scholarly journals PENGARUH DEFERENSIASI PRODUK PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA UD. SINAR MULIA DI KABUPATEN GIANYAR

2020 ◽  
pp. 190
Author(s):  
I Komang Sumerta ◽  
Desak Nyoman Tri Indahyani ◽  
Ni Komang Redianingsih ◽  
I Made Baji Pranawa
Keyword(s):  
Product Differentiation ◽  
Sampling Technique ◽  
Test Results ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Independent Variables ◽  
The Past ◽  
Fashion Products ◽  
Analysis Technique ◽  
Data Collection Technique

Consumer purchasing decisions is the occurrence of sales fluctuations in the past four years. Product differentiation, promotion, and price are factors that have been pursued by the company but have not been able to provide a maximum contribution to consumer decisions. The purpose of this study was to determine the effect of product differentiation, promotion, and price on fashion product purchasing decisions. The sample was determined by purposive random sampling technique, with 105 respondents. The data collection technique used was a questionnaire (questionnaire). The analysis technique used the SPSS version 22. The results showed there was an effect of product differentiation, promotion, and price simultaneously on the decision to purchase fashion products. Based on the partial test results it can be seen that product differentiation, promotions, and prices have a positive and significant effect on purchasing decisions for fashion products. The conclusion from this research is the higher product differentiation, promotion, and price, the decision to buy products fashion will increase. Suggestions for further researchers is to be able to conduct research on different subjects and by developing other independent variables.

scholarly journals Purchase Decision in View of Brand Image, Product Quality, and Promotion

2021 ◽  
Vol 5 (1) ◽  
pp. 29-34
Author(s):  
Ika Istikhomah ◽  
Fithri Setya Marwati
Keyword(s):  
Product Quality ◽  
Mobile Phones ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Quantitative Descriptive

The development of technology at this time is very fast. This development can be seen from the progress of gadgets that are now easily grasped by various groups (rich, poor) and ages (old, young) all can use it. Gadget innovations are always popping up all the time, from laptops, PCs, to cellphones. Mobile offers various advantages and features to support user flexibility. This study aims to prove the simultaneous and partial effect of purchasing decisions in terms of brand image, product quality, and promotion of Oppo mobile phones. This research is quantitative descriptive. The population is all buyers of Oppo mobile phones. The number of samples used amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The results show that the f-test brand image, product quality, and promotion simultaneously and significantly influence the buying decision for Oppo mobile phones. The t-test results show that brand image has a positive and significant effect on purchasing decisions for Oppo cellphones, product quality has a positive and significant effect on purchasing decisions for Oppo cellphones, the promotion has a positive and significant effect on purchasing decisions for Oppo cellphones.

scholarly journals The Effect Of Price Discounts And Packaging Bonuses On Impulsive Purchasing Decisions To Consumers Of Alfamart In Sunter Jaya, North Jakarta

2020 ◽  
Vol 1 (4) ◽  
pp. 257-263
Author(s):  
Trinik Susmonowati ◽  
Ida Royani
Keyword(s):  
Data Collection ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Effect ◽  
Independent Variables ◽  
Price Discounts ◽  
Data Collection Technique

This study aims to determine the magnitude of the price effect of discounts and packaging bonuses at Alfamart in Sunter Jaya, North Jakarta. The population in this study were all Alfamart customers in Sunter Jaya, North Jakarta with a sample of 130 respondents by using the accidental sampling technique. The data collection technique used is questionnaires, for each respondent given 26 statements. Based on hypothesis testing using a t-test, price discounts and packaging bonuses are positive and significant for impulsive purchasing decisions. The results of the f test show that all the independent variables in this study significantly influence impulsive purchasing decisions. R square value is 0.815 which can be interpreted that the effect of variable x (price discount and packaging bonus) on the variable y (impulsive purchase decision) is 81.5%, while the remaining 18.5% is influenced by variables outside the variables studied.

scholarly journals Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Mahardika Ardaka Saputra ◽  
Ade Octavia ◽  
Suswita Roza ◽  
Yayuk Sriayudha
Keyword(s):  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
The Subject

This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.

scholarly journals Pengaruh Kualitas Produk, Impulse Buying dan Electronic Word of Mouth (EWOM) terhadap Keputusan Pembelian pada Produk Smartphone Merek Oppo di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 233-247
Author(s):  
I Kadek Rupayana ◽  
I Wayan Suartina ◽  
IA Mashyuni
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Impulse Buying ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Analysis Technique

The purchase decision is the final stage that determines the viability of a product, because when the consumer has decided, it means the product was purchased by the consumer. The purpose of this study was to determine the effect of product quality, impulse buying, and electronic word of mouth on purchasing decisions for OPPO brand smartphone products in Denpasar. The sample in this study were 135 respondents with the sampling technique used was purposive sampling. The data analysis technique used is multiple linear regression. The results of the analysis show that each of the independent variables, namely the effect of product quality, impulse buying, and electronic word of mouth parisally and simultaneously has a positive and significant effect on purchasing decisions for OPPO brand smartphone products in Denpasar.

Peran Ibu Rumah Tangga Nelayan Dalam Meningkatkan Pendapatan Keluarga di Kelurahan Sei Merbau Kecamatan Teluk Nibung Kota Tanjungbalai.

2021 ◽  
Vol 13 (1) ◽  
pp. 118
Author(s):  
Mbina Pinem ◽  
Rayhan Utami
Keyword(s):  
Small Proportion ◽  
Family Income ◽  
Social Role ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
The Social ◽  
Data Collection Technique ◽  
Productive Role

This study aims to determine: (1) The productive role of fishermen housewives in increasing family income in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City, (2) The reproductive role of fishermen housewives in increasing family income in Sei Merbau Village, Teluk Nibung Kota District Tanjungbalai, and (3) The social role of fisherman housewives in increasing family income in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City. This research was conducted in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City in 2020. The population of this study were all fishermen housewives in Sei Merbau Village, amounting to 592 people, while the sample in this study was 10% of the total population (59 people. ) and taken using the Simple Random Sampling technique. The data collection technique is done by direct communication (interview). While the data analysis technique used is descriptive qualitative analysis techniques. The results showed that: (1) The highest productive role (48.78%) was performed by housewives who worked as factory workers, while the lowest role (21%) was performed by housewives who worked as coconut peeler. Overall, the role played by housewives of fishermen is 33.35% and is in the low category. (2) The reproductive role played by the housewives of fishermen in Kelurahan Sei Merbau, namely having dependents of 1 to 6 children. Most (57.63%) fishermen housewives had 1-2 children and a small proportion (8.47%) had 5-6 children with an average of 2-3 children. (3) In general (81.36%) fishermen housewives participated in the social activities of the unfortunate union and a small proportion (25.42%) participated in arisan activities. In addition, the recitation activity is useful for moral contributions to housewives so that they can motivate husbands to work to increase income and also motivate children to improve education. The highest role of arisan activities was 76.92% while the lowest role was 22.73%. With an average of 43.47%.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

2020 ◽  
Author(s):  
Lola Satri ◽  
Alfian
Keyword(s):  
Regression Analysis ◽  
Relationship Marketing ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Research Use ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) <(1,984) and not significant (0,348)> (0,05) to loyalty. (2)) Commitment has positive (8,218)> (1,984) and significant (0,000) <(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)> (1,984) and significant (0,017) <(0,05) effect on loyalty. (4) Reliability negatively (-1.570) <(1,984) and insignificant 0, 120> 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)> t table (1,984) and significant (0,000) <(0,05) to loyalty. (6) Warranty has positive effect (1,199) <(1,984) and insignificant 0, 234> 0,05 to loyalty. (7) Empathy has positive effect (186) <(1,984) and insignificant 0, 853> 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

scholarly journals Learning Motivation of Visually Impaired Student During Pandemic Covid-19

2021 ◽  
Vol 8 (8) ◽  
pp. 307
Author(s):  
Gina Solihat ◽  
Munawir Yusuf ◽  
Subagya Subagya
Keyword(s):  
Visually Impaired ◽  
National Level ◽  
Sampling Technique ◽  
Learning Motivation ◽  
Analysis Technique ◽  
Significant Difference ◽  
Motivation Scale ◽  
Visually Impaired Students ◽  
Quantitative Descriptive ◽  
Data Collection Technique

The Covid-19 pandemic has changed the special education system. This study aims to (1) determine the differences in the learning motivation of visually impaired students during the pandemic based on gender; (2) knowing the differences in the learning motivation of visually impaired students during the pandemic based on the SMPLB/SMALB level; and (3) knowing the differences in the learning motivation of visually impaired students during the pandemic based on the ownership of facilities and infrastructure. This research is a type of quantitative descriptive research.The sampling uses the Purposive Sampling Technique, and the subjects in this study were 30 visually impaired students at the SMPLB and SMALB levels at SLB A National Level Trustees who were carrying out learning. The data collection technique is using a learning motivation scale (rxx = 0.809). The data analysis technique was using the independent sample t-test with the help of SPSS. The researchers analyzed learning motivation based on gender, SMPLB/SMALB level, and ownership of facilities and infrastructure. The results of this study indicate that: (1) there is no significant difference in the learning motivation of visually impaired students during the pandemic based on gender; (2) there is no significant difference in the learning motivation of visually impaired students during the pandemic based on the SMPLB/SMALB level; and (3) there is a significant difference in the learning motivation of visually impaired students during the pandemic based on ownership of facilities and infrastructure.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN PELAPORAN WAJIB PAJAK ORANG PRIBADI

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Neni Marlina Br Purba ◽  
Dian Efriyenty
Keyword(s):  
Random Sampling ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Test Results ◽  
Analysis Techniques ◽  
Independent Variables ◽  
The Government ◽  
Tax Payments ◽  
Tax Reporting

Tax reporting is the responsibility of taxpayers after making tax payments. The mismatch between the number of registered taxpayers and the number of taxpayers who report taxes is a separate problem for the government in managing the tax results received. Where the number who report taxes is very small compared to the number of registered taxpayers. Based on these problems, the purpose of this study is to determine the factors that influence individual taxpayer reporting compliance. The population used by all individual taxpayers who are registered at KPP Pratama Batam Selatan. While the sample was taken through simple random sampling technique with the Slovin formula so that the sample used was 100 respondents. Data analysis techniques are data instrument test, classical assumptions, descriptive analysis and hypothesis testing with the help of SPSS. The results obtained, partially the application of e-filling and tax sanctions has a significant effect on tax reporting compliance while tax awareness and understanding have no significant effect. The f test results show that all the independent variables simultaneously have a significant effect on the dependent variable.

scholarly journals The Relationship Between the Demonstration Method and Active Participation in 3 in 1 Junior Operator Custome Made Women Training

2021 ◽  
Vol 9 (3) ◽  
pp. 398
Author(s):  
Arindha Sukma ◽  
Jamaris Jamna
Keyword(s):  
Sampling Technique ◽  
Simple Random Sampling ◽  
Learning Activities ◽  
Industrial Training ◽  
Level Of Activity ◽  
Analysis Technique ◽  
Correlational Approach ◽  
Good Learning ◽  
Data Collection Technique ◽  
High Level

This research was motivated by the high level of activity of the training participants in participating in the 3 in 1 Junior Operator Custome Made Women's training at the Padang Industrial Training Center, presumably because the instructor used the demonstration method in learning well. This research is quantitative with a correlational approach. The population in this study were all participants of the 3 in 1 Junior Operator Custome Made Women's Training at BDI Padang, totaling 45 people. While the sample was taken using the Simple Random Sampling technique, as many as 88% (40 people) because 12% of the population was used as a test instrument. The data collection technique used a questionnaire distributed via the google form link https://bit.ly/AngketPenelitianArindhaSukma. The data analysis technique used is the percentage formula and the product moment formula. The results of this study indicate that the training participants already have good learning activities, and there is a significant relationship between the demonstration method and the training participants' learning activities.

scholarly journals Karakteristik dan Makna Rekreasi Pengunjung dalam Leisure dan Recreation di Tukad Bindu Kota Denpasar

2020 ◽  
Vol 8 (2) ◽  
pp. 358
Author(s):  
Shofyan Hadi Ramadhan ◽  
I Nyoman Sukma Arida
Keyword(s):  
Demographic Characteristic ◽  
Secondary Data ◽  
Sampling Technique ◽  
Development Stage ◽  
Household Waste ◽  
Data Resource ◽  
Analysis Technique ◽  
Recreation Area ◽  
Leisure And Recreation ◽  
Data Collection Technique

Tukad Bindu at first was well-known as the dirty river and contained tons of household waste thrown away by society. Nevertheless, since 2018 it became one of recreation center in Denpasar City. Many activities carried out currently and the more crowded Tukad Bindu becomes, it is necessary to conduct a research which is expected to be able to perceive the characteristic and the meaning of recreation in Tukad Bindu to be a consideration for further development. The research method used is qualitative method with qualitative descriptive data analysis technique. The data resource of this research is from primary and secondary data. Data collection technique is conducted by observation, interview, questionnaire, and documentation. Sample determination is committed by accidental sampling using nonprobability sampling technique. Informant determination is committed by purposive sampling procedure.The result of this research indicates that progress level of Tukad Bindu is start on the development stage. The characteristics of Tukad Bindu visitors are perceived from socio-demographic characteristic, demographic characteristic, and psychographic characteristic turns out to be very diverse. The meaning of visitors’ recreation after having recreation in Tukad Bindy mostly are social meaning. Community should keep supporting activities committed by Tukad Bindu Foundation, particularly the youths there. It is expected that Tukad Bindu Foundation continues to hold regular annual events, such as Pekan Nusantara. Academics should synergize with each other in order to create an integrated recreation area among the fields of fishery, agriculture, and tourism.  Keyword:  Characteristics, The Meaning of Recreation, Leisure and Recreation

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