scholarly journals PENGARUH VIRAL MARKETING TERHADAP JUMLAH KUNJUNGAN WISATAWAN INDONESIA KE KOREA SELATAN

Jurnal IPTA ◽  
2018 ◽  
Vol 6 (1) ◽  
pp. 10
Author(s):  
Akbar Isawatul Jariah ◽  
I GPB. Sasrawan Mananda ◽  
I Nyoman Sudiarta
Keyword(s):  
South Korea ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Economic Incentive ◽  
Viral Marketing ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Information Spreading ◽  
Positive Feelings

The aim of this research is to find out how big the influence of viral marketing that has elements of information spreading, credibility of information, expressing positive feelings, economic incentive, and helping the company towards the number of Indonesian tourists visit to South Korea, Sample determination in this study using accidental sampling method with a total of 100 respondents. Data collection techniques used questionnaires, nonparticipation observations, interviews, and literature. Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, validity and reliability test, hypothesis test, and coefficient of determination analysis using SPSS version 17.0. The results of this study indicate the influence of viral marketing towards the number of Indonesian tourists visit to South Korea is very significantly simultaneous and partial effect with a value of 91,6%. For the economic incentive dimension, the result of analysis is 3,705, helping the company 3,311, credibility of information 2,461, information spreading 2,220, and expressing positive feelings 2,020. The data collected through online questionnaires to the respondents who have ever visited South Korea.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PENGGUNA SRIWIJAYA AIR DI BANDARA INTERNASIONAL KUALANAMU MEDAN

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 153
Author(s):  
Citra Yanti Pakpahan ◽  
I Wayan Suardana ◽  
I Made Kusuma Negara
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
International Airport

The purpose of this study is to study the majority of service quality and brand image of the service user loyalty offered by Sriwijaya air. The determination of the sample in this study used a purposive sampling method of 250 respondents. Data collection techniques using questionnaires, and literature study. Data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, validity and reliability, comparative analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 18.0.The results of this study indicate the quality of service and brand image on the loyalty of service users who are supported by Sriwijaya Air at Kualanamu International Airport, Medan, which is stated to have a significant and partially significant effect simultaneously with a value of 72.2%. For service quality variables get the results of analysis with a t test of 7.140 and brand image of 3.809. The data of this study were obtained from distributing online questionnaires to respondents who had used Sriwijaya Air at Kualanamu International Airport, Medan.

scholarly journals Implementasi Investasi Hijau dan Strategi daya Saing Hijau Terhadap Green Banking di Kota Surakarta

2019 ◽  
Vol 16 (2) ◽  
pp. 53
Author(s):  
I Gusti Putu Diva Awatara ◽  
Anwar Hamdani
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Competitive Strategies ◽  
Business Programs ◽  
Analysis Technique ◽  
High Concern ◽  
Green Investment

The implementation of green banking principle is reflected in a series of initiatives for the community program, community development and business programs, and encourages investment in more responsible businesses as a form of Bank's high concern for the environment. This study aims to analyze Green Investment, and Green Competitive Strategies that have an impact on the implementation of Green Banking in Surakarta City. This research was a survey conducted on bank customer in Surakarta City. The sample in this study was 75 respondents. Data collection methods use in this study were questionnaire and observation. The analysis technique used includes the test of the research instrument, namely the validity and reliability test; classic assumption test include: heteroscedasticity, autocorrelation, normality and multicollinearity test. Hypothesis test is done by using multiple linear regression analysis, t test, F test and analysis of the coefficient of determination (R2). The results of this study indicate that green investment and green competitive strategies have an impact on the implementation of green banking in Surakarta City. The variable that has the greatest impact is Green Competitive Strategies.

scholarly journals Pengaruh Kualitas Produk, Harga, Cita Rasa Dan Promosi Terhadap Kepuasan Konsumen Di Rumah Makan Mbak Siti

2021 ◽  
Vol 3 (1) ◽  
pp. 22-33
Author(s):  
Amir Hamzah Siregar, Susana, Zuriani Ritonga, Desmawati Hasibuan, Elvina
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Independent Variable

The purpose of this study was to determine the effect of product quality, price, taste and promotion on consumer satisfaction at Mbak Siti's restaurant in Sosopan Village, Kotapinang District, Labuhanbatu Selatan Regency. The sample in this study amounted to 30 people. The analytical method used is descriptive analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination and this data is processed using the IBM SPSS Statistics 21 program. Hypothesis test results show that partially the product (X1) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for product quality is tcount 0.009> ttable 2.05954, with a significant value of 0.993 <0.05. Hagra (X2) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for price is tcount 2.273> ttable 2.05954, with a significant value of 0.32 <0.05. Taste (X3) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for taste is tcount 0.541> ttable 2.05954, with a significant value of 0.593 <0.05. Promotion (X4) has a positive and significant effect on customer satisfaction, this can be seen from the tcount value for promotion is tcount 6.794> ttable 2.05954, with a significant value of 0.000 <0.05. The value of Ftable in the 4: 26 distribution is 2.74, so based on table 4.14 it can be seen that the Fcount value is 36.656> 2.70, and a significant value is 0.000 <0.05, this shows that simultaneously the Independent Variable has a positive and significant effect on the Dependent Variable.

scholarly journals EMPLOYEE PRODUCTIVITY OF AGRIBUSINESS COMPANIES BASED ON TRAINING AND DISCIPLINE

2020 ◽  
Vol 2 (2) ◽  
pp. 134-145
Author(s):  
Sudarijati ◽  
Lucky Hikmat Maulana ◽  
Rismaya
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Employee Training ◽  
Optimal Level ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Employee Productivity ◽  
Validity And Reliability ◽  
Operational Activities ◽  
The Right

Business competition is getting tougher, both locally and globally, requiring companies to increase their productivity with the right strategy. The optimal level of employee productivity will have a positive influence on the company's production and operational activities, both now and in the future. Employee training is one way to increase employee productivity. In addition to training, employee discipline can also increase employee productivity. The purpose of this study is to identify training programs and find out how much influence training and work discipline have on agribusiness company productivity. The object of research is the agribusiness company Packing Section employees. Data were collected through questionnaires, interviews, observations and literature studies. Prior to data analysis, the instrument questionnaire items were processed with validity and reliability tests. Then analyzed with descriptive analysis, linear regression analysis, correlation analysis, coefficient of determination and hypothesis testing. The results showed that the Packing Section employee training was carried out with the apprenticeship method and aimed at improving skills in using small machines to cut vegetables, knowledge of chemical use and firefighting training, and instructors from internal company. Research concludes that training has a significant effect on employee productivity, while work discipline has no significant effect on employee productivity. However, simultaneous training and work discipline have a significant effect on employee productivity

scholarly journals Pengaruh Kualitas Pelayanan Administrasi Terhadap Kepuasan Pasien Pengguna BPJS Kesehatan di RSUD Lubuk Basung Kabupaten Agam

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 374
Author(s):  
Rindu Antika Sari ◽  
Armiati Armiati
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Five Dimensions ◽  
Administrative Services ◽  
Normality Test ◽  
Inductive Analysis

This study aims to explain the effect of service quality on patient satisfaction of health BPJS users in Lubuk Basung Hospital Agam District. The measurement of the quality dimension uses five dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, empathy. The research instrument used was a questionnaire distributed to 100 patients with BPJS Kesehatan using the chocran formula taken using accidental sampling techniques. Data collection techniques in this study are using questionnaires compiled using a Likert scale whose score is 1-5. To ensure that the instruments used in the study are tested for validity, and reliability testing. In the data analysis stage the influence of the quality of administrative services on patient satisfaction of BPJS Health users in Lubuk Basung Hospital Agam Regency was carried out descriptive analysis, and inductive analysis. Inductive analysis is a normality test, multicollinearity test, heterocedasticity test, and multiple regression analysis. Hypothesis test data used F test, t test, and test coefficient of determination (R2). the results of this study show the five service quality variables simultaneously have a positive and significant effect on patient satisfaction BPJPS Health users in RSUD lubuk basung. While the factors that predominantly influence patient satisfaction in Lubuk Basung Hospital are tangibles, responsiveness, assurance, and followed by emphaty variables, and reliability. Keyword: service quality, tangibles, reliability, responsiveness, assurance, emphaty, patient satisfaction

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SOLOK

2019 ◽  
Author(s):  
Beni Eka Yanti ◽  
Aminar Sutra Dewi
Keyword(s):  
Relationship Quality ◽  
Social Cohesion ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique

The purpose of this study was to determine and analyze the influence relationship quality that consists of trust, satisfaction, perception, communication, and social cohesion on customer loyalty Savings Sikoci at Bank Nagari Branch Solok. Type of research is quantitative research. The sample size used was 100 customers Sikoci Savings in Bank Nagari Branch Solok. Data analysis technique used is in the form of research instrument test the validity and reliability test, descriptive analysis, the classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Research conducted generating trust, satisfaction, perception, communication, and social cohesion significant effect on customer loyalty Savings Sikoci at Bank Nagari Branch Solok because t value trust (2,006), satisfaction (2.254), perception (2,308), communications (2,056), and social cohesion (2.030) &gt; t table 1.984. The amount of influence relationship quality variable that consists of trust, satisfaction, perception, communication, and social cohesion describes customer loyalty Savings Sikoci at Bank Nagari Branch Solok was 51.1% and 48.9% explained by other variables such as quality of service, and marketing mix, etc

scholarly journals KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN JASA TRANSPORTASI GRAB BIKE DI YOGYAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 191
Author(s):  
Fajar Ramadhan ◽  
Hendro Setyono
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability

This  research  aims  to  analyze  the  influence  of  the  quality  of  service  of customer  satisfaction  on  service  businesses  Grab-Bike  transport  in  Yogyakarta. This  research  uses  the  five  independent  variables  i.e.  tangible,  reliability, responsiveness,  assurance  and  emphaty  with  one  dependent  variable  i.e. consumer  satisfaction.  After  a  review  of  the  literature  as  well  as  field  and preparation  of  the  hypothesis,  the  data  in  this  study  were  collected  through  the dissemination  of  a  questionnaire  to  70  people  who  never  use  the  Grab-Bike transport  as  research  samples.  Sampling  technique  used  is  a  Non  probability sampling  method  sampling  incidental.  Methods  of  data  analysis  used  is  the quantitative analysis that is test validity and reliability, multiple linear regression analysis,  t-test  and  F-test  as  well  as  the  coefficient  of  determination.  Based  on data  analysis,  the  results  showed  that  the  indicators  on  research  is  valid  and reliability.  Hypothesis  test  on  tangible,  responsiveness,  assurance  and  emphaty no effect significantly to consumer satisfaction. Hypothesis test of reliability has a positive and significant influence toward customer satisfaction.

scholarly journals ANALISIS PERMINTAAN SOUVENIR DI PASAR SENI UBUD GIANYAR, BALI

Jurnal IPTA ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 132
Author(s):  
Diah Tantri Meilani ◽  
I Made Kusuma Negara ◽  
Luh Gede Leli Kusuma Dewi
Keyword(s):  
Consumer Behavior ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Art Market ◽  
Clinical Test ◽  
Validity And Reliability ◽  
Technical Data ◽  
Traditional Market

The globalization era has changed the economic order of society such as the demand decrease of souvenirs in traditional markets because the increasing number of modern market, especially in Bali. The aim of this research is to find out variables that influence the demand of souvenirs in traditional market and hopefully can be used as a benchmark in maintaining the existence of traditional art market, increasing the demand of souvenirs , income, and increasing the number of tourist visits to Ubud traditional market, Gianyar Bali. The respondent in this study include visitors and tourists of Ubud art market. Determination of the sample in this study using purposive sampling method as much as 130 respondents. Technical data using questionnaires and interviews. This research use data analysis technique such as; of validity and reliability test, classical clinical test, determination test, multiple linear regression analysis and hypothesis test. Partially, the results showed if motivation on buying souvenir with influence equal 18,955 (2) perceived value of souvenir with influence equal 3,525, (3) consumer behavior with influence equal 20,212. Meanwhile, simultaneously showing motivation to buy souvenirs, perceived value of souvenir and consumer behavior shows the total influence 419,961. From the result of quantitative descriptive analysis, known that the most influence variables of demand analysis in Ubud art market is consumer behavior which consist of market location, cleanliness, price, parking area, infrastructure, and market hours (opening – closed hours).

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