scholarly journals Strategi Pengelolaan Pusat Musik Liturgi Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 66-80
Author(s):  
Rolfi Junyanto Is Natonis
Keyword(s):  
Swot Analysis ◽  
General Strategy ◽  
Liturgical Music ◽  
Market Penetration ◽  
Internal Position ◽  
Musical Works ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Catholic Churches ◽  
Descriptive Method

Dalam penelitian ini menggunakan metode deskriptif kualitatif. Langkah yang digunakanyaitu melakukan analisis data dan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE dalam strategi PML Yogyakarta yang digunakan pada pengelolaan musik liturgiberada pada posisi V yaitu hold and maintaind, (pertahankan dan pelihara). Strategi umumyang dipakai adalah menjaga dan mempertahankan posisi internal yaitu memiliki jaringankerja sama dengan komponis-komponis gereja lokal dalam menjalankan lokakarya mengenai musik liturgi yang selama ini sudah diraih. Kedua berdasarkan kuadran analisis SWOTpengelolaan PML Yogyakarta menunjukkan posisinya berada pada kuadran III. Stability,yaitu suatu lembaga menghadapi peluang pasar yang sangat besar, tetapi dilain pihakmenghadapi beberapa kendala dalam internal seperti regenerasi yang belum memadaisehingga masih bergantung pada figur pendiri, keterbatasan tenaga pengelola baik dari segikuantitas maupun kualitas, dan kegiatan lokakarya belum menjangkau semua budaya yang ada di nusantara. Ketiga berdasarkan analisis SWOT strategi umum yang diperoleh yaituadalah penetrasi pasar dan pengembangan produk. Posisi tersebut mengarah pada menambah karya musik atau nyanyian nusantara dalam musik liturgi dan memberikan penataran dalamsetiap tahun di gereja-gereja Katolik yang belum memahami tentang musik liturgi dalaminkulturasi dan memberikan pengetahuan dan penerjemah kepada pengelola sehingga cukup memadai. In this research using qualitative descriptive method, The step used is doing data analysis and SWOT analysis. The first result of the research, based on the matrix of IE in PML Yogyakarta strategy used in the management of liturgical music is in position V that is hold and maintaind. General strategy used is to maintain and maintain internal position that has a network of cooperation with composers the local church in running a workshop on liturgical music that has been achieved. The second is based on quadrant of SWOT analysis of PML Yogyakarta management showing its position is in quadrant III Stability, that is an institution facing huge market opportunity, but on the other hand facing some internal constraints such as regeneration that is not enough so that still depends on founder figure, both in terms of quantity and quality, and workshop activities have not yet reached all the cultures in the archipelago. Third based on the SWOT analysis the general strategies obtained are market penetration and product development. The position leads to; adding musical works or chants of the archipelago to liturgical music and giving up in every year catholic churches that have not understood the liturgical music in inculturation and providing knowledge and translators to the manager so that it is sufficient.

scholarly journals Strategi Pemasaran Dalam Rangka Meningkatkan Penjualan Benq Interactive Flat Panel

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Mike Avelinus Thendry Dan Anas Lutfi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Flat Panel ◽  
Panel Products ◽  
Technological Developments ◽  
Qualitative Descriptive ◽  
Descriptive Method

Technological developments currently occur in several fields such as technological developments in the field of presentation. The latest presentation technology today is by using interactive flat panel where with this technology can provide a very good experience to its users. The purpose of the research is to obtain a description of marketing strategic steps that should be done by PT Datascrip in an effort to increase sales from Benq interactive flat panel and assess the extent to which the effectiveness of marketing strategies applied. The method used in this research is by qualitative descriptive method and by doing SWOT analysis (EFE and IFE matrix). The results of the EFE and IFE matrix analysis show that BenQ interactive flat panel products in overcoming threats are above average or show that BenQ interactive flat panel products have the ability to reach existing opportunities and internal management of PT Datascrip has strong enough capital to compete with competitors. The conclusion of this research is marketing strategy that can be done that is market development strategy, market penetration, and product development.

scholarly journals Management Strategy of Radio Republik Indonesia (RRI) Mataram in the Digital Era

2019 ◽  
Vol 1 (3) ◽  
pp. 109
Author(s):  
Yulanda Trisula Yohanes ◽  
Nimas Parista Pancawati ◽  
Lalu Ahmad Rahmat
Keyword(s):  
Management Strategy ◽  
Swot Analysis ◽  
Continuous Training ◽  
Technical Problems ◽  
Digital Era ◽  
The Face ◽  
Qualitative Descriptive ◽  
The Government ◽  
Descriptive Method

RRI Mataram is an independent, neutral and non-commercial Public Broadcasting Institution that serves to provide information broadcasting, education, healthy entertainment, social control, and maintain a positive image of the nation in the international community. In the digital era, which was the era of media convergence, RRI Mataram did not escape from efforts to remain in the midst of society. This study aims to determine the management strategy of LPP RRI Mataram in the face of the digital era. This study uses a qualitative descriptive method with several steps, namely: Observation, interview, documentation, data analysis and conclusion. From the results of the study, the researchers formulated LPP RRI Mataram's management strategy using a SWOT analysis, including: understanding market share by presenting interesting and interesting shows to the community, maximizing and expanding networks of cooperation with various agencies, utilizing relations with the government, organizing programs for listeners, provide rewards for employees who excel, improve the quality of human resources by providing continuous training, conduct Joint Branding, add segmentation to program 2, improve program quality, and utilize other media as a medium to improve the existence of LPP RRI Mataram, and also complete broadcast systems with audio and video streaming, as well as fixing the RRI PLAY GO application, and minimizing technical problems with optimal device maintenance. Keywords: management strategy; radio; RRI Mataram; digital era

scholarly journals Strategi Pemasaran Industri Konveksi Menggunakan Analisis “SWOT”

2021 ◽  
Vol 9 (2) ◽  
pp. 95-99
Author(s):  
Ikhwan Yunus
Keyword(s):  
Swot Analysis ◽  
Domestic Market ◽  
Target Market ◽  
Great Demand ◽  
Market Opportunities ◽  
Qualitative Descriptive ◽  
Descriptive Method

The development of the convection industry in Indonesia is growing rapidly. This is because the convection industry is an industry that is needed by the community in meeting clothing needs. In addition, clothing itself is experiencing changes in trends and functions, namely being used as an identity attribute, so that the convection business is in great demand in Indonesia. This study uses a qualitative descriptive method with a SWOT analysis to take advantage of opportunities by maximizing strengths, reducing weaknesses and avoiding threats. The strength of the convection business is classified as a promising business. Weaknesses are lack of capital to develop a business, less competent employees are employed. The target market opportunities are very wide. The threat of the existence of illegal imported products on the domestic market either directly or indirectly.  Keywords : Strengths, Weaknesses, Opportunities, Threats.

scholarly journals Selfie tourism promotion to support innovative tourism in the era of disruption

2019 ◽  
Vol 6 (6) ◽  
pp. 172-177
Author(s):  
Putu Ratna Juwita Sari ◽  
Ni Nyoman Sri Wisudawati ◽  
Ni Made Dhian Rani Yulianti
Keyword(s):  
Swot Analysis ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Purposive Sampling ◽  
Tourism Promotion ◽  
Tourism Sector ◽  
Strategic Location ◽  
Qualitative Descriptive ◽  
Data Validity ◽  
Descriptive Method

In the current era of disruption, innovation and creativity are needed in all lines of business, including the Tourism sector. Wanagiri Village is one of the tourist destination areas which is located in Buleleng Regency is currently conducting promotions to attract tourists visiting this place. Having a strategic location and involving the community, the type of tourist attraction developed is a selfie tour by having lakes and mountains as background. Using SWOT analysis, it is expected to be able to find out which type of promotion is most appropriate to attract tourists. This study used a qualitative descriptive method, informants with purposive sampling, and triangulation of data aimed at obtaining data validity.

scholarly journals THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Narita Narita ◽  
Astika Astika ◽  
Yapto Yapto ◽  
Francisca Titing Koerniawaty
Keyword(s):  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Snowball Sampling ◽  
Strategy Formulation ◽  
Promotion Strategy ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Promotion Strategies

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation.  The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

scholarly journals Analisa Manajemen Strategik Pt Fondaco Jayatama Dalam Bersaing

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Mauren Astria Dan Eko Harry Susanto
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Dental Health ◽  
External Environment ◽  
Matrix Analysis ◽  
Qualitative Descriptive ◽  
Product Development Strategy ◽  
Descriptive Method

To support the improvement of dental health in the community it is necessary to overcome them. The efforts of PT Fondaco on the fact encourage the founder to become one of the suppliers who support a variety of dental experts in the treatment by providing various medical purposes.The purpose of this research is to analyze the influence of external environment, and internal to competitiveness and analyze the competitive strategy of PT Fondaco Jayatama to improve competitiveness. The method used in this research is qualitative descriptive method by doing SWOT analysis (EFE and IFE matrix), IE matrix in matching stage, and QSPM analysis in desicion stage. The results of the EFE and IFE matrix analysis showed that Fondaco Jayatama can used all the opportunities and can overcomed threats from the rivalry. PT Fondaco Jayatama also has a good internal and can not be down by the external environment. PT Fondaco Jayatama was a strong competitors. The conclusion of this research is product development strategy is the best strategy to be apply in the organization.

scholarly journals The Improvement of Local Shipping Safety in Makassar

2021 ◽  
Vol 1 (4) ◽  
pp. 99-104
Author(s):  
Joe Ronald K. Bokau
Keyword(s):  
Education Program ◽  
Swot Analysis ◽  
Safety Management ◽  
Weather Conditions ◽  
The Poor ◽  
The People ◽  
Field Supervision ◽  
Sea Transportation ◽  
Qualitative Descriptive ◽  
Descriptive Method

Traditional Shipping is a traditional business of the people and has its own characteristics to carry out transportation in waters using sailing ships including Pinisi, Motorized Sailing Ships, and/or simple motorized boats of a certain size. Accidents in people's voyages still often occur in the waters of Makassar City. This study aims to analyze the improvement of local shipping safety in Makassar. This research is a qualitative descriptive method using SWOT analysis. The results of this study show 1). Seaworthiness Conditions of Traditional Ships regarding the implementation of procedures, information on weather conditions, seaworthiness conditions were in the very good category 53.3% and good category by 46.7%. 2). safety management and supervision of sea transportation in Makassar City have performed in accordance with applicable regulations and procedures so that the services provided in the excellent category were 50.0%, in the good category at 46.7%, and in the poor category 3.3%. 3). Plans to reduce shipping accidents in Makassar, namely the establishment of the Syandu Program (Syahbandar Education) program and conducting field supervision on 1x vessels are in a good category at 60.0% and in the very good category at 40.0%

scholarly journals "Lacerman" Comic Character Design With Morphological Forced Connection Method (Mfc)

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Muhammad Iskandar ◽  
Sonson Nurusholih
Keyword(s):  
Transformation Method ◽  
Fundamental Theory ◽  
Narrative Story ◽  
Connection Method ◽  
The Matrix ◽  
Character Design ◽  
Qualitative Descriptive ◽  
Descriptive Method ◽  
Collection Methods ◽  
Drawing Method

Character figures are vital elements in a narrative story, especially with the presence of the characters in the story. Without the presence of characters with strong characterizations, a story in a comic will not be interesting to be read. This research will focus on how to design a comic character using the morphological forced connection transformation method. The final result of the research is a form of comic characters with a combined form of humans and animals where the process of making these characters can be a foothold for illustrators who want to make a character of a kind. This research method uses a qualitative descriptive method, with data collection methods carried out through a variety of literature studies, as well as tracing documentation data. The Matrix Manga Theory from Hiroyoshi Tsukamoto was used to give personality figures, the fundamental theory of Human Drawing from Andrew Loomis as a foothold to make anatomy. The final results of the study will be (1) New characters combined figures of humans and animals (2) drawing method to create characters using the morphological forced connection method.

scholarly journals Analisa Strategi Pengembangan Bisnis PT Tanabe Indonesia Dalam Mengahadapi Era Jaminan Kesehatan Nasional

2020 ◽  
Vol 4 (5) ◽  
pp. 173
Author(s):  
Midyan Aji Arso
Keyword(s):  
Development Strategy ◽  
Production Efficiency ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Development ◽  
Efficiency And Effectiveness ◽  
The Face ◽  
Qualitative Descriptive ◽  
Focus Strategy ◽  
Descriptive Method

This research was conducted to analyze the business development strategy of PT Tanabe Indonesia in the face of the JKN era, by describing the internal conditions such as Marketing, Finance, production and human resources and also external condition of companies, namely the five-force analysis. Then a SWOT analysis is performed to identify the strengths, weaknesses, opportunities and threats. The study was conducted with a qualitative-descriptive method using primary and secondary data collection techniques through interviews, observation and identification of company documents. From the results of the study it was concluded that the business development strategy in facing the JKN era carried out by PT Tanabe Indonesia was a focus strategy, namely focusing the company on narrower market segments and maintaining production efficiency and effectiveness.

scholarly journals The Development Strategy of Kartini Beach Recreation Park in Rembang Regency

2018 ◽  
Vol 6 (4) ◽  
pp. 483-490
Author(s):  
Fauziah Fitriyani
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Tourist Attraction ◽  
Diversification Strategy ◽  
Beach Recreation ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Internal And External Factors ◽  
Descriptive Method ◽  
Strategy Diversification

Tourism sectors can be develop as a source of local income, it is expected to support economic development. The tourism development can be acquired from every tourist attraction revenue. This study aims to describe the condition of Kartini Beach Recreation Park in Rembang Regency; Identify the internal and external factors to develop Kartini Beach Recreation Park in Rembang Regency; and Explain the development strategy in developing Kartini Beach Recreation Park in Rembang Regency. This research uses qualitative descriptive method and SWOT analysis. The result of SWOT analysis in Matrix Grand Strategy indicates that Kartini Beach Recreation Park in Rembang Regency supporting diversification strategy. Diversification in Kartini Beach Recreation Park can be carried out with renewal of the rides that do not exist yet, augment some events, souvenir shops and food stalls typically from Rembang accompanied by an increasing in promotions advertised in television and through social media.

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