Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta

2018 ◽  
Vol 9 (4) ◽  
pp. 733
Author(s):  
Dyah SUGANDINI ◽  
Mohamad Irhas EFFENDI ◽  
Agus Sasmito ARIBOWO ◽  
Yenni Sri UTAMI
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Tourism Destination ◽  
Community Based ◽  
Primary Data Analysis ◽  
Special Region

This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis. This research is using Community Based Tourism (CBT) approach. CBT is the empowerment of local community where they are involved in the planning, managing, and decision making for the development. The urgency of this research is the demand from Indonesian government for tourism development in Special Region of Yogyakarta in order to make Yogyakarta as a leading tourism destination in Southeast Asia. This research is conducted in Yogyakarta that has four districts and one city. The data used in this research is primary and secondary data. The respondents are foreign and domestic tourists and stakeholders officials. The number of respondents is 300 people. The data is collected by convinience sampling. The secondary data analysis shows that foreign and domestic tourists who come to Special Region of Yogyakarta is relatively increasing in the last three years. Tourism destination in Special Region of Yogyakarta which based on community is also increasing and always innovating. The primary data analysis shows thattourism destination quality, satisfaction, and image according to the visitor perception is good, but the visitor loyaly shows a bad result. Most of the tourists visit Special Region of Yogyakarta just once and it is just a transit destination. The strategy that is necessary to increase the visit in tourism destination for tourists can be done through promotion of cultural destination that is quite attractive for the tourists. An integrated promotion for CBT needs to be more improved.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals KEBIJAKAN PENGEMBANGAN PARIWISATA KABUPATEN JEMBER (Studi Kasus Strategi Pengembangan Wisata Pantai Puger Dalam Meningkatkan Kunjungan Wisatawan)

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Imroatu Choiroh Masula ◽  
Endang Indartuti ◽  
Bagoes Soenarjanto
Keyword(s):  
Data Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Primary Data ◽  
Cultural Aspects ◽  
Beach Tourism ◽  
Policies And Programs

Attractions Puger Beach in Jember District, East Java Province. Puger Beach 35 km northwest of the city of Jember known as a fish auction, will Puger Beach has a very interesting beauty with a large waves also can be used for surfing. Another potential that can be developed is the island of Nusa Barong is located not far from Puger Beach, Development of attractions that must be done with more focused and sustainable.The formulation of this research is how is the strategy of puger beach tourism development in increasing the tourists in Jember District Government? So the purpose of the research is to analyze the strategy of puger beach tourism development in increasing the tourists. Sources of data in this study are primary data and secondary data. Primary data was obtained by conducting interviews to tourism managers, the public. Related offices and visitors who are in the location of research, while secondary data obtained from BPS, Department of Culture and Tourism Kab. Jember, libraries and internet, data analysis techniques used using Descriptive Analysis method while to obtain tourism development strategy using SWOT analysis.Based on the results of data analysis and discussion that has been done, it can be concluded tourism object. Puger Beach can be developed using aspects of attractiveness, accessibility aspects, aspects of activities and facilities, social, economic and cultural aspects. In addition, the output of this research is the making of policies and programs that can be used in the development of Puger Beach tourism destination. Keywords: Development Strategy, SWOT Analysis, Policy

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 131-141
Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  
Keyword(s):  
Local Governments ◽  
Swot Analysis ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Tourism Destination ◽  
Study Approach ◽  
Tourism Potential

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

scholarly journals Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan

2013 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Saefudin Zuhdi ◽  
Rini Syarif
Keyword(s):  
Marketing Strategy ◽  
Social Marketing ◽  
Swot Analysis ◽  
Hiv Transmission ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Analysis Data ◽  
High Risk Group ◽  
Primary Data ◽  
Hiv Aids

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

scholarly journals PERANAN PERUSAHAAN DALAM MENINGKATKAN KEMAMPUAN KERJA PETERNAK DAN KUALITAS HASIL PANEN MADU DI MASA PANDEMI

2020 ◽  
Vol 9 (12) ◽  
pp. 3701
Author(s):  
I Gusti Ayu Ari Agustini
Keyword(s):  
Data Analysis ◽  
Local Community ◽  
Field Research ◽  
Secondary Data ◽  
Primary Data ◽  
Final Conclusion ◽  
Market Demand ◽  
Working Ability ◽  
Setting Theory

The Covid-19 pandemic has undeniably crippled the economy of the wider community. Beekeeping and its derivatives business are promising efforts during the current pandemic. Honey, which is one of its derivative products, has become a necessity that is most in demand by the public to maintain stamina and endurance. Currently the market demand for good quality honey is getting bigger, so that this opportunity is widely exploited by honey business actors. The purpose of this study was to analyze the efforts made by Bali Honey in improving the working ability of honey breeders in the midst of the Covid-19 pandemic and to analyze the strategies implemented to improve the quality of the honey harvest to bring benefits to the local community. The data analysis method is descriptive qualitative. Data analysis was carried out by collecting secondary data and primary data. The data and information obtained through field research are then analyzed by doing data reduction, namely summarizing the data from interviews and field observations, then interlinking them with the theoretical basis and literature review to get a final conclusion. The theoretical foundations used in the research are reinforcement theory, expectancy theory, and goal setting theory. The result of the research is that consistent education carried out by Bali Honey plays an important role in improving the working ability of honey farmers so that the quality of the yields produced can compete in the market. Keyword : the role of the company, work ability, product quality

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals A STUDY ON REGIONAL FISHERY POTENTIAL IN SANDEN DISTRICT, BANTUL REGENCY, SPECIAL REGION OF YOGYAKARTA PROVINCE

MARLIN ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Zainal Rosyid Mahfrudin ◽  
Tatty Yuniarti ◽  
Toni Ruchimat
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Secondary Data ◽  
Primary Data ◽  
Fish Processing ◽  
Literature Study ◽  
Primary Methods ◽  
Secondary Methods ◽  
Special Region

Kecamatan Sanden Kabupaten Bantul Provinsi Daerah Istimewa Yogyakarta memiliki potensi perikanan yang cukup besar yang masih dapat dikembangkan. Penelitian bertujuan untuk mengidentifikasi potensi perikanan meliputi SDA, SDM, dan kondisi perikanan di Kecamatan Sanden. Metode analisis deskriptif ini digunakan untuk data kualitatif yang disajikan dalam bentuk uraian dan tabulasi sederhana seperti tabel, diagram, grafik. Data yang dikumpulkan yaitu berupa data primer dan data sekunder, data primer dengan menggunakan metode wawancara, kuisioner dengan observasi langsung ke lapangan sedangkan data sekunder dengan cara studi literatur. Penelitian dilaksanakan di Kecamatan Sanden pada tanggal 1 sampai dengan 30 Oktober 2019. Berdasarkan analisis data yang telah dilakukan, menunjukkan bahwa potensi dalam bidang perikanan yang ada di Kecamatan Sanden yaitu budidaya, pengolahan dan penangkapan ikan. Kecamatan Sanden memiliki jumlah RTP sebanyak 219 dan didominasi oleh pembudidaya ikan. Teknologi yang digunakan dalam semua bidang RTP yaitu tradisional, baik budidaya, pengolahan maupun penangkapan. Permasalahan yang ditemukan yaitu kurangnya relasi pemasaran yang hanya mengandalkan tengkulak, maka dari itu perlunya peningkatan relasi pemasaranan melalui dukungan pemerintah setempat.Sanden District, Bantul Regency which located in Yogyakarta Special Region has quite a large of potential for fishery development. The aim of this research was to identify fishery potential by including (i) natural resouces (SDA), (ii) human resources (SDM), and (iii) fishery condition in Sanden Sub-district itself. This mixed-method (qualitative descriptive + survey) research represented descriptions and tabulations (e.g. table, diagram, and chart) for data analysis. Moreover, data collection methods of this research could be divided into two categories; primary methods of data collection and secondary methods of data collection. The primary data were collected through interviews, questionnaires, and observations. While the secondary data was collected through a literature study. This research was conducted in Sanden District from 1st to 30th October 2019. Based on data analysis that had been done, the result showed that the potential of fishery sector in Sanden District are aquaculture, fishing, and fish processing. This sub-districts have 219 of fishing households (RTP) which dominated by fish cultures. Furthermore, all households (RTP) had been applying traditional technology for their aquaculture, fishing, and fish processing. However, there are some issues in marketing relations in which role of fish cultures were not stand out and could only rely on their wholesalers. Therefore, role of local goverment must be involved in order to overcome the issues in marketing relations.

scholarly journals Mediasi Corporate Image pada Hubungan Price Policy dengan Keputusan Pembelian

IQTISHODUNA ◽  
2021 ◽  
Vol 17 (2) ◽  
pp. 163-174
Author(s):  
Elvirra Ariska Dewi ◽  
Pudjo Sugito
Keyword(s):  
Data Analysis ◽  
Local Community ◽  
Sampling Technique ◽  
Price Policy ◽  
Corporate Image ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Community Based ◽  
Pricing Policy ◽  
Independent Variable

Abstract: This research on the effect of price policy on purchasing decisions through corporate image mediation aims to analyze how much influence is generated by the price policy mediated by corporate image on purchasing decisions. To achieve this goal, the research method used is quantitative. The sampling technique uses accidental random sampling technique and the number of samples used is 100 respondents. Data analysis techniques using SmartPLS. The independent variable in this study is the price policy while the dependent variable is purchasing decisions, and the corporate image mediation variable. Primary data is obtained through Matahari Department Store visitors and of course the local community. Based on data analysis, it is revealed that the price policy does not significantly affect on purchasing decisions. However, the pricing policy significantly effect on corporate image. Meanwhile, corporate image significantly affect on purchasing decisions and price policy significantly effect on purchasing decisions that are mediated by corporate image. The findings of this research provide interesting information because corporate image not only affects purchasing decisions, but also mediates the effect of price policies on purchasing decisions.

scholarly journals PROBLEMS OF THE VENTSPILS REGION LABOUR MARKET AND PROPOSALS FOR SITUATION IMPROVEMENT

2019 ◽  
Vol 6 ◽  
pp. 574
Author(s):  
Marga Zivitere ◽  
Elina Konstantinova ◽  
Zaiga Oborenko
Keyword(s):  
Data Analysis ◽  
Labour Market ◽  
Labour Force ◽  
Secondary Data ◽  
Primary Data ◽  
Persons With Disabilities ◽  
Market Change ◽  
Employment Agency ◽  
Primary Data Analysis ◽  
Change Labour Market

There are several studies carried out on the problems of the Ventspils region labour market, but due to rapid changes in the economic situation, the results of these studies no longer accurately reflect the current situation. The aim of the paper is to present the research for identification and analysing of specific problems in the Ventspils region labour market and propose solutions for situation improvement. The research has examined the relationship between labour market change, labour market conditions and employers’ expectations in Ventspils region. The research is based on both secondary data analysis and primary data analysis obtained in a quantitative (questionnaire survey of entrepreneurs – employers) way and a qualitative way (interviews with representatives of the non-governmental sector). The analysis also showed that the main problem of the labour market related to lack of a qualified, skilled and motivated labour force. It is very important to identify opportunities for increasing qualifications and re-qualification in cooperation with educational institutions and the State Employment Agency. The problem was also the employment of persons before retirement and persons with disabilities. Therefore, there are necessary new, more effective mechanisms of involvement of these groups in the labour market, which are based on cooperation with NGOs, continuing education possibilities and social entrepreneurship. The role of the municipality is very important in this process. 

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