scholarly journals ANALISIS FRAMING PEMBERITAAN GENERASI MILENIAL TERKAIT PROMOSI PARIWISATA SELAMA PANDEMI COVID-19 PADA MEDIA ONLINE

2021 ◽  
Vol 2 (2) ◽  
pp. 72
Author(s):  
I Made Surya Prayoga
Keyword(s):  
Moral Judgment ◽  
Treatment Recommendations ◽  
Digital Marketing ◽  
Treatment Recommendation ◽  
New Normal

Penelitian ini bertujuan untuk mengidentifikasi pemberitaan media online mengenai peran generasi milenial terkait promosi pariwisata selama pandemi covid-19. Genarasi milenial merupakan generasi yang sangat potensial karena kemampuanya dalam mengadopsi teknologi yang diharapkan dapat membantu memulihkan kondisi industri pariwisata yang tengah terpuruk akibat wabah covid-19 melalui promosi pariwisata yang berbasis teknologi atau digital marketing. Penelitian ini menggunakan metode analisis framing Robert N. Entman dengan pendekatan kualitatif. Empat tahap Framing Entmant mencakup: define problem, diagnose cause, make moral judgment dan treatment recommendation. Hasil penelitian ini juga menunjukan beberapa hal  penting diantaranya adalah define problem yaitu belum optimalnya peran generasi milenial sebagai ujung tombak dalam promosi pariwisata di Indonesia. Diagnose cause yaitu belum optimalnya peran generasi milenial akan menyebabkan industri pariwisata kian lesu dan tidak dapat bangkit dari keterpurukaan keadaan saat pandemi covid-19. Make moral judgment dimana pihak pemerintah berusaha memberikan pelatihan-pelatihan serta penguatan guna mempertegas peran dan fungsi generasi milenial sebagai ujung tombak di dalam promosi pariwisata di Indonesia. Treatment recommendations yaitu penting bagi semua pihak untuk mendukung penuh generasi milenial dalam mempromosikan pariwisata, kemampuan dari karakteristik generasi milenial yang sangat mudah mengadopsi teknologi baru, diharapakan dapat mempermudah generasi milenial dalam memaksimalkan setiap peluang guna mempromosikan wisata Indonesia ke seluruh pelosok dunia di era new normal. Melalui temuan penelitian ini diharapkan media online mampu membantu pemerintah menyampaikan pesan dan pemberitaan positif sehingga mampu tetap menumbuhkan optimisme di tengah masyarkat.

scholarly journals Polemik Majelis Ulama Indonesia tentang Konsep Islam Nusantara: Sebuah Analisis Framing Media Online

2019 ◽  
Vol 1 (1) ◽  
pp. 17-36
Author(s):  
Zanniro Sururi Hsb
Keyword(s):  
Qualitative Methods ◽  
Moral Judgment ◽  
Media Framing ◽  
Treatment Recommendations ◽  
Moral Judgement ◽  
Treatment Recommendation ◽  
Online Media ◽  
Framing Analysis ◽  
The Public ◽  
News Reports

This study explores the Indonesian Ulema Council’s polemic coverage about the concept of Islam Nusantara through online media framing analysis. To look at online media framing, I use qualitative methods with Robert N. Etnman’s framing study that examines two things: selecting issues and the emphasis or promotion of certain aspects. The analysis contained four concepts: defining problems, diagnosing causes, making a moral judgment, and treatment recommendations. The results showed that three online media gave rise to a variety of news reports. Detiknews.com brings up news about scholars’ polemic in the Indonesian Ulema Council area behind Islam Nusantara’s concept eight times, CNNIndonesia.com five times, and Kompas.com three times. Interpretations of the three online media have different attitudes. Detiknews.com in framing can not be said to be neutral, but there has been a bit of a splash of neutrality by displaying statements as a bit of a counterparty, although dominated by pre-party views. CNNIndonesia.com is more impressed to provoke the public to respond to the construction of reality in framing because many use the election diction provocative title. Kompas.com is more neutral compared to Detiknews.com and CNNIndonesia.com. Kompas media tends to use the principle of cover both sides, and the news is more in the form of articles or public opinion.Studi ini mencoba untuk mengeksplorasi pemberitaan polemik Majelis Ulama Indonesia tentang konsep Islam Nusantara melalui analisis framing media online. Untuk melihat framing media online, penulis menggunakan metode kualitatif dengan analisis framing Robert N. Etnman yang mengkaji dua hal, yaitu seleksi isu dan penekanan atau penonjolan aspek-aspek tertentu. Analisis tersebut terdapat empat konsep, yaitu define problems (pendefenisian masalah), diagnose causes (memperkirakan penyebab masalah), make moral judgement (membuat pilihan moral), dan treatment recommendation (menekankan penyelesaian). Hasil studi menunjukkan bahwa tiga media online memunculkan vitur berita yang beragam. Detiknews.com memunculkan berita tentang polemik ulama di kawasan MUI dibalik konsep “Islam Nusantara sebanyak 8 kali”, CNNIndonesia.com sebanyak 5 kali, dan Kompas.com sebanyak 3 kali. Interpretasi dari ketiga media online tersebut memiliki sikap berbeda-beda. Detiknews.com dalam melakukan framing belum bisa dikatakan netral, akan tetapi sudah ada sedikit percikan kenetralan dengan menampilkan pernyataan sekelumit pihak kontra walaupun didominasi pernyataan pihak yang pro. CNNIndonesia.com lebih terkesan memprovokasi masyarakat untuk menanggapi konstruksi realitas yang di framing karena banyak menggunakan pemilihan diksi judul yang provokatif. Kompas.com lebih netral dibandingkan dengan Detiknews.com dan CNNIndonesia.com. Media Kompas cenderung menggunakan prinsip cover both side dan pemberitaannya lebih banyak berbentuk artikel ataupun opini masyarakat.

scholarly journals Analisis Framing Pemberitaan Generasi Milenial dan Pemerintah Terkait Covid-19 di Media Online

2020 ◽  
Vol 4 (1) ◽  
pp. 85-104
Author(s):  
Kheyene Molekandella Boer ◽  
Mutia Rahmi Pratiwi ◽  
Nalal Muna
Keyword(s):  
Moral Judgment ◽  
Public Space ◽  
Task Force ◽  
Treatment Recommendations ◽  
General Information ◽  
Treatment Recommendation ◽  
Analysis Method ◽  
Framing Analysis ◽  
The Government ◽  
The Right

This study aims to identify the coverage of the Covid-19 Task Force in the three online editions of March 20-23, 2020. The four stages of Framing Entmant include: Define Problem, Diagnose Cause, Make moral judgment, and Treatment recommendations. This research uses Robert N. Entman's framing analysis method with a qualitative approach. The results showed that Define Problem in reporting related to government policy in cooperating with influencers was considered not the right choice, the diagnosis cause was shown in the form of indifference to millennials in response to the Covid-19 pandemic, Make a moral judgment in the form of an assertion that influencers were not paid in this program as a form of their contribution to the country, and the treatment recommendations offered are that the government equip influencers with a strong understanding of COVID-19 before becoming a mediator in delivering messages to millennials. Online media is a public space that is considered important as a reference in increasing general information literacy so that the news is expected to be more objective and educational.Penelitian ini bertujuan untuk mengidentifikasi pemberitaan mengenai Gugus Tugas penanganan Covid-19 di ketiga media online tersebut edisi 20-23 Maret 2020. Empat tahap Framing Entmant mencakup: Define Problem, Diagnose Cause, Make moral judgment dan Treatment recommendation. Penelitian ini menggunakan metode analisis framing Robert N. Entman dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Define Problem dalam pemberitaan berkaitan dengan kebijakan pemerintah dalam menggandeng para influencer dinilai bukan pilihan yang tepat, Diagnose cause ditunjukkan dalam bentuk sikap acuh para generasi milenial dalam menanggapi pandemi Covid-19, Make moral judgment dalam bentuk penegasan bahwa para influencer tidak dibayar dalam program ini sebagai bentuk kontribusi mereka kepada negara, dan treatment recommendation yang ditawarkan adalah pemerintah membekali influencer pemahaman yang kuat terkait covid-19 sebelum menjadi mediator penyampai pesan bagi milenial. Media online merupakan ruang publik yang dianggap penting sebagai rujukan dalam meningkatkan literasi informasi masyarakat, sehingga pemberitaannya diharapkan agar lebih objektif dan mendidik.

scholarly journals Education, Implementation, and Teams: 2020 International Consensus on Cardiopulmonary Resuscitation and Emergency Cardiovascular Care Science With Treatment Recommendations

Circulation ◽  
2020 ◽  
Vol 142 (16_suppl_1) ◽  
Author(s):  
Robert Greif ◽  
Farhan Bhanji ◽  
Blair L. Bigham ◽  
Janet Bray ◽  
Jan Breckwoldt ◽  
...  
Keyword(s):  
Cardiopulmonary Resuscitation ◽  
Performance Feedback ◽  
Life Support ◽  
Task Force ◽  
Treatment Recommendations ◽  
Treatment Recommendation ◽  
Opioid Overdose ◽  
International Consensus ◽  
Scoping Reviews ◽  
Cardiovascular Care

For this 2020 International Consensus on Cardiopulmonary Resuscitation and Emergency Cardiovascular Care Science With Treatment Recommendations , the Education, Implementation, and Teams Task Force applied the population, intervention, comparator, outcome, study design, time frame format and performed 15 systematic reviews, applying the Grading of Recommendations, Assessment, Development, and Evaluation guidance. Furthermore, 4 scoping reviews and 7 evidence updates assessed any new evidence to determine if a change in any existing treatment recommendation was required. The topics covered included training for the treatment of opioid overdose; basic life support, including automated external defibrillator training; measuring implementation and performance in communities, and cardiac arrest centers; advanced life support training, including team and leadership training and rapid response teams; measuring cardiopulmonary resuscitation performance, feedback devices, and debriefing; and the use of social media to improve cardiopulmonary resuscitation application.

Application of RSClin to guide treatment recommendations for premenopausal patients with early-stage hormone-positive breast cancer and intermediate risk oncotype recurrence scores.

2021 ◽  
Vol 39 (15_suppl) ◽  
pp. e12511-e12511
Author(s):  
Brittney Shulman Zimmerman ◽  
Shana Berwick ◽  
Alaina J Kessler ◽  
Danielle Seidman ◽  
Sara Malin Hovstadius ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Early Stage ◽  
Medical Center ◽  
Academic Medical Center ◽  
Recurrence Score ◽  
Treatment Recommendations ◽  
Definitive Treatment ◽  
Treatment Recommendation ◽  
Intermediate Risk ◽  
Premenopausal Patients

e12511 Background: The RSClin model, which incorporates the Oncotype Recurrence Score (RS) and clinicopathologic features, was recently developed to further tailor prognosis and prediction of chemotherapy benefit for patients with early-stage hormone positive (HR+) breast cancer (BC) (Sparano et al, 2020). The RSClin calculator is available online to assist treatment planning for situations where chemotherapy benefit is uncertain. Covariates include Oncotype RS, tumor grade, tumor size and patient age. The risk calculator generates a 10-year distant recurrence risk and absolute chemotherapy benefit. This tool may be especially helpful to determine treatment management for premenopausal patients with early-stage HR+ BC with intermediate risk (IR) Oncotype RS (16-25). We retrospectively applied RSClin to this patient population to determine if it would have changed treatment recommendations. Methods: We identified premenopausal women with node-negative early-stage BC with IR RS (16-25) within our large Oncotype database. Using the RSClin model, we selected >5% absolute chemotherapy benefit as a reasonable cutoff to recommend chemotherapy. We compared the treatment recommendation based on RSClin with the treatment previously recommended by breast oncologists at our large academic medical center in New York City. Results: There were 86 patients who met criteria with a median age of 46 years. Of these, 26 patients (30%) were recommended chemotherapy plus endocrine therapy (ET) and 60 (70%) were recommended ET alone. After applying the RSClin model (data available for 83/86 patients), 19 (23%) would have resulted in a change in treatment recommendation and 64 (77%) would have remained unchanged. Overall, 8 (10%) would have withheld chemotherapy when it was previously offered and 11 (13%) would have recommended chemotherapy when it was previously excluded. There were 8 (9%) secondary invasive breast events in this population, with 2 (2%) being ipsilateral, 3 (3%) being contralateral and 3 (3%) metastatic at a median follow up of 46.9 months. Conclusions: The RSClin model would have changed management of premenopausal patients with IR RS in 23% of patients. This model, although not yet prospectively validated, may help individualize therapy for patients with less definitive treatment plans. Using RSClin, we can aim to minimize recurrence rates and avoid unnecessary chemotherapy in selected patients. This model is easy to apply and will have important clinical utility moving forward.

Abstract P214: Patient and Physician Factors Influence Decision-Making in Hypercholesterolemia

Circulation ◽  
2015 ◽  
Vol 131 (suppl_1) ◽  
Author(s):  
Michel Krempf ◽  
Ross J Simpson ◽  
Dena R Ramey ◽  
Philippe Brudi ◽  
Hilde Giezek ◽  
...  
Keyword(s):  
Decision Making ◽  
Goal Attainment ◽  
Clinical Decision Making ◽  
Treatment Strategies ◽  
Treatment Decision ◽  
Clinical Decision ◽  
Treatment Recommendations ◽  
Treatment Choice ◽  
Treatment Recommendation ◽  
Double Blind

Objectives: Little is known about how patient factors influence physicians’ treatment decision-making in hypercholesterolemia. We surveyed physicians’ treatment recommendations in high-risk patients with LDL-C not controlled on statin monotherapy. Methods: Physicians completed a questionnaire pre-randomization for each patient in a double-blind trial (NCT01154036) assessing LDL-C goal attainment rates with different treatment strategies. Patients had LDL-C ≥100 mg/dL after 5 weeks’ atorvastatin 10 mg/day and before randomization. Physicians were asked about treatment recommendations for three scenarios: (1) LDL-C near goal (100-105 mg/dL), (2) LDL-C far from goal (120 mg/dL), then (3) known baseline LDL-C of enrolled patients on atorvastatin 10 mg/day. Factors considered in their choice were specified. Physicians had been informed of projected LDL-C reductions for each treatment strategy in the trial. Regression analysis identified prognostic factors associated with each scenario, and projected LDL-C values for physicians’ treatment choices were compared to actual LDL-C values achieved in the trial. Results: Physicians at 296 sites completed questionnaires for 1535 patients. The most common treatment strategies for all three scenarios were: 1) not to change therapy, 2) double atorvastatin dose, 3) add ezetimibe, 4) double atorvastatin dose and add ezetimibe. Doubling atorvastatin dose was the most common treatment recommendation in all scenarios (43-52% of patients). ‘No change in therapy’ was recommended in 6.5% of patients when LDL-C was assumed far from goal. Treatment recommendations were more aggressive if actual LDL-C was known or considered far from goal. When compared with the ‘no change in therapy’ recommendation, CV risk factors and desire to achieve a more aggressive LDL-C goal were generally considered in decision-making for each treatment choice, regardless of LDL-C scenario. Patients randomized to a more aggressive regimen than recommended by physicians had larger reductions in LDL-C: the actual reduction in LDL-C in patients randomized to ‘add ezetimibe’ was -20.8% versus a projected reduction of -10.0% when physicians recommended ‘doubling atorvastatin dose’. Conclusions: This study provides insight into physicians’ perspectives on clinical management of hypercholesterolemia and highlights a gap in knowledge translation from guidelines to clinical practice. Targeting lower LDL-C and CV risk were key drivers in clinical decision-making but, generally, physicians were more conservative in their treatment choice than guidelines recommend, which may result in poorer LDL-C reduction. When compared with actual outcomes, projected LDL-C control was better if physicians used more comprehensive strategies rather than simply doubling the statin dose.

scholarly journals Pediatric Life Support: 2020 International Consensus on Cardiopulmonary Resuscitation and Emergency Cardiovascular Care Science With Treatment Recommendations

Circulation ◽  
2020 ◽  
Vol 142 (16_suppl_1) ◽  
Author(s):  
Ian K. Maconochie ◽  
Richard Aickin ◽  
Mary Fran Hazinski ◽  
Dianne L. Atkins ◽  
Robert Bingham ◽  
...  
Keyword(s):  
Cardiopulmonary Resuscitation ◽  
Systematic Reviews ◽  
Life Support ◽  
Treatment Recommendations ◽  
Infants And Children ◽  
Treatment Recommendation ◽  
International Consensus ◽  
Epinephrine Administration ◽  
Evidence Evaluation ◽  
Cardiovascular Care

This 2020 International Consensus on Cardiopulmonary Resuscitation and Emergency Cardiovascular Care Science With Treatment Recommendations (CoSTR) for pediatric life support is based on the most extensive evidence evaluation ever performed by the Pediatric Life Support Task Force. Three types of evidence evaluation were used in this review: systematic reviews, scoping reviews, and evidence updates. Per agreement with the evidence evaluation recommendations of the International Liaison Committee on Resuscitation, only systematic reviews could result in a new or revised treatment recommendation. Systematic reviews performed for this 2020 CoSTR for pediatric life support included the topics of sequencing of airway-breaths-compressions versus compressions-airway-breaths in the delivery of pediatric basic life support, the initial timing and dose intervals for epinephrine administration during resuscitation, and the targets for oxygen and carbon dioxide levels in pediatric patients after return of spontaneous circulation. The most controversial topics included the initial timing and dose intervals of epinephrine administration (new treatment recommendations were made) and the administration of fluid for infants and children with septic shock (this latter topic was evaluated by evidence update). All evidence reviews identified the paucity of pediatric data and the need for more research involving resuscitation of infants and children.

scholarly journals Medical Authority under Siege: How Clinicians Transform Patient Resistance into Acceptance

2020 ◽  
Vol 61 (1) ◽  
pp. 60-78 ◽  
Author(s):  
Tanya Stivers ◽  
Stefan Timmermans
Keyword(s):  
Treatment Recommendations ◽  
Communication Styles ◽  
Treatment Recommendation ◽  
Pediatric Epilepsy ◽  
Patient Centered ◽  
Medical Authority ◽  
Professional Authority ◽  
External Pressures ◽  
Centered Care ◽  
Patient Resistance

Over the past decades, professional medical authority has been transformed due to internal and external pressures, including weakened institutional support and patient-centered care. Today’s patients are more likely to resist treatment recommendations. We examine how patient resistance to treatment recommendations indexes the strength of contemporary professional authority. Using conversation analytic methods, we analyze 39 video recordings of patient-clinician encounters involving pediatric epilepsy patients in which parents resist recommended treatments. We identify three distinct grounds for parental resistance to treatments: preference-, fear-, and experience-based resistance. Clinicians meet these grounds with three corresponding persuasion strategies ranging from pressuring, to coaxing, to accommodating. Rather than giving parents what they want, physicians preserve their professional authority, adjusting responses based on whether the resistance threatens their prerogative to prescribe. While physicians are able to convert most resistance into acceptance, resistance has the potential to change the treatment recommendation and may lead to changed communication styles.

scholarly journals DIGITAL MARKETING CALENDER UNTUK BISNIS KULINER : PENDAMPINGAN SOCIAL MEDIA INSTAGRAM @IniDapurMakwaw UNTUK KEBERLANGSUNGAN DI ERA NEW NORMAL

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
David Gunarso B. S ◽  
Fero Natanael ◽  
Inocensius Jason Enrico ◽  
Lestari Maliki ◽  
Thomas Valentino
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
New Normal

Dengan adanya pandemi COVID-19, sektor ekonomi Indonesia, terutama UMKM, mengalami kesulitan untuk bersaing dalam mempertahankan bisnisnya. Perilaku Konsumen yang skeptis, terutama di bidang makanan dan minuman, menjadi sebuah tantangan yang besar dalam mengembangkan bisnis tersebut. Di satu sisi, penggunaan internet di Indonesia memiliki salah satu angka terbesar. Media sosial Instagram telah menjadi tempat terbaik dalam menjual produk makanan dan minuman. Instagram memiliki banyak fitur yang dapat digunakan dalam memasarkan produk. Penjadwalan kalender digital marketing dapat menjawab dan membantu UMKM dalam sektor makanan dan minuman. Salah satu cara menyusun penjadwalan konten media sosial adalah dengan kerangka kerja SOSTAC dan SCAMPER untuk menciptakan kalender digital marketing.

scholarly journals Mit agilen Blended Learning-Methoden erfolgreich durch die Pandemie: Was Unternehmen von den Hochschulen lernen können

2021 ◽  
Author(s):  
Charlotte Kätzel ◽  
Carolin Durst
Keyword(s):  
Blended Learning ◽  
Digital Marketing ◽  
New Normal

ZusammenfassungDie Corona-Krise hat immer noch massive Auswirkungen auf das Gros der gesellschaftlichen Bereiche – auch auf den der schulischen und universitären Bildung. In diesem Zusammenhang gab es bereits vielfältige Diskussionen in deren Rahmen dem deutschen Bildungssektor häufig angekreidet wurde, er sei nicht in der Lage, einer Pandemie dieses Ausmaßes derzeit eine adäquate Reaktion entgegenzusetzen, die nicht nur den Schutz der Lernenden, sondern auch deren schulisches bzw. universitäres Vorankommen sicherstellt.Dabei mangelt es den Bildungseinrichtungen angesichts der Umsetzung einer funktionierenden digitalen Lehre oft nicht nur an einer geeigneten IT-Infrastruktur, sondern auch an entsprechend ausgebildeten Dozenten sowie den richtigen didaktischen Methoden und Tools.Dass digitales Lehren, Lernen und Zusammenarbeiten aber auch funktionieren kann, zeigt dieser Beitrag anhand des Beispiels des neuen Master-Studiengangs Digital Marketing an der Hochschule Ansbach für angewandte Wissenschaften. Mit der Hilfe von agilen Blended Learning Methoden konnte der Studiengang nicht nur erfolgreich trotz der Erschwernisse des Corona-Wintersemesters 2020/21 eingeführt werden, sondern auch eine sichere und effektive Lehr-Lern-Situation für die Studierenden und Lehrenden etabliert werden. Digitale Vorträge, Workshops und Präsentationen sind auch für Unternehmen zum New Normal geworden. Wie Unternehmen von den die angewandten Strategien und eingesetzten Tools der Hochschule Ansbach profitieren können, zeigt dieser Beitrag.

scholarly journals PENDAMPINGAN STRATEGI PEMASARAN DIGITAL PRODUK MAKANAN DALAM MENJALANKAN BISNIS DI ERA NEW NORMAL DI KOTA BANDUNG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 49-57
Author(s):  
Arief Rahmana ◽  
Muchammad Fauzi ◽  
Annisa Maharani Suyono
Keyword(s):  
Community Service ◽  
Digital Technology ◽  
Field Survey ◽  
Normal Phase ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
New Normal ◽  
Product Marketing ◽  
The Government

AbstrakKondisi perekonomian Indonesia saat ini terdampak oleh situasi pandemi Covid-19 akibatnya banyak pelaku usaha pada UMKM yang mengalami keterpurukan. Sementara itu, pemerintah berupaya untuk memulihkan perekonomian Indonesia melalui fase new normal. Dengan demikian, pelaku usaha harus bisa beradaptasi dengan berbagai perubahan tersebut. Diantaranya dengan mengembangkan usahanya melalui pemasaran digital yang mendukung agar produk yang dihasilkan bisa di akses dari rumah. Penyuluhan dan pendampingan perlu dilakukan bagi masyarakat sebagai pelaku usaha yang berada di Kelurahan Margasari Kecamatan Buah Batu Kota Bandung dalam menjalankan bisnisnya di era new normal saat ini. Kegiatan Pengabdian kepada Masyarakat (PkM) ini diawali dengan survey lapangan oleh mahasiswa pada hari Rabu tanggal 10 Maret 2021 ke-6 UMKM. Pada tanggal 15 dan 16 Maret 2021 dilaksanakan penyuluhan Strategi Pemasaran Berbasis Digital untuk UMKM di Masa Pandemi Covid-19 dan pada tanggal 17 Maret 2021 dilaksanakan pendampingan langsung ke rumah warga yang menjalankan UMKM. Hasil dari kegiatan PkM 86,67% menurut UMKM terbantu dengan adanya kegiatan PkM melalui; 86,67% menurut UMKM mendapatkan pencerahan untuk mengembangkan usaha di masa Pandemi Covid-19; 80% menurut UMKM paham tentang pemasaran produk dengan bantuan teknologi digital. 73,33% menurut UMKM terbantu dengan pemanfaatan teknologi digital dalam mengembangakan UMKM.  AbstractThe current condition of the Indonesian economy is affected by the Covid-19 pandemic situation as a result of which many business actors at MSMEs are experiencing a downturn. Meanwhile, the government is trying to restore Indonesia's economy through a new normal phase. Thus, business actors must be able to adapt to these various changes. Among them by developing their business through digital marketing that supports the products produced can be accessed from home. Counseling and assistance need to be done for the community as business actors who are in Margasari Village, Buah Batu District, Bandung City in carrying out their business in the current new normal era. This Community Service (PkM) activity begins with a field survey by students on Wednesday, March 10, 2021, the 6th UMKM. On March 15 and 16, 2021, there was counseling on Digital-Based Marketing Strategies for MSMEs during the Covid-19 Pandemic and on March 17, 2021, direct assistance was carried out to the homes of residents who run MSMEs. The results of PkM activities are 86.67% according to MSMEs being helped by PkM activities through; 86.67% according to MSMEs got enlightenment to develop businesses during the Covid-19 Pandemic; 80% according to MSMEs understand product marketing with the help of digital technology. 73.33% according to MSMEs it was helped by the use of digital technology in developing MSMEs.

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