vol 10 (38) ◽  
pp. 97-112
Author(s):  
Fakhr E Alam Afridi ◽  
Shahid Jan ◽  
Bushra Ayaz ◽  
Muhammad Irfan
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Developing Economies ◽  
Business Practices ◽  
Buying Behavior ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach ◽  
Consumer Buying Behavior

Online trade has shown a sharp increase since the outbreak of pandemic Coronavirus. The COVID-19 has affected almost all financial and business activities around the world, even in Pakistan. It has changed the way consumers used to shop before the pandemic outbreak. Many companies until recently have developed and created their online stores and making up the most of their sales using internet channel. Consumer have no other choice but shop from home. In this research study, we discuss the impact of COVID-19 on e-business practices and consumer behavior in Pakistan. The theory of acceptance model has been applied where consumer behavior, e-business, and COVID-19, and posted as a key construct of the proposed research model. Structural Equation Modelling approach has been used to examine the interrelationship of variables of research. We applied two-step recommended Structural Equation Modelling approach, first, validate the constructs by using Confirmatory Factor Analysis, and then conducted Structural Equation Modelling path analysis and report the results, which indicated that in the present scenario COVID-19 has significantly impacted both e-businesses and consumer buying behavior in the context of Pakistan. This research briefly highlights the e-commerce trends and discusses the rapidly growing scope for online businesses and makes several future research suggestions, especially in the context of cultural and other barriers such as digital payment adoption in developing economies. This study limitation is the study sample and context-specific to Pakistan.

Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?

2019 ◽  
Vol 9 (4) ◽  
pp. 33-46
Author(s):  
Deepak Verma ◽  
Harish Kumar Singla
Keyword(s):  
Consumer Behavior ◽  
Travel Time ◽  
Fruits And Vegetables ◽  
Online Shopping ◽  
Home Delivery ◽  
Buying Behavior ◽  
Travel Time Savings ◽  
Online Shoppers ◽  
Time Savings

The authors attempted to understand the consumer behavior of fruit and vegetable shoppers in India and identify whether companies offering convenience can break the jinx of orthodox/habitual shopping. The important motivators for online shoppers and orthodox shoppers are identified which was followed by a survey from India's two major cities, Delhi NCR and Pune. The authors observe that online shoppers are mostly driven by convenience in terms of travel time savings, to avoid crowds, queuing, home delivery, avoiding driving/ traffic situations, whereas orthodox shoppers are driven by freshness and quality of fruits and vegetables and give more importance in having a personal touch while purchasing. Orthodox shoppers do get hassled with crowding, queuing, but still they stick to their habitual buying behavior and do not go to the option of online shopping.

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